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Cantadora Overview
 

Cantadora Overview

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    Cantadora Overview Cantadora Overview Document Transcript

    • “Cantadora” means “keeper of the stories”
    • At Cantadora, we do story. “Story, businesses are realizing, means BIG MONEY.” Daniel Pink, “A Whole New Mind”
    • Because as humans, we’re wired for story. “100,000 years of evolutionary reliance on story has built into the human genetic code instructions to wire the brain to think in story terms by birth.” Dr. Steven Pinker, Experimental Psychologist
    • T h e Bi g Pr obl em: There’s too much NOISE.
    • Th e GRE AT S OL U T ION: ONE GREAT STORY
    • Because great story is great business... “Stories are the single most powerful weapon in a leader’s arsenal.” Dr. Howard Gardner, Harvard University
    • Great stories never go out of
    • And one great stor y can change EVERYTHING… “We have a saying around here…‘If you tell me a fact, I will remember. If you tell me the truth, I will believe. If you tell me a story, it will live in my heart forever.’” The late Steve Sabol, Former President, NFL Films
    • “Your ability to identify and communicate your story is the soul and the essence – the very character – of your business. That story should be at the heart of, rather, it should be your marketing strategy.” Entrepreneur Editor in Chief Amy Cooper GREAT STORIES inspire, sel provoke, evoke, engage, motiv empower, heal, relate, delight inform, entertain, educate, en spark, excite, convince, valida build, elect, drive, illuminate, address, convert, activate, enl invigorate, transcend, challen save, explain, reveal, influenc ignite, revolutionize, change, connect, awaken, succeed, end persuade, motivate, and WIN
    • WHAT WE DO It all starts with ONE GREAT STORY. We work with our clients using our Cantadora Storytelling Canvas to identify their “story gold.” Then we identify the right communications vehicles and most effective communications channels to drive their mission. Having worked in the marketing field for years, we have a go-to team depending on your unique goals and needs, including: STORY ART STRATEGY CAMPAIGNS Story Discovery Story Transformation Narratives Copywriting Speechwriting Naming Taglines Visual Branding Graphic Direction Photography Video Logos Web Design Collateral Design Brand Strategy Market Positioning Pitch Coaching Media Coaching Creative Concept Development Integrated Marketing Public Relations Events Product Launches Annual Reports Change Management Workshops Social Media
    • HOW WE DO IT THE STORYTELLING PROCESS STORY DISCOVERY STORY CRAFT STORY TRANSFORMATION { FIND YOUR STORY MAGIC: We work closely with you to find your story magic and create specific ways for you to tell it and sell it to your target audiences, whether internal or external. } THE ONE GREAT STORY WORKSHOP STORY CRAFT STAGE PRESENCE AUDIENCE CONNECTION { DELIVER YOUR BEST: In this one-day session, we explore the power of story in business and teach you to deliver a unique and compelling talk that drives your mission to your key audiences. }
    • SO WHAT’S YOUR STORY? Do tell. Because the beginning is just the beginning… “People have forgotten how to tell a story. Stories don’t have a middle or an end anymore. They usually have a beginning that never stops beginning.” Steven Spielberg
    • 1.855.786.7 987 { ST OR Y U P } info@cantadoracommunications.com cantadoracommunications.com SEA T T L E - L OS A NGE L E S - WASH IN GTON, D.C.