Social networking 06-10-2010


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Social networking 06-10-2010

  1. 2. <ul><ul><li>Past – One-Way </li></ul></ul><ul><ul><ul><li>Television </li></ul></ul></ul><ul><ul><ul><li>Magazines/ Newspapers </li></ul></ul></ul><ul><ul><ul><li>Radio </li></ul></ul></ul><ul><ul><ul><li>Billboards </li></ul></ul></ul><ul><ul><ul><li>Websites </li></ul></ul></ul><ul><ul><li>Future – Two-Way </li></ul></ul><ul><ul><ul><li>Feedback </li></ul></ul></ul><ul><ul><ul><li>Critique </li></ul></ul></ul><ul><ul><ul><li>Complaints </li></ul></ul></ul><ul><ul><ul><li>Suggestions </li></ul></ul></ul><ul><ul><ul><li>Ideas </li></ul></ul></ul>
  2. 5. <ul><ul><li>Conversation </li></ul></ul><ul><ul><ul><li>Interactive </li></ul></ul></ul><ul><ul><ul><li>Two-Way </li></ul></ul></ul><ul><ul><ul><li>Build Relationships </li></ul></ul></ul><ul><ul><ul><li>Create Connections </li></ul></ul></ul><ul><ul><li>Sharing </li></ul></ul><ul><ul><ul><li>Ideas </li></ul></ul></ul><ul><ul><ul><li>Thoughts </li></ul></ul></ul><ul><ul><ul><li>Opinions </li></ul></ul></ul><ul><ul><ul><li>Resources </li></ul></ul></ul><ul><ul><ul><li>News </li></ul></ul></ul><ul><ul><ul><li>Information </li></ul></ul></ul>
  3. 7. <ul><ul><li>State the purpose of teamwork and objectives of this presentation </li></ul></ul>
  4. 8. <ul><ul><li>Weblogs/Blogs </li></ul></ul><ul><ul><ul><li>WSJ Health Blog ( ) </li></ul></ul></ul><ul><ul><ul><li>The Healthcare Blog ( ) </li></ul></ul></ul><ul><ul><ul><li>Health Care Policy and Marketplace Review ( ) </li></ul></ul></ul><ul><ul><ul><li>Recruiting Blogs ( ) </li></ul></ul></ul><ul><ul><li>Microblogs </li></ul></ul><ul><ul><ul><li>Twitter ( ) </li></ul></ul></ul><ul><ul><ul><li>Yammer ( ) </li></ul></ul></ul><ul><ul><ul><li>Ning ( ) </li></ul></ul></ul>
  5. 9. <ul><ul><li>Community Sites </li></ul></ul><ul><ul><ul><li>Facebook </li></ul></ul></ul><ul><ul><ul><li>LinkedIn </li></ul></ul></ul><ul><ul><ul><li>MySpace </li></ul></ul></ul><ul><ul><ul><li>Yelp </li></ul></ul></ul><ul><ul><ul><li>FourSquare </li></ul></ul></ul><ul><ul><ul><li>Blippy </li></ul></ul></ul><ul><ul><ul><li>Flickr </li></ul></ul></ul><ul><ul><ul><li>Picassa </li></ul></ul></ul><ul><ul><ul><li>Etc. </li></ul></ul></ul>
  6. 10. <ul><ul><li>Weblogs/Blogs </li></ul></ul><ul><ul><ul><li>Two-way editorial – Author posts an article/op-ed/information/etc. </li></ul></ul></ul><ul><ul><ul><li>Starts a Conversation </li></ul></ul></ul><ul><ul><ul><li>Readers can comment back </li></ul></ul></ul><ul><ul><ul><li>Authors can respond </li></ul></ul></ul><ul><ul><ul><li>Authors/Administrators can moderate comments </li></ul></ul></ul>
  7. 11. <ul><ul><li>Microblogs </li></ul></ul><ul><ul><ul><li>Limited space on posting (140+ characters) </li></ul></ul></ul><ul><ul><ul><ul><li>Twitter </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Yammer </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Ning </li></ul></ul></ul></ul><ul><ul><ul><li>Followers </li></ul></ul></ul><ul><ul><ul><li>Post Ideas </li></ul></ul></ul><ul><ul><ul><li>Places You’re Visiting </li></ul></ul></ul><ul><ul><ul><li>Ask for Help or Advice Quickly </li></ul></ul></ul><ul><ul><ul><li>Connect with Resources You Wouldn’t Have Access to Otherwise </li></ul></ul></ul>
  8. 12. <ul><ul><li>Community Sites </li></ul></ul><ul><ul><ul><li>You decide who has access </li></ul></ul></ul><ul><ul><ul><li>Post different items </li></ul></ul></ul><ul><ul><ul><ul><li>Pictures </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Reviews </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Opinions </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Discussion </li></ul></ul></ul></ul><ul><ul><ul><li>Games & “Prizes” </li></ul></ul></ul><ul><ul><ul><li>Connect with: </li></ul></ul></ul><ul><ul><ul><ul><li>Friends </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Family </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Colleagues </li></ul></ul></ul></ul>
  9. 14. Listen Engage Social Content Generate Buzz Movement with Multi Channels
  10. 15. Listen Engage Social Content Generate Buzz Movement with Multi Channels
  11. 16. <ul><ul><li>DO Develop a Plan </li></ul></ul><ul><ul><ul><li>Why Use Any Particular Tool? </li></ul></ul></ul><ul><ul><ul><li>Who is Your Audience? </li></ul></ul></ul><ul><ul><ul><li>How Will They Use the Information You Post? </li></ul></ul></ul><ul><ul><ul><li>How Often Will You Update/Interact? </li></ul></ul></ul><ul><ul><ul><li>What Will Your Style Be? </li></ul></ul></ul><ul><ul><ul><ul><li>Freeform </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Specific Information </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Quotes </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Scheduled Posts/Tweets </li></ul></ul></ul></ul><ul><ul><ul><li>Does your Plan Adhere to the Corp. Social Networking Policy? </li></ul></ul></ul>
  12. 17. <ul><ul><li>DON’T </li></ul></ul><ul><ul><ul><li>Over Promote Your Business or Cause </li></ul></ul></ul><ul><ul><ul><li>Brag Only About Yourself </li></ul></ul></ul><ul><ul><ul><li>Talk Only About Your Business </li></ul></ul></ul><ul><ul><ul><li>Post ONLY Your Own Links </li></ul></ul></ul>
  13. 18. <ul><ul><li>DO Update Regularly </li></ul></ul><ul><ul><ul><li>Pay Attention to What Others Are Saying & Respond </li></ul></ul></ul><ul><ul><ul><li>Set Up a Schedule & Stick To It </li></ul></ul></ul><ul><ul><ul><li>Like or Retweet Frequently </li></ul></ul></ul><ul><ul><ul><li>Participate in Events </li></ul></ul></ul><ul><ul><ul><ul><li>Follow Friday </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Join Groups </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Fan Pages </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Promote Others Events & Successes </li></ul></ul></ul></ul>
  14. 19. <ul><ul><li>DON’T Plagiarize Posts/Tweets </li></ul></ul><ul><ul><ul><li>Give Credit to the Author </li></ul></ul></ul><ul><ul><li>DON’T Start a Relationship by Asking for Something </li></ul></ul>
  15. 20. <ul><ul><li>DO Be Human - Engage with Others </li></ul></ul><ul><ul><ul><li>Show Interest in the Posts of Others </li></ul></ul></ul><ul><ul><ul><li>Comment on Good Events </li></ul></ul></ul><ul><ul><ul><li>Comment on News </li></ul></ul></ul><ul><ul><ul><li>Offer Help or Feedback </li></ul></ul></ul>
  16. 21. <ul><ul><li>DON’T Auto-Post/Tweet/Direct Message </li></ul></ul>
  17. 22. <ul><ul><li>DO Ask for Feedback </li></ul></ul><ul><ul><ul><li>Solicit Opinions on Relevant Topics </li></ul></ul></ul><ul><ul><ul><li>Ask for Help </li></ul></ul></ul><ul><ul><ul><li>Thank Others for Comments, Suggestions, or Ideas </li></ul></ul></ul>
  18. 23. <ul><ul><li>DO Offer Advice Related to Your Topic </li></ul></ul><ul><ul><ul><li>Resources </li></ul></ul></ul><ul><ul><ul><li>Tools </li></ul></ul></ul><ul><ul><ul><li>Tips </li></ul></ul></ul><ul><ul><ul><li>Contact Information </li></ul></ul></ul><ul><ul><ul><li>Career Advice </li></ul></ul></ul><ul><ul><ul><li>Schooling Advice </li></ul></ul></ul>
  19. 24. <ul><ul><li>DO Remember Social Networking is a Place to Build Relationships </li></ul></ul><ul><ul><ul><li>Mingle </li></ul></ul></ul><ul><ul><ul><li>Chat </li></ul></ul></ul><ul><ul><ul><li>Show Interest </li></ul></ul></ul><ul><ul><ul><li>Meet the Needs of Others </li></ul></ul></ul><ul><ul><ul><li>Engage, Engage, Engage! </li></ul></ul></ul>
  20. 25. <ul><ul><li>DON’T Obsess Over Your Follower/Fan Count </li></ul></ul><ul><ul><ul><li>NOT About the Numbers </li></ul></ul></ul><ul><ul><ul><li>IS about the Connections </li></ul></ul></ul><ul><ul><ul><li>Be of Service to Your Followers/Fans </li></ul></ul></ul><ul><ul><ul><li>Make Quality Posts/Tweets & Follower/Fan Numbers Will Grow </li></ul></ul></ul>
  21. 26. Listen Engage Social Content Generate Buzz Movement with Multi Channels
  22. 27. <ul><ul><li>Corporate Communication Methods are Changing </li></ul></ul><ul><ul><li>Social Networking is a Two-Way Communication Method </li></ul></ul><ul><ul><li>There are Many Forums to Participate In – Pick a Few </li></ul></ul><ul><ul><li>Engage, Engage, Engage </li></ul></ul>
  23. 28. <ul><ul><li>Twitter: </li></ul></ul><ul><ul><li>Facebook: </li></ul></ul><ul><ul><li>LinkedIn: </li></ul></ul><ul><ul><li>Yelp: </li></ul></ul><ul><ul><li>Personal Blog: </li></ul></ul>
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