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Social networking 06-10-2010
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Transcript

  • 1.  
  • 2.
      • Past – One-Way
        • Television
        • Magazines/ Newspapers
        • Radio
        • Billboards
        • Websites
      • Future – Two-Way
        • Feedback
        • Critique
        • Complaints
        • Suggestions
        • Ideas
  • 3.  
  • 4.  
  • 5.
      • Conversation
        • Interactive
        • Two-Way
        • Build Relationships
        • Create Connections
      • Sharing
        • Ideas
        • Thoughts
        • Opinions
        • Resources
        • News
        • Information
  • 6.  
  • 7.
      • State the purpose of teamwork and objectives of this presentation
  • 8.
      • Weblogs/Blogs
        • WSJ Health Blog ( http://blogs.wsj.com/health/ )
        • The Healthcare Blog ( http://www.thehealthcareblog.com/ )
        • Health Care Policy and Marketplace Review ( http://healthpolicyandmarket.blogspot.com )
        • Recruiting Blogs ( http://www.recruitingblogs.com/ )
      • Microblogs
        • Twitter ( http://twitter.com/ )
        • Yammer ( https://www.yammer.com/sutterhealth.org )
        • Ning ( http://www.ning.com/ )
  • 9.
      • Community Sites
        • Facebook
        • LinkedIn
        • MySpace
        • Yelp
        • FourSquare
        • Blippy
        • Flickr
        • Picassa
        • Etc.
  • 10.
      • Weblogs/Blogs
        • Two-way editorial – Author posts an article/op-ed/information/etc.
        • Starts a Conversation
        • Readers can comment back
        • Authors can respond
        • Authors/Administrators can moderate comments
  • 11.
      • Microblogs
        • Limited space on posting (140+ characters)
          • Twitter
          • Yammer
          • Ning
        • Followers
        • Post Ideas
        • Places You’re Visiting
        • Ask for Help or Advice Quickly
        • Connect with Resources You Wouldn’t Have Access to Otherwise
  • 12.
      • Community Sites
        • You decide who has access
        • Post different items
          • Pictures
          • Reviews
          • Opinions
          • Discussion
        • Games & “Prizes”
        • Connect with:
          • Friends
          • Family
          • Colleagues
  • 13.  
  • 14. Listen Engage Social Content Generate Buzz Movement with Multi Channels
  • 15. Listen Engage Social Content Generate Buzz Movement with Multi Channels
  • 16.
      • DO Develop a Plan
        • Why Use Any Particular Tool?
        • Who is Your Audience?
        • How Will They Use the Information You Post?
        • How Often Will You Update/Interact?
        • What Will Your Style Be?
          • Freeform
          • Specific Information
          • Quotes
          • Scheduled Posts/Tweets
        • Does your Plan Adhere to the Corp. Social Networking Policy?
  • 17.
      • DON’T
        • Over Promote Your Business or Cause
        • Brag Only About Yourself
        • Talk Only About Your Business
        • Post ONLY Your Own Links
  • 18.
      • DO Update Regularly
        • Pay Attention to What Others Are Saying & Respond
        • Set Up a Schedule & Stick To It
        • Like or Retweet Frequently
        • Participate in Events
          • Follow Friday
          • Join Groups
          • Fan Pages
          • Promote Others Events & Successes
  • 19.
      • DON’T Plagiarize Posts/Tweets
        • Give Credit to the Author
      • DON’T Start a Relationship by Asking for Something
  • 20.
      • DO Be Human - Engage with Others
        • Show Interest in the Posts of Others
        • Comment on Good Events
        • Comment on News
        • Offer Help or Feedback
  • 21.
      • DON’T Auto-Post/Tweet/Direct Message
  • 22.
      • DO Ask for Feedback
        • Solicit Opinions on Relevant Topics
        • Ask for Help
        • Thank Others for Comments, Suggestions, or Ideas
  • 23.
      • DO Offer Advice Related to Your Topic
        • Resources
        • Tools
        • Tips
        • Contact Information
        • Career Advice
        • Schooling Advice
  • 24.
      • DO Remember Social Networking is a Place to Build Relationships
        • Mingle
        • Chat
        • Show Interest
        • Meet the Needs of Others
        • Engage, Engage, Engage!
  • 25.
      • DON’T Obsess Over Your Follower/Fan Count
        • NOT About the Numbers
        • IS about the Connections
        • Be of Service to Your Followers/Fans
        • Make Quality Posts/Tweets & Follower/Fan Numbers Will Grow
  • 26. Listen Engage Social Content Generate Buzz Movement with Multi Channels
  • 27.
      • Corporate Communication Methods are Changing
      • Social Networking is a Two-Way Communication Method
      • There are Many Forums to Participate In – Pick a Few
      • Engage, Engage, Engage
  • 28.
      • Twitter: www.Twitter.com/Catherine_Ford
      • Facebook: www.facebook.com/Catherine.Ford.eStudent
      • LinkedIn: www.linkedin.com/in/catherineford
      • Yelp: http://catherineford.yelp.com
      • Personal Blog: www.15minutesaday.info/
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