Social media 09


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  • You need to go where the people are. Social networks are just that, social, with much better potential for getting to know customers on a more intimate level.
  • You need to go where the people are. Social networks are just that, social, with much better potential for getting to know customers on a more intimate level.
  • Social media 09

    1. 1. What is Social Networking? <ul><li>Sending messages to one another in real time and getting responses back quickly </li></ul><ul><li>Connect with prospects </li></ul><ul><li>Build relationships </li></ul><ul><li>Gain leads through connections </li></ul><ul><li>Build a sense of community </li></ul>
    2. 2. Social Networking: Why participate? <ul><li>Join the conversation at various online social networking sites such as LinkedIn, Facebook and others. </li></ul><ul><li>Each group of consumers — Baby Boomers, Gen X-ers or Gen Y-ers—has their own distinct culture, set of values and preferences for where, when and how to communicate. </li></ul><ul><li>Meet them on their own terms or risk not meeting them at all. </li></ul>
    3. 3. Social Networking: Why participate? <ul><li>It’s where real estate is going! </li></ul><ul><li>Extend connections </li></ul><ul><li>Share info as an authority, join conversations </li></ul><ul><li>New PR and business opportunities </li></ul><ul><li>Build relationships </li></ul><ul><li>Additional traffic, attention and buzz </li></ul><ul><li>Competitive differentiation </li></ul>
    4. 4. Determine your strategy using POST method: <ul><li>People: Assess your customers’ social activities and understand if they even participate in social media </li></ul><ul><li>Objectives: Decide what you want to accomplish </li></ul><ul><li>Strategy: Plan for how your relationship with customers can change </li></ul><ul><li>Technology: Decide what social media to use (blog, twitter, networking) </li></ul>
    5. 5. Top social networking sites <ul><li>Facebook - connect with people around you </li></ul><ul><li>LinkedIn - join network of over 12 million </li></ul><ul><li>ActiveRain – Realtor networking, referrals </li></ul><ul><li>Twitter – ‘Tweet’ your friends means placing short bits of info out via cell phone message texting. Follow others and they can follow you. </li></ul><ul><li>Trulia Voices – online response </li></ul>
    6. 6. Social Networking: Don’ts <ul><li>Never put anything online that you would not want to see on the front of the newspaper or that you would not want a potential client or your boss to see. </li></ul><ul><li>No blatant promotional messages; share relevant info, contribute to other people’s conversations, and have fun. People expect you to engage in the online conversation as a person, not as a real estate agent trying to drum up business. </li></ul>
    7. 7. <ul><li>Get connected with former and current shere </li></ul><ul><li>Find potential clients </li></ul><ul><li>Get introduced to other professionals through the people you know </li></ul>
    8. 8. 10 things you can do on LinkedIn <ul><li>1. Establish a Profile </li></ul><ul><li>2. Join and Start Groups </li></ul><ul><li>3. Ask and Answer Questions </li></ul><ul><li>4. Promote Your Reading List </li></ul><ul><li>5. Share Links to Good Articles </li></ul><ul><li>6. Post Status Updates </li></ul><ul><li>7. Connect With and Recommend Others </li></ul><ul><li>8. Conduct Polls </li></ul><ul><li>9. Share Presentations </li></ul><ul><li>10. Import Blogs </li></ul>
    9. 9. What is Facebook? <ul><li>Facebook is a social networking site that allows you to create a profile join networks organized by city, workplace, school, and region to connect and interact with other people. </li></ul><ul><li>Share photos, videos and blog posts with friends </li></ul>
    10. 10. <ul><li>Establish a Profile </li></ul><ul><li>Build a Community </li></ul><ul><li>Lead Conversations </li></ul><ul><li>Post Notes </li></ul><ul><li>Conduct Polls and Contests </li></ul><ul><li>Display Work </li></ul><ul><li>Deploy Widgets </li></ul><ul><li>Stage Events </li></ul><ul><li>Share Links to Great Articles </li></ul><ul><li>Post Video, Audio and Pictures </li></ul>10 things you can do on Facebook
    11. 11. Good Facebook Updates
    12. 12. Micro-blogging: Twitter “ Twitter is a free social networking and micro blogging service that allows its users to send and read other users’ updates (otherwise known as tweets), which are text-based posts of up to 140 characters in length.”
    13. 13. 10 Types of Twitter Posts 1. News and Information 2. Educational 3. Questions 4. Status Updates 5. Re-Tweets 6. Links to Articles, Events, Resources 7. Random and Personal 8. Replies/Conversation (DM and @ Messages) 9. Broadcasting Live Events 10. Promotional (10%)
    14. 14. Trulia Voices connects you with serious home searchers – for free ! • Respond directly to local home buyer/seller questions • Sign up for email alerts and be the first to answer questions in your area • Answers remain posted for future home buyers/sellers searching Trulia Voices voices
    15. 15. Trulia Voices in Seobastpol
    16. 16. Create a free Trulia profile
    17. 17. Google Yourself
    18. 18. <ul><li>Get connected </li></ul><ul><li>Don’t get carried away! </li></ul>