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NCP Model for Measuring Social Capital
NCP Model for Measuring Social Capital
NCP Model for Measuring Social Capital
NCP Model for Measuring Social Capital
NCP Model for Measuring Social Capital
NCP Model for Measuring Social Capital
NCP Model for Measuring Social Capital
NCP Model for Measuring Social Capital
NCP Model for Measuring Social Capital
NCP Model for Measuring Social Capital
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NCP Model for Measuring Social Capital

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Some case examples of using the NCP Model of measuring social capital. Network + Contributions + Participation

Some case examples of using the NCP Model of measuring social capital. Network + Contributions + Participation

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  • Addicts: 30 or more visits / month; Regulars: 2 – 29 visits / month; Passers-By: 1 visit / month
  • Addicts: 30 or more visits / month; Regulars: 2 – 29 visits / month; Passers-By: 1 visit / month
  • Addicts: 30 or more visits / month; Regulars: 2 – 29 visits / month; Passers-By: 1 visit / month
  • Addicts: 30 or more visits / month; Regulars: 2 – 29 visits / month; Passers-By: 1 visit / month
  • Addicts: 30 or more visits / month; Regulars: 2 – 29 visits / month; Passers-By: 1 visit / month
  • Addicts: 30 or more visits / month; Regulars: 2 – 29 visits / month; Passers-By: 1 visit / month
  • Addicts: 30 or more visits / month; Regulars: 2 – 29 visits / month; Passers-By: 1 visit / month
  • Transcript

    • 1. NCP Model – Case Examples
      January 22, 2010
      Presented By:
      Case Examples:
      • Economic Development Consortium
      • 2. Gaming Software
      Catherine Sherwood:
      Social Media Consultant with 20+ years of marketing and product strategy experience. Serving US & Canada.
      NCP Model – Case Examples
    • 3. NCP Model – Case Examples
      NCP Model – Case Examples
    • 4. Economic Development Consortium:
      NCP Model – Case Examples
      Consortium of small business loan associations, venture capital groups and government economic development organizations trying to draw in participation from small and start-up businesses.
      Social Media Ecosystem
      Partners
      Authors (website, email, newspaper)
      Consortium
      Member Organizations
      Marketing Agent
      Customers
      Small / Start-Up Businesses
      Sponsored Group
      3 Targeted Groups
      Fan Page
      Online Articles
      Weekly Newsletter
      Account
    • 5. Economic Development Consortium:
      NCP Model – Case Examples
      • Network = # Connections of consortium members + # Group Members (sponsored group)
      • 6. Contribution = # Sponsored Group Members who start Discussions or post News +
      # consortium members who start Discussions or post News in targeted Groups.
      • Participation = # Commenters in Sponsored Group + #Commenters to any Discussions initiated by consortium members in targeted groups
      • 7. Network = # of Fans
      • 8. Contribution = (Marketing Agent only)
      • 9. Participation = # Commenters
      • 10. Set goals for frequency of comments
      • 11. Needed to encourage key employees of consortium to use LinkedIn to build connections for their organizations.
      • 12. Needed to encourage consortium members to actively get involved in sponsored and targeted groups.
    • Economic Development Organization:
      NCP Model – Case Examples
      Adding it all up…
      • Network = # of Followers
      • 13. Contribution = # Retweets
      • 14. Participation = # Direct Messages
      • 15. Set goals for frequency of tweets
    • Gaming Software:
      Dungeons & Dragons-related software company. Start-up with only friends & family funding.
      Social Media Ecosystem
      Company
      4 Part-timers
      Customers
      Gamers
      Company Blog
      Other Blogs
      Forums / Groups
      Account
      Fan Page
      Instructional Videos
      NCP Model – Case Examples
    • 16. Gaming Software:
      • Network = # Commenters on Company Blog + # Commenters to any entries by Company on other blogs and forums
      • 17. Contribution = (Company Only)
      • 18. Participation = # Commenters on Company Blog + # Commenters to any entries by Company on other blogs and forums
      • 19. Network = # of Fans
      • 20. Contribution = # Fans who post on Wall
      • 21. Participation = # Commenters
      • 22. Set goals for frequency of comments
      • 23. Created “Events” for gamer meet-ups that Company attended.
      • 24. Social Media Assessment identified blogs and forum for participation. Set up RSS feeds to monitor blogs.
      • 25. Set goals for frequency of posts on Company Blog
      NCP Model – Case Examples
    • 26. Gaming Software:
      NCP Model – Case Examples
      • Network = # of fans submitting videos and # Commenters
      • 27. Contribution = # fan videos
      • 28. Participation = # people commenting on Company and fan videos
      • 29. Network = # of Followers
      • 30. Contribution = # Retweets
      • 31. Participation= # Direct Messages
      • 32. Set goals for frequency of tweets
      • 33. Also tracking number of video views, but not strictly a social media measurement.
    • Gaming Software:
      NCP Model – Case Examples
      Social Media data is being used to build a business case to obtain more funding for gaming software company.
    • 34. NCP Model – Case Examples
      Follow Up:
      • Presentation available on SlideShare:
      www.slideshare.net/CatherineABQ
      • Comments, questions, feedback?
      Email:
      Catherine@CatherineSherwood.com
      Phone:505-660-6106
      Twitter: @CateSherwood
      Presented By:
      For links to all my Social Sites:
      XeeSM.com/CatherineSherwood
      Catherine Sherwood:
      Social Media Consultant with 20+ years of marketing and product strategy experience. Serving US & Canada.
      NCP Model – Case Examples

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