Corporate Social Responsibility Strategies for Results & Brand Loyalty
<ul><li>Looks Good </li></ul><ul><li>Feels Good </li></ul><ul><li>Does Good </li></ul><ul><li>Stays Good </li></ul>Doing b...
<ul><li>Commitment to improve community </li></ul><ul><ul><li>Discretionary  business practices </li></ul></ul><ul><ul><li...
<ul><li>Volunteerism </li></ul><ul><li>Giving tied to business interests </li></ul><ul><li>Cause-related marketing linked ...
Consider culture. BEST PRACTICES
BEST PRACTICES Integrate the arts.
Do more with less. BEST PRACTICES
Client Case Study Client Case Study
Moving from event promotion
…  to nonprofit awareness.
Integrate the arts in every way.
Client Case Study
Making Life Easier Program
National Boys & Girls Club Week
Arts reinforce connection.
Maximize impact for all.
Leave something behind. BEST PRACTICES
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Corporate Social Responsibility: Strategies for Results & Brand Loyalty

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CauseConnect made this presentation as part of a featured panel session at the 2010 Hispanic PR & Social Media Conference with State Farm and Scholastic on innovative ways to engage Latino markets through CRS strategies. Held May 10-12, the conference was organized by the Hispanic Public Relations Association (HPRA). To learn more, visit www.HispanicPRConference.com.

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Corporate Social Responsibility: Strategies for Results & Brand Loyalty

  1. 1. Corporate Social Responsibility Strategies for Results & Brand Loyalty
  2. 2. <ul><li>Looks Good </li></ul><ul><li>Feels Good </li></ul><ul><li>Does Good </li></ul><ul><li>Stays Good </li></ul>Doing business by doing good. ™
  3. 3. <ul><li>Commitment to improve community </li></ul><ul><ul><li>Discretionary  business practices </li></ul></ul><ul><ul><li>Voluntary contributions of resources </li></ul></ul>Definition of pure CSR
  4. 4. <ul><li>Volunteerism </li></ul><ul><li>Giving tied to business interests </li></ul><ul><li>Cause-related marketing linked to sales  </li></ul><ul><li>Promotions to foster cause awareness </li></ul><ul><li>Marketing campaigns to foster change </li></ul><ul><li>Socially responsible business practices </li></ul>Approaches
  5. 5. Consider culture. BEST PRACTICES
  6. 6. BEST PRACTICES Integrate the arts.
  7. 7. Do more with less. BEST PRACTICES
  8. 8. Client Case Study Client Case Study
  9. 9. Moving from event promotion
  10. 10. … to nonprofit awareness.
  11. 11. Integrate the arts in every way.
  12. 12. Client Case Study
  13. 13. Making Life Easier Program
  14. 14. National Boys & Girls Club Week
  15. 15. Arts reinforce connection.
  16. 16. Maximize impact for all.
  17. 17. Leave something behind. BEST PRACTICES

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