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Corporate Social Responsibility: Strategies for Results & Brand Loyalty
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Corporate Social Responsibility: Strategies for Results & Brand Loyalty

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CauseConnect made this presentation as part of a featured panel session at the 2010 Hispanic PR & Social Media Conference with State Farm and Scholastic on innovative ways to engage Latino markets ...

CauseConnect made this presentation as part of a featured panel session at the 2010 Hispanic PR & Social Media Conference with State Farm and Scholastic on innovative ways to engage Latino markets through CRS strategies. Held May 10-12, the conference was organized by the Hispanic Public Relations Association (HPRA). To learn more, visit www.HispanicPRConference.com.

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Corporate Social Responsibility: Strategies for Results & Brand Loyalty Corporate Social Responsibility: Strategies for Results & Brand Loyalty Presentation Transcript

  • Corporate Social Responsibility Strategies for Results & Brand Loyalty
    • Looks Good
    • Feels Good
    • Does Good
    • Stays Good
    Doing business by doing good. ™
    • Commitment to improve community
      • Discretionary  business practices
      • Voluntary contributions of resources
    Definition of pure CSR
    • Volunteerism
    • Giving tied to business interests
    • Cause-related marketing linked to sales 
    • Promotions to foster cause awareness
    • Marketing campaigns to foster change
    • Socially responsible business practices
    Approaches
  • Consider culture. BEST PRACTICES
  • BEST PRACTICES Integrate the arts.
  • Do more with less. BEST PRACTICES
  • Client Case Study Client Case Study
  • Moving from event promotion
  • … to nonprofit awareness.
  • Integrate the arts in every way.
  • Client Case Study
  • Making Life Easier Program
  • National Boys & Girls Club Week
  • Arts reinforce connection.
  • Maximize impact for all.
  • Leave something behind. BEST PRACTICES