Data Appending Strategies to Supercharge Your List and Raise More Money -  Bridge Conference 2009 DC
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Data Appending Strategies to Supercharge Your List and Raise More Money - Bridge Conference 2009 DC

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We all know that the more you know about your stakeholders, the better you can communicate with them. The problem is, the data we can collect internally isn't always enough to provide the kind of......

We all know that the more you know about your stakeholders, the better you can communicate with them. The problem is, the data we can collect internally isn't always enough to provide the kind of microtargeting that delivers real value to our stakeholders and generates real returns for our organizations. In this session, we'll review some of the data elements you can use to extend the value of your house file. We'll also include several examples of how nonprofits have used data appends to improve their fundraising results. This session is targeted to nonprofits with house files of 10,000 records or more.

Learn

* How data appends work
* Different types of data that are available
* How other nonprofits have used data appends to achieve their goals

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  • Duck environmental story.
  • Duck environmental story.

Transcript

  • 1. Data Appending Strategies to Enhance Your List and Raise More Money Jocelyn Harmon and Catherine Algeri Triplex Interactive www.emailforimpact.com
  • 2. Agenda: To turn you into a
  • 3. The Problem: Your donors are different!
  • 4. Your goal
    • Determine your donors’
    • true motivation
    • for connecting
    • to your cause.
  • 5. Sans crystal ball…
  • 6. You need data !
  • 7. A true story…
  • 8. Haven’t we seen these folks before?
  • 9. The Solution
    • Append demographic data
      • Hunting licenses
      • Fishing licenses
  • 10. Another true story…
  • 11. The Problem: Their donors are different too!
  • 12. The Solution
    • Append demographic data
      • Dog owner
    • Increase in response and gift!
  • 13. What is a data append?
    • Adding a point of information to your existing house file.
  • 14. Different Data Elements
    • Lifestyle data – dog vs. cat owner, interest in travel, etc.
    • Demographic data – age and wealth
    • Marketing data – email, phone, social
  • 15. Uses of Demographic Data Find prospects for Planned Giving
    • How?
    • Append Age, Wealth,
    • Home Value,
    • Presence of Children
  • 16. Marketing/Fundraising Data
    • Phone,
    • Email and
    • Social Data Appends
  • 17. Phone appends
    • What? Why?
    • Convert new activists into donors
  • 18. Email Appends
    • What? Why?
    • Engage in multi-channel marketing
    • Make your marketing cost-effective
    • Save the environment
    • Because that is how some of your donors want to communicate with you.
  • 19. Story #3…
  • 20. The opportunity
    • Save $ on their renewal campaign.
  • 21. The Solution
    • Move it online!
    • E-renewals became such a success they catalyzed an investment in online fundraising.
    • We helped them find an additional 12,000 emails for existing members.
  • 22. Social Data Appending
    • What? Why?
    • Validate the need for a social media program
    • Find out where you stakeholders “live” online.
    • Get in front of your donors’ friends.
    • One client increased their Facebook followers 500%.
    • *Think communications vs. fundraising.
  • 23. Sell it to your boss! Drum roll please…
    • Data appending can help you:
    • Identify the best prospects for planned giving and major gifts.
    • Communicate with donors via their preferred channels of communication.
    • Find new donors, advocates and members
    • Segment your campaigns.
    • Raise more $
  • 24.  
  • 25. Contact us!
    • Catherine Algeri
    • Senior Account Director, Triplex Interactive,
    • Email: catherine.algeri@emailforimpact.com
    • Twitter: @catherinealgeri
    • 202-973-5408
    • Jocelyn Harmon,
    • Director of Business Development, Triplex Interactive
    • Email: jocelyn.harmon@emailforimpact.com
    • Twitter: @jocelynharmon
    • 202-973-5410