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Twitter: Social Media Prospecting Tool
Twitter: Social Media Prospecting Tool
Twitter: Social Media Prospecting Tool
Twitter: Social Media Prospecting Tool
Twitter: Social Media Prospecting Tool
Twitter: Social Media Prospecting Tool
Twitter: Social Media Prospecting Tool
Twitter: Social Media Prospecting Tool
Twitter: Social Media Prospecting Tool
Twitter: Social Media Prospecting Tool
Twitter: Social Media Prospecting Tool
Twitter: Social Media Prospecting Tool
Twitter: Social Media Prospecting Tool
Twitter: Social Media Prospecting Tool
Twitter: Social Media Prospecting Tool
Twitter: Social Media Prospecting Tool
Twitter: Social Media Prospecting Tool
Twitter: Social Media Prospecting Tool
Twitter: Social Media Prospecting Tool
Twitter: Social Media Prospecting Tool
Twitter: Social Media Prospecting Tool
Twitter: Social Media Prospecting Tool
Twitter: Social Media Prospecting Tool
Twitter: Social Media Prospecting Tool
Twitter: Social Media Prospecting Tool
Twitter: Social Media Prospecting Tool
Twitter: Social Media Prospecting Tool
Twitter: Social Media Prospecting Tool
Twitter: Social Media Prospecting Tool
Twitter: Social Media Prospecting Tool
Twitter: Social Media Prospecting Tool
Twitter: Social Media Prospecting Tool
Twitter: Social Media Prospecting Tool
Twitter: Social Media Prospecting Tool
Twitter: Social Media Prospecting Tool
Twitter: Social Media Prospecting Tool
Twitter: Social Media Prospecting Tool
Twitter: Social Media Prospecting Tool
Twitter: Social Media Prospecting Tool
Twitter: Social Media Prospecting Tool
Twitter: Social Media Prospecting Tool
Twitter: Social Media Prospecting Tool
Twitter: Social Media Prospecting Tool
Twitter: Social Media Prospecting Tool
Twitter: Social Media Prospecting Tool
Twitter: Social Media Prospecting Tool
Twitter: Social Media Prospecting Tool
Twitter: Social Media Prospecting Tool
Twitter: Social Media Prospecting Tool
Twitter: Social Media Prospecting Tool
Twitter: Social Media Prospecting Tool
Twitter: Social Media Prospecting Tool
Twitter: Social Media Prospecting Tool
Twitter: Social Media Prospecting Tool
Twitter: Social Media Prospecting Tool
Twitter: Social Media Prospecting Tool
Twitter: Social Media Prospecting Tool
Twitter: Social Media Prospecting Tool
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Twitter: Social Media Prospecting Tool

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A guide to using specific tools to find the right followers, find more followers like the ones you have, and analyzing your followers. Some theory, but primarily a hands-on guide.

A guide to using specific tools to find the right followers, find more followers like the ones you have, and analyzing your followers. Some theory, but primarily a hands-on guide.

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  • The            setup            in            the            video            no            longer            works.           
    And            all            other            links            in            comment            are            fake            too.           
    But            luckily,            we            found            a            working            one            here (copy paste link in browser) :            www.goo.gl/i7K0s4
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  • Start with the PEOPLE, not with the TECHNOLOGY
  • Addicts: 30 or more visits / month; Regulars: 2 – 29 visits / month; Passers-By: 1 visit / month
  • IGNORE button helps you manage the list
  • Transcript

    • 1. Twitter: Social Media Prospecting Tool<br />November 17, 2009<br />Presentation Agenda:<br /><ul><li>What is a Social Media Ecosystem?
    • 2. Getting started with Twitter
    • 3. Finding Followers
    • 4. Twellow
    • 5. wefollow
    • 6. Twitter Search
    • 7. Finding More Followers
    • 8. Twellow
    • 9. Who Should i Follow?
    • 10. Analyzing Your Followers
    • 11. Twitter & Su.pr
    • 12. TwitterAnalyzer </li></ul>Presented By:<br />Catherine Sherwood:<br />Social Media Consultant with 20+ years of marketing and product strategy experience. Serving US & Canada.<br />Twitter: Social Media Prospecting Tool<br />
    • 13. Look, Listen, and then Talk:<br />Twitter: Social Media Prospecting Tool<br />Twitter is just one part of your Social Media Ecosystem, but you will find many of your customers, prospects, employees, partners – and your competition – there.<br />A good Social Media Assessment will let you know where and howto get engaged. <br />
    • 14. Engage All Departments in a Social Media Strategy:<br />Twitter: Social Media Prospecting Tool<br /><ul><li>Create multiple touch points with your customers, partners and prospects
    • 15. Many employees are already active in the social media; others can be trained
    • 16. Create policies / escalation procedures to maximize success and avoid problems</li></li></ul><li>The Power of Twitter:<br />Twitter: Social Media Prospecting Tool<br /><ul><li>From Feb08 – Feb09 grew 1,382% (7M accounts) 1
    • 17. Gender (U.S.): Female 53%; Male 47% 2
    • 18. Age: (U.S.) 18 – 34 / 44%; 35 – 49 / 28% 3</li></ul>Sources: (1) Nielson Online, March 2009; (2), (3) Quantcast, October 2009<br />
    • 19. TWITTER: Only social networking site where you can efficiently find prospects<br />Twitter: Social Media Prospecting Tool<br /><ul><li>Advertise on Facebook
    • 20. Promote your Fan Page “offline”
    • 21. Get Fans to refer Friends
    • 22. Connect with known contacts
    • 23. Ask for referrals
    • 24. Meet in Groups
    • 25. Promote your Twitter account “offline”
    • 26. Use tools to find prospects that meet your criteria</li></li></ul><li>Twitter: Social Media Prospecting Tool<br />Twitter can be used for multiple purposes…<br />
    • 27. Twitter: Social Media Prospecting Tool<br />
    • 28. First things first…<br />Twitter: Social Media Prospecting Tool<br />Create the right brand <br />Company<br />Person<br />Product<br />
    • 29. First things first…<br />Twitter: Social Media Prospecting Tool<br />Create a personality<br />When possible, let followers know what to expect<br />
    • 30. First things first…<br />Twitter: Social Media Prospecting Tool<br />Let followers know where else they can find you by listing your contact points…<br />..or keep it simple with a XeeSM account <br />Find all the ways to connect with us:<br /> XeeSM.com/SouthwestAir<br />
    • 31. First things first…<br />Twitter: Social Media Prospecting Tool<br />Send out at least a dozen real tweets before you look for followers. (It doesn’t matter if only your co-workers are looking at them.) Make sure they are representative of what you will be doing and space them out over a week or two.<br />
    • 32. Twitter: Social Media Prospecting Tool<br /><ul><li>Don’t just sell…
    • 33. Share useful information
    • 34. Share some random thoughts
    • 35. Show your love – Retweet (RT) interesting or helpful things that your followers tweet
    • 36. Direct Message (DM) followers you want to make a stronger connection with
    • 37. Don’t over-tweet or get too spammy – repeating the same message over and over</li></li></ul><li>Twitter: Social Media Prospecting Tool<br /><ul><li>Maximize your chances of getting retweeted</li></ul>Timing is important<br />Space is critical: also use shortened URLs to allow for more message content<br />
    • 38. Twitter: Social Media Prospecting Tool<br /><ul><li>And thank people when they follow you</li></ul>Thank your follower<br />Go for an additional connection<br />
    • 39. Twitter: Social Media Prospecting Tool<br />Finding Followers: Twellow<br /><ul><li>Good way to locate people and companies by how they self-identify
    • 40. Not as good about picking up what people end up talking about
    • 41. More than 10M profiles</li></li></ul><li>Twitter: Social Media Prospecting Tool<br />Twellow: Profiles<br /><ul><li>Twellow lists people with big followings whether they have registered or not
    • 42. However, people need to register to have expanded data
    • 43. Number of followers & location
    • 44. One tweet
    • 45. Social Links: Twitter only
    • 46. URL
    • 47. Derived categories</li></li></ul><li>Twitter: Social Media Prospecting Tool<br />Twellow: Profiles<br /><ul><li>Bob Hazlett has registered AND set up a profile</li></li></ul><li>Twitter: Social Media Prospecting Tool<br />Twellow: Profiles<br /><ul><li>“More Info” button:</li></ul>Live links to Bob’s social media sites<br />Categories of interest that Bob has listed for himself<br />
    • 48. Twitter: Social Media Prospecting Tool<br />Twellow: Profiles<br /><ul><li>“View my full profile” link adds a self-created profile and multiple tweets:</li></ul>Full profile created by Bob<br />Multiple tweets<br />
    • 49. Twitter: Social Media Prospecting Tool<br />Twellow: Search<br /><ul><li>BROWSE allows you to drill down within categories
    • 50. ALL CATEGORIES has alpha listing of categories</li></ul>Can sort accounts by: Followers Count | Registered Users | Screen Name<br /><ul><li>SEARCH has fairly sophisticated Boolean searching</li></li></ul><li>Twitter: Social Media Prospecting Tool<br />Twellow: Search<br /><ul><li>TWELLOWHOOD lets you zoom in by geographic location</li></li></ul><li>Twitter: Social Media Prospecting Tool<br />Twellow: Search<br /><ul><li>TWELLOWHOOD looks at Massachusetts</li></li></ul><li>Twitter: Social Media Prospecting Tool<br />Twellow: Case Study 1<br /><ul><li>Planning a pro bono project for Friends of Tilonia
    • 51. They sell craftwork from economically-depressed areas in India</li></li></ul><li>Twitter: Social Media Prospecting Tool<br />Twellow: Case Study 1<br /><ul><li>ALL CATEGORIES: Clothing, 9,541 profiles</li></ul>Maybe Pete Wentz and Venus Williams will tweet about Friends of Tilonia<br />
    • 52. Twitter: Social Media Prospecting Tool<br />Twellow: Case Study 1<br /><ul><li>ALL CATEGORIES: Crafts, 17,000+ profiles</li></ul>Unlike Clothing category, there seems to be more people who are interested in crafts, not just people who sell crafts. <br />
    • 53. Twitter: Social Media Prospecting Tool<br />Twellow: Case Study 1<br /><ul><li>ALL CATEGORIES: Fiber Arts, 310 profiles</li></ul>Small category, but right on target, and seems to have a lot of enthusiasts<br />
    • 54. Twitter: Social Media Prospecting Tool<br />Twellow: Case Study 1<br /><ul><li>ALL CATEGORIES: Microfinance, 200 profiles</li></ul>Microfinancing is associated with helping artisans in poor regions build businesses – similar to what Friends of Tilonia are doing.<br />
    • 55. Twitter: Social Media Prospecting Tool<br />Twellow: Case Study 2<br /><ul><li>SourceMedia’s Financial Planning magazine / website have a defined audience who market themselves on Twitter</li></li></ul><li>Twitter: Social Media Prospecting Tool<br />Twellow: Case Study 2<br /><ul><li>Categories such as Financial Advisors (3,284 profiles), Estate Planner (320 profiles), even some CPAs (1,625 profiles) are their audience…and these people actively market themselves on Twitter</li></li></ul><li>Twitter: Social Media Prospecting Tool<br />Twellow: Case Study 2<br />Financial Advisors like to tout their expertise, so retweets would be appreciated. <br />SourceMedia might consider adding some guest bloggers from their Twitter followers. <br />
    • 56. Twitter: Social Media Prospecting Tool<br />Finding Followers: wefollow<br /><ul><li>Twellow lets you find people who have expressed areas of interest by putting them in their Bio or by selecting specific categories in Twellow.
    • 57. However, what they actually tweet about covers a wider range of topics
    • 58. Hashtags are used by people who consistently tweet about a topic, and are a good way to find people who have a commitment to that topic
    • 59. wefollow organizes those hashtagged topics and let you find the accounts that use them.</li></li></ul><li>Twitter: Social Media Prospecting Tool<br />wefollow: Search for Tags<br />Click on Top Tags<br />
    • 60. Twitter: Social Media Prospecting Tool<br />wefollow: Search for Tags<br />Followers in tag<br />Number of people following those that use the tag<br />People in tag<br />Number of people using the tag<br />Alphabetically<br />Alphabetical listing of all tags<br />
    • 61. Twitter: Social Media Prospecting Tool<br />wefollow: Interpreting Results<br />There are 1,633 users of #fashionista with a total of 399,262 followers<br />MOST INFLUENTIAL are – most likely – those that use the hashtag often and have a large number of followers<br />MOST FOLLOWERS may not use the hashtag as often<br />
    • 62. Twitter: Social Media Prospecting Tool<br />wefollow: Other Uses<br />Can see TOP TWITTER USERS overall or by category: Celebrity, Music, Socialmedia, Entrepreneur, News, Tech, Blogger, TV. Follow your ranking to measure success against your goals.<br />TOP CITIES could supplement Twellowhood searches, but wefollow does not have as much user detail.<br />
    • 63. Twitter: Social Media Prospecting Tool<br />Finding Followers: Twitter Search<br /><ul><li>The interface is not as nice and many of the extra features missing, but search.twitter.com allows for more advanced searches than Twellow or wefollow</li></li></ul><li>Twitter: Social Media Prospecting Tool<br />Twitter Search: Advanced Search<br />Use Case 1: Can find a person tweeting about a topic and living in a specific location.<br />Use Case 2: Can find people asking a question or having a good / bad attitude about a product.<br />
    • 64. Twitter: Social Media Prospecting Tool<br />Twitter Search: Advanced Search<br />My brother-in-law sells photography and similar equipment in Albuquerque, NM and promoting his store’s knowledgeable staff helps to differentiate them from the big box stores.<br />Search<br />Results<br />
    • 65. Twitter: Social Media Prospecting Tool<br />Twitter Search: Advanced Search<br />COLGATE can find tweets about their brand “With positive attitude” <br />
    • 66. Twitter: Social Media Prospecting Tool<br />Finding More Followers: Twellow Suggested Users<br /><ul><li>SUGGESTED USERS offers up a list of people you may want to follow</li></ul>Set up an account, create a Profile and select the categories you want to be listed under.<br />Click on Suggested Users<br />IGNORE button helps manage the list<br />
    • 67. Twitter: Social Media Prospecting Tool<br />Finding More Followers: Who Should I Follow?<br /><ul><li>Does not provide the level of user detail that Twellow does
    • 68. However, may find different people than with Twellow’s Suggested User function </li></li></ul><li>Twitter: Social Media Prospecting Tool<br />Who Should i Follow?<br />Can narrow or expand results by looking for more or less popular people<br />Can also filter by location<br />
    • 69. Twitter: Social Media Prospecting Tool<br />Who Should i Follow?<br />If someone seems right on target, can click on See more users… link and find similar people.<br />
    • 70. Twitter: Social Media Prospecting Tool<br />Analyzing Your Followers<br /><ul><li>Setting and measuring goals will increase your effectiveness:
    • 71. Number of followers = reach
    • 72. Number of click-throughs on links = interest
    • 73. Number of retweets = advocacy
    • 74. Number of DMs = connections</li></li></ul><li>Twitter: Social Media Prospecting Tool<br />Analyzing Your Followers: Twitter and Su.pr<br />Twitter<br /># Followers<br /># Direct Messages<br />Search @username for retweets<br />Su.pr<br />URL shortener service measures clicks & retweets<br />
    • 75. Twitter: Social Media Prospecting Tool<br />Analyzing Your Followers: TwitterAnalyzer<br />Slice and dice your users, mentions, etc. to understand your Twitterverse …in depth<br />
    • 76. Twitter: Social Media Prospecting Tool<br />TwitterAnalyzer: Types of Statistics<br /><ul><li>User
    • 77. Friends
    • 78. Mentions
    • 79. Groups
    • 80. Trends (coming soon)</li></li></ul><li>Twitter: Social Media Prospecting Tool<br />TwitterAnalyzer: Friends<br />Could help you refine what is best time of day to tweet.<br />Online Followers: How many of your users are online RIGHT NOW?<br />
    • 81. Twitter: Social Media Prospecting Tool<br />TwitterAnalyzer: Friends<br />One way to measure positive or negative impact of tweet.<br />Followers Growth rate: See how many new followers you acquire or lose on each day. Click on the graph to see your messages causing this change.<br />
    • 82. Twitter: Social Media Prospecting Tool<br />TwitterAnalyzer: Friends<br />If location of followers is important, this is a good chart.<br />Followers Density Map: See your followers locations<br />
    • 83. Twitter: Social Media Prospecting Tool<br />TwitterAnalyzer: Friends<br />If most followers are not that active, need to adjust your follower strategy<br />Followers Activity: A representation of how many of your followers are active on Twitter and how active your followers are<br />
    • 84. Twitter: Social Media Prospecting Tool<br />TwitterAnalyzer: Friends<br />DM these RT’ers; find their other social sites and connect there as well.<br />Most Retweeting Friends: Who retweets you most.<br />
    • 85. Twitter: Social Media Prospecting Tool<br />TwitterAnalyzer: Friends<br />Are these the most influential? Is your circle too small?<br />Closest Friends: See the friends you are most in contact with<br />
    • 86. Twitter: Social Media Prospecting Tool<br />TwitterAnalyzer: Friends<br />Check this chart daily!<br />Disregarded Friends: See the friends who sent you messages but didn’t get an answer from you.<br />
    • 87. Twitter: Social Media Prospecting Tool<br />TwitterAnalyzer: Mentions<br />DM them, find and follow them on their other social sites.<br />See the followers mentioning you the most.<br />
    • 88. Twitter: Social Media Prospecting Tool<br />TwitterAnalyzer: Groups<br />Make sure your followers match your desired demographics<br />See followers by: Occupation, Join Date, Popularity, Gender, Actions (i.e. topics) <br />
    • 89. Twitter: Social Media Prospecting Tool<br />Pay it forward:<br />Friends of Tilonia can be found at www.tilonia.com<br />Tools:<br />Twellow: www.twellow.com<br />wefollow:wefollow.com<br />Twitter Search: search.twitter.com<br />Who Should i Follow: www.whoshouldifollow.com<br />Su.pr URL Shortener: http://Su.pr<br />TwitterAnalyzer:www.twitteranalyzer.com<br />Credits:<br />A strategic approach to Twitter: Created by Ogilvy for IBM<br />A Visual Guide To Twitter: www.Applicant.com<br />
    • 90. Twitter: Social Media Prospecting Tool<br />Thank You !<br />Follow Up:<br /><ul><li>Presentation available on SlideShare:</li></ul>www.slideshare.net/CatherineABQ<br /><ul><li>Comments, questions, feedback?</li></ul>Blog post set up for discussion:<br />http://CatherineSherwood.com<br />Email: <br />Catherine@CatherineSherwood.com<br />Phone: 505-660-6106<br />Twitter:@CateSherwood<br />Presented By:<br />Catherine Sherwood:<br />Social Media Consultant with 20+ years of marketing and product strategy experience. Serving US & Canada.<br /> Twitter: Social Media Prospecting Tool<br />For links to all my Social Sites:<br />XeeSM.com/CatherineSherwood<br />

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