Voice over IP  Kennet Rådne Senior Vice President, Head of Corp. Products & Services
Migration to the integrated world Time Mobile Voice Fixed Voice Data Communications Converged Voice End-to-end Solutions (...
What is IP (Internet Protocol)? <ul><li>IP is the language that computers use to communicate over the Internet </li></ul><...
Definition of broadband (IP) telephony <ul><li>Broadband telephony is speech/voice that is packaged and transmitted partly...
Evolution of voice telephony products Fixed access Mobile access Analog –  AGF Digital –  AXE Digital –  GSM Analog –  NMT...
The logic of fixed and mobile voice will converge POTS = access line VOIP = SIP server account Mobile = HLR account “ IP c...
Prerequisites, Business model, Time frame <ul><li>Prerequisites </li></ul><ul><ul><li>Broadband penetration </li></ul></ul...
Broadband vs. Conventional telephony <ul><li>Reliability </li></ul><ul><ul><li>Prioritization of voice packets </li></ul><...
Business people needs integrated services <ul><li>Communicate with other people </li></ul><ul><li>Telephone </li></ul><ul>...
The VOIP funnel – Business customers  <ul><li>Business case </li></ul><ul><li>Standards  </li></ul>Branch office (where to...
Individual Customer Needs  <ul><li>Connectivity with control </li></ul><ul><li>Need to be in touch </li></ul><ul><li>Voice...
Broadband telephony <ul><li>SIP (Session Initiation Protocol) </li></ul><ul><ul><li>A standard that is establishing itself...
Broadband telephony – Capabilities through PC integration <ul><li>Phone book: </li></ul><ul><ul><li>Integrated with:  </li...
Communications capabilities  <ul><li>Telephoning </li></ul><ul><li>Chatting </li></ul><ul><li>Video telephony </li></ul><u...
Example of video call <ul><li>When you want to see the person you are talking to </li></ul><ul><li>Video function can be b...
Broadband telephony via adapter Telephoning TA TA Ethernet RJ45 TA – Terminal Adapter Private  IP-Network Ethernet RJ45
Broadband telephony via IP phone or PC Private  IP-Network <ul><li>Telephoning </li></ul><ul><li>Phone book </li></ul><ul>...
Example of broadband telephony accessibility Holiday home Work PC Work Phone Mobile Home Home PC Accessibility on one numb...
Conventional Phone to Conventional Phone 087074940  initiates a call to  0855653900 Telephone network Telia Net Internet B...
Broadband Phone to Broadband Phone 0751530000@telia.com  initiates a call to  [email_address] Telephone network Telia Net ...
Conventional Phone to Broadband Phone 087074940   initiates a call to  [email_address] Telephone network Telia Net Interne...
Broadband phone to Conventional phone abroad [email_address]  initiates a call to  +45 88 3040000 Telephone network Telia ...
Broadband phone to broadband phone abroad or to other Internet operator 0751530000@telia.com  initiates a call to  MyName@...
Positive effects <ul><li>For the customer </li></ul><ul><li>Fewer missed calls </li></ul><ul><li>Centrally stored number p...
Prerequisites <ul><li>The following is required for the service to work: </li></ul><ul><ul><li>Customer has a broadband In...
Prerequisites, continued … <ul><li>Requirements for computer </li></ul><ul><li>Operating system: MS Windows 98, ME, 2000, ...
From divergence to personalised and situation based services <ul><li>The old paradigm </li></ul><ul><li>Separate services ...
From divergence to personalised and situation based services <ul><li>The New Telco </li></ul><ul><li>Integrated services <...
Simplicity makes everything possible!
Forward-looking statements <ul><li>Statements made in this document relating to future status or circumstances, including ...
The Nordic and Baltic  telecommunications leader
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  1. 1. Voice over IP Kennet Rådne Senior Vice President, Head of Corp. Products & Services
  2. 2. Migration to the integrated world Time Mobile Voice Fixed Voice Data Communications Converged Voice End-to-end Solutions (IP)
  3. 3. What is IP (Internet Protocol)? <ul><li>IP is the language that computers use to communicate over the Internet </li></ul><ul><li>IP is the transmission mode that is expected to be used in the future for both voice and data </li></ul><ul><li>IP enables today’s services to be implemented over the same access (e.g. telephony and Internet access) </li></ul><ul><li>IP enables multiple services to share the one network </li></ul>
  4. 4. Definition of broadband (IP) telephony <ul><li>Broadband telephony is speech/voice that is packaged and transmitted partly or entirely over IP-based networks </li></ul><ul><li>The concept of broadband telephony is the sum of: </li></ul><ul><ul><li>Voice Over IP </li></ul></ul><ul><ul><li>Internet telephony </li></ul></ul><ul><ul><li>Related value-added services </li></ul></ul><ul><li>Full-featured broadband telephony uses IP technology both for voice transmission and for value-added services </li></ul><ul><li>Broadband telephony is in the first place a follow-on product of data communications solutions </li></ul><ul><li>Broadband telephony requires a broadband connection </li></ul>
  5. 5. Evolution of voice telephony products Fixed access Mobile access Analog – AGF Digital – AXE Digital – GSM Analog – NMT IP – GPRS IP – Broadband telephony IP – 3G
  6. 6. The logic of fixed and mobile voice will converge POTS = access line VOIP = SIP server account Mobile = HLR account “ IP coverage” “ Radio coverage” All devices can or will be wireless VOIP SIP- client = Mobile SIM card
  7. 7. Prerequisites, Business model, Time frame <ul><li>Prerequisites </li></ul><ul><ul><li>Broadband penetration </li></ul></ul><ul><ul><li>Established standards </li></ul></ul><ul><ul><li>Customer needs </li></ul></ul><ul><li>Business model </li></ul><ul><ul><li>IP will generate a new logic over time </li></ul></ul><ul><ul><li>Start from where you are — convergence may be the best of both worlds </li></ul></ul><ul><li>Time frame </li></ul><ul><ul><li>It may be a long time before IP takes over completely </li></ul></ul>
  8. 8. Broadband vs. Conventional telephony <ul><li>Reliability </li></ul><ul><ul><li>Prioritization of voice packets </li></ul></ul><ul><ul><li>Combining different networks </li></ul></ul><ul><li>Power dependency </li></ul><ul><ul><li>Broadband telephony doesn’t work if the power is off at the customer </li></ul></ul><ul><li>Ability to reach alarm numbers </li></ul><ul><ul><li>Position information </li></ul></ul><ul><li>Standards </li></ul><ul><ul><li>Terminals </li></ul></ul><ul><ul><li>Services/networks </li></ul></ul>
  9. 9. Business people needs integrated services <ul><li>Communicate with other people </li></ul><ul><li>Telephone </li></ul><ul><li>Voice-mail </li></ul><ul><li>E-mail, sms, mms </li></ul><ul><li>Plan and organize your work </li></ul><ul><li>Telephone </li></ul><ul><li>Calendar </li></ul><ul><li>Contacts </li></ul><ul><li>E-mail </li></ul><ul><li>Collaborate with other people </li></ul><ul><li>Telephone meeting </li></ul><ul><li>Video meeting </li></ul><ul><li>e-meeting </li></ul><ul><li>Project management tools </li></ul><ul><li>Do business </li></ul><ul><li>Telephone </li></ul><ul><li>E-business </li></ul><ul><li>CRM </li></ul><ul><li>Supply Chain mgmt </li></ul><ul><li>… </li></ul><ul><li>Stay informed </li></ul><ul><li>Telephone </li></ul><ul><li>Web search </li></ul><ul><li>News, … </li></ul>
  10. 10. The VOIP funnel – Business customers <ul><li>Business case </li></ul><ul><li>Standards </li></ul>Branch office (where to start) <ul><li>Network management </li></ul><ul><li>QoS </li></ul>Lab Full scale First pilots First full implementations Scale up to corporate level 2003 2005 2006 2002 2004 Classic Centrex IP Centrex TRENDS Classic PBX IP PBX
  11. 11. Individual Customer Needs <ul><li>Connectivity with control </li></ul><ul><li>Need to be in touch </li></ul><ul><li>Voice is still the “killer application” </li></ul><ul><li>Need to control accessibility </li></ul><ul><li>Want to be reachable but need to control access based on user situations </li></ul><ul><li>Need to stay informed </li></ul><ul><li>Need to know what is going on around them </li></ul><ul><ul><li>E.g. after 9/11, increased need for security </li></ul></ul><ul><li>Greater capabilities for: </li></ul><ul><li>Personal telephony </li></ul><ul><li>Communications </li></ul><ul><li>Mobility </li></ul>
  12. 12. Broadband telephony <ul><li>SIP (Session Initiation Protocol) </li></ul><ul><ul><li>A standard that is establishing itself </li></ul></ul><ul><ul><li>Other parties can provide services </li></ul></ul><ul><li>Functionality </li></ul><ul><ul><li>Telephony as software in a PC </li></ul></ul><ul><ul><li>Simple to download </li></ul></ul><ul><ul><li>Adapter or separate phone required to talk via receiver </li></ul></ul><ul><ul><li>Personal phone number 0751121441 </li></ul></ul><ul><ul><li>SIP address [email_address] which can be an email address </li></ul></ul><ul><li>Capabilities </li></ul><ul><ul><li>Call control </li></ul></ul><ul><ul><li>Availability information </li></ul></ul><ul><ul><li>Chat </li></ul></ul><ul><ul><li>Video calls </li></ul></ul>
  13. 13. Broadband telephony – Capabilities through PC integration <ul><li>Phone book: </li></ul><ul><ul><li>Integrated with: </li></ul></ul><ul><ul><ul><li>Mobiles </li></ul></ul></ul><ul><ul><ul><li>Outlook </li></ul></ul></ul><ul><ul><li>Presence status information </li></ul></ul><ul><li>Click to call </li></ul><ul><li>Call control </li></ul><ul><li>Operated the same way as the computer </li></ul><ul><ul><li>Uses computer microphone and speakers </li></ul></ul><ul><ul><li>Headset </li></ul></ul><ul><li>Ability to phone over another user’s broadband connection </li></ul><ul><ul><li>Telephone use invoiced to own broadband telephony account </li></ul></ul>
  14. 14. Communications capabilities <ul><li>Telephoning </li></ul><ul><li>Chatting </li></ul><ul><li>Video telephony </li></ul><ul><li>Messaging </li></ul>
  15. 15. Example of video call <ul><li>When you want to see the person you are talking to </li></ul><ul><li>Video function can be blocked by either party </li></ul>
  16. 16. Broadband telephony via adapter Telephoning TA TA Ethernet RJ45 TA – Terminal Adapter Private IP-Network Ethernet RJ45
  17. 17. Broadband telephony via IP phone or PC Private IP-Network <ul><li>Telephoning </li></ul><ul><li>Phone book </li></ul><ul><li>Presence status info </li></ul><ul><li>Call control </li></ul>
  18. 18. Example of broadband telephony accessibility Holiday home Work PC Work Phone Mobile Home Home PC Accessibility on one number at several locations simultaneously
  19. 19. Conventional Phone to Conventional Phone 087074940 initiates a call to 0855653900 Telephone network Telia Net Internet BB xDSL [email_address] 0855653900 [email_address] 087074940 [email_address] LS RSS SSS LS RSS xDSL US FS GW FW AS
  20. 20. Broadband Phone to Broadband Phone 0751530000@telia.com initiates a call to [email_address] Telephone network Telia Net Internet BB [email_address] 0855653900 [email_address] 087074940 [email_address] LS RSS SSS LS RSS xDSL xDSL US FS GW FW AS
  21. 21. Conventional Phone to Broadband Phone 087074940 initiates a call to [email_address] Telephone network Telia Net Internet BB xDSL [email_address] 0855653900 [email_address] 087074940 [email_address] LS RSS SSS LS RSS xDSL US FS GW FW AS
  22. 22. Broadband phone to Conventional phone abroad [email_address] initiates a call to +45 88 3040000 Telephone network Telia Net Internet [email_address] 0855653900 087074940 SSS LS RSS xDSL International network +45 88 304000 FS US PSTN US BB [email_address] GW FW AS
  23. 23. Broadband phone to broadband phone abroad or to other Internet operator 0751530000@telia.com initiates a call to MyName@sip.com Telephone network Telia Net Internet [email_address] 0855653900 087074940 SSS LS RSS xDSL International network [email_address] +45 88 304000 FS US PSTN US BB GW FW AS
  24. 24. Positive effects <ul><li>For the customer </li></ul><ul><li>Fewer missed calls </li></ul><ul><li>Centrally stored number presentation </li></ul><ul><li>Phone engaged less often </li></ul><ul><li>Calls go to the person instead of a fixed answering position </li></ul><ul><li>The ring signal on the mobile or PC tells you who the call is for before you lift your home phone receiver </li></ul><ul><li>Teenagers can have their own line in their room </li></ul><ul><li>One step closer to universal personalized communications </li></ul><ul><li>For us as service providers </li></ul><ul><li>Stimulates consumption </li></ul><ul><li>One step closer to fixed/mobile integration </li></ul><ul><li>Loyal customers </li></ul>
  25. 25. Prerequisites <ul><li>The following is required for the service to work: </li></ul><ul><ul><li>Customer has a broadband Internet connection, e.g. ADSL </li></ul></ul><ul><ul><li>Customer has a suitable computer and headset to use the software client </li></ul></ul><ul><li>Requirements for Internet connection </li></ul><ul><ul><li>Customer needs a broadband outlet </li></ul></ul><ul><ul><li>Customer needs Internet access and a public IP address (fixed or dynamic) </li></ul></ul><ul><ul><li>Computer must be always connected to the Internet </li></ul></ul><ul><ul><li>Bandwidth must be at least 128kbps in both directions </li></ul></ul><ul><li>The computer may be connected to the Internet directly or via a broadband splitter </li></ul>
  26. 26. Prerequisites, continued … <ul><li>Requirements for computer </li></ul><ul><li>Operating system: MS Windows 98, ME, 2000, XP </li></ul><ul><li>Telephony: No more than 5 years old ( 350 MHz Pentium II or better) </li></ul><ul><li>Video: No more than 3 years old (700 MHz Pentium III or better) </li></ul><ul><li>At least 128 MB RAM (256MB in case of Win 2000/XP) </li></ul><ul><li>At least 16 MB free hard disk space for Telia Broadband Telephony software </li></ul><ul><li>16 bit full duplex sound card or better </li></ul><ul><li>Headset for voice communication </li></ul><ul><li>Internet Explorer 5.5 or higher </li></ul><ul><li>DirectX 8.1 or higher </li></ul>
  27. 27. From divergence to personalised and situation based services <ul><li>The old paradigm </li></ul><ul><li>Separate services </li></ul><ul><li>One size fits all </li></ul><ul><li>Dedicated networks, access, and devices </li></ul><ul><li>Product and production led innovation </li></ul><ul><li>Separate divisions, businesses, market channels, etc. </li></ul><ul><li>No synergy effects </li></ul>DI M FV Working Playing Info/trans. Socializing @home On the move @hot spot @work “ The trad. Telco Maslow” “ Voice is CORE” Data/text Picture Video Voice Single-service networks Data/IP Networks PLMN PSTN/ISDN CATV Services Access transport & switching networks
  28. 28. From divergence to personalised and situation based services <ul><li>The New Telco </li></ul><ul><li>Integrated services </li></ul><ul><li>Situation based and personalised services </li></ul><ul><li>Always on, multi device, multi access, multi service </li></ul><ul><li>Customer driven innovation </li></ul><ul><li>One business, one face to the customer, synchronised channels </li></ul><ul><li>Lots of synergies (cost and revenue) </li></ul>Working Playing Info/trans. Socializing @home On the move @hot spot @work n/a Cell Cell Cell Cell n/a “ The trad. Telco Maslow” “ Voice is CORE” Data/text Picture Video Voice Service creation Service creation Core network Edge network Multi access network – 11.5G Internet “ Voice as VAS” + “ Voice as CORE” (PSTN/ISDN/VOIP/VoWLAN/Cellular) Picture Video Voice Data/Text Data/text Picture Video Voice M DI FV
  29. 29. Simplicity makes everything possible!
  30. 30. Forward-looking statements <ul><li>Statements made in this document relating to future status or circumstances, including future performance and other trend projections are forward-looking statements. By their nature, forward-looking statements involve risk and uncertainty because they relate to events and depend on circumstances that will occur in the future. There can be no assurance that actual results will not differ materially from those expressed or implied by these forward-looking statements due to many factors, many of which are outside the control of TeliaSonera. </li></ul>
  31. 31. The Nordic and Baltic telecommunications leader
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