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Twitter: Social Media Prospecting Tool<br />November 17, 2009<br />Presentation Agenda:<br /><ul><li>What is a Social Medi...
Getting started with Twitter
Finding Followers
Twellow
wefollow
Twitter Search
Finding More Followers
Twellow
Who Should i Follow?
Analyzing Your Followers
Twitter & Su.pr
TwitterAnalyzer </li></ul>Presented By:<br />Catherine Sherwood:<br />Social Media Consultant with 20+ years of marketing ...
Look, Listen, and then Talk:<br />Twitter: Social Media Prospecting Tool<br />Twitter is just one part of your Social Medi...
Engage All Departments in a Social Media Strategy:<br />Twitter: Social Media Prospecting Tool<br /><ul><li>Create multipl...
Many employees are already active in the social media; others can be trained
Create policies / escalation procedures to maximize success and avoid problems</li></li></ul><li>The Power of Twitter:<br ...
Gender (U.S.): Female 53%; Male 47% 2
 Age: (U.S.) 18 – 34 / 44%; 35 – 49 / 28% 3</li></ul>Sources: (1) Nielson Online, March 2009; (2), (3) Quantcast, October ...
TWITTER: Only social networking site where you can efficiently find prospects<br />Twitter: Social Media Prospecting Tool<...
Promote your Fan Page “offline”
Get Fans to refer Friends
Connect with known contacts
Ask for referrals
Meet in Groups
Promote your Twitter account “offline”
Use tools to find prospects that meet your criteria</li></li></ul><li>Twitter: Social Media Prospecting Tool<br />Twitter ...
Twitter: Social Media Prospecting Tool<br />
First things first…<br />Twitter: Social Media Prospecting Tool<br />Create the right brand <br />Company<br />Person<br /...
First things first…<br />Twitter: Social Media Prospecting Tool<br />Create a personality<br />When possible, let follower...
First things first…<br />Twitter: Social Media Prospecting Tool<br />Let followers know where else they can find you by li...
First things first…<br />Twitter: Social Media Prospecting Tool<br />Send out at least a dozen real tweets before you look...
Twitter: Social Media Prospecting Tool<br /><ul><li>Don’t just sell…
Share useful information
Share some random thoughts
Show your love – Retweet (RT) interesting or helpful things that your followers tweet
Direct Message (DM) followers you want to make a stronger connection with
Don’t over-tweet or get too spammy – repeating the same message over and over</li></li></ul><li>Twitter: Social Media Pros...
Twitter: Social Media Prospecting Tool<br /><ul><li>And thank people when they follow you</li></ul>Thank your follower<br ...
Twitter: Social Media Prospecting Tool<br />Finding Followers: Twellow<br /><ul><li>Good way to locate people and companie...
Not as good about picking up what people end up talking about
More than 10M profiles</li></li></ul><li>Twitter: Social Media Prospecting Tool<br />Twellow: Profiles<br /><ul><li>Twello...
However, people need to register to have expanded data
Number of followers & location
One tweet
Social Links: Twitter only
URL
Derived categories</li></li></ul><li>Twitter: Social Media Prospecting Tool<br />Twellow: Profiles<br /><ul><li>Bob Hazlet...
Twitter: Social Media Prospecting Tool<br />Twellow: Profiles<br /><ul><li>“View my full profile” link adds a self-created...
Twitter: Social Media Prospecting Tool<br />Twellow: Search<br /><ul><li>BROWSE allows you to drill down within categories
ALL CATEGORIES has alpha listing of categories</li></ul>Can sort accounts by:  Followers Count | Registered Users | Screen...
They sell craftwork from economically-depressed areas in India</li></li></ul><li>Twitter: Social Media Prospecting Tool<br...
Twitter: Social Media Prospecting Tool<br />Twellow: Case Study 1<br /><ul><li>ALL CATEGORIES: Crafts, 17,000+ profiles</l...
Twitter: Social Media Prospecting Tool<br />Twellow: Case Study 1<br /><ul><li>ALL CATEGORIES: Fiber Arts, 310 profiles</l...
Twitter: Social Media Prospecting Tool<br />Twellow: Case Study 1<br /><ul><li>ALL CATEGORIES: Microfinance, 200 profiles<...
Twitter: Social Media Prospecting Tool<br />Twellow: Case Study 2<br /><ul><li>SourceMedia’s Financial Planning magazine /...
Twitter: Social Media Prospecting Tool<br />Finding Followers: wefollow<br /><ul><li>Twellow lets you find people who have...
However, what they actually tweet about covers a wider range of topics
Hashtags are used by people who consistently tweet about a topic, and are a good way to find people who have a commitment ...
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Twitter: Social Media Prospecting Tool

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A guide to using specific tools to find the right followers, find more followers like the ones you have, and analyzing your followers. Some theory, but primarily a hands-on guide.

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  • Start with the PEOPLE, not with the TECHNOLOGY
  • Addicts: 30 or more visits / month; Regulars: 2 – 29 visits / month; Passers-By: 1 visit / month
  • IGNORE button helps you manage the list
  • Transcript of "Twitter: Social Media Prospecting Tool"

    1. 1. Twitter: Social Media Prospecting Tool<br />November 17, 2009<br />Presentation Agenda:<br /><ul><li>What is a Social Media Ecosystem?
    2. 2. Getting started with Twitter
    3. 3. Finding Followers
    4. 4. Twellow
    5. 5. wefollow
    6. 6. Twitter Search
    7. 7. Finding More Followers
    8. 8. Twellow
    9. 9. Who Should i Follow?
    10. 10. Analyzing Your Followers
    11. 11. Twitter & Su.pr
    12. 12. TwitterAnalyzer </li></ul>Presented By:<br />Catherine Sherwood:<br />Social Media Consultant with 20+ years of marketing and product strategy experience. Serving US & Canada.<br />Twitter: Social Media Prospecting Tool<br />
    13. 13. Look, Listen, and then Talk:<br />Twitter: Social Media Prospecting Tool<br />Twitter is just one part of your Social Media Ecosystem, but you will find many of your customers, prospects, employees, partners – and your competition – there.<br />A good Social Media Assessment will let you know where and howto get engaged. <br />
    14. 14. Engage All Departments in a Social Media Strategy:<br />Twitter: Social Media Prospecting Tool<br /><ul><li>Create multiple touch points with your customers, partners and prospects
    15. 15. Many employees are already active in the social media; others can be trained
    16. 16. Create policies / escalation procedures to maximize success and avoid problems</li></li></ul><li>The Power of Twitter:<br />Twitter: Social Media Prospecting Tool<br /><ul><li>From Feb08 – Feb09 grew 1,382% (7M accounts) 1
    17. 17. Gender (U.S.): Female 53%; Male 47% 2
    18. 18. Age: (U.S.) 18 – 34 / 44%; 35 – 49 / 28% 3</li></ul>Sources: (1) Nielson Online, March 2009; (2), (3) Quantcast, October 2009<br />
    19. 19. TWITTER: Only social networking site where you can efficiently find prospects<br />Twitter: Social Media Prospecting Tool<br /><ul><li>Advertise on Facebook
    20. 20. Promote your Fan Page “offline”
    21. 21. Get Fans to refer Friends
    22. 22. Connect with known contacts
    23. 23. Ask for referrals
    24. 24. Meet in Groups
    25. 25. Promote your Twitter account “offline”
    26. 26. Use tools to find prospects that meet your criteria</li></li></ul><li>Twitter: Social Media Prospecting Tool<br />Twitter can be used for multiple purposes…<br />
    27. 27. Twitter: Social Media Prospecting Tool<br />
    28. 28. First things first…<br />Twitter: Social Media Prospecting Tool<br />Create the right brand <br />Company<br />Person<br />Product<br />
    29. 29. First things first…<br />Twitter: Social Media Prospecting Tool<br />Create a personality<br />When possible, let followers know what to expect<br />
    30. 30. First things first…<br />Twitter: Social Media Prospecting Tool<br />Let followers know where else they can find you by listing your contact points…<br />..or keep it simple with a XeeSM account <br />Find all the ways to connect with us:<br /> XeeSM.com/SouthwestAir<br />
    31. 31. First things first…<br />Twitter: Social Media Prospecting Tool<br />Send out at least a dozen real tweets before you look for followers. (It doesn’t matter if only your co-workers are looking at them.) Make sure they are representative of what you will be doing and space them out over a week or two.<br />
    32. 32. Twitter: Social Media Prospecting Tool<br /><ul><li>Don’t just sell…
    33. 33. Share useful information
    34. 34. Share some random thoughts
    35. 35. Show your love – Retweet (RT) interesting or helpful things that your followers tweet
    36. 36. Direct Message (DM) followers you want to make a stronger connection with
    37. 37. Don’t over-tweet or get too spammy – repeating the same message over and over</li></li></ul><li>Twitter: Social Media Prospecting Tool<br /><ul><li>Maximize your chances of getting retweeted</li></ul>Timing is important<br />Space is critical: also use shortened URLs to allow for more message content<br />
    38. 38. Twitter: Social Media Prospecting Tool<br /><ul><li>And thank people when they follow you</li></ul>Thank your follower<br />Go for an additional connection<br />
    39. 39. Twitter: Social Media Prospecting Tool<br />Finding Followers: Twellow<br /><ul><li>Good way to locate people and companies by how they self-identify
    40. 40. Not as good about picking up what people end up talking about
    41. 41. More than 10M profiles</li></li></ul><li>Twitter: Social Media Prospecting Tool<br />Twellow: Profiles<br /><ul><li>Twellow lists people with big followings whether they have registered or not
    42. 42. However, people need to register to have expanded data
    43. 43. Number of followers & location
    44. 44. One tweet
    45. 45. Social Links: Twitter only
    46. 46. URL
    47. 47. Derived categories</li></li></ul><li>Twitter: Social Media Prospecting Tool<br />Twellow: Profiles<br /><ul><li>Bob Hazlett has registered AND set up a profile</li></li></ul><li>Twitter: Social Media Prospecting Tool<br />Twellow: Profiles<br /><ul><li>“More Info” button:</li></ul>Live links to Bob’s social media sites<br />Categories of interest that Bob has listed for himself<br />
    48. 48. Twitter: Social Media Prospecting Tool<br />Twellow: Profiles<br /><ul><li>“View my full profile” link adds a self-created profile and multiple tweets:</li></ul>Full profile created by Bob<br />Multiple tweets<br />
    49. 49. Twitter: Social Media Prospecting Tool<br />Twellow: Search<br /><ul><li>BROWSE allows you to drill down within categories
    50. 50. ALL CATEGORIES has alpha listing of categories</li></ul>Can sort accounts by: Followers Count | Registered Users | Screen Name<br /><ul><li>SEARCH has fairly sophisticated Boolean searching</li></li></ul><li>Twitter: Social Media Prospecting Tool<br />Twellow: Search<br /><ul><li>TWELLOWHOOD lets you zoom in by geographic location</li></li></ul><li>Twitter: Social Media Prospecting Tool<br />Twellow: Search<br /><ul><li>TWELLOWHOOD looks at Massachusetts</li></li></ul><li>Twitter: Social Media Prospecting Tool<br />Twellow: Case Study 1<br /><ul><li>Planning a pro bono project for Friends of Tilonia
    51. 51. They sell craftwork from economically-depressed areas in India</li></li></ul><li>Twitter: Social Media Prospecting Tool<br />Twellow: Case Study 1<br /><ul><li>ALL CATEGORIES: Clothing, 9,541 profiles</li></ul>Maybe Pete Wentz and Venus Williams will tweet about Friends of Tilonia<br />
    52. 52. Twitter: Social Media Prospecting Tool<br />Twellow: Case Study 1<br /><ul><li>ALL CATEGORIES: Crafts, 17,000+ profiles</li></ul>Unlike Clothing category, there seems to be more people who are interested in crafts, not just people who sell crafts. <br />
    53. 53. Twitter: Social Media Prospecting Tool<br />Twellow: Case Study 1<br /><ul><li>ALL CATEGORIES: Fiber Arts, 310 profiles</li></ul>Small category, but right on target, and seems to have a lot of enthusiasts<br />
    54. 54. Twitter: Social Media Prospecting Tool<br />Twellow: Case Study 1<br /><ul><li>ALL CATEGORIES: Microfinance, 200 profiles</li></ul>Microfinancing is associated with helping artisans in poor regions build businesses – similar to what Friends of Tilonia are doing.<br />
    55. 55. Twitter: Social Media Prospecting Tool<br />Twellow: Case Study 2<br /><ul><li>SourceMedia’s Financial Planning magazine / website have a defined audience who market themselves on Twitter</li></li></ul><li>Twitter: Social Media Prospecting Tool<br />Twellow: Case Study 2<br /><ul><li>Categories such as Financial Advisors (3,284 profiles), Estate Planner (320 profiles), even some CPAs (1,625 profiles) are their audience…and these people actively market themselves on Twitter</li></li></ul><li>Twitter: Social Media Prospecting Tool<br />Twellow: Case Study 2<br />Financial Advisors like to tout their expertise, so retweets would be appreciated. <br />SourceMedia might consider adding some guest bloggers from their Twitter followers. <br />
    56. 56. Twitter: Social Media Prospecting Tool<br />Finding Followers: wefollow<br /><ul><li>Twellow lets you find people who have expressed areas of interest by putting them in their Bio or by selecting specific categories in Twellow.
    57. 57. However, what they actually tweet about covers a wider range of topics
    58. 58. Hashtags are used by people who consistently tweet about a topic, and are a good way to find people who have a commitment to that topic
    59. 59. wefollow organizes those hashtagged topics and let you find the accounts that use them.</li></li></ul><li>Twitter: Social Media Prospecting Tool<br />wefollow: Search for Tags<br />Click on Top Tags<br />
    60. 60. Twitter: Social Media Prospecting Tool<br />wefollow: Search for Tags<br />Followers in tag<br />Number of people following those that use the tag<br />People in tag<br />Number of people using the tag<br />Alphabetically<br />Alphabetical listing of all tags<br />
    61. 61. Twitter: Social Media Prospecting Tool<br />wefollow: Interpreting Results<br />There are 1,633 users of #fashionista with a total of 399,262 followers<br />MOST INFLUENTIAL are – most likely – those that use the hashtag often and have a large number of followers<br />MOST FOLLOWERS may not use the hashtag as often<br />
    62. 62. Twitter: Social Media Prospecting Tool<br />wefollow: Other Uses<br />Can see TOP TWITTER USERS overall or by category: Celebrity, Music, Socialmedia, Entrepreneur, News, Tech, Blogger, TV. Follow your ranking to measure success against your goals.<br />TOP CITIES could supplement Twellowhood searches, but wefollow does not have as much user detail.<br />
    63. 63. Twitter: Social Media Prospecting Tool<br />Finding Followers: Twitter Search<br /><ul><li>The interface is not as nice and many of the extra features missing, but search.twitter.com allows for more advanced searches than Twellow or wefollow</li></li></ul><li>Twitter: Social Media Prospecting Tool<br />Twitter Search: Advanced Search<br />Use Case 1: Can find a person tweeting about a topic and living in a specific location.<br />Use Case 2: Can find people asking a question or having a good / bad attitude about a product.<br />
    64. 64. Twitter: Social Media Prospecting Tool<br />Twitter Search: Advanced Search<br />My brother-in-law sells photography and similar equipment in Albuquerque, NM and promoting his store’s knowledgeable staff helps to differentiate them from the big box stores.<br />Search<br />Results<br />
    65. 65. Twitter: Social Media Prospecting Tool<br />Twitter Search: Advanced Search<br />COLGATE can find tweets about their brand “With positive attitude” <br />
    66. 66. Twitter: Social Media Prospecting Tool<br />Finding More Followers: Twellow Suggested Users<br /><ul><li>SUGGESTED USERS offers up a list of people you may want to follow</li></ul>Set up an account, create a Profile and select the categories you want to be listed under.<br />Click on Suggested Users<br />IGNORE button helps manage the list<br />
    67. 67. Twitter: Social Media Prospecting Tool<br />Finding More Followers: Who Should I Follow?<br /><ul><li>Does not provide the level of user detail that Twellow does
    68. 68. However, may find different people than with Twellow’s Suggested User function </li></li></ul><li>Twitter: Social Media Prospecting Tool<br />Who Should i Follow?<br />Can narrow or expand results by looking for more or less popular people<br />Can also filter by location<br />
    69. 69. Twitter: Social Media Prospecting Tool<br />Who Should i Follow?<br />If someone seems right on target, can click on See more users… link and find similar people.<br />
    70. 70. Twitter: Social Media Prospecting Tool<br />Analyzing Your Followers<br /><ul><li>Setting and measuring goals will increase your effectiveness:
    71. 71. Number of followers = reach
    72. 72. Number of click-throughs on links = interest
    73. 73. Number of retweets = advocacy
    74. 74. Number of DMs = connections</li></li></ul><li>Twitter: Social Media Prospecting Tool<br />Analyzing Your Followers: Twitter and Su.pr<br />Twitter<br /># Followers<br /># Direct Messages<br />Search @username for retweets<br />Su.pr<br />URL shortener service measures clicks & retweets<br />
    75. 75. Twitter: Social Media Prospecting Tool<br />Analyzing Your Followers: TwitterAnalyzer<br />Slice and dice your users, mentions, etc. to understand your Twitterverse …in depth<br />
    76. 76. Twitter: Social Media Prospecting Tool<br />TwitterAnalyzer: Types of Statistics<br /><ul><li>User
    77. 77. Friends
    78. 78. Mentions
    79. 79. Groups
    80. 80. Trends (coming soon)</li></li></ul><li>Twitter: Social Media Prospecting Tool<br />TwitterAnalyzer: Friends<br />Could help you refine what is best time of day to tweet.<br />Online Followers: How many of your users are online RIGHT NOW?<br />
    81. 81. Twitter: Social Media Prospecting Tool<br />TwitterAnalyzer: Friends<br />One way to measure positive or negative impact of tweet.<br />Followers Growth rate: See how many new followers you acquire or lose on each day. Click on the graph to see your messages causing this change.<br />
    82. 82. Twitter: Social Media Prospecting Tool<br />TwitterAnalyzer: Friends<br />If location of followers is important, this is a good chart.<br />Followers Density Map: See your followers locations<br />
    83. 83. Twitter: Social Media Prospecting Tool<br />TwitterAnalyzer: Friends<br />If most followers are not that active, need to adjust your follower strategy<br />Followers Activity: A representation of how many of your followers are active on Twitter and how active your followers are<br />
    84. 84. Twitter: Social Media Prospecting Tool<br />TwitterAnalyzer: Friends<br />DM these RT’ers; find their other social sites and connect there as well.<br />Most Retweeting Friends: Who retweets you most.<br />
    85. 85. Twitter: Social Media Prospecting Tool<br />TwitterAnalyzer: Friends<br />Are these the most influential? Is your circle too small?<br />Closest Friends: See the friends you are most in contact with<br />
    86. 86. Twitter: Social Media Prospecting Tool<br />TwitterAnalyzer: Friends<br />Check this chart daily!<br />Disregarded Friends: See the friends who sent you messages but didn’t get an answer from you.<br />
    87. 87. Twitter: Social Media Prospecting Tool<br />TwitterAnalyzer: Mentions<br />DM them, find and follow them on their other social sites.<br />See the followers mentioning you the most.<br />
    88. 88. Twitter: Social Media Prospecting Tool<br />TwitterAnalyzer: Groups<br />Make sure your followers match your desired demographics<br />See followers by: Occupation, Join Date, Popularity, Gender, Actions (i.e. topics) <br />
    89. 89. Twitter: Social Media Prospecting Tool<br />Pay it forward:<br />Friends of Tilonia can be found at www.tilonia.com<br />Tools:<br />Twellow: www.twellow.com<br />wefollow:wefollow.com<br />Twitter Search: search.twitter.com<br />Who Should i Follow: www.whoshouldifollow.com<br />Su.pr URL Shortener: http://Su.pr<br />TwitterAnalyzer:www.twitteranalyzer.com<br />Credits:<br />A strategic approach to Twitter: Created by Ogilvy for IBM<br />A Visual Guide To Twitter: www.Applicant.com<br />
    90. 90. Twitter: Social Media Prospecting Tool<br />Thank You !<br />Follow Up:<br /><ul><li>Presentation available on SlideShare:</li></ul>www.slideshare.net/CatherineABQ<br /><ul><li>Comments, questions, feedback?</li></ul>Blog post set up for discussion:<br />http://CatherineSherwood.com<br />Email: <br />Catherine@CatherineSherwood.com<br />Phone: 505-660-6106<br />Twitter:@CateSherwood<br />Presented By:<br />Catherine Sherwood:<br />Social Media Consultant with 20+ years of marketing and product strategy experience. Serving US & Canada.<br /> Twitter: Social Media Prospecting Tool<br />For links to all my Social Sites:<br />XeeSM.com/CatherineSherwood<br />
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