Advanced Social Media Marketing
Tactics & Tools
NOTE: This has been shortened for
the on-line audience.

Catherine Heeg
Cu...
Customized Management Solutions
Today

•
•
•
•
•

Grow
Engage
NEW!
Measure
Cutting Edge
Customized Management Solutions
Grow

• Research
• Advertising with Facebook Power Editor
• Auto-Responding tools
• Added Value
Customized Management Solu...
Key Word Research

Customized Management Solutions
Customized Management Solutions
Cool!

Pages liked by People who Like….your

company name here
Customized Management Solutions
Cool!

Pages liked by People who Like….your

company name here
Customized Management Solutions
Interests

Favorite interest of
People who Like….your

company name here

Customized Management Solutions
Favorite Interests of people who like your company name here

Customized Management Solutions
Facebook Power Editor
Advantages

• Saved Audiences
• Placement
• Bulk Editing

Customized Management Solutions
(source: http://www.forbes.com/sites/daviatemin/2013/12/03/dont-waste-money-make-your-social-media-advertising-smartermore...
Auto Respond Easily

Customized Management Solutions
InfusionSoft

Customized Management Solutions
What Can I do for YOU?
•Insider tips
•Packing tips
•Photo album
•Whitepaper
•Checklist
•Top 10 lists
•Video
•User Generate...
Brand Ambassadors

Customized Management Solutions
@HiltonSuggests

Customized Management Solutions
What Can I do for YOU?

Source: http://youtu.be/zIEIvi2MuEk

http://bit.ly/WSxmas
Customized Management Solutions
FUN!

http://www.youtube.com/watch?v=2lXh2n0aPyw

Customized Management Solutions
What Works for YOU

Customized Management Solutions
NEW!

Customized Management Solutions
Source: www.boeing.com
Social networks
•
•
•
•

Vine and Instagram Video
Snapchat
Path
Thumb

Source: http://mashable.com/2013/02/08/vine-video-a...
Video

Source: http://blog.vfmleonardo.com/vine-and-instagram-part-1/

Customized Management Solutions
http://bit.ly/1epnMzq

Customized Management Solutions
NEW
Thumb =
Crowdsourcing
opinions

Customized Management Solutions
thumb

Customized Management Solutions
Unique
Integration
Customized Management Solutions
Facebook Custom Apps

Customized Management Solutions
Customized Management Solutions
Advanced Link Use
•
•
•
•
•
•
•
•
•
•

LinkedIn Company page
Twitter
Pinterest - verify
Blog directories
Google Authorship...
Emphasis on pure

financial metrics is
waning

Customized Management Solutions

Source: http://www.forbes.com/sites/daviat...
YOUR Metrics to Measure

Custom metrics for
your business
Customized Management Solutions
Measurement Tools
•
•
•
•
•

Simply Measured
Radian 6
Sysomos
Viral Heat
Other

Customized Management Solutions
Share the Knowledge
Social Networks

Video

Thumb

Other

Measurement Tools

Simply
Measured

Radian6

Customized Manageme...
What’s NEXT?
Customized Management Solutions
Tech
The Nymi bracelet

Misift's Shine

Samsung Galaxy Gear

Customized Management Solutions
70%
active on
social media
of travelers remain

while

Source: http://visual.ly/travel-industry-trends-2012

traveling.

C...
Mobile
accounts for

of Travel Sales in
2013

20%

Source: http://www.eyefortravel.com/mobile-and-technology/essential-mob...
http://socialmediatoday.com/gonzogonzo/1726806/how-our-flying-experience-changing-infographic

Customized Management Solut...
Customized Management Solutions
www.cmsspeaking.com
Twenty years from now you’ll be more
disappointed by the things you didn’t do than by
the ones you did do.
Mark Twain

Cat...
Advanced Social Media Marketing --Tactics & tools for your tourism business
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Advanced Social Media Marketing --Tactics & tools for your tourism business

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This is a shortened version of a workshop presented at NTA's Travel Exchange 2014

Advanced Social Media Marketing—Tactics & Tools for your Tour business

Delve into savvy practices to grow your fans & followers, influence new relationships and use new tools to drive your business to the next level.

In this advanced interactive session we’ll clarify and show examples of how you can create and implement strategies to engage your clients across existing platforms. We’ll explore new emerging platforms while studying the time and resources needed to keep ahead of the curve.

Don’t miss these ways to understand what’s relevant to measure and monitor NOW.
Your core competencies will include:
• Growing your group and FIT business with proven and emerging strategies
• Enticing engagement tactics to get your audience talking
• Using unique content to offer added-value
• Maximizing media integration

When you decide to leverage your social marketing efforts and get serious about galvanizing your strategy, this is the session for you. A comprehensive worksheet will be provided.


~50 word synopsis
Are you ready to push your social media into the next realm? Join the conversation and explore new ways to engage and uncover emerging social platforms that leverage your time and talent. This advanced session will maximize you strategy and give you tactics you can implement immediately in your tour business.

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Advanced Social Media Marketing --Tactics & tools for your tourism business

  1. 1. Advanced Social Media Marketing Tactics & Tools NOTE: This has been shortened for the on-line audience. Catherine Heeg Customized Management Solutions NTA Travel Exchange 2014 Los Angeles
  2. 2. Customized Management Solutions
  3. 3. Today • • • • • Grow Engage NEW! Measure Cutting Edge Customized Management Solutions
  4. 4. Grow • Research • Advertising with Facebook Power Editor • Auto-Responding tools • Added Value Customized Management Solutions
  5. 5. Key Word Research Customized Management Solutions
  6. 6. Customized Management Solutions
  7. 7. Cool! Pages liked by People who Like….your company name here Customized Management Solutions
  8. 8. Cool! Pages liked by People who Like….your company name here Customized Management Solutions
  9. 9. Interests Favorite interest of People who Like….your company name here Customized Management Solutions
  10. 10. Favorite Interests of people who like your company name here Customized Management Solutions
  11. 11. Facebook Power Editor
  12. 12. Advantages • Saved Audiences • Placement • Bulk Editing Customized Management Solutions
  13. 13. (source: http://www.forbes.com/sites/daviatemin/2013/12/03/dont-waste-money-make-your-social-media-advertising-smartermore-original-more-effective/ ) In the next five years, marketers expect social to account for 15.8% of (ad) spending.” Customized Management Solutions
  14. 14. Auto Respond Easily Customized Management Solutions
  15. 15. InfusionSoft Customized Management Solutions
  16. 16. What Can I do for YOU? •Insider tips •Packing tips •Photo album •Whitepaper •Checklist •Top 10 lists •Video •User Generated Content Customized Management Solutions
  17. 17. Brand Ambassadors Customized Management Solutions
  18. 18. @HiltonSuggests Customized Management Solutions
  19. 19. What Can I do for YOU? Source: http://youtu.be/zIEIvi2MuEk http://bit.ly/WSxmas Customized Management Solutions
  20. 20. FUN! http://www.youtube.com/watch?v=2lXh2n0aPyw Customized Management Solutions
  21. 21. What Works for YOU Customized Management Solutions
  22. 22. NEW! Customized Management Solutions Source: www.boeing.com
  23. 23. Social networks • • • • Vine and Instagram Video Snapchat Path Thumb Source: http://mashable.com/2013/02/08/vine-video-apps/ Customized Management Solutions
  24. 24. Video Source: http://blog.vfmleonardo.com/vine-and-instagram-part-1/ Customized Management Solutions
  25. 25. http://bit.ly/1epnMzq Customized Management Solutions
  26. 26. NEW Thumb = Crowdsourcing opinions Customized Management Solutions
  27. 27. thumb Customized Management Solutions
  28. 28. Unique Integration Customized Management Solutions
  29. 29. Facebook Custom Apps Customized Management Solutions
  30. 30. Customized Management Solutions
  31. 31. Advanced Link Use • • • • • • • • • • LinkedIn Company page Twitter Pinterest - verify Blog directories Google Authorship Google + You-Tube channel Instagram Vine Facebook Customized Management Solutions
  32. 32. Emphasis on pure financial metrics is waning Customized Management Solutions Source: http://www.forbes.com/sites/daviatemin/2013/12/03/dont-waste-money-make-your-social-media-advertisingsmarter-more-original-more-effective/ Measurement tactics
  33. 33. YOUR Metrics to Measure Custom metrics for your business Customized Management Solutions
  34. 34. Measurement Tools • • • • • Simply Measured Radian 6 Sysomos Viral Heat Other Customized Management Solutions
  35. 35. Share the Knowledge Social Networks Video Thumb Other Measurement Tools Simply Measured Radian6 Customized Management Solutions Other
  36. 36. What’s NEXT? Customized Management Solutions
  37. 37. Tech The Nymi bracelet Misift's Shine Samsung Galaxy Gear Customized Management Solutions
  38. 38. 70% active on social media of travelers remain while Source: http://visual.ly/travel-industry-trends-2012 traveling. Customized Management Solutions
  39. 39. Mobile accounts for of Travel Sales in 2013 20% Source: http://www.eyefortravel.com/mobile-and-technology/essential-mobile-and-social-stats-travel-industry-movers-and-shakers Customized Management Solutions
  40. 40. http://socialmediatoday.com/gonzogonzo/1726806/how-our-flying-experience-changing-infographic Customized Management Solutions
  41. 41. Customized Management Solutions
  42. 42. www.cmsspeaking.com
  43. 43. Twenty years from now you’ll be more disappointed by the things you didn’t do than by the ones you did do. Mark Twain Catherine J. Heeg Customized Management Solutions Phone: 403 726 0171 Fax: 403 726 0371 Catherine.heeg@cmsspeaking.com cmsspeaking.com www.twitter.com/catherineheeg www.linkedin.com/in/catherineheeg Facebook.com/CustomizedManagementSolutions Pinterest.com/CatherineHeeg
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