Boost Your Web Presence
with Social Media Integration
Agenda
• Social Media Platforms & Tools
• Blogging: Why you should blog
• eMail Marketing Campaigns
• Social Media and SEO...
Platforms and Tools
Getting Started
6 Simple Steps
• Set your Cover Photo
• Set your Profile Picture
• Organize Views and Apps
• Highlight, Hid...
Cover Photo

• 851 x 315px: Choose an image that best
represents your brand
• Don’t be afraid to get creative
• Policies
Profile Picture

• 180x180px
• 32x32px - thumbnail
• Sponsored stories/ads
Organize Views and Apps

• Photos, Likes, Apps
• Can rearrange these sections
• Total of 12 apps allowed.
Highlight, Hide, Pin

• Star - Full width for prominence
• Hide stories from your timeline
• Pin your most important stori...
Enable Messages

• Allow users to send you private
messages, so you can have private
conversations with customers.
Milestones & Schedule

• Highlight your biggest business
accomplishments such as fan, growth,
award wins, products release...
Business Page or Personal Profile?

4,774 (114 Mutual)

4,774 Friends
Facebook Tips
• People like visuals.
• Customise your URL: Unique username.
facebook.com/peaksmediainc
• Make a strategic ...
Facebook + Instagram
• Photos and video sharing platform.
• 15 second videos
• Apply filters
Twitter
• Who uses Twitter:
Media, businesses, personal, celebrities
• How often should you update?
• Direct messages, som...
Twitter
The
modern
telephone
Twitter Tips
• RT: Sharing what others are saying.
• Leave characters for people to RT.
• Introduce yourself to new follow...
Twitter & the #hashtag
• What’s a hashtag?
• Usage and overuse.
• #kamloops #excitedabouttonightsseminar

• Trending topic...
Twitter + Vine
• 6 second video loops, shared on Twitter

https://vine.co/v/h1tX9L9DeT1
LinkedIn
• Professional Network
• Personal Page
• Company Page
• Joining Groups
• How Often to Update?
Pinterest
• Great for visual companies:
Hairdressers, Real Estate Agents, Interior
Designers, Clothing Companies, Food & B...
Google Places
Social Media Tools

TweetDeck

Hootsuite
Blogging for Business
• Why Blog?
•
•
•
•

Search Engine Optimization
Social networking content and sharing
Allow for inte...
eMail Campaigns
• What is MailChimp?
• eMail best way to reach your
target audience.
• Contact form integration:
Capturing...
Content Automation

• Social Networks
• eMail : MailChimp
Statistics

• Google Analytics
• Hootsuite Social Media Stats
• MailChimp Stats
• Website Stats: Backend & Hosting
Social Media Integration

& SEO
SMALL
BUSINESS
Information
Overload
Building a Strategy
WHAT WE COVERED
• Social Media Platforms & Tools
• Web Integration/Blogging
• eMail Campaigns
• How Social Media affects S...
/peaksmediainc

@peaksmedia

cathy@peaksmedia.com

PeaksMedia.com
Web site design with Content Management
Systems (CMS) us...
Social Media Seminar: Boost Your Web Presence with Social Media Integration
Social Media Seminar: Boost Your Web Presence with Social Media Integration
Social Media Seminar: Boost Your Web Presence with Social Media Integration
Social Media Seminar: Boost Your Web Presence with Social Media Integration
Social Media Seminar: Boost Your Web Presence with Social Media Integration
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Social Media Seminar: Boost Your Web Presence with Social Media Integration

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Presentation to Kamloops business women's group Grow Your Biz. Social Media Seminar: Boost Your Web Presence with Social Media Integration.

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Social Media Seminar: Boost Your Web Presence with Social Media Integration

  1. 1. Boost Your Web Presence with Social Media Integration
  2. 2. Agenda • Social Media Platforms & Tools • Blogging: Why you should blog • eMail Marketing Campaigns • Social Media and SEO • Preparing a social media strategy • Statistics
  3. 3. Platforms and Tools
  4. 4. Getting Started 6 Simple Steps • Set your Cover Photo • Set your Profile Picture • Organize Views and Apps • Highlight, Hide, Pin • Enable Messages • Feature Milestones & Schedule
  5. 5. Cover Photo • 851 x 315px: Choose an image that best represents your brand • Don’t be afraid to get creative • Policies
  6. 6. Profile Picture • 180x180px • 32x32px - thumbnail • Sponsored stories/ads
  7. 7. Organize Views and Apps • Photos, Likes, Apps • Can rearrange these sections • Total of 12 apps allowed.
  8. 8. Highlight, Hide, Pin • Star - Full width for prominence • Hide stories from your timeline • Pin your most important stories to the top of your timeline.
  9. 9. Enable Messages • Allow users to send you private messages, so you can have private conversations with customers.
  10. 10. Milestones & Schedule • Highlight your biggest business accomplishments such as fan, growth, award wins, products releases. • Can be new or in the past. • Schedule posts
  11. 11. Business Page or Personal Profile? 4,774 (114 Mutual) 4,774 Friends
  12. 12. Facebook Tips • People like visuals. • Customise your URL: Unique username. facebook.com/peaksmediainc • Make a strategic plan for your updates. • Automate your posts. • Check your statistics.
  13. 13. Facebook + Instagram • Photos and video sharing platform. • 15 second videos • Apply filters
  14. 14. Twitter • Who uses Twitter: Media, businesses, personal, celebrities • How often should you update? • Direct messages, sometimes it’s best to say it offline. • Know what people are saying about your business. • Open network: don’t need an account to view tweets, don’t lock your account.
  15. 15. Twitter The modern telephone
  16. 16. Twitter Tips • RT: Sharing what others are saying. • Leave characters for people to RT. • Introduce yourself to new followers, DON’T automate it. • Unlike Facebook it’s acceptable to tweet several times a day. • Know who’s managing your account.
  17. 17. Twitter & the #hashtag • What’s a hashtag? • Usage and overuse. • #kamloops #excitedabouttonightsseminar • Trending topics: know your trend. • #tweetfail #frankenstorm @urbanoutfitters • @UrbanOutfitters This storm blows (but free shipping doesn’t)! Today only… bit.ly/S8fADV
  18. 18. Twitter + Vine • 6 second video loops, shared on Twitter https://vine.co/v/h1tX9L9DeT1
  19. 19. LinkedIn • Professional Network • Personal Page • Company Page • Joining Groups • How Often to Update?
  20. 20. Pinterest • Great for visual companies: Hairdressers, Real Estate Agents, Interior Designers, Clothing Companies, Food & Beverage
  21. 21. Google Places
  22. 22. Social Media Tools TweetDeck Hootsuite
  23. 23. Blogging for Business • Why Blog? • • • • Search Engine Optimization Social networking content and sharing Allow for interaction from visitors. Increase Traffic and exposure • What to blog about?
  24. 24. eMail Campaigns • What is MailChimp? • eMail best way to reach your target audience. • Contact form integration: Capturing eMail addresses. • RSS Feeds: Automate your blogs posts. • Analytics: Check your statistics.
  25. 25. Content Automation • Social Networks • eMail : MailChimp
  26. 26. Statistics • Google Analytics • Hootsuite Social Media Stats • MailChimp Stats • Website Stats: Backend & Hosting
  27. 27. Social Media Integration & SEO
  28. 28. SMALL BUSINESS Information Overload
  29. 29. Building a Strategy
  30. 30. WHAT WE COVERED • Social Media Platforms & Tools • Web Integration/Blogging • eMail Campaigns • How Social Media affects SEO • Statistics • Build a strategy
  31. 31. /peaksmediainc @peaksmedia cathy@peaksmedia.com PeaksMedia.com Web site design with Content Management Systems (CMS) using WordPress platform. Web design and development for: eCommerce, SEO, Social Networking Integration. Social Media Management eCommerce Solutions Web Development Let Peaks Media manage your social media platforms. We specialize in social media web integration. Twitter, Facebook, YouTube, Pintrest, G+, LinkedIn. Accept credit cards online can help boost a business’ sales, but with monthly fees and high transaction rates, a merchant account isn’t an option for all businesses. Using a state of the art Content Management System (CMS) Peaks Media web designs allow the client to manage their own content using the power of WordPress. Web site design with Content Management Systems (CMS) using WordPress platform. Web design and development for: eCommerce, SEO, Social Networking Integration. Social Media Management eCommerce Solutions Social Media Management Web Development Let Peaks Media manage your social media platforms. We specialize in social media web integration. Twitter, Facebook, YouTube, Pintrest, G+, LinkedIn. Web site design with Content Management Systems (CMS) using WordPress platform. Web design and development for: eCommerce, SEO, Social Networking Integration. eCommerce Solutions Accept credit cards online can help boost a business’ sales, but with monthly fees and high transaction rates, a merchant account isn’t an option for all businesses. Using a state of the art Content Management System (CMS) Peaks Media web designs allow the client to manage their own content using the power of WordPress. Web Development

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