Advanced Social Media Marketing --Tactics & tools for your tourism business
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This is a shortened version of a workshop presented at NTA's Travel Exchange 2014 ...

This is a shortened version of a workshop presented at NTA's Travel Exchange 2014

Advanced Social Media Marketing—Tactics & Tools for your Tour business

Delve into savvy practices to grow your fans & followers, influence new relationships and use new tools to drive your business to the next level.

In this advanced interactive session we’ll clarify and show examples of how you can create and implement strategies to engage your clients across existing platforms. We’ll explore new emerging platforms while studying the time and resources needed to keep ahead of the curve.

Don’t miss these ways to understand what’s relevant to measure and monitor NOW.
Your core competencies will include:
• Growing your group and FIT business with proven and emerging strategies
• Enticing engagement tactics to get your audience talking
• Using unique content to offer added-value
• Maximizing media integration

When you decide to leverage your social marketing efforts and get serious about galvanizing your strategy, this is the session for you. A comprehensive worksheet will be provided.


~50 word synopsis
Are you ready to push your social media into the next realm? Join the conversation and explore new ways to engage and uncover emerging social platforms that leverage your time and talent. This advanced session will maximize you strategy and give you tactics you can implement immediately in your tour business.

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Advanced Social Media Marketing --Tactics & tools for your tourism business Presentation Transcript

  • 1. Advanced Social Media Marketing Tactics & Tools NOTE: This has been shortened for the on-line audience. Catherine Heeg Customized Management Solutions NTA Travel Exchange 2014 Los Angeles
  • 2. Customized Management Solutions
  • 3. Today • • • • • Grow Engage NEW! Measure Cutting Edge Customized Management Solutions
  • 4. Grow • Research • Advertising with Facebook Power Editor • Auto-Responding tools • Added Value Customized Management Solutions
  • 5. Key Word Research Customized Management Solutions
  • 6. Customized Management Solutions
  • 7. Cool! Pages liked by People who Like….your company name here Customized Management Solutions
  • 8. Cool! Pages liked by People who Like….your company name here Customized Management Solutions
  • 9. Interests Favorite interest of People who Like….your company name here Customized Management Solutions
  • 10. Favorite Interests of people who like your company name here Customized Management Solutions
  • 11. Facebook Power Editor
  • 12. Advantages • Saved Audiences • Placement • Bulk Editing Customized Management Solutions
  • 13. (source: http://www.forbes.com/sites/daviatemin/2013/12/03/dont-waste-money-make-your-social-media-advertising-smartermore-original-more-effective/ ) In the next five years, marketers expect social to account for 15.8% of (ad) spending.” Customized Management Solutions
  • 14. Auto Respond Easily Customized Management Solutions
  • 15. InfusionSoft Customized Management Solutions
  • 16. What Can I do for YOU? •Insider tips •Packing tips •Photo album •Whitepaper •Checklist •Top 10 lists •Video •User Generated Content Customized Management Solutions
  • 17. Brand Ambassadors Customized Management Solutions
  • 18. @HiltonSuggests Customized Management Solutions
  • 19. What Can I do for YOU? Source: http://youtu.be/zIEIvi2MuEk http://bit.ly/WSxmas Customized Management Solutions
  • 20. FUN! http://www.youtube.com/watch?v=2lXh2n0aPyw Customized Management Solutions
  • 21. What Works for YOU Customized Management Solutions
  • 22. NEW! Customized Management Solutions Source: www.boeing.com
  • 23. Social networks • • • • Vine and Instagram Video Snapchat Path Thumb Source: http://mashable.com/2013/02/08/vine-video-apps/ Customized Management Solutions
  • 24. Video Source: http://blog.vfmleonardo.com/vine-and-instagram-part-1/ Customized Management Solutions
  • 25. http://bit.ly/1epnMzq Customized Management Solutions
  • 26. NEW Thumb = Crowdsourcing opinions Customized Management Solutions
  • 27. thumb Customized Management Solutions
  • 28. Unique Integration Customized Management Solutions
  • 29. Facebook Custom Apps Customized Management Solutions
  • 30. Customized Management Solutions
  • 31. Advanced Link Use • • • • • • • • • • LinkedIn Company page Twitter Pinterest - verify Blog directories Google Authorship Google + You-Tube channel Instagram Vine Facebook Customized Management Solutions
  • 32. Emphasis on pure financial metrics is waning Customized Management Solutions Source: http://www.forbes.com/sites/daviatemin/2013/12/03/dont-waste-money-make-your-social-media-advertisingsmarter-more-original-more-effective/ Measurement tactics
  • 33. YOUR Metrics to Measure Custom metrics for your business Customized Management Solutions
  • 34. Measurement Tools • • • • • Simply Measured Radian 6 Sysomos Viral Heat Other Customized Management Solutions
  • 35. Share the Knowledge Social Networks Video Thumb Other Measurement Tools Simply Measured Radian6 Customized Management Solutions Other
  • 36. What’s NEXT? Customized Management Solutions
  • 37. Tech The Nymi bracelet Misift's Shine Samsung Galaxy Gear Customized Management Solutions
  • 38. 70% active on social media of travelers remain while Source: http://visual.ly/travel-industry-trends-2012 traveling. Customized Management Solutions
  • 39. Mobile accounts for of Travel Sales in 2013 20% Source: http://www.eyefortravel.com/mobile-and-technology/essential-mobile-and-social-stats-travel-industry-movers-and-shakers Customized Management Solutions
  • 40. http://socialmediatoday.com/gonzogonzo/1726806/how-our-flying-experience-changing-infographic Customized Management Solutions
  • 41. Customized Management Solutions
  • 42. www.cmsspeaking.com
  • 43. Twenty years from now you’ll be more disappointed by the things you didn’t do than by the ones you did do. Mark Twain Catherine J. Heeg Customized Management Solutions Phone: 403 726 0171 Fax: 403 726 0371 Catherine.heeg@cmsspeaking.com cmsspeaking.com www.twitter.com/catherineheeg www.linkedin.com/in/catherineheeg Facebook.com/CustomizedManagementSolutions Pinterest.com/CatherineHeeg