NCP Model for Measuring Social Capital

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Some case examples of using the NCP Model of measuring social capital. Network + Contributions + Participation

Some case examples of using the NCP Model of measuring social capital. Network + Contributions + Participation

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  • Addicts: 30 or more visits / month; Regulars: 2 – 29 visits / month; Passers-By: 1 visit / month
  • Addicts: 30 or more visits / month; Regulars: 2 – 29 visits / month; Passers-By: 1 visit / month
  • Addicts: 30 or more visits / month; Regulars: 2 – 29 visits / month; Passers-By: 1 visit / month
  • Addicts: 30 or more visits / month; Regulars: 2 – 29 visits / month; Passers-By: 1 visit / month
  • Addicts: 30 or more visits / month; Regulars: 2 – 29 visits / month; Passers-By: 1 visit / month
  • Addicts: 30 or more visits / month; Regulars: 2 – 29 visits / month; Passers-By: 1 visit / month
  • Addicts: 30 or more visits / month; Regulars: 2 – 29 visits / month; Passers-By: 1 visit / month

Transcript

  • 1. NCP Model – Case Examples
    January 22, 2010
    Presented By:
    Case Examples:
    • Economic Development Consortium
    • 2. Gaming Software
    Catherine Sherwood:
    Social Media Consultant with 20+ years of marketing and product strategy experience. Serving US & Canada.
    NCP Model – Case Examples
  • 3. NCP Model – Case Examples
    NCP Model – Case Examples
  • 4. Economic Development Consortium:
    NCP Model – Case Examples
    Consortium of small business loan associations, venture capital groups and government economic development organizations trying to draw in participation from small and start-up businesses.
    Social Media Ecosystem
    Partners
    Authors (website, email, newspaper)
    Consortium
    Member Organizations
    Marketing Agent
    Customers
    Small / Start-Up Businesses
    Sponsored Group
    3 Targeted Groups
    Fan Page
    Online Articles
    Weekly Newsletter
    Account
  • 5. Economic Development Consortium:
    NCP Model – Case Examples
    • Network = # Connections of consortium members + # Group Members (sponsored group)
    • 6. Contribution = # Sponsored Group Members who start Discussions or post News +
    # consortium members who start Discussions or post News in targeted Groups.
    • Participation = # Commenters in Sponsored Group + #Commenters to any Discussions initiated by consortium members in targeted groups
    • 7. Network = # of Fans
    • 8. Contribution = (Marketing Agent only)
    • 9. Participation = # Commenters
    • 10. Set goals for frequency of comments
    • 11. Needed to encourage key employees of consortium to use LinkedIn to build connections for their organizations.
    • 12. Needed to encourage consortium members to actively get involved in sponsored and targeted groups.
  • Economic Development Organization:
    NCP Model – Case Examples
    Adding it all up…
    • Network = # of Followers
    • 13. Contribution = # Retweets
    • 14. Participation = # Direct Messages
    • 15. Set goals for frequency of tweets
  • Gaming Software:
    Dungeons & Dragons-related software company. Start-up with only friends & family funding.
    Social Media Ecosystem
    Company
    4 Part-timers
    Customers
    Gamers
    Company Blog
    Other Blogs
    Forums / Groups
    Account
    Fan Page
    Instructional Videos
    NCP Model – Case Examples
  • 16. Gaming Software:
    • Network = # Commenters on Company Blog + # Commenters to any entries by Company on other blogs and forums
    • 17. Contribution = (Company Only)
    • 18. Participation = # Commenters on Company Blog + # Commenters to any entries by Company on other blogs and forums
    • 19. Network = # of Fans
    • 20. Contribution = # Fans who post on Wall
    • 21. Participation = # Commenters
    • 22. Set goals for frequency of comments
    • 23. Created “Events” for gamer meet-ups that Company attended.
    • 24. Social Media Assessment identified blogs and forum for participation. Set up RSS feeds to monitor blogs.
    • 25. Set goals for frequency of posts on Company Blog
    NCP Model – Case Examples
  • 26. Gaming Software:
    NCP Model – Case Examples
    • Network = # of fans submitting videos and # Commenters
    • 27. Contribution = # fan videos
    • 28. Participation = # people commenting on Company and fan videos
    • 29. Network = # of Followers
    • 30. Contribution = # Retweets
    • 31. Participation= # Direct Messages
    • 32. Set goals for frequency of tweets
    • 33. Also tracking number of video views, but not strictly a social media measurement.
  • Gaming Software:
    NCP Model – Case Examples
    Social Media data is being used to build a business case to obtain more funding for gaming software company.
  • 34. NCP Model – Case Examples
    Follow Up:
    • Presentation available on SlideShare:
    www.slideshare.net/CatherineABQ
    • Comments, questions, feedback?
    Email:
    Catherine@CatherineSherwood.com
    Phone:505-660-6106
    Twitter: @CateSherwood
    Presented By:
    For links to all my Social Sites:
    XeeSM.com/CatherineSherwood
    Catherine Sherwood:
    Social Media Consultant with 20+ years of marketing and product strategy experience. Serving US & Canada.
    NCP Model – Case Examples