Acid test marketing

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Acid test marketing

  1. 1. THE MOST TRENDS FACING SMALL BUSINESSES IN 2011 A comprehensive research study by acid test marketing
  2. 2. #1 Danger: The CLUTTER Factor Average consumer faced with commercial messages per day! The consumer is hit with an average of commercial messages per day!
  3. 3. 60,000,000 people are on the “Do Not Call” Registry! Unreachable Consumers 80% 60% 40% 20% 0% Ad-Blockers Resenters Resisters56% resist buying from companies that advertise “too much!”
  4. 4. OK, here’s the secret . . . Select a narrow, specific “ideal” target market and communicate continually.
  5. 5. #2 Danger: Perceived Indifference! Death Move Buy From Friend Perceived Sold By Competitor Price Too High
  6. 6. Some disturbing facts . . . Major corporations lose, and therefore must replace, a good of their customers every 5 years!A typical company’s customersleave at a rate of per year,a figure that is increasing annually!
  7. 7. The good news is . . . An average of of customers who complain about an incident will do business with you again you resolve their problem.
  8. 8. #3 Danger: Lagging Behind Web 2.0!Now more than ever, it’s vital for companies to embrace not only the latest technologies, but crucial social networks, as well!
  9. 9. #4 Danger: Increasing Marketing Costs Decreasing Effectiveness Cost Effect
  10. 10. The law of Diminishing Returns!In 2011 it costs more than as much as it did in 1992 to reach prospective Customers. In 2011 it takes to reach your buyer where it only took 4 in 1992. Therefore , in 2011 it costs achieved in 1992.
  11. 11. #5 Danger: Increasing Competition Increasing Failures! Over new businesses start every year! More than within the first 2 years!Lack of sufficient capitalPoor management skillsLack of sales
  12. 12. Avoid Frustration! 3% BUYING Now 7% OPEN To It 30% NOT Thinking About It30% Don’t THINK They’re Interested 30% KNOW they’re Not Interested
  13. 13. To Increase Your Odds of Success . . .Don’t waste another dollar guessing at what works best. Call today for aBusiness Assessment to identify your key leverage areas. The Team of experts at will determine your Lowest Cost/Highest Returns Sales and Marketing Strategies.

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