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  • You need to go where the people are. Social networks are just that, social, with much better potential for getting to know customers on a more intimate level.
  • You need to go where the people are. Social networks are just that, social, with much better potential for getting to know customers on a more intimate level.

Transcript

  • 1. What is Social Networking?
    • Sending messages to one another in real time and getting responses back quickly
    • Connect with prospects
    • Build relationships
    • Gain leads through connections
    • Build a sense of community
  • 2. Social Networking: Why participate?
    • Join the conversation at various online social networking sites such as LinkedIn, Facebook and others.
    • Each group of consumers — Baby Boomers, Gen X-ers or Gen Y-ers—has their own distinct culture, set of values and preferences for where, when and how to communicate.
    • Meet them on their own terms or risk not meeting them at all.
  • 3. Social Networking: Why participate?
    • It’s where real estate is going!
    • Extend connections
    • Share info as an authority, join conversations
    • New PR and business opportunities
    • Build relationships
    • Additional traffic, attention and buzz
    • Competitive differentiation
  • 4. Determine your strategy using POST method:
    • People: Assess your customers’ social activities and understand if they even participate in social media
    • Objectives: Decide what you want to accomplish
    • Strategy: Plan for how your relationship with customers can change
    • Technology: Decide what social media to use (blog, twitter, networking)
  • 5. Top social networking sites
    • Facebook - connect with people around you
    • LinkedIn - join network of over 12 million
    • ActiveRain – Realtor networking, referrals
    • Twitter – ‘Tweet’ your friends means placing short bits of info out via cell phone message texting. Follow others and they can follow you.
    • Trulia Voices – online response
  • 6. Social Networking: Don’ts
    • Never put anything online that you would not want to see on the front of the newspaper or that you would not want a potential client or your boss to see.
    • No blatant promotional messages; share relevant info, contribute to other people’s conversations, and have fun. People expect you to engage in the online conversation as a person, not as a real estate agent trying to drum up business.
  • 7.
    • Get connected with former and current shere
    • Find potential clients
    • Get introduced to other professionals through the people you know
  • 8. 10 things you can do on LinkedIn
    • 1. Establish a Profile
    • 2. Join and Start Groups
    • 3. Ask and Answer Questions
    • 4. Promote Your Reading List
    • 5. Share Links to Good Articles
    • 6. Post Status Updates
    • 7. Connect With and Recommend Others
    • 8. Conduct Polls
    • 9. Share Presentations
    • 10. Import Blogs
  • 9. What is Facebook?
    • Facebook is a social networking site that allows you to create a profile join networks organized by city, workplace, school, and region to connect and interact with other people.
    • Share photos, videos and blog posts with friends
  • 10.
    • Establish a Profile
    • Build a Community
    • Lead Conversations
    • Post Notes
    • Conduct Polls and Contests
    • Display Work
    • Deploy Widgets
    • Stage Events
    • Share Links to Great Articles
    • Post Video, Audio and Pictures
    10 things you can do on Facebook
  • 11. Good Facebook Updates
  • 12. Micro-blogging: Twitter “ Twitter is a free social networking and micro blogging service that allows its users to send and read other users’ updates (otherwise known as tweets), which are text-based posts of up to 140 characters in length.”
  • 13. 10 Types of Twitter Posts 1. News and Information 2. Educational 3. Questions 4. Status Updates 5. Re-Tweets 6. Links to Articles, Events, Resources 7. Random and Personal 8. Replies/Conversation (DM and @ Messages) 9. Broadcasting Live Events 10. Promotional (10%)
  • 14. Trulia Voices connects you with serious home searchers – for free ! • Respond directly to local home buyer/seller questions • Sign up for email alerts and be the first to answer questions in your area • Answers remain posted for future home buyers/sellers searching Trulia Voices voices
  • 15. Trulia Voices in Seobastpol
  • 16. Create a free Trulia profile
  • 17. Google Yourself
  • 18.
    • Get connected
    • Don’t get carried away!