VocalocityPBX

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VocalocityPBX

  1. 1. Hosted VoIP PBX Solution Presents Compelling VocalocityPBX Communications Option for Micro Enterprise Market No fuss, affordable approach delivers value, big company image 1. Market Overview and Outlook 2. Making the Switch to VoIP 3. Struggles of a Small Business Road Warrior 4. Plug & Play IP PBX 5. The Multilocational Micro Enterprise 6. Peace of Mind 7. The Bottom Line 1. Market Overview and OutlOOk At one time, safety features such as anti-lock brakes, air bags, traction and vehicle stability control were reserved for those who purchased the most expensive cars on the market. Now entry-level cars are equipped similarly to high-end vehicles, thanks to innovative automakers who understood the changing needs and desires of the average consumer. A similar revolution is taking place within the telecommunications industry. In the recent past, Fortune 500 companies were the only telecom customers that could afford feature-rich PBX phone systems. In fact, many telecommunications service providers paid little attention to the small business or micro enterprise market with less than 20 employees. Voice over Internet Protocol (VoIP) technology has helped drive down the cost of monthly service and offers an attractive alternative communication solution with all of the bells and whistles of more expensive traditional options. However, the cost and complexity associated with installing on premise VoIP PBX systems may still be beyond the reach of many small businesses. Intricate implementations and on- site maintenance issues often remain barriers for small businesses that would otherwise adopt this technology. Consequently, players that offer on-premise VoIP PBX equipment and service have continued to focus their energies on larger companies with greater resources and more money to spend. A 2006 industry report from Frost & Sullivan notes that micro enterprises constitute 89 percent of the total number of business establishments in North America, but are for the most part underserved by the majority of today’s telecom solution providers. The demand for IP telephony and site-to-site or interoffice VoIP services, though, is clearly on the minds of small to medium size businesses. A 2006 survey by Forrester Research found these companies were up to three times more interested than enterprises in such services. However, there are now a handful of companies that are addressing the needs of the small business market with hosted PBX solutions that offer feature-rich, flexible options at a considerably lower cost than previously available choices. Hosted VoIP PBX systems offer micro enterprises a means to operate more efficiently and gain the same features and functionality that large companies consider critical to their success. Copyright © 2009 Vocalocity. All Rights Reserved. www.vocalocity.com 1.877.VOCALOCITY
  2. 2. 2. Making the Switch tO vOiP With a hosted VoIP PBX, micro enterprises can project the appearance of being larger and more effective without having to bring in IT professionals to address their network needs. Hosted service providers such as Vocalocity, for instance, make it easy for these small businesses to take advantage of a VoIP network by offering customized service packages that are priced on a per-month basis, thereby enabling better management of operational expenditures. With a hosted PBX offering, there are no expensive upfront equipment costs. However, a small business gains all of the advantages of a carrier grade communications system that is fully redundant and includes back-up and fail over capabilities. By only having to invest in IP phones, there is no concern of having to update or replace obsolete hardware. Micro enterprises that implement a VoIP system are highly satisfied with the results and are also likely to recommend it to peers. A 2006 study conducted by Savatar, a North America-based telecom consulting firm, noted that once they have deployed VoIP, 69 percent of respondents indicated they would highly recommend the technology. Throughout the study, respondents demonstrated why VoIP is advantageous to their business. They cited lower total cost of ownership (TCO), lower monthly recurring costs (MRC), and better system management as primary concerns driving their VoIP purchasing. 3. StruggleS Of a SMall BuSineSS rOad warriOr There’s no denying that reliable phone systems are critical for small businesses that need to stay in touch with their suppliers, customers and partners regardless of geography. Continuous service in today’s 24/7 environment plays an important role in businesses of any size. The cost of missing a phone call, voice mail or e-mail while on the road can be particularly high for the micro enterprise owner who is trying to win new business or maintain existing customers. Staying connected while on the road is a chief concern for small business owners and their sales teams. Checking voice mail from the road can often be time-consuming and consequently, many remote workers give out their personal cell phone number as a more expedient means of staying connected. With a hosted PBX, road warriors can increase their productivity through a myriad of options including a “follow me” feature that enables call forwarding from a desktop phone to a mobile phone or home phone. This feature can be set up two ways -- when a call comes in, it can be directed to ring on a mobile phone for 15 seconds, then on a home phone for 15 seconds, and on to an alternate number or voice mail. Alternatively, a simultaneous ring can be set up for incoming calls to ring on a desk phone and mobile phone at the same time ensuring that regardless of location, they’re sure to receive the call. Another important feature for the road warrior is the ability to receive voice mail through e-mail as a .wav file or call into a mailbox remotely and check messages. In essence, the mobile phone or PDA becomes an office extension and there is no longer a need to have a desk phone to be part of the PBX. Copyright © 2009 Vocalocity. All Rights Reserved. www.vocalocity.com 1.877.VOCALOCITY
  3. 3. 4. Plug & Play iP PBX When small businesses deploy PBX solutions that are maintained on-site, a service technician must initially install the system and then move or re-install phones every time there is a staff change. To say that this investment of time, resources and working capital is a strain on a business owner’s patience and wallet is an understatement. In contrast, hosted PBX solutions have been estimated to save business owners thousands of dollars each year. The ability to quickly set-up a hosted VoIP PBX system through an easy plug and play approach means a small business can have a solution that is up and running in minutes, not hours or days. This time and money saving technique also has long-term benefits. With a hosted PBX solution, even the most non-technical employees can set up or make changes to an extension simply by going on-line and clicking on an “update” icon. Making such updates doesn’t require a specially trained IT professional as is often the case with an on-site system. If the employee can navigate the Internet, then he or she can easily make any changes or modifications to the features and functionality of the business’s hosted PBX system. There’s no more waiting for a technician to show up and move phones or having to “do without” an extension for any period of time. 5. the MultilOcatiOnal MicrO enterPriSe Small businesses aren’t necessarily defined as the “mom and pop” operation down the street – in fact, they often have multiple locations around the country. A hosted VoIP PBX allows micro enterprises to unite their dispersed locations and employees under a single communication system. This approach leads to increased efficiencies through the elimination of long distance charges between offices, multiple phone systems and the associated headaches that go hand-in-hand with managing these different systems. A unified solution also provides a professional image and makes it easier for customers to reach the desired party they are initially calling. 6. Peace Of Mind Small businesses that continue to use traditional PBX systems are actually putting their operations at risk for down-time as well as high upfront and maintenance costs. The reality is that many business owners who are using antiquated phone systems don’t realize their equipment is dying until it is too late. In the worst case, this could cost a business thousands of dollars and have a dramatic impact on their profitability. During a natural or other unforeseeable disaster, a small business could also lose its traditional phone system in an instant. Conversely, with a hosted PBX system, phones will never “die” and disaster recovery is a moot point. Since information comes into a central, hosted system, voice mails are stored and never lost and extensions can be re-activated by simply plugging the IP phone into a new broadband connection. The customer never receives a busy signal or an out of service message. Put into perspective, this feature alone could not only save a business from losing profitability – it could literally keep the business from having to close its doors for good. Copyright © 2009 Vocalocity. All Rights Reserved. www.vocalocity.com 1.877.VOCALOCITY
  4. 4. 7. the BOttOM line Today’s micro enterprise can no longer afford to invest the majority of its limited capital in an out-of-date phone system that is tied to exorbitant service costs and cumbersome maintenance plans. With a hosted PBX system that can be implemented in as little as 15 minutes, the barriers to VoIP are gone. No upfront or hidden costs, no long-term contracts and no costly equipment to maintain in “the corner closet” of the office make such an approach a sound one technologically as well as financially. With continued enhancements and a strong set of innovative features, a hosted VoIP PBX system delivers all the value of a robust telephone service enjoyed by Fortune 500 companies at a very affordable small business price. A hosted PBX system can have a dramatic impact on a micro enterprise’s bottom line as small businesses only have to purchase IP phones. Copyright © 2009 Vocalocity. All Rights Reserved. www.vocalocity.com 1.877.VOCALOCITY

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