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Beyond Gamification: Lessons from Game Design for Engaging Users
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Beyond Gamification: Lessons from Game Design for Engaging Users

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See the video here: http://conveyux.com/past_session/beyond-gamification-lessons-from-game-design-for-engaging-users-catt-small/ …

See the video here: http://conveyux.com/past_session/beyond-gamification-lessons-from-game-design-for-engaging-users-catt-small/

When UX designers think of techniques that have been borrowed from game design, gamification is often the first approach that comes to mind. However, the oversaturation of gamification in products we use every day can cause fatigue. Not every product needs a system of achievements. UX practitioners can learn so much more from game design. In this talk, I explored other ways to engage users in products via game design concepts without coming off as gimmicky.


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  • 1. Beyond Gamification Lessons from Game Design for Engaging Users Catt Small @cattsmall
  • 2. I’m Catt Small
  • 3. I’m a gamer
  • 4. I’m a UX designer & developer Bedrocket Media Ventures
  • 5. I’m an event coordinator
  • 6. I’m a teacher The Code Liberation Foundation
  • 7. I’m a game maker Quantum Box
  • 8. UX is a hybrid
  • 9. The field is constantly EVOLVING Jurassic Park
  • 10. UX Game Design pettileaf.deviantart.com
  • 11. ACHIEVEMENTS LEVELING UP
  • 12. STRATEGY MOOD EMOTIONS
  • 13. What UX can learn from games
  • 14. Complexity vs. Value
  • 15. Very confusing Not enough meaning, too much complexity
  • 16. Very interesting More usefulness/meaning than complexity
  • 17. At least a 1:1 ratio Usefulness Complexity
  • 18. Five Stages, © Asia Hoe, Catt Small & Chris Algoo
  • 19. Five Stages, © Asia Hoe, Catt Small, & Chris Algoo
  • 20. BREAK DOWN complex features
  • 21. Prioritize features Part 1 Complex feature Part 2 Part 3
  • 22. Allow users to sign in w/o Facebook Let users contribute content Content screening process Front-end user CMS
  • 23. Be consistent across platforms
  • 24. Sonic 2, Game Gear Sonic 2, Genesis/Mega Drive Both games © SEGA
  • 25. Spelunky, © Mossmouth, LLC
  • 26. Prism Shell, © Brooklyn Gamery
  • 27. Since 2011, MORE SMARTPHONES have sold than computers
  • 28. Don’t assume anything About how people use your services
  • 29. Playtest production-ready code
  • 30. Test more than just PROTOTYPES
  • 31. FEEL
  • 32. Your product should feel RESPONSIVE
  • 33. Add Easter eggs ellythegee.deviantart.com
  • 34. Easter eggs are RELATABLE
  • 35. Game Players Game Makers
  • 36. Sonic Generations, © SEGA
  • 37. Sonic Generations, © SEGA
  • 38. Your product has PERSONALITY
  • 39. BOND
  • 40. Capitalize on emotions
  • 41. FUN
  • 42. MEMORABLE
  • 43. Dys4ia, © Anna Anthropy
  • 44. Contrast, © Compulsion Games
  • 45. Prism Shell, © Brooklyn Gamery
  • 46. To review: • Balance complexity with value • Create a cohesive cross-platform system • Playtest production-ready builds • Add Easter eggs • Capitalize on emotions
  • 47. Thank you! Questions? Tweet me @cattsmall.