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  • This first section is about the IP Telephony marketplace and its drivers
  • Main points: - Introduce the concerpt of voice over IP - Differentiate business oriented telecommunications versus consumer oriented services such as Skype - hit this point hard – IP Telephony is business-class telephony with quality of service and reliability that is in a different league than the free PC-based apps that are out there.
  • The IP Telephony is a significant and fast growing market that will touch every one of our customers. IP Telephony has reached an inflection point where, in 2005, IP Telephony outsold traditional Private Branch Exchange (PBX) systems for this first time – and the market will never look back. This is a huge market – some $8B – growing at 28% per year yet, we are only getting started on this transition. The fastest adopters of IP Telephony are small and medium businesses who have less telephony infrastructure installed and have smaller economies of scale for telephony overhead. This is the focus for our IP Telephony offering. The integration of the 3Com solutions onto the System i platform gives our community a powerful option to extend the System i benefits of simplicity, integration, security and vertical scalability to their communications environment. In Small and Medium business only 15-20% of customers have implemented IP Telephony – yet everyone will. This market is being driven by strong fundamentals with emerging industry standards reducing risk and increasing interoperability, global supply chains requiring long-distance choreography, and an increasingly mobile workforce. The System i and 3Com solution is a pioneer in establishing a model of total business integration necessary to compete effectively in today’s business world. Importantly, the transition of IP Telephony from early adopter to early majority is accompanies by the transition from proprietary to standards-based protocols. This transition will reduce risk by avoiding vendor-lock-in and will spur innovation in the integration of IP Telephony with other collaboration and business processing applications.
  • This section is focused on the benefits of IP Telephony – these benefits are specific to the solution and would be the same regardless of the platform a customer chooses for implementation. This is part of the communications plan for System i IP Telephony – first explain why IP Telephony then explain Why i for IP Telephony
  • First we set up the benefits of converged communications. By moving the telephony infrastructure from its own isolated hardware and wiring plan onto the existing servers and data networking, many significant benefits emerge. In many cases, you can attain paradoxical benefits like Secure and Accessible communications by bringing long-standing data networking technologies (like VPN) to the stodgy world of telephony. Voice is a customer—facing technology – these benefits can deliver a significantly better customer experience and engender higher customer loyalty. We need to remind folks that this technology is part of a suite of collaboration applications which benefit internal and external communications.
  • This chart shows how the data and telephony infrastructures have traditionally been separate. Now, they will coexist on the same server and travel over the same ubiquitous data network to enable the converged applications highlighted on the page before.
  • This is in the general benefits of IP Telephony section for a reason. We want to show customers what is possible with integrated collaboration applications and commit System i to delivering on this vision. That said, these benefits will not be delivered until 1Q 2007. Customers need to see this vision as it is an important part of the value proposition of IP Telephony. * To integrate with IBM Lotus Notes Software, users must be licensed for IBM Lotus Sametime software. No additional purchase required with IBM Lotus Sametime software. Payment for the audio components and usage portions of these capabilities is arranged separately with the audio provider. Click-to-call and Web conferencing integration Provides "click-to-call" capabilities, enabling businesses to instantly place a telephone call to an instant messaging or email contact Gives control to meeting participants with a single, unified interface to both audio and Web conferencing Enables businesses to embed business quality video into their Web conferencing, instant messaging and email infrastructure
  • Here is a summary of the key value add elements for any customer or ISVs who implements IP telephony. - Reduced Telephony costs - Many of the administrative requirements inherent in traditional telephony are integrated with existing processed (add mail and telephony accounts at once) or eliminated (moving offices) - No requirement to build or maintain a separate phone wiring plant - Integrated collaboration applications can make employees more productive and accessible - Again, this is a customer facing technology – customer inquiries are correctly routed and relevant customer / account information is displayed on-screen as the call i answered
  • This is a summary of what a mid-market bank in the US could realize from the transition to IP Telephony. The Savings are cumulative 5-year numbers based on a complete replacement of a traditional de-centralized PBX system with a centralized IP Telephony system. The cost of acquisition for the IP Telephony system is $600,000 which yields the 26 month payout. These numbers will change based on a customer’s needs and the system they implement. It is important to note that in this example, the cost of acquisition for a traditional phone system is estimated to be $700,000 making this an easy choice for green-field businesses. For existing customers with fully-depreciated phone systems, these benefits will be more attractive when a transition point is reached such as a merger, expansion, or a PBX reaching its end of life.
  • Now we talk about Why i for IP Telephony
  • The IP Telephony offering is a total solution comprised of hardware, software and services. The System i hardware, 3Com software and maintenance are ordered through the IBM configurator. The 3Com hardware and services are ordered through the IBM business partner. All components are combined and delivered to the customer as a total solution.
  • Here we acknowledge our partner in System i IP Telephony – 3Com 3Com has the only IP Telephony Solution that is completely standards based using SIP (Session Initiated Protocol). This is extremely important to customers that are considering making the move to IP telephony. SIP = choice and the ability to select non-proprietary solutions that are best in class and can deliver value to an organization quicker and for less money. 3Com has been shipping IP Telephony solutions to the mid-market since 1998 and have over 28,000 IP Telephony customers. Other vendors may have been in the telephone business longer, but 3Com deployed the first business-class IP phone system in 1998 with their Network Branch eXchange, or NBX, solution as well as the first carrier-class IP telephony softswitch with the VCX. There is a great fit between 3Com IP Telephony and System i – we both deliver simplicity, integration, support for open standards and a mid-market focus. And we are both focused on enabling business innovation for our clients. Finally, 3Com is making a significant investment to deliver a solution that runs on the System i and will provide the framework for future standards-based integration with collaboration and business processing applications running in i5/OS Of course, System i brings all the elements of its core value proposition to this space – scalability, reliability, and integration
  • This chart demonstrated two key points: - System i IP Telephony uses our virtualization capabilities to run a full IP Telephony suite on a single system (versus each element of a suite taking one or more servers from the competition) AND the business processing or collaboration workloads on a single system - With dynamic resource allocation, System i can shift resources between applications an partitions to accommodate demand and increase resource utilization. In this example a large end-of-quarter conference call requires additional processing power which is temporarily sourced from the CRM and contract center applications.
  • This slide illustrates how the System i is used as a call transaction processor to set up a call but, once established, the call is point to point. This basic fact of how IP Telephony works leads to significant scalability as well as added robustness to the solution.
  • 3Com’s solution uses multiple layers of redundancy to achieve best-in-class reliability. - First the IP Protocol is designed (with TCP) to find a way to get between two points on a network even if segments of the network are down - Second, as discussed in the slide before, the server is not in the loop during a call - Third, each phone know the addresses of the primary and secondary server(s) as well as where the gateways are - Fourth, the call history, voicemail, and conference calling data is constantly replicated between primary and backup server(s) - Fifth, the gateways can provide rudimentary calling capability in case all servers are down - Finally, Each site can have its own gateway or server to deliver the desired calling capability in the case of the WAN going down
  • Customer oriented slide for a call to action
  • Respective web sites as closing slide.

VOIP Presentation VOIP Presentation Presentation Transcript

  • System i IP Telephony Erik Papir VP, Global Solutions Architecture 3Com Corporation
  • For those of you who are new to IP Telephony, it can be overwhelming - here are the four things you need to know…..
    • The Marketplace for IP Telephony
    • The Benefits of IP Telephony
    • The Benefits of System i IP Telephony
    • How do I get started?
  • 1. The IP Telephony Marketplace
  • What is IP Telephony ?
    • Known by many names:
      • IP Telephony
      • Voice/Data Convergence
      • IP PBX
      • VoIP – Voice Over Internet Protocol
    • The delivery of voice services using Internet Protocol (IP)
    • Internet Protocol (IP) is the method by which data is sent from one computer to another on a data network
      • Local Area Networks (LAN)
      • Wide-Area Networks (WAN)
      • The Internet
    • Not the same as Voice over the Internet
  • What the Analysts are Saying…. “ We see migration to an IP telephony platform as only a matter of time for all enterprises, regardless of size or industry segment.” — Network Computing Magazine, “The All IP Enterprise” , June 8 2006 “ It is clear that, regardless of whether businesses gradually migrate existing TDM voice platforms to IP or take a more drastic rip-and-replace approach, the future of enterprise communications lies in the IP PBXs that have become the cornerstone of enterprise communications.” — Network Computing Magazine, “The All IP Enterprise” , June 8 2006 “ While the majority of [VoIP adopters] will replicate legacy [voice] functionality, they are also planning to use VoIP for additional applications.” — Infonetics Research, “User Plans for VoIP” , April 2006
  • Transition to IP Telephony is well underway Source: Canalys forecasts, Converged Telephony Analysis, Aug 2005 IP Telephony outsells Traditional PBX systems today While the market transitions to open standards Source: Business Communications Review Magazine Jan 1, 2006
  • What is it? LAN IP Network 3COM Gateway                                               3COM Linux OS Hosted Partition 3COM app(s).
  • 2. IP Telephony Benefits
  • Convergence is…
    • Voice And Data Networking
    • Web, eMail, Instant Messaging, Phone, Fax, Cell – all working together
    • Audio, Video And Data Conferencing
    • Voicemail, Instant Messaging And Find Me-Follow Me
    • Location aware And Presence aware
    • Secure And Accessible Communications
    • High Performance And Lower Costs
    • Higher Productivity And Stronger Customer Interactions
    • Opportunity to change the way your employees and your customers Collaborate
  • Telephony – Just Another Application on the IP Network Converged Applications Telephony Network & PBX Data Network & Applications IP Telephony CRM WebSphere Portal Domino/ SameTime
  • Convergence Example – Telephony meets SameTime Click-to-Conference
      • Click-to-talk
      • Web Conf Integration
  • IP Telephony delivers on cost and productivity
    • Moving from Traditional to IP Telephony can deliver significant benefits
      • Reduced costs associated with long distance, voice mail, and conferencing
      • Simplified administration
      • Reduced construction and maintenance
      • Increased employee productivity
      • Improved customer service
  • Making it real: Mid-Market Banking Example*
    • 500 Employee US Bank with 12 branches
    • Savings may include:
      • Reduced telephony costs:
        • $654,000 in Toll and Conferencing
        • $487,000 in PBX HW & SW
      • Significant productivity improvements:
        • $394,000 Operations / Productivity
        • $118,000 in Conferencing benefits
        • $83,000 Flexible workplace benefits
        • $227,820 “Other Benefits”
          • Ex: simplified dialing plans, flex call forwarding
    • The time to value for this solution can be as short as 26 months with a per year savings of $370,000 / year yielding an ROI of 119%
    *Sample output from the 3Com IP Telephony ROI Analyst Tool™
  • 4. System i IP Telephony Benefits
  • Introducing System i IP Telephony
    • System i IP Telephony is comprised of:
    • System i primary server
    • System i back-up server
    • 3Com IP Telephony software and licenses
    • 3Com IP Telephony handsets (phones) and gateway(s)
    • Services
      • Network Assessment
      • Voice Readiness Assessment
      • Implementation Services
    • 3Com Software Maintenance
    • 3Com Hardware maintenance
    Available in IBM Configurator
  • 3Com IP Telephony Suite Powered by System i
    • Shared values make a great fit:
    • 3Com IP Telephony delivers on a value proposition focused on simplicity, integration, support for open standards and a mid-market focus
    • 3Com has the only IP Telephony Solution that is completely standards based using SIP
    • 3Com has been shipping IP Telephony solutions to the mid-market since 1998 and have over 30,000 IP Telephony customers
    • 3Com will provide the framework for future standards-based integration with collaboration and business processing applications
    2004 INNOVATION OF THE YEAR
  • Combined benefits of IP Telephony and System i
    • Potential Benefits of System i IP Telephony
    • Top IP Telephony Benefits
      • Consolidate Phone and Data Networks
      • Make calls on low-cost data networks
      • Unified Messaging and advanced features
      • Support mobile and remote workers
    • Top System i Benefits
      • Legendary Reliability
      • #1 in Customer Satisfaction
      • Dynamic resource allocation
      • Integration with business applications
      • Integration with collaboration applications
      • Complete IP Telephony Suite on a single scaleable system
    Makes for an outstanding Value proposition!
  • System i IP Telephony Express Packages Eight new 520 Telephony Express packages Telephony Express HA nnn Pair of systems (primary & secondary) Telephony Express nnn Single primary system (assumes an existing machine for secondary)
    • 4 packages for 9406-520:
      • 100 users 1-way primary & 1-way secondary
      • 250 users 1-way primary & 1-way secondary
      • 500 users 1-way primary & 1-way secondary
      • 1000 users 1/2-way primary & 1/2-way secondary
    • 4 packages for 9406-520:
      • 100 users 1-way primary
      • 250 users 1-way primary
      • 500 users 1-way primary
      • 1000 users 1/2-way primary
    • Includes base (no-charge) hardware & software (for each machine)
      • 1-2 GB memory
      • 1-2 70GB disk drive
      • 1 DVD-ROM drive
      • IBM software as in Standard Edition
      • Specified 3COM IP Telephony software
    • Includes base (no-charge) hardware & software .
      • 1-2 GB memory
      • 1-2 70GB disk drive
      • 1 DVD-ROM drive
      • IBM software as in Standard Edition
      • Specified 3COM IP Telephony software (subset)
  • 3Com VoIP Background
    • NBX Experience
      • 1998-1st to market with IP-PBX
      • Over 30,000 system deployments
      • Over 700,000 phones shipped
      • Operates on 3Com & 3rd-party LAN/WAN infrastructure
      • Available in over 60 countries
      • 40+ industry awards and growing
    • VCX Heritage
      • Originally developed as a carrier softswitch
        • First deployed with AT&T and China Unicom
        • Enhanced in work with Worldcom as a SIP managed service platform
      • Now focused on Enterprise
        • Inherits 5 “9’s” reliability
        • Modular software
        • Highly scalable
        • Very flexible
        • Standards based
  • System i IP Telephony Suite FXO and FXS Analog Media Gateways Digital Media Gateways Telephony Applications Media Gateways & SIP Devices Administration & Management Enterprise Management Suite, Web Provisioning, & CDR Reporting SIP IP & Wi-Fi Phones Soft Phone Analog Phone and Fax Business Applications Using dynamic partitioning, resources can be shifted to support the end-of-quarter “All Hands” conference call IP Contact Center IP Messaging IP Presence IP Conferencing IP Telephony PSTN SIP Internet CRM
  • Hosted Telephony with Messaging and Conference Modules
    • i5/OS provides virtual Ethernet and storage
    • Use familiar System i management and backup tools for management
    • Hosted Telephony partitions hosted just as we do for Linux and AIX today
    • No separate Linux license required
    Guest Telephony & Messaging Partition Virtual I/O Virtual Ethernet i5/OS Hosting Partition Guest Conferencing Partition i520 POWER Hypervisor
  • HA Telephony using Two Systems Primary Secondary
    • The 3COM Telephony servers have built-in support for replication between the Primary and Secondary server
    • Either server may be set to Primary to allow maintenance on the other server
    Telephony Messaging LPAR Virtual I/O Virtual Ethernet i5/OS Hosting LPAR Telephony Conferencing LPAR i520 POWER Hypervisor Telephony Messaging LPAR Virtual I/O Virtual Ethernet i5/OS Hosting LPAR Telephony Conferencing LPAR i520 POWER Hypervisor
  • HA Telephony using a Single System with two sets of LPAR
    • The 3COM Telephony servers have built-in support for replication between the Primary and Secondary server
    • Roles may be swapped to allow maintenance on either hosting LPAR or Telephony LPAR
    Telephony Messaging LPAR Virtual I/O Virtual Ethernet i5/OS Hosting LPAR Telephony Conferencing LPAR i520 Telephony Messaging LPAR Virtual I/O Virtual Ethernet i5/OS Hosting LPAR Telephony Conferencing LPAR Primary Secondary POWER Hypervisor
  • How Does System i IP Telephony Work? Phone in Oregon requests connection to extension in Florida Headquarters Primary Telephony / Messaging Regional Office Secondary Telephony / Messaging Server sends connection request to IP address of Oregon phone With SIP, voice path is direct from phone to phone – no server load Example: An employee in Oregon calls a Florida colleague
    • With IP Telephony, all calls are placed directly between handsets. This fact enables some key benefits of our solution:
      • Fantastic scalability – Over 1,000 users on a 1-way 520
      • Efficient routing of IP calls to save money and reduce traffic
      • Phones “know” their back-up server – calls get through
      • Servers “know” user’s IP address - mobility
    WAN
  • System i IP Telephony is very Resilient Headquarters Primary Telephony / Messaging Loss of HQ: Natural Disaster, Server Loss Branches get Phone service from RO Regional Office Secondary Telephony / Messaging Branches get service from HQ Normal Operation
    • 3Com’s VCX IP Telephony Solution
    • Awarded “Best Distributed Survivable High-End IP-PBX”
      • “ We were frankly astonished that we could keep disconnecting back-up controllers, and phone service continued without skipping a beat.”
    Miercom IP-PBX Test Highlights – January 2006 Loss of site WAN
  • 3Com Media Gateways
    • V7122 Digital Media Gateways
      • Use these to connect to a PBX or to the PSTN
      • (T1/E1/PRI/CAS) - 1,2,4,8 &16-span
    • V7111 Analog Media Gateways
      • Use FXO gateways to connect analog lines to a PBX or to the central office
      • Use FXS gateways to connect analog devices to the IP Telephony system
      • (FXS) 2, 4, 8, & 24 Channels
      • (FXO) 4 & 8 Channels
      • (FXS/FXO) 2/2 & 4/4 Channels
  • PHONE CHOICES 3101 Basic (with and w/o Speaker 3102 Business Phone 3103 Manager Phone 3105 Attendant Console 3108 Wireless Phone Convergence Client 3 rd party SIP phones Analog Gateway/Handsets
  • IP Telephony Software Attendant Console
    • Key Features
      • Real-time VCX device state (idle, busy, ringing, connected)
      • Modify any VCX device (DND, Call Forwarding, Calling party information, Caller ID, and Caller Name)
      • Drag & Drop call processing
      • Works with ANY VCX multi-line set
    • Call processing features
      • Answer Call, Hang-up
      • Transfer Call (supervised / blind)
      • Hold / UnHold, Send to Voice Mail
  • 3Com Enterprise Management Suite
    • System Management Services
      • Monitor System Health
      • Monitor System Processes
      • SNMP Traps
      • System Security Settings
      • Planned Software Upgrades
      • Server System Configuration
    • Application Management
      • Start/Stop/Restart
      • Basic Configuration
      • Statistics
    • Custom Integration with IPT
      • Scheduled operations
      • Data collectors
      • Templates
  • IP Telephony Solution Architecture Digital Media Gateways PRI IP Phones Web-based Admin, X-terminal Admin, EMS Mgmt, CDR Reporting Convergence Center Client Analog FXO/FXS Media Gateways (4-Port FXO, 4-Port FXS) Remote Locations Analog Analog IP Phones PRI IP Telephony and IP Messaging (Primary) HQ IP Telephony and IP Messaging (Secondary) Enterprise IP Network PSTN LAN WAN
  • 5. How Do I Get Started?
  • System i IP Telephony – put it to work for your business
    • Learn more
      • Check out the 3Com and System i Websites
      • Read our brochure on System i IP Telephony
      • Ask your local IBM contact or business partner
    • IP Telephony can improve your business
      • Are you growing, acquiring, or moving?
      • Do you need to improve customer service
      • Is your PBX maintenance contracts up soon?
      • Are you expanding your geographic reach?
    • Make the connections
      • Could IP Telephony features improve existing apps?
      • Can “click to call” and unified messaging boost productivity?
      • Do you have employees in non-traditional offices?
    In today’s competitive market, you need every advantage!
  • IBM System i IP Telephony http://www.ibm.com/systems/i/solutions/iptelephony/
  • Trademarks and Disclaimers
    • 8 IBM Corporation 1994-2006. All rights reserved.
    • References in this document to IBM products or services do not imply that IBM intends to make them available in every country.
    • The following terms are trademarks of International Business Machines Corporation in the United States, other countries, or both:
    Rational is a trademark of International Business Machines Corporation and Rational Software Corporation in the United States, other countries, or both. Intel, Intel Logo, Intel Inside, Intel Inside logo, Intel Centrino, Intel Centrino logo, Celeron, Intel Xeon, Intel SpeedStep, Itanium, and Pentium are trademarks or registered trademarks of Intel Corporation or its subsidiaries in the United States and other countries. Linux is a trademark of Linus Torvalds in the United States, other countries, or both. Microsoft, Windows, Windows NT, and the Windows logo are trademarks of Microsoft Corporation in the United States, other countries, or both. UNIX is a registered trademark of The Open Group in the United States and other countries. Java and all Java-based trademarks are trademarks of Sun Microsystems, Inc. in the United States, other countries, or both. Other company, product or service names may be trademarks or service marks of others. Information is provided "AS IS" without warranty of any kind. All customer examples described are presented as illustrations of how those customers have used IBM products and the results they may have achieved. Actual environmental costs and performance characteristics may vary by customer. Information concerning non-IBM products was obtained from a supplier of these products, published announcement material, or other publicly available sources and does not constitute an endorsement of such products by IBM. Sources for non-IBM list prices and performance numbers are taken from publicly available information, including vendor announcements and vendor worldwide homepages. IBM has not tested these products and cannot confirm the accuracy of performance, capability, or any other claims related to non-IBM products. Questions on the capability of non-IBM products should be addressed to the supplier of those products. All statements regarding IBM future direction and intent are subject to change or withdrawal without notice, and represent goals and objectives only. Contact your local IBM office or IBM authorized reseller for the full text of the specific Statement of Direction. Some information addresses anticipated future capabilities. Such information is not intended as a definitive statement of a commitment to specific levels of performance, function or delivery schedules with respect to any future products. Such commitments are only made in IBM product announcements. The information is presented here to communicate IBM's current investment and development activities as a good faith effort to help with our customers' future planning. Performance is based on measurements and projections using standard IBM benchmarks in a controlled environment. The actual throughput or performance that any user will experience will vary depending upon considerations such as the amount of multiprogramming in the user's job stream, the I/O configuration, the storage configuration, and the workload processed. Therefore, no assurance can be given that an individual user will achieve throughput or performance improvements equivalent to the ratios stated here. The 3Com IP Telephony ROI Analysis Tool™ (“Tool”) was developed by Alinean and 3Com. IBM is not responsible for the contents of the Tool, the accuracy of the data contained in the Tool, how results are generated, or any reports created by the Tool. Any ROI projections cited are estimates and were created using the Tool, which includes certain assumptions relative to the value of IP Telephony. Any reliance by you on the Tool and any results from the Tool is at your sole risk and will not create any liability or obligation for IBM. AS/400 eServer i5/OS System i5 AS/400e iSeries WebSphere Blue Gene IBM OS/400 e-business on demand IBM (logo) System i