• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
Social Media for Your Job Search - 2013
 

Social Media for Your Job Search - 2013

on

  • 1,105 views

Learn the latest low cost tools, impactful strategies, and time saving resources for your job search.

Learn the latest low cost tools, impactful strategies, and time saving resources for your job search.

Statistics

Views

Total Views
1,105
Views on SlideShare
1,104
Embed Views
1

Actions

Likes
4
Downloads
0
Comments
1

1 Embed 1

http://www.linkedin.com 1

Accessibility

Categories

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel

11 of 1 previous next

  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    Social Media for Your Job Search - 2013 Social Media for Your Job Search - 2013 Presentation Transcript

    • Social Media for Your Job Search Social Media for Job Search By Cathy C. SmithCathy C. Smith
    • What we will cover!It’s a Social Media Revolution!Guess who’s using Google?SEO (Search Engine Optimization)Are you linked on LinkedIn?Following the leader on TwitterSocial vs. Professional on FacebookTo Blog or Not to BlogIt’s About.Me!Do you have Klout?Have you tried a QR Code (Quick Response)?Are you using WiseStamp for E-mail?Social Media for Job Search - All Rights Reserved 2013 - By Cathy C. Smith / www.chameleonconsultingllc.com 2
    • A Revolution is taking place! Social Media Revolution 2012 Video By Erik Qualman http://bit.ly/Tzrevd Source: YouTubeSocial Media for Job Search - All Rights Reserved 2013 - By Cathy C. Smith / www.chameleonconsultingllc.com 3
    • Who do I network with? 4Social Media for Job Search - All Rights Reserved 2013 - By Cathy C. Smith / www.chameleonconsultingllc.com
    • Why Social Media?Social Media for Job Search - All Rights Reserved 2013 - By Cathy C. Smith / www.chameleonconsultingllc.com 5
    • Guess what? Recruiters are Looking!Social Media for Job Search - All Rights Reserved 2013 - By Cathy C. Smith / www.chameleonconsultingllc.com 6
    • Why companies Google you?Here are a few instances where employees were fired for using social media.“Virgin flight crew fired for insulting passengers via Facebook” - http://bit.ly/Zc93PP“Teacher fired over Facebook pic” - http://bit.ly/ZUNOmS“Beware: Potential Employers Are Watching You” - http://on.wsj.com/TNV1Si“Facebook and Twitter Postings Cost CFO His Job” - http://on.wsj.com/JcJeJ1“A Little Like Can Mean Big Trouble” - http://on.wsj.com/KWoAKl Social Media for Job Search - All Rights Reserved 2013 - By Cathy C. Smith / www.chameleonconsultingllc.com 7
    • Google SearchSocial Media for Job Search - All Rights Reserved 2013 - By Cathy C. Smith / www.chameleonconsultingllc.com 8
    • Recruiters Reactions!Social Media for Job Search - All Rights Reserved 2013 - By Cathy C. Smith / www.chameleonconsultingllc.com 9
    • SEO (Search Engine Optimization)SEO stands for “search engine optimization.” SEO is the simple activity ofensuring a website (ex. LinkedIn) can be found in search engines such asGoogle, Yahoo, Bing, and YouTube for words and phrases .80% of internet traffic begins with search queries. (E-consultancy)If recruiters, colleagues, potential employers cannot find you by searchengines, blogs, and links you may be missing out on job opportunities.Remember to use keywords to be “Findable, Memorable, and Valuable” Social Media for Job Search - All Rights Reserved 2013 - By Cathy C. Smith / www.chameleonconsultingllc.com 10
    • Why use LinkedIn?You can connect to the “World’s Largest Professional Network” with 175 + million members.To research potential professions & industries onlineTo let your entire network know about your searchTo cultivate helpful relationships in new networksTo participate in online industry group discussionsTo post comments and questions regularly onlineSocial Media for Job Search - All Rights Reserved 2013 - By Cathy C. Smith / www.chameleonconsultingllc.com 11
    • Cathy’s LinkedIn ProfileSocial Media for Job Search - All Rights Reserved 2013 - By Cathy C. Smith / www.chameleonconsultingllc.com 12
    • LinkedIn is the preferred site!Social Media for Job Search - All Rights Reserved 2013 - By Cathy C. Smith / www.chameleonconsultingllc.com 13
    • It pays to stay connected!Social Media for Job Search - All Rights Reserved 2013 - By Cathy C. Smith / www.chameleonconsultingllc.com 14
    • LinkedIn Job Search TipsSet-up a LinkedIn account – www.linkedin.comGenerate your own URL – www.linkedin.com/in/cathycsmithCreate a stellar profile with a professional photoUse the skills and expertise feature for keywordsBuild a quality vs. quantity networkJoin groups of employed members related to your job targetGet detailed and quantifiable recommendationsUse LinkedIn “Answers” to post and answer questionsFollow your target companiesRespond to ads & contact hiring managers directlySocial Media for Job Search - All Rights Reserved 2013 - By Cathy C. Smith / www.chameleonconsultingllc.com 15
    • Twitter What is Twitter? Twitter is a “real-time” information network service that allows you to create messages (tweets) that contain up to 140 characters and send to followers. Who should be on Twitter?Job seekers in research related fields and who’s targets are easily described using specific search keywords. For example, “biotechnology,” “marketing,” “green tech.” How to use Twitter? To conduct research and to cultivate relationships with key professionals in your field. Can I generate good results? Building a strong following can be time consuming and generate minimal job leads. Social Media for Job Search - All Rights Reserved 2013 - By Cathy C. Smith / www.chameleonconsultingllc.com 16
    • Did you know?Social Media for Job Search - All Rights Reserved 2013 - By Cathy C. Smith / www.chameleonconsultingllc.com 17
    • Who’s on Twitter?Social Media for Job Search - All Rights Reserved 2013 - By Cathy C. Smith / www.chameleonconsultingllc.com 18
    • Cathy’s Twitter ProfileSocial Media for Job Search - All Rights Reserved 2013 - By Cathy C. Smith / www.chameleonconsultingllc.com 19
    • Twitter Job Search TipsSet-up a Twitter account : www.twitter.comReview Twitter Basics: Help Center: http://support.twitter.com/Learn Twitter terms & symbols: Username (@CathyC_Smith) and Hashtags (#jobs)Post Tweets and share Re-tweets (RT@robertjones) with followersUse URL shortener – bitly: www.bitly.com for long website addressesUse Twitter tools – Hootsuite: www.hootsuite.com & Tweetdeck: www.tweetdeck.comExplore Listorious: www.listorious.com to locate lists and individuals to followSocial Media for Job Search - All Rights Reserved 2013 - By Cathy C. Smith / www.chameleonconsultingllc.com 20
    • FacebookSocial Media for Job Search - All Rights Reserved 2013 - By Cathy C. Smith / www.chameleonconsultingllc.com 21
    • Social vs. ProfessionalSocial Media for Job Search - All Rights Reserved 2013 - By Cathy C. Smith / www.chameleonconsultingllc.com 22
    • Finding a Job on FacebookFacebook is a social media network that is used for connecting with family,friends, customers, and others by posting comments, photos, and videos.Do you have a large professional network on Facebook? If so, then let them knowabout your search.If your Facebook contacts are mainly family and friends, then this may not be agood use of your time for your job search.You can locate Facebook Groups (ex. Project Manager) on the “Search Filters”pageReview Facebook Social Jobs Partnership – https://www.facebook.com/socialjobsSocial Media for Job Search - All Rights Reserved 2013 - By Cathy C. Smith / www.chameleonconsultingllc.com 23
    • Facebook Search FilterSocial Media for Job Search - All Rights Reserved 2013 - By Cathy C. Smith / www.chameleonconsultingllc.com 24
    • Facebook Social Jobs Partnership Source: https://www.facebook.com/socialjobsSocial Media for Job Search - All Rights Reserved 2013 - By Cathy C. Smith / www.chameleonconsultingllc.com 25
    • Facebook Social Jobs Search Social Media for Job Search - All Rights Reserved 2013 - By Cathy C. Smith / www.chameleonconsultingllc.com 26
    • Blogs What is a blog?“A blog is a weblog with informational or commentaries published by individuals on the internet typically displayed in reverse chronological order. “ (Wikipedia) Social Media for Job Search - All Rights Reserved 2013 - By Cathy C. Smith / www.chameleonconsultingllc.com 27
    • Did you know?Social Media for Job Search - All Rights Reserved 2013 - By Cathy C. Smith / www.chameleonconsultingllc.com 28
    • More Blog FactsSocial Media for Job Search - All Rights Reserved 2013 - By Cathy C. Smith / www.chameleonconsultingllc.com 29
    • Blog ReadersSocial Media for Job Search - All Rights Reserved 2013 - By Cathy C. Smith / www.chameleonconsultingllc.com 30
    • Should I create a Blog?Reasons to read or create blogs! Follow industry leaders blogs Demonstrate expertise in your profession You have been out of work for awhile You are seeking to make a career change or industry change Blogs carry influence and drive traffic to your social media networks The knowledge needed for success in your field is changing rapidly Demonstrate that you are current in your fieldWhere to create your blog? Word Press – www.wordpress.com Blogger - www.blogger.comMake sure potential employers can find you! Include an e-mail address and LinkedIn profile address in your blog Social Media for Job Search - All Rights Reserved 2013 - By Cathy C. Smith / www.chameleonconsultingllc.com 31
    • Blog: 10 Social Media Business Tips for 2013Yes, the New Year is here with another chance to try new and exciting ideas. As a business owneror executive you may be looking at the upcoming 12 months as an opportunity to grow yourbusiness. Now that the year has begun, you are considering social media to add to yourtraditional marketing mix. According to a 2011 survey by Merchant Circle, U.S. local SMBs (small-medium sized business) actively use social media marketing to promote their businesses.Additionally, Mc Kinsey Global Institute reported that “63% of companies using social media sayit has increased marketing effectiveness—among other benefits.” So you are sold and decidedthat starting a social media program for your company is “the way to go” for 2013. With so littletime to read the latest case studies, reports, and statistics here are 10 social media marketing tipsto get you thinking strategically. Source: Cathy C. Smith - http://wp.me/pDMWf-1lSocial Media for Job Search - All Rights Reserved 2013 - By Cathy C. Smith / www.chameleonconsultingllc.com 32
    • About.Me Profile Source: www.about.meSocial Media for Job Search - All Rights Reserved 2013 - By Cathy C. Smith / www.chameleonconsultingllc.com 33
    • Klout ScoreKlout measures your influence to drive action on social mediaScores range from 1-100 (average score is 40)Engagement + Content = Influence# of Conversations + # of Interactions = Klout Score vs. # of PostsSocial Media for Job Search - All Rights Reserved 2013 - By Cathy C. Smith / www.chameleonconsultingllc.com 34
    • Who’s Got Klout! Source: www.klout.comSocial Media for Job Search - All Rights Reserved 2013 - By Cathy C. Smith / www.chameleonconsultingllc.com 35
    • QR Code (Quick Response Code) QR code is a two-dimensional bar code first designed for the automotive industry in Japan. Fast readability & greater storage capacity vs. standard UPC barcodes. (Wikipedia) QR Code Creator and Downloadable Reader – http://qrcode.kaywa.com/ Chameleon Consulting, LLC QR CodeSocial Media for Job Search - All Rights Reserved 2013 - By Cathy C. Smith / www.chameleonconsultingllc.com 36
    • Networking Card (QR Code) Before Cathy C. Smith IT & Change Management Executive Mobile: 973-851-1920 E-mail: cc@chameleonconsultingllc.com LinkedIn: www.linkedin.com/in/cathycsmith After Cathy C. Smith Mobile: 973-851-1920 E-mail: cc@chameleonconsultingllc.comSocial Media for Job Search - All Rights Reserved 2013 - By Cathy C. Smith / www.chameleonconsultingllc.com 37
    • WiseStamp – E-mail SignatureSocial Media for Job Search - All Rights Reserved 2013 - By Cathy C. Smith / www.chameleonconsultingllc.com
    • Contact Information Cathy C. Smith Mobile: 973-851-1920 E-mail: cc@chameleonconsultingllc.com Website: https://chameleonconsultingllc.com LinkedIn: https://linkedin.com/in/cathycsmith Twitter: https://twitter.com/CathyC_Smith Facebook: https://www.facebook.com/chameleonconsultingllcSocial Media for Job Search - All Rights Reserved 2013 - By Cathy C. Smith / www.chameleonconsultingllc.com 39