Social networking 06-10-2010

Past – One-Way
Television
Magazines/ Newspapers
Radio
Billboards
Websites
Future – Two-Way
Feedback
Critique
Complaints
Suggestions
Ideas

Conversation
Interactive
Two-Way
Build Relationships
Create Connections
Sharing
Ideas
Thoughts
Opinions
Resources
News
Information

State the purpose of teamwork and objectives of this presentation

Weblogs/Blogs
WSJ Health Blog ( http://blogs.wsj.com/health/ )
The Healthcare Blog ( http://www.thehealthcareblog.com/ )
Health Care Policy and Marketplace Review ( http://healthpolicyandmarket.blogspot.com )
Recruiting Blogs ( http://www.recruitingblogs.com/ )
Microblogs
Twitter ( http://twitter.com/ )
Yammer ( https://www.yammer.com/sutterhealth.org )
Ning ( http://www.ning.com/ )

Community Sites
Facebook
LinkedIn
MySpace
Yelp
FourSquare
Blippy
Flickr
Picassa
Etc.

Weblogs/Blogs
Two-way editorial – Author posts an article/op-ed/information/etc.
Starts a Conversation
Readers can comment back
Authors can respond
Authors/Administrators can moderate comments

Microblogs
Limited space on posting (140+ characters)
Twitter
Yammer
Ning
Followers
Post Ideas
Places You’re Visiting
Ask for Help or Advice Quickly
Connect with Resources You Wouldn’t Have Access to Otherwise

Community Sites
You decide who has access
Post different items
Pictures
Reviews
Opinions
Discussion
Games & “Prizes”
Connect with:
Friends
Family
Colleagues

Listen Engage Social Content Generate Buzz Movement with Multi Channels

DO Develop a Plan
Why Use Any Particular Tool?
Who is Your Audience?
How Will They Use the Information You Post?
How Often Will You Update/Interact?
What Will Your Style Be?
Freeform
Specific Information
Quotes
Scheduled Posts/Tweets
Does your Plan Adhere to the Corp. Social Networking Policy?

DON’T
Over Promote Your Business or Cause
Brag Only About Yourself
Talk Only About Your Business
Post ONLY Your Own Links

DO Update Regularly
Pay Attention to What Others Are Saying & Respond
Set Up a Schedule & Stick To It
Like or Retweet Frequently
Participate in Events
Follow Friday
Join Groups
Fan Pages
Promote Others Events & Successes

DON’T Plagiarize Posts/Tweets
Give Credit to the Author
DON’T Start a Relationship by Asking for Something

DO Be Human - Engage with Others
Show Interest in the Posts of Others
Comment on Good Events
Comment on News
Offer Help or Feedback

DON’T Auto-Post/Tweet/Direct Message

DO Ask for Feedback
Solicit Opinions on Relevant Topics
Ask for Help
Thank Others for Comments, Suggestions, or Ideas

DO Offer Advice Related to Your Topic
Resources
Tools
Tips
Contact Information
Career Advice
Schooling Advice

DO Remember Social Networking is a Place to Build Relationships
Mingle
Chat
Show Interest
Meet the Needs of Others
Engage, Engage, Engage!

DON’T Obsess Over Your Follower/Fan Count
NOT About the Numbers
IS about the Connections
Be of Service to Your Followers/Fans
Make Quality Posts/Tweets & Follower/Fan Numbers Will Grow

Listen Engage Social Content Generate Buzz Movement with Multi Channels

Corporate Communication Methods are Changing
Social Networking is a Two-Way Communication Method
There are Many Forums to Participate In – Pick a Few
Engage, Engage, Engage

Twitter: www.Twitter.com/Catherine_Ford
Facebook: www.facebook.com/Catherine.Ford.eStudent
LinkedIn: www.linkedin.com/in/catherineford
Yelp: http://catherineford.yelp.com
Personal Blog: www.15minutesaday.info/

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Social networking 06-10-2010

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