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TOP 15 CONTENT
MARKETING TACTICS
TO BOOST
YOUR WEBSITE TRAFFIC
1. INFOGRAPHICS
THIS INFOGRAPHIC RECEIVES
800
Likes
600
Tweets
23,264
Visits
Use
Gifographics or
3D Infographics
To Stand Out
INFOGRAPHICS LEAGUE
www.infographicb2b.com
2. SLIDESHOWS
SLIDESHARE IS THE TOP SITE
FOR PRESENTATIONS
3
Billion
Views
3X
Traffic
40%
More
Traffic
60M
Visitors
3. IN-DEPTH ARTICLES
13% – 15%
increases traffic
4. SKYSCRAPER TECHNIQUE
1
2
3
Find
trending
topic
Copy the concept
with better content
Reach out to
the right people
5. USE BUYER PERSONAS
By focusing on the content for their
ideal customers, Quicksprout can
increase traffic by 152.42% an...
6. START A FIGHT
VS.
ITEM A
ITEM B
With product showdown pages,
Zappos can increase their
traffic by 10%.
7. CUSTOMIZE 404 ERROR PAGES
TechCrunch increases
search engine traffic by 9%
within 30 days by customizing
its 404 error ...
8. GUEST POSTING
Neil’s
Case
Study61
times
49
blogs
3
months
22,7%
Increase
22,7% in
search
traffic
9. CURATE CONTENT
INFOGRAPHICS CURATION IS A TREND
1,400
Likes
1,910
Tweets
An infographic like this
can get KISSMetrics
10. CONTENT FOR WIKIPEDIA
Search for dead links.1
2
3
4
Create similar pages to
the dead links.
Replace the dead links wit...
11. TOOLS OVER CONTENT
QUICKSPROUT FREE TOOL
1
PAGE VIEWS
from 1.8
to 2.35
2
BOUNCE RATE
from 74%
to 63%
3
TIME ON-SITE
fr...
12. INDIRECT CONVERSIONS
increases its leads
from 49% to 72%
using this technique.
High Quality Blog Content Can Lead
to I...
say product videos help them make purchase decisions
are more likely to buy when viewing product videos
brands share on Fa...
14. CONTENT LENGTH MATTERS
The more words
your content has,
the more traffic
and conversion
it can generate.
FOCUS ON PUTT...
15. MORE AUTHORS = MORE TRAFFIC
Adding multiple authors
to blogs or website
Encourage sharing content
via their social pro...
Source
7 Essential Ingredients Every SEO Campaign Needs
11 SEO Changes That Will Give You Big Results
7 Smart Ways to Comb...
IT’S TIME TO GET VISUAL
www.the-seen.com
Top 15 Content Marketing Tactics to Boost Your Website Traffic and Conversion
Top 15 Content Marketing Tactics to Boost Your Website Traffic and Conversion
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Top 15 Content Marketing Tactics to Boost Your Website Traffic and Conversion

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Transcript of "Top 15 Content Marketing Tactics to Boost Your Website Traffic and Conversion"

  1. 1. TOP 15 CONTENT MARKETING TACTICS TO BOOST YOUR WEBSITE TRAFFIC
  2. 2. 1. INFOGRAPHICS
  3. 3. THIS INFOGRAPHIC RECEIVES 800 Likes 600 Tweets 23,264 Visits
  4. 4. Use Gifographics or 3D Infographics To Stand Out
  5. 5. INFOGRAPHICS LEAGUE www.infographicb2b.com
  6. 6. 2. SLIDESHOWS
  7. 7. SLIDESHARE IS THE TOP SITE FOR PRESENTATIONS 3 Billion Views 3X Traffic 40% More Traffic 60M Visitors
  8. 8. 3. IN-DEPTH ARTICLES 13% – 15% increases traffic
  9. 9. 4. SKYSCRAPER TECHNIQUE 1 2 3 Find trending topic Copy the concept with better content Reach out to the right people
  10. 10. 5. USE BUYER PERSONAS By focusing on the content for their ideal customers, Quicksprout can increase traffic by 152.42% and page views by 259.62%.
  11. 11. 6. START A FIGHT VS. ITEM A ITEM B
  12. 12. With product showdown pages, Zappos can increase their traffic by 10%.
  13. 13. 7. CUSTOMIZE 404 ERROR PAGES TechCrunch increases search engine traffic by 9% within 30 days by customizing its 404 error pages with internal pages on the website.
  14. 14. 8. GUEST POSTING Neil’s Case Study61 times 49 blogs 3 months 22,7% Increase 22,7% in search traffic
  15. 15. 9. CURATE CONTENT INFOGRAPHICS CURATION IS A TREND 1,400 Likes 1,910 Tweets An infographic like this can get KISSMetrics
  16. 16. 10. CONTENT FOR WIKIPEDIA Search for dead links.1 2 3 4 Create similar pages to the dead links. Replace the dead links with your pages. Ask others to replace the dead link with the link to your site.
  17. 17. 11. TOOLS OVER CONTENT QUICKSPROUT FREE TOOL 1 PAGE VIEWS from 1.8 to 2.35 2 BOUNCE RATE from 74% to 63% 3 TIME ON-SITE from 2m10s to 3m10s 4 INCREASE VISITOR LOYALTY
  18. 18. 12. INDIRECT CONVERSIONS increases its leads from 49% to 72% using this technique. High Quality Blog Content Can Lead to Indirect Conversion in the Long Run.
  19. 19. say product videos help them make purchase decisions are more likely to buy when viewing product videos brands share on Facebook is videos in online sale conversions 85% Visitors 52% Consumers 46% Content Shoeline.com increases 44%13. VIDEOS 1 2 3 4
  20. 20. 14. CONTENT LENGTH MATTERS The more words your content has, the more traffic and conversion it can generate. FOCUS ON PUTTING OUT QUALITY CONTENT
  21. 21. 15. MORE AUTHORS = MORE TRAFFIC Adding multiple authors to blogs or website Encourage sharing content via their social profiles How this work? This tactic not only improves your click-through rate but also encourages social shares and ranking.
  22. 22. Source 7 Essential Ingredients Every SEO Campaign Needs 11 SEO Changes That Will Give You Big Results 7 Smart Ways to Combine Content Marketing with SEO for More Qualified Search Traffic - Quicksprout blog – Online Videos Drive Conversions and Traffic [Infographic] Slideshare – The World’s Largest Content Sharing Community [Infographic] - infographicb2b.com - Visualize www.the-seen.com
  23. 23. IT’S TIME TO GET VISUAL www.the-seen.com
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