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What is Social Networking? <ul><li>Sending messages to one another in real time and getting responses back quickly </li></...
Social Networking: Why participate?   <ul><li>Join the conversation at various online social networking sites such as Link...
Social Networking: Why participate? <ul><li>It’s where real estate is going! </li></ul><ul><li>Extend connections </li></u...
Determine your strategy using POST method: <ul><li>People: Assess your customers’ social activities and understand if they...
Top social networking sites <ul><li>Facebook - connect with people around you </li></ul><ul><li>LinkedIn - join network of...
Social Networking: Don’ts <ul><li>Never put anything online that you would not want to see on the front of the newspaper o...
<ul><li>Get connected with former and current shere </li></ul><ul><li>Find potential clients </li></ul><ul><li>Get introdu...
10 things you can do on LinkedIn <ul><li>1. Establish a Profile </li></ul><ul><li>2. Join and Start Groups </li></ul><ul><...
What is Facebook? <ul><li>Facebook  is a social networking site that allows you to create a profile join networks organize...
<ul><li>Establish a Profile </li></ul><ul><li>Build a Community </li></ul><ul><li>Lead Conversations </li></ul><ul><li>Pos...
Good Facebook Updates
Micro-blogging: Twitter “ Twitter  is a free social networking and micro blogging service that allows its users to send an...
10 Types of Twitter Posts 1. News and Information 2. Educational 3. Questions 4. Status Updates 5. Re-Tweets 6. Links to A...
Trulia Voices connects you with serious home searchers –  for free ! • Respond directly to local home buyer/seller questio...
Trulia Voices in Seobastpol
Create a free Trulia profile
Google Yourself
<ul><li>Get connected  </li></ul><ul><li>Don’t get carried away!  </li></ul>
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Social media 09

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  • You need to go where the people are. Social networks are just that, social, with much better potential for getting to know customers on a more intimate level.
  • You need to go where the people are. Social networks are just that, social, with much better potential for getting to know customers on a more intimate level.
  • Transcript of "Social media 09"

    1. 1. What is Social Networking? <ul><li>Sending messages to one another in real time and getting responses back quickly </li></ul><ul><li>Connect with prospects </li></ul><ul><li>Build relationships </li></ul><ul><li>Gain leads through connections </li></ul><ul><li>Build a sense of community </li></ul>
    2. 2. Social Networking: Why participate? <ul><li>Join the conversation at various online social networking sites such as LinkedIn, Facebook and others. </li></ul><ul><li>Each group of consumers — Baby Boomers, Gen X-ers or Gen Y-ers—has their own distinct culture, set of values and preferences for where, when and how to communicate. </li></ul><ul><li>Meet them on their own terms or risk not meeting them at all. </li></ul>
    3. 3. Social Networking: Why participate? <ul><li>It’s where real estate is going! </li></ul><ul><li>Extend connections </li></ul><ul><li>Share info as an authority, join conversations </li></ul><ul><li>New PR and business opportunities </li></ul><ul><li>Build relationships </li></ul><ul><li>Additional traffic, attention and buzz </li></ul><ul><li>Competitive differentiation </li></ul>
    4. 4. Determine your strategy using POST method: <ul><li>People: Assess your customers’ social activities and understand if they even participate in social media </li></ul><ul><li>Objectives: Decide what you want to accomplish </li></ul><ul><li>Strategy: Plan for how your relationship with customers can change </li></ul><ul><li>Technology: Decide what social media to use (blog, twitter, networking) </li></ul>
    5. 5. Top social networking sites <ul><li>Facebook - connect with people around you </li></ul><ul><li>LinkedIn - join network of over 12 million </li></ul><ul><li>ActiveRain – Realtor networking, referrals </li></ul><ul><li>Twitter – ‘Tweet’ your friends means placing short bits of info out via cell phone message texting. Follow others and they can follow you. </li></ul><ul><li>Trulia Voices – online response </li></ul>
    6. 6. Social Networking: Don’ts <ul><li>Never put anything online that you would not want to see on the front of the newspaper or that you would not want a potential client or your boss to see. </li></ul><ul><li>No blatant promotional messages; share relevant info, contribute to other people’s conversations, and have fun. People expect you to engage in the online conversation as a person, not as a real estate agent trying to drum up business. </li></ul>
    7. 7. <ul><li>Get connected with former and current shere </li></ul><ul><li>Find potential clients </li></ul><ul><li>Get introduced to other professionals through the people you know </li></ul>
    8. 8. 10 things you can do on LinkedIn <ul><li>1. Establish a Profile </li></ul><ul><li>2. Join and Start Groups </li></ul><ul><li>3. Ask and Answer Questions </li></ul><ul><li>4. Promote Your Reading List </li></ul><ul><li>5. Share Links to Good Articles </li></ul><ul><li>6. Post Status Updates </li></ul><ul><li>7. Connect With and Recommend Others </li></ul><ul><li>8. Conduct Polls </li></ul><ul><li>9. Share Presentations </li></ul><ul><li>10. Import Blogs </li></ul>
    9. 9. What is Facebook? <ul><li>Facebook is a social networking site that allows you to create a profile join networks organized by city, workplace, school, and region to connect and interact with other people. </li></ul><ul><li>Share photos, videos and blog posts with friends </li></ul>
    10. 10. <ul><li>Establish a Profile </li></ul><ul><li>Build a Community </li></ul><ul><li>Lead Conversations </li></ul><ul><li>Post Notes </li></ul><ul><li>Conduct Polls and Contests </li></ul><ul><li>Display Work </li></ul><ul><li>Deploy Widgets </li></ul><ul><li>Stage Events </li></ul><ul><li>Share Links to Great Articles </li></ul><ul><li>Post Video, Audio and Pictures </li></ul>10 things you can do on Facebook
    11. 11. Good Facebook Updates
    12. 12. Micro-blogging: Twitter “ Twitter is a free social networking and micro blogging service that allows its users to send and read other users’ updates (otherwise known as tweets), which are text-based posts of up to 140 characters in length.”
    13. 13. 10 Types of Twitter Posts 1. News and Information 2. Educational 3. Questions 4. Status Updates 5. Re-Tweets 6. Links to Articles, Events, Resources 7. Random and Personal 8. Replies/Conversation (DM and @ Messages) 9. Broadcasting Live Events 10. Promotional (10%)
    14. 14. Trulia Voices connects you with serious home searchers – for free ! • Respond directly to local home buyer/seller questions • Sign up for email alerts and be the first to answer questions in your area • Answers remain posted for future home buyers/sellers searching Trulia Voices voices
    15. 15. Trulia Voices in Seobastpol
    16. 16. Create a free Trulia profile
    17. 17. Google Yourself
    18. 18. <ul><li>Get connected </li></ul><ul><li>Don’t get carried away! </li></ul>
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