The prospective
contribution and the global
and integrated approach to
pharmaceutical industry’s
new challenges.
Dr. Cathe...
Dr. Catherine FRADE,
Founder of AXELPHARM
Pharm. D., Psychologist of work, Business Coach
Axelpharm develops in a multicul...
Prospective contribution and the global
(comprehensive) and integrated approach to
pharmaceutical industry’s new challenge...
The needs
• The world is changing
• The health industries must face these changes
in operational and timely ways
Do we wan...
1. WHAT DOES A PROSPECTIVE
APPROACH MEANS ?
Prospective enables to :
• build strategies that start in the present,
• take ...
Prospective, strategic in nature,
is a knowledge lever to act
A way :
• of asking questions before bringing solutions,
• o...
a. How the prospective allows to take risks
Short Term Vision :
immediate and irreversible decisions : caution
Long Term V...
b. Thinking about the human being
The path to a true construction of the future.
- what can happen
- what people wish to h...
The objective of the prospective is to
study the far future
Observe the present from the future
Permanent confrontation be...
2. See the global picture + comprehensive view
• Discussion between experts to obtain a common
complementary view
• In int...
In concrete business terms?
• To bring out the deep meaning of events
• To develop plans and programs
• To give recommenda...
Application
To detect:
• Obvious trends
• Weak signals
• Past mistakes to avoid
• Scenarios
• Possible or Desirable future...
1.Who am I?
2.Where do we come from ?
3.What can happen?
4.What can I do?
5.What will I do?
6.How can I do it?
Ask the rig...
1.To be far-sighted : 10-20 years in the health field
2.To see the big picture
3.To do in depth analysis
4.To take risks :...
1.Passivity : to undergo the changes
2.Reactivity : to act in urgency
3.Preactivity : to be prepared to predictable events...
Attitude of the strategic foresight
7 fundamental virtues
1.Peace and quiet
2.Imagination and intuition
3.Team spirit
4.En...
• Increase the light to decrease the darkness
• Take into account the minorities instead of
excluding them
• Don’t be blin...
5 methods of the prospective (workshops)
1. From received ideas to action
Hunting for received ideas (positive or negative...
5 methods of the prospective (workshops)
3. From change factors to exploratory scenarios
Morphological analysis
Multicrite...
5 methods of the prospective (workshops)
4. From change factors to the game of the actors
Analysis of the acting strategie...
5 methods of the prospective (workshops)
5. Building the skill tree of the past, present
and future
21
ROOTS
SKILL ENHANCE...
Prospective contribution and the global
(comprehensive) and integrated approach to
pharmaceutical industry’s new challenge...
2. IMPACT ON THE GLOBAL HEALTH
CARE SYSTEM
• Demographic and epidemiological evolutions
• Research and development evoluti...
By 2020, the pharmaceutical, payer and
provider value chains will be much more
closely intertwined*
24
* Source : Pricewat...
Healthcare delivery closer to the patient*
2525
Patient
Secondary care (specialty medicine)
Primary care (general medicine...
Prospective contribution and the global
(comprehensive) and integrated approach to
pharmaceutical industry’s new challenge...
3. IMPACT ON PHARMACEUTICAL JOBS
BY 2020
Existing jobs : in regulation, marketing and
sales, research, epidemiology…
New e...
Who is concerned?
• The general management
• Strategy and planning
• Business development
• Strategic foresight actors (ne...
Questions
and
Answers
29
30
Disclaimer
The views and opinions expressed in the following PowerPoint
slides are those of the individual presenter an...
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The prospective contribution and the global and integrated approach to pharmaceutical industry’s new challenges. Dr. Catherine FRADE, 22nd Annual EuroMeeting March 8-10, 2010 Monaco

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Contribution de la prospective et approche globale intégrée aux nouveaux challenges de l’industrie pharmaceutique (Dr. Catherine Frade, 8-10 Mars 2010 - 22° meeting annuel européen de la DIA à Monaco)

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The prospective contribution and the global and integrated approach to pharmaceutical industry’s new challenges. Dr. Catherine FRADE, 22nd Annual EuroMeeting March 8-10, 2010 Monaco

  1. 1. The prospective contribution and the global and integrated approach to pharmaceutical industry’s new challenges. Dr. Catherine FRADE Strategic Prospective Director AXELPHARM 22nd Annual EuroMeeting March 8-10, 2010 Monaco
  2. 2. Dr. Catherine FRADE, Founder of AXELPHARM Pharm. D., Psychologist of work, Business Coach Axelpharm develops in a multicultural and multidisciplinary way: 1. Health Prospective to accelerate the development processes in the Health and Pharmaceutical industries 2. Management and innovation 3. Professional development 2
  3. 3. Prospective contribution and the global (comprehensive) and integrated approach to pharmaceutical industry’s new challenges prospective = strategic foresight 1. Definition of prospective 2. How a global and integrated approach is both useful and necessary. 3. Impact of a new global vision on the existing and new jobs 3
  4. 4. The needs • The world is changing • The health industries must face these changes in operational and timely ways Do we want it changes with us… …without us or against us? Proactive or preactive attitude Strategic foresight and scenarios planning 4
  5. 5. 1. WHAT DOES A PROSPECTIVE APPROACH MEANS ? Prospective enables to : • build strategies that start in the present, • take decisions in the present, • by making sense of the future from a thread that begins in the future Prospective helps : • putting things into perspective • making sense of long term evolutions 5
  6. 6. Prospective, strategic in nature, is a knowledge lever to act A way : • of asking questions before bringing solutions, • of promoting intellectual questioning, • to foster an existential doubt to imagine all possible scenarios in order to act today for tomorrow. 6
  7. 7. a. How the prospective allows to take risks Short Term Vision : immediate and irreversible decisions : caution Long Term Vision distant and broad horizon : boldness Even if predicted actions amended 7
  8. 8. b. Thinking about the human being The path to a true construction of the future. - what can happen - what people wish to happen • Better to foresee what would happen if people don’t do any changes • Prospective frees people from fate • And leads them to action 8
  9. 9. The objective of the prospective is to study the far future Observe the present from the future Permanent confrontation between : ends, ways and reality 1. Foresee far further : In complement to short term vision 10 or 20 years 9
  10. 10. 2. See the global picture + comprehensive view • Discussion between experts to obtain a common complementary view • In interdisciplinary fields, various experiences and cultural backgrounds 3. Do in-depth analysis: • To identify essential factors • To refuse methods based on habits and routine The study of a far future 10
  11. 11. In concrete business terms? • To bring out the deep meaning of events • To develop plans and programs • To give recommendations immediately effective • To set up possible objectives • To challenge companies’ rules & objectives constantly 11
  12. 12. Application To detect: • Obvious trends • Weak signals • Past mistakes to avoid • Scenarios • Possible or Desirable future situations • To avoid unwelcome future situations 12
  13. 13. 1.Who am I? 2.Where do we come from ? 3.What can happen? 4.What can I do? 5.What will I do? 6.How can I do it? Ask the right questions to choose the right processes Principles of the strategic foresight 6 fundamental questions 13
  14. 14. 1.To be far-sighted : 10-20 years in the health field 2.To see the big picture 3.To do in depth analysis 4.To take risks : always better than not taking risks 5.To think about the human being 6.To work together : impossible to do strategic foresight alone! Principles of the strategic foresight 6 main principles 14
  15. 15. 1.Passivity : to undergo the changes 2.Reactivity : to act in urgency 3.Preactivity : to be prepared to predictable events 4.Proactivity : to act to produce desirable changes One common objective : the future (responsibility) • Preactivity and Proactivity to reduce Reactivity Time concept: • Past = experience // Present controllable Attitude of the strategic foresight 4 attitudes facing the future 15
  16. 16. Attitude of the strategic foresight 7 fundamental virtues 1.Peace and quiet 2.Imagination and intuition 3.Team spirit 4.Enthusiasm : for innovation 5.Courage 6.Meaning of human understanding, without judging 7. Humility 16
  17. 17. • Increase the light to decrease the darkness • Take into account the minorities instead of excluding them • Don’t be blinded by dominant ideas • Innovate and dare to say other than the corporate language The aim of strategic foresight : to break organisational silence 17
  18. 18. 5 methods of the prospective (workshops) 1. From received ideas to action Hunting for received ideas (positive or negative) 2. From change factors and inertia to action Structural analysis 18 Critical changes Effective strength Non guilty strengths Importance Useful strengths Control
  19. 19. 5 methods of the prospective (workshops) 3. From change factors to exploratory scenarios Morphological analysis Multicriteria analysis to identify and evaluate strategic options Probabilization by experts to reduce uncertainty 19 Possible actions Coherent strategies Strategy X (1,2,2,1) Strategy Y (2,2,3,2) Strategy Z (3,4,3,3) R & D Regulatory Financial Marketing Key Fields …
  20. 20. 5 methods of the prospective (workshops) 4. From change factors to the game of the actors Analysis of the acting strategies 20 Dominant actors Relay actors Autonomous actors Influence Dominated actors Dependance
  21. 21. 5 methods of the prospective (workshops) 5. Building the skill tree of the past, present and future 21 ROOTS SKILL ENHANCEMENT Production, Industry, Service, Agriculture Quality of life Inter territoriality Network Production tools Regulation collectivewill knowledge and skills generated Research Training Education Know-How TRUNK Knowledge Geography History Territories Values Welcome SKILLS AND KNOWHOW ROOTS
  22. 22. Prospective contribution and the global (comprehensive) and integrated approach to pharmaceutical industry’s new challenges prospective = strategic foresight 1. Definition of prospective 2. How a global and integrated approach is both useful and necessary. 3. Impact of a new global vision on the existing and new jobs 22
  23. 23. 2. IMPACT ON THE GLOBAL HEALTH CARE SYSTEM • Demographic and epidemiological evolutions • Research and development evolutions • Increasing regulations • Global healthcare packages • Patient’s needs as a whole 23
  24. 24. By 2020, the pharmaceutical, payer and provider value chains will be much more closely intertwined* 24 * Source : PricewaterhouseCoopers
  25. 25. Healthcare delivery closer to the patient* 2525 Patient Secondary care (specialty medicine) Primary care (general medicine) Patient Self-medication Self-medication Primary care (multidisciplinary health agencies) Secondary care (specialty medicine) In 2007 In 2020 First diagnosis, Prescription, Routine check-up Hospital ER, diagnosis, Intensive care, Major surgical acts Diagnosis and complex treatments, Minor surgical interventions, Diagnosis and simple prescriptions by Pharmacists/ Nurses ; Health check-up, Prevention. Autodiagnosis on Internet, OTC drugs for chronic and non chronic diseases, Wellness and comfort services Hospital ER, diagnosis, intensive care, light surgical interventions, important surgical acts, other consultations OTC drugs, Routine medical advice * Source : PricewaterhouseCoopers
  26. 26. Prospective contribution and the global (comprehensive) and integrated approach to pharmaceutical industry’s new challenges prospective = strategic foresight 1. Definition of prospective 2. How a global and integrated approach is both useful and necessary. 3. Impact of a new global vision on the existing and new jobs 26
  27. 27. 3. IMPACT ON PHARMACEUTICAL JOBS BY 2020 Existing jobs : in regulation, marketing and sales, research, epidemiology… New emergent jobs : we must be ready to have the right training, on-going education and life time training. 27
  28. 28. Who is concerned? • The general management • Strategy and planning • Business development • Strategic foresight actors (new job?) CONCLUSION 28
  29. 29. Questions and Answers 29
  30. 30. 30 Disclaimer The views and opinions expressed in the following PowerPoint slides are those of the individual presenter and should not be attributed to Drug Information Association, Inc. (“DIA”), its directors, officers, employees, volunteers, members, chapters, councils, Special Interest Area Communities or affiliates, or any organization with which the presenter is employed or affiliated. These PowerPoint slides are the intellectual property of the individual presenter and are protected under the copyright laws of the United States of America and other countries. Used by permission. All rights reserved. Drug Information Association, DIA and DIA logo are registered trademarks or trademarks of Drug Information Association Inc. All other trademarks are the property of their respective owners.

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