Emerging and evolving social media
you need to know NOW
Catherine Heeg
Customized Management Solutions
Get Your Geek On
Customized Management Solutions
TodayToday
• NEW
• Tools
• Tricks
NEW!
Customized Management Solutions
Source: www.boeing.com
Customized Management Solutions
The Nymi braceletGoogle Glass
Micro-Video
Customized Management Solutions
Stumped by
Learn more here:
http://bit.ly/TAvine
www.cmsspeaking.com
Customized Management Solutions
Thumb =
Crowdsourcing
opinions
NEW
TOOLS
www.cmsspeaking.com
FREEmeasurement tools
• Pinterest Analytics
• Tailwind
• Page Insights
• Hootsuite
• Social Mention
SMM is often best measured in terms
of audience reach,
engagementand sentiment.
Paid Measurement Tools
• Simply Measured
• Radian 6
• Crowd Booster
Unique
Integration
Customized Management Solutions
Auto Respond Easily
Customized Management Solutions
Custom Apps
Customized Management Solutions
TRICKS
www.cmsspeaking.com
Advanced Link Use
• LinkedIn Company page
• Twitter
• Pinterest - verify
• Blog directories
• Google Authorship
• Google +...
comments on Facebook than text-based posts.
Customized Management Solutions
Photos get 104% more
Before & After
Customized Management Solutions
Frames & Overlays
Customized Management Solutions
Customized Management Solutions
Customized Management Solutions
EmbedTweet Twitter
Blog
Customized Management Solutions
EmbedPost
Blog
Facebook
accounts for
Customized Management Solutions
Mobile
20%
of Travel Sales
in 2013
Source: http://www.eyefortravel.com/mobile...
What’s NEXT?
Customized Management Solutions
Misift's Shine
Samsung Galaxy Gear
Sesame Ring
of travelers remain active on
social media
Source: http://visual.ly/travel-industry-trends-2012
Customized Management Solu...
www.cmsspeaking.com
Build your Biz
Travel, Tourism and Hospitality pros, join the
conversation and grow your business.
Click below for more so...
Catherine J. Heeg
Customized Management Solutions
Phone: 403 726 0171 Fax: 403 726 0371
Catherine.heeg@cmsspeaking.com cms...
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Social Media. Emerging and Evolving Strategies for Travel Professionals

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Get Your Geek On! – Emerging and evolving social media you need to know NOW
Join me and demystify new emerging social platforms. We’ll study what’s HOT and how you can maximize your travel marketing in this evolving landscape.

Challenge yourself and explore essential tools available for video applications, microsites and blogging while clarifying where Facebook, Twitter, Pinterest, LinkedIn, Google+ are taking us next.

You’ll discover new ways to grow your travel and tourism business while reaching out to brand evangelists and new clients.

Published in: Social Media, Technology, Business
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Social Media. Emerging and Evolving Strategies for Travel Professionals

  1. 1. Emerging and evolving social media you need to know NOW Catherine Heeg Customized Management Solutions Get Your Geek On
  2. 2. Customized Management Solutions
  3. 3. TodayToday • NEW • Tools • Tricks
  4. 4. NEW! Customized Management Solutions Source: www.boeing.com
  5. 5. Customized Management Solutions The Nymi braceletGoogle Glass
  6. 6. Micro-Video Customized Management Solutions
  7. 7. Stumped by Learn more here: http://bit.ly/TAvine www.cmsspeaking.com
  8. 8. Customized Management Solutions Thumb = Crowdsourcing opinions NEW
  9. 9. TOOLS www.cmsspeaking.com
  10. 10. FREEmeasurement tools • Pinterest Analytics • Tailwind • Page Insights • Hootsuite • Social Mention
  11. 11. SMM is often best measured in terms of audience reach, engagementand sentiment.
  12. 12. Paid Measurement Tools • Simply Measured • Radian 6 • Crowd Booster
  13. 13. Unique Integration Customized Management Solutions
  14. 14. Auto Respond Easily Customized Management Solutions
  15. 15. Custom Apps Customized Management Solutions
  16. 16. TRICKS www.cmsspeaking.com
  17. 17. Advanced Link Use • LinkedIn Company page • Twitter • Pinterest - verify • Blog directories • Google Authorship • Google + • You-Tube channel • Instagram Customized Management Solutions
  18. 18. comments on Facebook than text-based posts. Customized Management Solutions Photos get 104% more
  19. 19. Before & After Customized Management Solutions
  20. 20. Frames & Overlays Customized Management Solutions
  21. 21. Customized Management Solutions
  22. 22. Customized Management Solutions EmbedTweet Twitter Blog
  23. 23. Customized Management Solutions EmbedPost Blog Facebook
  24. 24. accounts for Customized Management Solutions Mobile 20% of Travel Sales in 2013 Source: http://www.eyefortravel.com/mobile-and-technology/essential-mobile-and-social-stats-travel-industry-movers-and-shakers
  25. 25. What’s NEXT?
  26. 26. Customized Management Solutions Misift's Shine Samsung Galaxy Gear Sesame Ring
  27. 27. of travelers remain active on social media Source: http://visual.ly/travel-industry-trends-2012 Customized Management Solutions 70% while traveling.
  28. 28. www.cmsspeaking.com
  29. 29. Build your Biz Travel, Tourism and Hospitality pros, join the conversation and grow your business. Click below for more social media knowledge for our industry.
  30. 30. Catherine J. Heeg Customized Management Solutions Phone: 403 726 0171 Fax: 403 726 0371 Catherine.heeg@cmsspeaking.com cmsspeaking.com www.twitter.com/catherineheeg www.linkedin.com/in/catherineheeg Facebook.com/CustomizedManagementSolutions Pinterest.com/CatherineHeeg Twenty years from now you’ll be more disappointed by the things you didn’t do than by the ones you did do. Mark Twain
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