#HRMVOTES Catherine McGoveran MLIS Candidate 2013     13 March 2103
#HRMVOTES                             1. The Social Media Lab                             2. The 2012 Halifax election    ...
SOCIAL MEDIA LAB        • New space, new technology        • Collaboration                 • Research                 • We...
THE 2012 HRM ELECTION            •   Took place 20 October 2012            •   Elections across Nova Scotia               ...
THE SITUATION ROOM      •   What were we looking for?                 •   Conversation trends - key users and topics      ...
DATA GATHERING         •   Netlytic was used to collect Twitter data                    •   #HRMvotes                    •...
Catherine McGoveran | @kittmcg | socialmedialab.ca   7
Catherine McGoveran | @kittmcg | socialmedialab.ca   8
Catherine McGoveran | @kittmcg | socialmedialab.ca   9
Catherine McGoveran | @kittmcg | socialmedialab.ca   10
Catherine McGoveran | @kittmcg | socialmedialab.ca   11
Catherine McGoveran | @kittmcg | socialmedialab.ca   12
Catherine McGoveran | @kittmcg | socialmedialab.ca   13
How effective is social                         media in bringing out                             supporters?Catherine McG...
SOURCES   Datasets & blog posts available at: http://socialmedialab.ca/?page_id=7337      Twitter. (2013). Logo & brand. R...
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Twitter analysis of the #Halifax Election

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Presentation given to Dalhousie University Master of Public Administration students in the Management of Information (E-Government) and Public Administration course. The analysis was conducted on 20 October 2012, the day of the Halifax Regional Municipality election, and was completed by Dalhousie's Social Media Lab.

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Twitter analysis of the #Halifax Election

  1. 1. #HRMVOTES Catherine McGoveran MLIS Candidate 2013 13 March 2103
  2. 2. #HRMVOTES 1. The Social Media Lab 2. The 2012 Halifax election 3. What were we looking for? 4. Data gathering 5. Findings 6. Broader applicationCatherine McGoveran | @kittmcg | socialmedialab.ca 2
  3. 3. SOCIAL MEDIA LAB • New space, new technology • Collaboration • Research • Web apps • EventsCatherine McGoveran | @kittmcg | socialmedialab.ca 3
  4. 4. THE 2012 HRM ELECTION • Took place 20 October 2012 • Elections across Nova Scotia • Redrawing of electoral districts to 16 • E-voting option • New mayorCatherine McGoveran | @kittmcg | socialmedialab.ca 4
  5. 5. THE SITUATION ROOM • What were we looking for? • Conversation trends - key users and topics • Influential Twitter users • Level of activity • Network connectionsCatherine McGoveran | @kittmcg | socialmedialab.ca 5
  6. 6. DATA GATHERING • Netlytic was used to collect Twitter data • #HRMvotes • #VoteHRM • #HFXpoli • Collection for one weekCatherine McGoveran | @kittmcg | socialmedialab.ca 6
  7. 7. Catherine McGoveran | @kittmcg | socialmedialab.ca 7
  8. 8. Catherine McGoveran | @kittmcg | socialmedialab.ca 8
  9. 9. Catherine McGoveran | @kittmcg | socialmedialab.ca 9
  10. 10. Catherine McGoveran | @kittmcg | socialmedialab.ca 10
  11. 11. Catherine McGoveran | @kittmcg | socialmedialab.ca 11
  12. 12. Catherine McGoveran | @kittmcg | socialmedialab.ca 12
  13. 13. Catherine McGoveran | @kittmcg | socialmedialab.ca 13
  14. 14. How effective is social media in bringing out supporters?Catherine McGoveran | @kittmcg | socialmedialab.ca 14
  15. 15. SOURCES Datasets & blog posts available at: http://socialmedialab.ca/?page_id=7337 Twitter. (2013). Logo & brand. Retrieved from https://twitter.com/logoCatherine McGoveran | @kittmcg | socialmedialab.ca 15

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