NCP Model – Case Examples<br />January 22, 2010<br />Presented By:<br />Case Examples:<br /><ul><li>Economic Development C...
Gaming Software</li></ul>Catherine Sherwood:<br />Social Media Consultant with 20+ years of marketing and product strategy...
NCP Model – Case Examples<br />NCP Model – Case Examples <br />
Economic Development Consortium:<br />NCP Model – Case Examples <br />Consortium of small business loan associations, vent...
Economic Development Consortium:<br />NCP Model – Case Examples <br /><ul><li>Network =  # Connections of consortium membe...
Contribution =  # Sponsored Group Members who start Discussions or post News +</li></ul># consortium  members who start Di...
Network =  # of Fans
Contribution  = (Marketing Agent only)
Participation = # Commenters
Set goals for frequency of comments
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NCP Model for Measuring Social Capital

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Some case examples of using the NCP Model of measuring social capital. Network + Contributions + Participation

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  • Addicts: 30 or more visits / month; Regulars: 2 – 29 visits / month; Passers-By: 1 visit / month
  • Addicts: 30 or more visits / month; Regulars: 2 – 29 visits / month; Passers-By: 1 visit / month
  • Addicts: 30 or more visits / month; Regulars: 2 – 29 visits / month; Passers-By: 1 visit / month
  • Addicts: 30 or more visits / month; Regulars: 2 – 29 visits / month; Passers-By: 1 visit / month
  • Addicts: 30 or more visits / month; Regulars: 2 – 29 visits / month; Passers-By: 1 visit / month
  • Addicts: 30 or more visits / month; Regulars: 2 – 29 visits / month; Passers-By: 1 visit / month
  • Addicts: 30 or more visits / month; Regulars: 2 – 29 visits / month; Passers-By: 1 visit / month
  • NCP Model for Measuring Social Capital

    1. 1. NCP Model – Case Examples<br />January 22, 2010<br />Presented By:<br />Case Examples:<br /><ul><li>Economic Development Consortium
    2. 2. Gaming Software</li></ul>Catherine Sherwood:<br />Social Media Consultant with 20+ years of marketing and product strategy experience. Serving US & Canada.<br />NCP Model – Case Examples <br />
    3. 3. NCP Model – Case Examples<br />NCP Model – Case Examples <br />
    4. 4. Economic Development Consortium:<br />NCP Model – Case Examples <br />Consortium of small business loan associations, venture capital groups and government economic development organizations trying to draw in participation from small and start-up businesses.<br />Social Media Ecosystem<br />Partners<br />Authors (website, email, newspaper)<br />Consortium<br />Member Organizations<br />Marketing Agent<br />Customers<br />Small / Start-Up Businesses<br />Sponsored Group<br />3 Targeted Groups<br />Fan Page<br />Online Articles<br />Weekly Newsletter<br />Account<br />
    5. 5. Economic Development Consortium:<br />NCP Model – Case Examples <br /><ul><li>Network = # Connections of consortium members + # Group Members (sponsored group)
    6. 6. Contribution = # Sponsored Group Members who start Discussions or post News +</li></ul># consortium members who start Discussions or post News in targeted Groups.<br /><ul><li>Participation = # Commenters in Sponsored Group + #Commenters to any Discussions initiated by consortium members in targeted groups
    7. 7. Network = # of Fans
    8. 8. Contribution = (Marketing Agent only)
    9. 9. Participation = # Commenters
    10. 10. Set goals for frequency of comments
    11. 11. Needed to encourage key employees of consortium to use LinkedIn to build connections for their organizations.
    12. 12. Needed to encourage consortium members to actively get involved in sponsored and targeted groups.</li></li></ul><li>Economic Development Organization:<br />NCP Model – Case Examples <br />Adding it all up…<br /><ul><li>Network = # of Followers
    13. 13. Contribution = # Retweets
    14. 14. Participation = # Direct Messages
    15. 15. Set goals for frequency of tweets</li></li></ul><li>Gaming Software:<br />Dungeons & Dragons-related software company. Start-up with only friends & family funding.<br />Social Media Ecosystem<br />Company<br />4 Part-timers<br />Customers<br />Gamers<br />Company Blog<br />Other Blogs<br />Forums / Groups<br />Account<br />Fan Page<br />Instructional Videos<br />NCP Model – Case Examples <br />
    16. 16. Gaming Software:<br /><ul><li>Network = # Commenters on Company Blog + # Commenters to any entries by Company on other blogs and forums
    17. 17. Contribution = (Company Only)
    18. 18. Participation = # Commenters on Company Blog + # Commenters to any entries by Company on other blogs and forums
    19. 19. Network = # of Fans
    20. 20. Contribution = # Fans who post on Wall
    21. 21. Participation = # Commenters
    22. 22. Set goals for frequency of comments
    23. 23. Created “Events” for gamer meet-ups that Company attended.
    24. 24. Social Media Assessment identified blogs and forum for participation. Set up RSS feeds to monitor blogs.
    25. 25. Set goals for frequency of posts on Company Blog </li></ul>NCP Model – Case Examples <br />
    26. 26. Gaming Software:<br />NCP Model – Case Examples<br /><ul><li>Network = # of fans submitting videos and # Commenters
    27. 27. Contribution = # fan videos
    28. 28. Participation = # people commenting on Company and fan videos
    29. 29. Network = # of Followers
    30. 30. Contribution = # Retweets
    31. 31. Participation= # Direct Messages
    32. 32. Set goals for frequency of tweets
    33. 33. Also tracking number of video views, but not strictly a social media measurement.</li></li></ul><li>Gaming Software:<br />NCP Model – Case Examples<br />Social Media data is being used to build a business case to obtain more funding for gaming software company. <br />
    34. 34. NCP Model – Case Examples<br />Follow Up:<br /><ul><li>Presentation available on SlideShare:</li></ul>www.slideshare.net/CatherineABQ<br /><ul><li>Comments, questions, feedback?</li></ul>Email: <br />Catherine@CatherineSherwood.com<br />Phone:505-660-6106<br />Twitter: @CateSherwood<br />Presented By:<br />For links to all my Social Sites:<br />XeeSM.com/CatherineSherwood<br />Catherine Sherwood:<br />Social Media Consultant with 20+ years of marketing and product strategy experience. Serving US & Canada.<br />NCP Model – Case Examples<br />
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