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Twitter: Social Media Prospecting Tool

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A guide to using specific tools to find the right followers, find more followers like the ones you have, and analyzing your followers. Some theory, but primarily a hands-on guide.

A guide to using specific tools to find the right followers, find more followers like the ones you have, and analyzing your followers. Some theory, but primarily a hands-on guide.

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  • The            setup            in            the            video            no            longer            works.           
    And            all            other            links            in            comment            are            fake            too.           
    But            luckily,            we            found            a            working            one            here (copy paste link in browser) :            www.goo.gl/i7K0s4
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  • Start with the PEOPLE, not with the TECHNOLOGY
  • Addicts: 30 or more visits / month; Regulars: 2 – 29 visits / month; Passers-By: 1 visit / month
  • IGNORE button helps you manage the list
  • Transcript

    • 1. Twitter: Social Media Prospecting Tool
      November 17, 2009
      Presentation Agenda:
      • What is a Social Media Ecosystem?
      • 2. Getting started with Twitter
      • 3. Finding Followers
      • 4. Twellow
      • 5. wefollow
      • 6. Twitter Search
      • 7. Finding More Followers
      • 8. Twellow
      • 9. Who Should i Follow?
      • 10. Analyzing Your Followers
      • 11. Twitter & Su.pr
      • 12. TwitterAnalyzer
      Presented By:
      Catherine Sherwood:
      Social Media Consultant with 20+ years of marketing and product strategy experience. Serving US & Canada.
      Twitter: Social Media Prospecting Tool
    • 13. Look, Listen, and then Talk:
      Twitter: Social Media Prospecting Tool
      Twitter is just one part of your Social Media Ecosystem, but you will find many of your customers, prospects, employees, partners – and your competition – there.
      A good Social Media Assessment will let you know where and howto get engaged.
    • 14. Engage All Departments in a Social Media Strategy:
      Twitter: Social Media Prospecting Tool
      • Create multiple touch points with your customers, partners and prospects
      • 15. Many employees are already active in the social media; others can be trained
      • 16. Create policies / escalation procedures to maximize success and avoid problems
    • The Power of Twitter:
      Twitter: Social Media Prospecting Tool
      • From Feb08 – Feb09 grew 1,382% (7M accounts) 1
      • 17. Gender (U.S.): Female 53%; Male 47% 2
      • 18. Age: (U.S.) 18 – 34 / 44%; 35 – 49 / 28% 3
      Sources: (1) Nielson Online, March 2009; (2), (3) Quantcast, October 2009
    • 19. TWITTER: Only social networking site where you can efficiently find prospects
      Twitter: Social Media Prospecting Tool
      • Advertise on Facebook
      • 20. Promote your Fan Page “offline”
      • 21. Get Fans to refer Friends
      • 22. Connect with known contacts
      • 23. Ask for referrals
      • 24. Meet in Groups
      • 25. Promote your Twitter account “offline”
      • 26. Use tools to find prospects that meet your criteria
    • Twitter: Social Media Prospecting Tool
      Twitter can be used for multiple purposes…
    • 27. Twitter: Social Media Prospecting Tool
    • 28. First things first…
      Twitter: Social Media Prospecting Tool
      Create the right brand
      Company
      Person
      Product
    • 29. First things first…
      Twitter: Social Media Prospecting Tool
      Create a personality
      When possible, let followers know what to expect
    • 30. First things first…
      Twitter: Social Media Prospecting Tool
      Let followers know where else they can find you by listing your contact points…
      ..or keep it simple with a XeeSM account
      Find all the ways to connect with us:
      XeeSM.com/SouthwestAir
    • 31. First things first…
      Twitter: Social Media Prospecting Tool
      Send out at least a dozen real tweets before you look for followers. (It doesn’t matter if only your co-workers are looking at them.) Make sure they are representative of what you will be doing and space them out over a week or two.
    • 32. Twitter: Social Media Prospecting Tool
      • Don’t just sell…
      • 33. Share useful information
      • 34. Share some random thoughts
      • 35. Show your love – Retweet (RT) interesting or helpful things that your followers tweet
      • 36. Direct Message (DM) followers you want to make a stronger connection with
      • 37. Don’t over-tweet or get too spammy – repeating the same message over and over
    • Twitter: Social Media Prospecting Tool
      • Maximize your chances of getting retweeted
      Timing is important
      Space is critical: also use shortened URLs to allow for more message content
    • 38. Twitter: Social Media Prospecting Tool
      • And thank people when they follow you
      Thank your follower
      Go for an additional connection
    • 39. Twitter: Social Media Prospecting Tool
      Finding Followers: Twellow
      • Good way to locate people and companies by how they self-identify
      • 40. Not as good about picking up what people end up talking about
      • 41. More than 10M profiles
    • Twitter: Social Media Prospecting Tool
      Twellow: Profiles
      • Twellow lists people with big followings whether they have registered or not
      • 42. However, people need to register to have expanded data
      • 43. Number of followers & location
      • 44. One tweet
      • 45. Social Links: Twitter only
      • 46. URL
      • 47. Derived categories
    • Twitter: Social Media Prospecting Tool
      Twellow: Profiles
      • Bob Hazlett has registered AND set up a profile
    • Twitter: Social Media Prospecting Tool
      Twellow: Profiles
      • “More Info” button:
      Live links to Bob’s social media sites
      Categories of interest that Bob has listed for himself
    • 48. Twitter: Social Media Prospecting Tool
      Twellow: Profiles
      • “View my full profile” link adds a self-created profile and multiple tweets:
      Full profile created by Bob
      Multiple tweets
    • 49. Twitter: Social Media Prospecting Tool
      Twellow: Search
      • BROWSE allows you to drill down within categories
      • 50. ALL CATEGORIES has alpha listing of categories
      Can sort accounts by: Followers Count | Registered Users | Screen Name
      • SEARCH has fairly sophisticated Boolean searching
    • Twitter: Social Media Prospecting Tool
      Twellow: Search
      • TWELLOWHOOD lets you zoom in by geographic location
    • Twitter: Social Media Prospecting Tool
      Twellow: Search
      • TWELLOWHOOD looks at Massachusetts
    • Twitter: Social Media Prospecting Tool
      Twellow: Case Study 1
      • Planning a pro bono project for Friends of Tilonia
      • 51. They sell craftwork from economically-depressed areas in India
    • Twitter: Social Media Prospecting Tool
      Twellow: Case Study 1
      • ALL CATEGORIES: Clothing, 9,541 profiles
      Maybe Pete Wentz and Venus Williams will tweet about Friends of Tilonia
    • 52. Twitter: Social Media Prospecting Tool
      Twellow: Case Study 1
      • ALL CATEGORIES: Crafts, 17,000+ profiles
      Unlike Clothing category, there seems to be more people who are interested in crafts, not just people who sell crafts.
    • 53. Twitter: Social Media Prospecting Tool
      Twellow: Case Study 1
      • ALL CATEGORIES: Fiber Arts, 310 profiles
      Small category, but right on target, and seems to have a lot of enthusiasts
    • 54. Twitter: Social Media Prospecting Tool
      Twellow: Case Study 1
      • ALL CATEGORIES: Microfinance, 200 profiles
      Microfinancing is associated with helping artisans in poor regions build businesses – similar to what Friends of Tilonia are doing.
    • 55. Twitter: Social Media Prospecting Tool
      Twellow: Case Study 2
      • SourceMedia’s Financial Planning magazine / website have a defined audience who market themselves on Twitter
    • Twitter: Social Media Prospecting Tool
      Twellow: Case Study 2
      • Categories such as Financial Advisors (3,284 profiles), Estate Planner (320 profiles), even some CPAs (1,625 profiles) are their audience…and these people actively market themselves on Twitter
    • Twitter: Social Media Prospecting Tool
      Twellow: Case Study 2
      Financial Advisors like to tout their expertise, so retweets would be appreciated.
      SourceMedia might consider adding some guest bloggers from their Twitter followers.
    • 56. Twitter: Social Media Prospecting Tool
      Finding Followers: wefollow
      • Twellow lets you find people who have expressed areas of interest by putting them in their Bio or by selecting specific categories in Twellow.
      • 57. However, what they actually tweet about covers a wider range of topics
      • 58. Hashtags are used by people who consistently tweet about a topic, and are a good way to find people who have a commitment to that topic
      • 59. wefollow organizes those hashtagged topics and let you find the accounts that use them.
    • Twitter: Social Media Prospecting Tool
      wefollow: Search for Tags
      Click on Top Tags
    • 60. Twitter: Social Media Prospecting Tool
      wefollow: Search for Tags
      Followers in tag
      Number of people following those that use the tag
      People in tag
      Number of people using the tag
      Alphabetically
      Alphabetical listing of all tags
    • 61. Twitter: Social Media Prospecting Tool
      wefollow: Interpreting Results
      There are 1,633 users of #fashionista with a total of 399,262 followers
      MOST INFLUENTIAL are – most likely – those that use the hashtag often and have a large number of followers
      MOST FOLLOWERS may not use the hashtag as often
    • 62. Twitter: Social Media Prospecting Tool
      wefollow: Other Uses
      Can see TOP TWITTER USERS overall or by category: Celebrity, Music, Socialmedia, Entrepreneur, News, Tech, Blogger, TV. Follow your ranking to measure success against your goals.
      TOP CITIES could supplement Twellowhood searches, but wefollow does not have as much user detail.
    • 63. Twitter: Social Media Prospecting Tool
      Finding Followers: Twitter Search
      • The interface is not as nice and many of the extra features missing, but search.twitter.com allows for more advanced searches than Twellow or wefollow
    • Twitter: Social Media Prospecting Tool
      Twitter Search: Advanced Search
      Use Case 1: Can find a person tweeting about a topic and living in a specific location.
      Use Case 2: Can find people asking a question or having a good / bad attitude about a product.
    • 64. Twitter: Social Media Prospecting Tool
      Twitter Search: Advanced Search
      My brother-in-law sells photography and similar equipment in Albuquerque, NM and promoting his store’s knowledgeable staff helps to differentiate them from the big box stores.
      Search
      Results
    • 65. Twitter: Social Media Prospecting Tool
      Twitter Search: Advanced Search
      COLGATE can find tweets about their brand “With positive attitude”
    • 66. Twitter: Social Media Prospecting Tool
      Finding More Followers: Twellow Suggested Users
      • SUGGESTED USERS offers up a list of people you may want to follow
      Set up an account, create a Profile and select the categories you want to be listed under.
      Click on Suggested Users
      IGNORE button helps manage the list
    • 67. Twitter: Social Media Prospecting Tool
      Finding More Followers: Who Should I Follow?
      • Does not provide the level of user detail that Twellow does
      • 68. However, may find different people than with Twellow’s Suggested User function
    • Twitter: Social Media Prospecting Tool
      Who Should i Follow?
      Can narrow or expand results by looking for more or less popular people
      Can also filter by location
    • 69. Twitter: Social Media Prospecting Tool
      Who Should i Follow?
      If someone seems right on target, can click on See more users… link and find similar people.
    • 70. Twitter: Social Media Prospecting Tool
      Analyzing Your Followers
      • Setting and measuring goals will increase your effectiveness:
      • 71. Number of followers = reach
      • 72. Number of click-throughs on links = interest
      • 73. Number of retweets = advocacy
      • 74. Number of DMs = connections
    • Twitter: Social Media Prospecting Tool
      Analyzing Your Followers: Twitter and Su.pr
      Twitter
      # Followers
      # Direct Messages
      Search @username for retweets
      Su.pr
      URL shortener service measures clicks & retweets
    • 75. Twitter: Social Media Prospecting Tool
      Analyzing Your Followers: TwitterAnalyzer
      Slice and dice your users, mentions, etc. to understand your Twitterverse …in depth
    • 76. Twitter: Social Media Prospecting Tool
      TwitterAnalyzer: Types of Statistics
    • Twitter: Social Media Prospecting Tool
      TwitterAnalyzer: Friends
      Could help you refine what is best time of day to tweet.
      Online Followers: How many of your users are online RIGHT NOW?
    • 81. Twitter: Social Media Prospecting Tool
      TwitterAnalyzer: Friends
      One way to measure positive or negative impact of tweet.
      Followers Growth rate: See how many new followers you acquire or lose on each day. Click on the graph to see your messages causing this change.
    • 82. Twitter: Social Media Prospecting Tool
      TwitterAnalyzer: Friends
      If location of followers is important, this is a good chart.
      Followers Density Map: See your followers locations
    • 83. Twitter: Social Media Prospecting Tool
      TwitterAnalyzer: Friends
      If most followers are not that active, need to adjust your follower strategy
      Followers Activity: A representation of how many of your followers are active on Twitter and how active your followers are
    • 84. Twitter: Social Media Prospecting Tool
      TwitterAnalyzer: Friends
      DM these RT’ers; find their other social sites and connect there as well.
      Most Retweeting Friends: Who retweets you most.
    • 85. Twitter: Social Media Prospecting Tool
      TwitterAnalyzer: Friends
      Are these the most influential? Is your circle too small?
      Closest Friends: See the friends you are most in contact with
    • 86. Twitter: Social Media Prospecting Tool
      TwitterAnalyzer: Friends
      Check this chart daily!
      Disregarded Friends: See the friends who sent you messages but didn’t get an answer from you.
    • 87. Twitter: Social Media Prospecting Tool
      TwitterAnalyzer: Mentions
      DM them, find and follow them on their other social sites.
      See the followers mentioning you the most.
    • 88. Twitter: Social Media Prospecting Tool
      TwitterAnalyzer: Groups
      Make sure your followers match your desired demographics
      See followers by: Occupation, Join Date, Popularity, Gender, Actions (i.e. topics)
    • 89. Twitter: Social Media Prospecting Tool
      Pay it forward:
      Friends of Tilonia can be found at www.tilonia.com
      Tools:
      Twellow: www.twellow.com
      wefollow:wefollow.com
      Twitter Search: search.twitter.com
      Who Should i Follow: www.whoshouldifollow.com
      Su.pr URL Shortener: http://Su.pr
      TwitterAnalyzer:www.twitteranalyzer.com
      Credits:
      A strategic approach to Twitter: Created by Ogilvy for IBM
      A Visual Guide To Twitter: www.Applicant.com
    • 90. Twitter: Social Media Prospecting Tool
      Thank You !
      Follow Up:
      • Presentation available on SlideShare:
      www.slideshare.net/CatherineABQ
      • Comments, questions, feedback?
      Blog post set up for discussion:
      http://CatherineSherwood.com
      Email:
      Catherine@CatherineSherwood.com
      Phone: 505-660-6106
      Twitter:@CateSherwood
      Presented By:
      Catherine Sherwood:
      Social Media Consultant with 20+ years of marketing and product strategy experience. Serving US & Canada.
      Twitter: Social Media Prospecting Tool
      For links to all my Social Sites:
      XeeSM.com/CatherineSherwood

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