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  • 1. Technology Adoption: VoIP in Asia Tim Lauer Managing Director, APAC Ventures March 26, 2004 [email_address]
  • 2. Objectives <ul><li>Provide a common understanding of VoIP & the value propositions </li></ul><ul><li>Discuss the adoption of emerging technology and worldwide drivers affecting VoIP in Asia </li></ul><ul><li>Present a business case of a Taiwan Company who is an “Early Adopter” of VoIP </li></ul><ul><li>Demonstrate the use of Voice-over-Internet (VoI) as a complementary solution to VoIP </li></ul>
  • 3. Who is APAC Ventures?
  • 4. APAC Ventures <ul><li>Asia Pacific Business Development </li></ul><ul><ul><li>Specialize in software licensing for foreign companies who want to expand their business in Asia </li></ul></ul><ul><li>Identify Value Add Software Building Blocks </li></ul><ul><ul><li>Develop and License Software to complement Asia companies who develop or provide the following: </li></ul></ul><ul><ul><ul><li>Software </li></ul></ul></ul><ul><ul><ul><li>Hardware </li></ul></ul></ul><ul><ul><ul><li>Services </li></ul></ul></ul>
  • 5. What is Voice over Internet Protocol (VoIP)? <ul><li>Transporting voice over leased or managed data networks </li></ul><ul><li>Requires management of Internet traffic (data and voice) to ensure voice quality </li></ul>Circuit Network Phone Company Branch Branch Office V Headquarters V Leased Line VoIP
  • 6. Why the Hype? <ul><li>Cost savings associated with transporting voice over an existing Leased Line </li></ul><ul><li>Adding a new employee within the facility is as simple as plugging in the phone to the network connection </li></ul>Enterprise/SMB Perspective Branch Branch Office V Headquarters V V Phone Company VoIP
  • 7. Types of VoIP <ul><li>Internet Routed Calls </li></ul><ul><ul><li>Major service providers use internet to route calls to save money as their network traffic grows </li></ul></ul><ul><ul><li>Dial 009, Prepaid Cards, etc. </li></ul></ul><ul><ul><li>About 10% of all US telephone calls use the Internet in some way </li></ul></ul><ul><li>End-to-End VoIP </li></ul><ul><ul><li>Complete Digital Network </li></ul></ul><ul><ul><li>PC to PC Calls </li></ul></ul><ul><ul><li>Hard IP Phones connected by Data Network </li></ul></ul>
  • 8. VoIP Value Propositions <ul><li>Convergence of Voice & Data </li></ul><ul><ul><li>Cost Savings for the Enterprise and Consumer </li></ul></ul><ul><ul><ul><li>Reduce cost of long distance calls, setting up new phones </li></ul></ul></ul><ul><ul><li>Convenience </li></ul></ul><ul><ul><ul><li>One Bill, One Network </li></ul></ul></ul><ul><li>Exciting new applications </li></ul><ul><ul><li>Generate new (more?) revenue for service providers </li></ul></ul><ul><ul><ul><li>Unified Messaging: Voicemail, SMS, Email, Fax, Conferencing, all come together </li></ul></ul></ul><ul><ul><ul><li>Video </li></ul></ul></ul><ul><ul><ul><li>Others TBD: Cellular examples include Games, Ring Tones, Ring Back, etc. </li></ul></ul></ul>
  • 9. Technology Adoption
  • 10. Emerging Technologies <ul><li>Characteristics </li></ul><ul><ul><li>Sometimes old technology, with new use </li></ul></ul><ul><ul><li>Solve a major problem </li></ul></ul><ul><ul><li>Impact an Industry (country/region) </li></ul></ul><ul><ul><li>Require companies to change </li></ul></ul><ul><ul><ul><li>Business model, business processes, organization, structure </li></ul></ul></ul><ul><ul><ul><li>Re-invent, Re-tool, RETIRE? </li></ul></ul></ul><ul><ul><li>Provide new opportunities </li></ul></ul>
  • 11. Geoffrey A. Moore’s Technology Adoption Curve Time Innovator Early Adopter Chasm Pragmatists Traditionalists
  • 12. The “Chasm” <ul><li>Dictionary Definition </li></ul><ul><ul><li>A very deep crack or separation in the surface of the earth </li></ul></ul><ul><li>Moore’s Meaning </li></ul><ul><ul><li>The Chasm represents a critical phase or opening from the last early adopters that allows for mainstream acceptance of the product. </li></ul></ul><ul><ul><li>Steve Jobs of Apple says &quot;The Chasm is where many high-tech fortunes have been lost. Crossing the Chasm is vital to long-term value creation and market dominance.” </li></ul></ul>
  • 13. The “Pragmatists” <ul><li>Dictionary Definition </li></ul><ul><ul><li>People concerned with practical or proven results </li></ul></ul><ul><li>Moore’s Meaning </li></ul><ul><ul><li>Those people who are interested in new technology and will adopt as soon as they see that their competition is successful. </li></ul></ul><ul><ul><li>Proven business cases drive Pragatic people to take actions. </li></ul></ul>
  • 14. Key Drivers to Adoption of VoIP <ul><li>Ability to deliver voice quality </li></ul><ul><li>End user experience </li></ul><ul><li>Proven Business Model (Cost/Revenue) </li></ul><ul><li>Government Investment </li></ul><ul><li>Reducing costs </li></ul><ul><li>Favorable government regulation </li></ul><ul><li>Agreement on key technology standards </li></ul>
  • 15. Quality and User’s Experience <ul><li>Quality of VoIP has improved </li></ul><ul><li>Features similar: dial tone, hold, forward, voicemail, etc. </li></ul><ul><li>Use is same Hand Phone and Dial Pad </li></ul><ul><li>Signs of Change </li></ul><ul><ul><li>Wireless Ear Piece for Cell Phones </li></ul></ul><ul><ul><li>Students talking on the Internet thru PC </li></ul></ul><ul><ul><li>Mobile Office and Wireless Internet </li></ul></ul>
  • 16. Proven Business Model: Japan <ul><li>Broadband Infrastructure is in Place </li></ul><ul><ul><li>Government Support </li></ul></ul><ul><ul><li>12Mbps is standard, 25% of homes </li></ul></ul><ul><li>Yahoo BB </li></ul><ul><ul><li>Free Bundled IP Phone with Broadband Services </li></ul></ul><ul><ul><li>3.6M VoIP users, consumers cross Chasm </li></ul></ul><ul><ul><li>Voice is the “killer broadband application” </li></ul></ul>
  • 17. Reducing costs <ul><li>IP Phone versus Analog Phone </li></ul><ul><ul><li>Much more expensive </li></ul></ul><ul><li>Sweet Spot for IP Phone </li></ul><ul><ul><li>US$75 </li></ul></ul><ul><li>Long Distance VoIP Calls </li></ul><ul><ul><li>PC to PC, PC to Phone through Service provider </li></ul></ul><ul><ul><li>Taiwan to US as little $.02 a minute </li></ul></ul><ul><ul><li>Free for low quality calls </li></ul></ul>
  • 18. US Gov Position on VoIP <ul><li>“ In examining VoIP, we should begin with non-regulation of the Internet…… because it maximizes the potential for innovation and increases the opportunities for the nation as a whole. ” </li></ul><ul><li>Michael Powell, Chairman FCC </li></ul><ul><li>February 2004 </li></ul>
  • 19. Agreement on Technology Standards <ul><li>Engineers lobby to have their company’s technology written into an “industry” standard </li></ul><ul><ul><li>Standards Bodies </li></ul></ul><ul><ul><li>Industry Forums </li></ul></ul><ul><ul><li>White papers </li></ul></ul><ul><li>Results are sometimes not so Standard </li></ul><ul><ul><li>Cell Phones, China driving their own WiFi </li></ul></ul>
  • 20. Case Study: Enterprise VoIP Deployment Taiwan HQ to China Branch Jerry Yang, AVP, LANtel
  • 21. Reason for Changing to VoIP <ul><li>Company Background </li></ul><ul><li>Limited number of lines on existing PBX Phone Network </li></ul><ul><li>Plan for expanding China Office </li></ul><ul><li>Need to build private data network between offices </li></ul>
  • 22. Key Points in Evaluation of VoIP <ul><li>Cost of deployment </li></ul><ul><li>Ability to Manage Data/Voice Network from one location </li></ul><ul><li>Enable new combined applications </li></ul><ul><ul><li>Data, Voice and Video </li></ul></ul><ul><li>Also integrates with other apps & business processes </li></ul><ul><ul><li>Administrative Sales software/process </li></ul></ul>
  • 23. Taipei VoIP Network Diagram DMZ PIX-515R W/CCM Shanghai 3524-PWR*2 3550-12T Unity VM 2610 W/SRST 3524-PWR IP Phone ADSL VG 256k 256k DSP Farm VG VG 2950T-24 <ul><li>Centralized management </li></ul><ul><li>No MIS personnel in Shanghai </li></ul><ul><li>Cut expense in both straits telecommunication </li></ul>ISDN PSTN MPLS Internet
  • 24. Voice over Internet (VoI)
  • 25. The Difference: VoI vs. VoIP <ul><li>Voice over Internet (VoI) </li></ul><ul><ul><li>Impossible manage entire network </li></ul></ul><ul><ul><li>Technically challenging </li></ul></ul><ul><ul><li>Unlimited application reach </li></ul></ul><ul><li>Voice over IP (VoIP) </li></ul><ul><ul><li>Easy (but more expensive) to manage the network </li></ul></ul><ul><ul><li>Common technology </li></ul></ul><ul><ul><li>Application reach based on availability of managed network </li></ul></ul><ul><ul><ul><li>Does your VPN work behind firewalls, over dial up, etc. </li></ul></ul></ul>
  • 26. Voice over the public Internet? <ul><li>Transporting voice over the public Internet is free </li></ul><ul><li>Requires just a simple connection to the Internet </li></ul><ul><li>Extend the reach of corporate phone systems </li></ul><ul><li>Add voice to any web experience </li></ul>Phone Company Internet Branch Office V Headquarters V Leased Line Branch VoIP
  • 27. The Internet Challenge <ul><li>Jitter </li></ul><ul><ul><li>Variable packet arrival </li></ul></ul><ul><ul><li>Packets out of sequence </li></ul></ul><ul><li>Packet Loss </li></ul><ul><ul><li>Dropped packets </li></ul></ul><ul><li>Latency </li></ul><ul><ul><li>Network delay </li></ul></ul>Computer A Computer B Computer C A “Web” of connections 1 3 2 2 3 1 Packets Routers
  • 28. Demo of Voice over Internet (VoI)
  • 29. Click to Talk over the Internet University Arkansas Non profit Organization http://www.uapb.edu http://www.nethope.org
  • 30. CrystalVoice Communications <ul><li>US Software Company </li></ul><ul><ul><li>VoI deployments worldwide with Cisco, 3Com and others </li></ul></ul><ul><li>Let’s chat with Steve Zola, President & COO </li></ul><ul><ul><li>Click to Talk </li></ul></ul><ul><ul><li>http://www.crystalvoice.com/contact.htm </li></ul></ul>
  • 31. Questions?
  • 32. Thank You for coming

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