Social Media for Your Job Search        Social Media for Job Search                 By Cathy C. SmithCathy C. Smith
What we will cover!It’s a Social Media Revolution!Guess who’s using Google?SEO (Search Engine Optimization)Are you linked ...
A Revolution is taking place!          Social Media Revolution 2012 Video                   By Erik Qualman               ...
Who do I network with?                                                                                                    ...
Why Social Media?Social Media for Job Search - All Rights Reserved 2013 - By Cathy C. Smith / www.chameleonconsultingllc.c...
Guess what? Recruiters are Looking!Social Media for Job Search - All Rights Reserved 2013 - By Cathy C. Smith / www.chamel...
Why companies Google you?Here are a few instances where employees were fired for using social media.“Virgin flight crew fi...
Google SearchSocial Media for Job Search - All Rights Reserved 2013 - By Cathy C. Smith / www.chameleonconsultingllc.com  ...
Recruiters Reactions!Social Media for Job Search - All Rights Reserved 2013 - By Cathy C. Smith / www.chameleonconsultingl...
SEO (Search Engine Optimization)SEO stands for “search engine optimization.” SEO is the simple activity ofensuring a websi...
Why use LinkedIn?You can connect to the “World’s Largest Professional Network” with 175 + million members.To research pote...
Cathy’s LinkedIn ProfileSocial Media for Job Search - All Rights Reserved 2013 - By Cathy C. Smith / www.chameleonconsulti...
LinkedIn is the preferred site!Social Media for Job Search - All Rights Reserved 2013 - By Cathy C. Smith / www.chameleonc...
It pays to stay connected!Social Media for Job Search - All Rights Reserved 2013 - By Cathy C. Smith / www.chameleonconsul...
LinkedIn Job Search TipsSet-up a LinkedIn account – www.linkedin.comGenerate your own URL – www.linkedin.com/in/cathycsmit...
Twitter                                           What is Twitter? Twitter is a “real-time” information network service th...
Did you know?Social Media for Job Search - All Rights Reserved 2013 - By Cathy C. Smith / www.chameleonconsultingllc.com  ...
Who’s on Twitter?Social Media for Job Search - All Rights Reserved 2013 - By Cathy C. Smith / www.chameleonconsultingllc.c...
Cathy’s Twitter ProfileSocial Media for Job Search - All Rights Reserved 2013 - By Cathy C. Smith / www.chameleonconsultin...
Twitter Job Search TipsSet-up a Twitter account : www.twitter.comReview Twitter Basics: Help Center: http://support.twitte...
FacebookSocial Media for Job Search - All Rights Reserved 2013 - By Cathy C. Smith / www.chameleonconsultingllc.com       ...
Social vs. ProfessionalSocial Media for Job Search - All Rights Reserved 2013 - By Cathy C. Smith / www.chameleonconsultin...
Finding a Job on FacebookFacebook is a social media network that is used for connecting with family,friends, customers, an...
Facebook Search FilterSocial Media for Job Search - All Rights Reserved 2013 - By Cathy C. Smith / www.chameleonconsulting...
Facebook Social Jobs Partnership                            Source: https://www.facebook.com/socialjobsSocial Media for Jo...
Facebook Social Jobs Search Social Media for Job Search - All Rights Reserved 2013 - By Cathy C. Smith / www.chameleoncons...
Blogs                                           What is a blog?“A blog is a weblog with informational or commentaries publ...
Did you know?Social Media for Job Search - All Rights Reserved 2013 - By Cathy C. Smith / www.chameleonconsultingllc.com  ...
More Blog FactsSocial Media for Job Search - All Rights Reserved 2013 - By Cathy C. Smith / www.chameleonconsultingllc.com...
Blog ReadersSocial Media for Job Search - All Rights Reserved 2013 - By Cathy C. Smith / www.chameleonconsultingllc.com   ...
Should I create a Blog?Reasons to read or create blogs!   Follow industry leaders blogs   Demonstrate expertise in your pr...
Blog: 10 Social Media Business Tips for 2013Yes, the New Year is here with another chance to try new and exciting ideas. A...
About.Me Profile                                            Source: www.about.meSocial Media for Job Search - All Rights R...
Klout ScoreKlout measures your influence to drive action on social mediaScores range from 1-100 (average score is 40)Engag...
Who’s Got Klout!                                          Source: www.klout.comSocial Media for Job Search - All Rights Re...
QR Code (Quick Response Code)  QR code is a two-dimensional bar code first designed for the automotive industry in Japan. ...
Networking Card (QR Code)                                              Before                                            C...
WiseStamp – E-mail SignatureSocial Media for Job Search - All Rights Reserved 2013 - By Cathy C. Smith / www.chameleoncons...
Contact Information                                     Cathy C. Smith                           Mobile: 973-851-1920     ...
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Social Media for Your Job Search - 2013

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Learn the latest low cost tools, impactful strategies, and time saving resources for your job search.

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Social Media for Your Job Search - 2013

  1. 1. Social Media for Your Job Search Social Media for Job Search By Cathy C. SmithCathy C. Smith
  2. 2. What we will cover!It’s a Social Media Revolution!Guess who’s using Google?SEO (Search Engine Optimization)Are you linked on LinkedIn?Following the leader on TwitterSocial vs. Professional on FacebookTo Blog or Not to BlogIt’s About.Me!Do you have Klout?Have you tried a QR Code (Quick Response)?Are you using WiseStamp for E-mail?Social Media for Job Search - All Rights Reserved 2013 - By Cathy C. Smith / www.chameleonconsultingllc.com 2
  3. 3. A Revolution is taking place! Social Media Revolution 2012 Video By Erik Qualman http://bit.ly/Tzrevd Source: YouTubeSocial Media for Job Search - All Rights Reserved 2013 - By Cathy C. Smith / www.chameleonconsultingllc.com 3
  4. 4. Who do I network with? 4Social Media for Job Search - All Rights Reserved 2013 - By Cathy C. Smith / www.chameleonconsultingllc.com
  5. 5. Why Social Media?Social Media for Job Search - All Rights Reserved 2013 - By Cathy C. Smith / www.chameleonconsultingllc.com 5
  6. 6. Guess what? Recruiters are Looking!Social Media for Job Search - All Rights Reserved 2013 - By Cathy C. Smith / www.chameleonconsultingllc.com 6
  7. 7. Why companies Google you?Here are a few instances where employees were fired for using social media.“Virgin flight crew fired for insulting passengers via Facebook” - http://bit.ly/Zc93PP“Teacher fired over Facebook pic” - http://bit.ly/ZUNOmS“Beware: Potential Employers Are Watching You” - http://on.wsj.com/TNV1Si“Facebook and Twitter Postings Cost CFO His Job” - http://on.wsj.com/JcJeJ1“A Little Like Can Mean Big Trouble” - http://on.wsj.com/KWoAKl Social Media for Job Search - All Rights Reserved 2013 - By Cathy C. Smith / www.chameleonconsultingllc.com 7
  8. 8. Google SearchSocial Media for Job Search - All Rights Reserved 2013 - By Cathy C. Smith / www.chameleonconsultingllc.com 8
  9. 9. Recruiters Reactions!Social Media for Job Search - All Rights Reserved 2013 - By Cathy C. Smith / www.chameleonconsultingllc.com 9
  10. 10. SEO (Search Engine Optimization)SEO stands for “search engine optimization.” SEO is the simple activity ofensuring a website (ex. LinkedIn) can be found in search engines such asGoogle, Yahoo, Bing, and YouTube for words and phrases .80% of internet traffic begins with search queries. (E-consultancy)If recruiters, colleagues, potential employers cannot find you by searchengines, blogs, and links you may be missing out on job opportunities.Remember to use keywords to be “Findable, Memorable, and Valuable” Social Media for Job Search - All Rights Reserved 2013 - By Cathy C. Smith / www.chameleonconsultingllc.com 10
  11. 11. Why use LinkedIn?You can connect to the “World’s Largest Professional Network” with 175 + million members.To research potential professions & industries onlineTo let your entire network know about your searchTo cultivate helpful relationships in new networksTo participate in online industry group discussionsTo post comments and questions regularly onlineSocial Media for Job Search - All Rights Reserved 2013 - By Cathy C. Smith / www.chameleonconsultingllc.com 11
  12. 12. Cathy’s LinkedIn ProfileSocial Media for Job Search - All Rights Reserved 2013 - By Cathy C. Smith / www.chameleonconsultingllc.com 12
  13. 13. LinkedIn is the preferred site!Social Media for Job Search - All Rights Reserved 2013 - By Cathy C. Smith / www.chameleonconsultingllc.com 13
  14. 14. It pays to stay connected!Social Media for Job Search - All Rights Reserved 2013 - By Cathy C. Smith / www.chameleonconsultingllc.com 14
  15. 15. LinkedIn Job Search TipsSet-up a LinkedIn account – www.linkedin.comGenerate your own URL – www.linkedin.com/in/cathycsmithCreate a stellar profile with a professional photoUse the skills and expertise feature for keywordsBuild a quality vs. quantity networkJoin groups of employed members related to your job targetGet detailed and quantifiable recommendationsUse LinkedIn “Answers” to post and answer questionsFollow your target companiesRespond to ads & contact hiring managers directlySocial Media for Job Search - All Rights Reserved 2013 - By Cathy C. Smith / www.chameleonconsultingllc.com 15
  16. 16. Twitter What is Twitter? Twitter is a “real-time” information network service that allows you to create messages (tweets) that contain up to 140 characters and send to followers. Who should be on Twitter?Job seekers in research related fields and who’s targets are easily described using specific search keywords. For example, “biotechnology,” “marketing,” “green tech.” How to use Twitter? To conduct research and to cultivate relationships with key professionals in your field. Can I generate good results? Building a strong following can be time consuming and generate minimal job leads. Social Media for Job Search - All Rights Reserved 2013 - By Cathy C. Smith / www.chameleonconsultingllc.com 16
  17. 17. Did you know?Social Media for Job Search - All Rights Reserved 2013 - By Cathy C. Smith / www.chameleonconsultingllc.com 17
  18. 18. Who’s on Twitter?Social Media for Job Search - All Rights Reserved 2013 - By Cathy C. Smith / www.chameleonconsultingllc.com 18
  19. 19. Cathy’s Twitter ProfileSocial Media for Job Search - All Rights Reserved 2013 - By Cathy C. Smith / www.chameleonconsultingllc.com 19
  20. 20. Twitter Job Search TipsSet-up a Twitter account : www.twitter.comReview Twitter Basics: Help Center: http://support.twitter.com/Learn Twitter terms & symbols: Username (@CathyC_Smith) and Hashtags (#jobs)Post Tweets and share Re-tweets (RT@robertjones) with followersUse URL shortener – bitly: www.bitly.com for long website addressesUse Twitter tools – Hootsuite: www.hootsuite.com & Tweetdeck: www.tweetdeck.comExplore Listorious: www.listorious.com to locate lists and individuals to followSocial Media for Job Search - All Rights Reserved 2013 - By Cathy C. Smith / www.chameleonconsultingllc.com 20
  21. 21. FacebookSocial Media for Job Search - All Rights Reserved 2013 - By Cathy C. Smith / www.chameleonconsultingllc.com 21
  22. 22. Social vs. ProfessionalSocial Media for Job Search - All Rights Reserved 2013 - By Cathy C. Smith / www.chameleonconsultingllc.com 22
  23. 23. Finding a Job on FacebookFacebook is a social media network that is used for connecting with family,friends, customers, and others by posting comments, photos, and videos.Do you have a large professional network on Facebook? If so, then let them knowabout your search.If your Facebook contacts are mainly family and friends, then this may not be agood use of your time for your job search.You can locate Facebook Groups (ex. Project Manager) on the “Search Filters”pageReview Facebook Social Jobs Partnership – https://www.facebook.com/socialjobsSocial Media for Job Search - All Rights Reserved 2013 - By Cathy C. Smith / www.chameleonconsultingllc.com 23
  24. 24. Facebook Search FilterSocial Media for Job Search - All Rights Reserved 2013 - By Cathy C. Smith / www.chameleonconsultingllc.com 24
  25. 25. Facebook Social Jobs Partnership Source: https://www.facebook.com/socialjobsSocial Media for Job Search - All Rights Reserved 2013 - By Cathy C. Smith / www.chameleonconsultingllc.com 25
  26. 26. Facebook Social Jobs Search Social Media for Job Search - All Rights Reserved 2013 - By Cathy C. Smith / www.chameleonconsultingllc.com 26
  27. 27. Blogs What is a blog?“A blog is a weblog with informational or commentaries published by individuals on the internet typically displayed in reverse chronological order. “ (Wikipedia) Social Media for Job Search - All Rights Reserved 2013 - By Cathy C. Smith / www.chameleonconsultingllc.com 27
  28. 28. Did you know?Social Media for Job Search - All Rights Reserved 2013 - By Cathy C. Smith / www.chameleonconsultingllc.com 28
  29. 29. More Blog FactsSocial Media for Job Search - All Rights Reserved 2013 - By Cathy C. Smith / www.chameleonconsultingllc.com 29
  30. 30. Blog ReadersSocial Media for Job Search - All Rights Reserved 2013 - By Cathy C. Smith / www.chameleonconsultingllc.com 30
  31. 31. Should I create a Blog?Reasons to read or create blogs! Follow industry leaders blogs Demonstrate expertise in your profession You have been out of work for awhile You are seeking to make a career change or industry change Blogs carry influence and drive traffic to your social media networks The knowledge needed for success in your field is changing rapidly Demonstrate that you are current in your fieldWhere to create your blog? Word Press – www.wordpress.com Blogger - www.blogger.comMake sure potential employers can find you! Include an e-mail address and LinkedIn profile address in your blog Social Media for Job Search - All Rights Reserved 2013 - By Cathy C. Smith / www.chameleonconsultingllc.com 31
  32. 32. Blog: 10 Social Media Business Tips for 2013Yes, the New Year is here with another chance to try new and exciting ideas. As a business owneror executive you may be looking at the upcoming 12 months as an opportunity to grow yourbusiness. Now that the year has begun, you are considering social media to add to yourtraditional marketing mix. According to a 2011 survey by Merchant Circle, U.S. local SMBs (small-medium sized business) actively use social media marketing to promote their businesses.Additionally, Mc Kinsey Global Institute reported that “63% of companies using social media sayit has increased marketing effectiveness—among other benefits.” So you are sold and decidedthat starting a social media program for your company is “the way to go” for 2013. With so littletime to read the latest case studies, reports, and statistics here are 10 social media marketing tipsto get you thinking strategically. Source: Cathy C. Smith - http://wp.me/pDMWf-1lSocial Media for Job Search - All Rights Reserved 2013 - By Cathy C. Smith / www.chameleonconsultingllc.com 32
  33. 33. About.Me Profile Source: www.about.meSocial Media for Job Search - All Rights Reserved 2013 - By Cathy C. Smith / www.chameleonconsultingllc.com 33
  34. 34. Klout ScoreKlout measures your influence to drive action on social mediaScores range from 1-100 (average score is 40)Engagement + Content = Influence# of Conversations + # of Interactions = Klout Score vs. # of PostsSocial Media for Job Search - All Rights Reserved 2013 - By Cathy C. Smith / www.chameleonconsultingllc.com 34
  35. 35. Who’s Got Klout! Source: www.klout.comSocial Media for Job Search - All Rights Reserved 2013 - By Cathy C. Smith / www.chameleonconsultingllc.com 35
  36. 36. QR Code (Quick Response Code) QR code is a two-dimensional bar code first designed for the automotive industry in Japan. Fast readability & greater storage capacity vs. standard UPC barcodes. (Wikipedia) QR Code Creator and Downloadable Reader – http://qrcode.kaywa.com/ Chameleon Consulting, LLC QR CodeSocial Media for Job Search - All Rights Reserved 2013 - By Cathy C. Smith / www.chameleonconsultingllc.com 36
  37. 37. Networking Card (QR Code) Before Cathy C. Smith IT & Change Management Executive Mobile: 973-851-1920 E-mail: cc@chameleonconsultingllc.com LinkedIn: www.linkedin.com/in/cathycsmith After Cathy C. Smith Mobile: 973-851-1920 E-mail: cc@chameleonconsultingllc.comSocial Media for Job Search - All Rights Reserved 2013 - By Cathy C. Smith / www.chameleonconsultingllc.com 37
  38. 38. WiseStamp – E-mail SignatureSocial Media for Job Search - All Rights Reserved 2013 - By Cathy C. Smith / www.chameleonconsultingllc.com
  39. 39. Contact Information Cathy C. Smith Mobile: 973-851-1920 E-mail: cc@chameleonconsultingllc.com Website: https://chameleonconsultingllc.com LinkedIn: https://linkedin.com/in/cathycsmith Twitter: https://twitter.com/CathyC_Smith Facebook: https://www.facebook.com/chameleonconsultingllcSocial Media for Job Search - All Rights Reserved 2013 - By Cathy C. Smith / www.chameleonconsultingllc.com 39

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