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  • 05/06/10 Service Provider Business Challenges Revenue (time to profitability) Key Message: Bulk of Service Provider business is becoming commodity. Survival and growth requires differentiation through value-added services and quick time-to-revenue and profitability of new services. SPs have based their businesses on increasingly generic services such as Internet access and network bandwidth. Powerful market dynamics make this only a temporary perch for most smaller organizations: one industry watcher (Giga Group) predicts a massive consolidation of players in the communications- and access-centric space, leaving only 5-8 major players in the U.S. in a few years. This is beginning to happen now (May 2001) in the techno-slowdown. Therefore, for most SPs, the future is not with such commodity services. Survival and growth requires differentiation through value-added services. It becomes VITALLY important to be able to reduce the time-to-profitability of new services. Infrastructure Key Message: Service providers must maintain the availability, performance, and recoverability of the infrastructure while improving overall operational effectiveness. Businesses are increasingly turning to service providers; that's a given. Service providers are moving up the food chain, providing value-added services to differentiate themselves. More and more business-critical applications are being turned over to the Service provider. More than ever the SP’s infrastructure must be robust and performing well. A simple example: compare the relative importance of uptime in delivering internal e-mail vs. accepting and processing Web-based orders from consumers in the public domain. Meanwhile, pressures to control expenses are ever-present. The challenge for service providers is to maintain the availability, performance, and recoverability of the infrastructure and in general, improve operational effectiveness.
  • HP OpenView service activator, together with the solution packs, directly addresses service providers selling hosting mobile rich media, content delivery IP VPN VoIP DSL simple ATM/FR networks Broadband Service Controller addresses complex ATM/FR networks consisting of several multi-vendor clouds. It can work standalone or be under service activator if more complex services are involved Transport Service Controller addresses complex SDH/SONET/DWDM networks. It is ideally suited for service providers that have several network clouds supplied by different vendors. It can either work standalone or under service activator if more complex services are involved.
  • 05/06/10
  • 05/06/10 ISM solutions summary

Transcript

  • 1. Hewlett Packard Integrated Service Management Voice over IP ISM VoIP Sandra DeRodeff NSPBU Solution Business Mgr April 2003
  • 2.
      • Fixed line market review
      • Service provider requirements and business challenges
      • Solution
        • service delivery
        • service assurance
        • service usage
      • ROI
      • Customer references
    Agenda
  • 3. Introduce new services quickly Maximize revenue from each customer Enhance brand identity Increase Revenue and Market Share Deploy quickly Scale larger Eliminate redundancies in equipment & people Consolidate operations & control Improve Operational Effectiveness Deliver bulletproof service Offer customers service visibility & control Develop customer trust & meet expectations Attract and Retain Customers Costs Rapid Return on Investment Fixed line operators goals Revenue
  • 4. VoIP evolution and opportunities “ By 2004, 60% of backbones and 40% of voice traffic will be VoIP.” (ITU Poll) “ We will buy no circuit switches after the year 2000.” (RBOC Executive) “ Cable &Wireless will migrate from standard switched voice services to VoIP over the next three years.” (Mike McTight,Chief Executive, Global Operations -- Oct 2000)
  • 5. Service Provider VoIP Service Vision
    • VoIP VPN : interconnect multi-PBX, especially multi-vendor, multi-site over cost effective IP backbone – centrally managed billing & dialing plan
    • IP Centrex : provides virtual PBX function to single or multi-site enterprise, including remote workers over flexible, evolutive & cost effective IP & service platform
    • Interconnect : provides IP to PSTN, PSTN to IP and IP to IP robust call transfer
    • Residential : provides primary line or secondary line over ADSL, Cable or WLL. Can be combined with PrePaid calling card, video …
  • 6. VoIP services technology fit
      • Service Providers will provide Managed Services to enterprise accounts
        • must evaluate enterprise’s current network infrastructure for VoIP services
        • assess VoIP deployment on current network
        • test new services for network impact prior to deployment
        • maximize capital expenditures
        • security
        • reliability
        • streamline network operations
  • 7. VoIP OSS challenges
      • evolution of business needs
        • integrated for quick installation
        • value added Services
        • quality of Service (QoS) demands
        • rapid deployment of new services
  • 8. VoIP target market segmentation independent site 75% of total branch office 25% of total branch office 25% of total independent site 75% of total new system or replace existing centrex / pbx ip centrex 10 – 20% of market keep current pbx 80 – 90% of market broadband service provider: clec, blec, isp, asp offer on-net local, long distance via voip, voip business trunking with VPN 100% of market voice private network vpn feature 40% of branches }
  • 9. INTEGRATED SERVICE MANAGEMENT New challenges for service providers Information Services (content) messaging hosting m/e-commerce video e-training WAP-ISP e-music e-brokering e-gaming e-services e-services e-services Communication Infrastructure Services SDH/Sonet optical wireless IP PSTN ATM/FR Outsourcing Services managed extranet managed intranet asp managed network billing usage analysis managed applications Communication Services GPRS IP VPN access VoIP DSL cable
  • 10.
    A traditional OSS/BSS system
  • 11. Lifecycles resource maintenance & restoration service provisioning resource configuration management resource provisioning resource planning & development resource data management sales & ordering service change or termination service monitoring & reporting invoicing & collections service operations & monitoring service template creation service development & deployment service planning & definition pre-service service request in service service withdrawal service evolution or withdrawal service instance lifecycle service offer lifecycle resource lifecycle
  • 12. The ISM VoIP Services solution
  • 13. ISM VoIP Services
    • Benefits:
      • introduce services quickly with rapid ROI
      • be more efficient in operation management and reduce costs
      • provide better quality of service and offer attractive service level agreements
      • build on a solid, flexible and scalable technology foundation
      • integrate with legacy systems
      • ISM VoIP uses the HP Integrated Service Management (ISM) plug-and-play architecture to enable scalable, flexible and cost effective OSS/BSS solutions
  • 14. Integrated Service Management service delivery create/modify provision service assurance manage service usage bill analyze
    • modify services quickly
    • activate and deliver services rapidly
    • manage SLAs
    • ensure service availability
    • monitor quality
    • bill based on usage
    • capture usage data for billing, capacity planning, and marketing
    • analyze subscriber behavior
  • 15. ISM architecture service provider infrastructure process templates service delivery service assurance service usage executive dashboard customer portal billing business intelligence usage mediation order entry & management service activation inventory management problem management SLA management fault management performance management process management process enabled message bus
  • 16. HP ISM integration framework
    • Process manager
    • Process-enabled message bus
    • Adapters
    • Network-layer data synchronization bus
    process manager message bus
    • TIBCO InConcert
    • Microsoft Biztalk Orchestrator
    • HP ISM adapters
    • TIBCO Rendezvous
    • Microsoft Biztalk
    • JSM
    • HP OpenView TeMIP bus
  • 17. The HP products
  • 18. ISM VoIP Services granite OV internet usage manager OV TeMIP OV operations OV NNM OV service monitor OV service navigator OV service desk OV SQM OV service information portal OV reporter HP Service Activator OV performance insight HP Billing Solutions process management process enabled message bus service activation inventory management Mobile service provider infrastructure order entry & management fault management problem management performance management service management usage mediation billing business intelligence customer portal executive dashboard service delivery service assurance service usage
  • 19. HP ISM service activation applications order entry & management service activation inventory management
    • OpenView service activator
    • OpenView TeMIP broadband service controller
    • OpenView TeMIP transport service controller
  • 20. The complete service activation architecture service activator BSC TSC hosting ATM/FR ATM/FR ATM/FR rich media VPN DSL SDH/SONET/DWDM mobile VoIP service request solution packs simple ATM/FR
  • 21. HP OV service activator role
    • Delivering end-to-end VoIP provisioning
      • Including sophisticated calculations of QoS and Traffic Engineering parameters
    • Managing large VoIP portfolio with few high level workflows
      • Multi-vendor environments by integrating to 3rd party Service Controllers
      • Easily operated from the operators terminal
    • Central inventory/repository
      • Physical and logical resources management like network elements and IP pool management
  • 22. HP ISM inventory management
    • Resource inventory
    • Topology
    • Service mapping
    • Inventory reconciliation
    order entry & management service activation inventory management
    • Granite Xng
    • Cramer4
  • 23. HP ISM fault management applications
    • Event collection
      • access modules
    • Event correlation
      • root cause analysis
    • Event presentation
      • management domains
      • flexible filtering
    • State management
    • Service monitoring
    problem management service level management OV TeMIP real-time bus fault management performance management
    • OpenView TeMIP
    • OpenView network node manager
    • OpenView operations
    • OpenView TeMIP service monitor
    • OpenView service navigator
    • OpenView TeMIP expert
  • 24. HP ISM performance management
    • Performance data collection
    • Real-time performance monitoring
    • Service quality monitoring
    • Performance analysis
      • ATM, FR, IP
      • dial access
      • broadband
      • VoIP
      • IP QoS
    problem management service level management OV TeMIP real-time bus fault management performance management OpenView performance insight
  • 25. OVPI service assurance report pack
    • Reports performance of actual
    • transactions
    • Tests focus on
      • Response time
      • Exceptions counts
      • Availability
      • Jitter
      • Throughput
      • Number of transactions
      • Traffic volume
    • Integrates with NNM
      • Events generated by threshold
      • exceptions
      • Reports remotely launched from event
      • manager
  • 26. HP ISM service level management
    • SLA definition
    • Service monitoring
    • Jeopardy and violation alarming
    • SLA reporting
    • SLA assessment
    problem management service level management fault management performance management
    • OpenView service quality monitor
  • 27. HP OpenView service quality manager
    • Model Services
    • Define Service Level Agreements
    • Scalable Monitoring and Compliance Tracking
    • OSS and BSS integration
    Unique carrier-grade system for end-to-end service-level management Real time service monitoring Service reporting Service and SLA definition OpenView Service Quality Manager Network Infrastructure Mgt System User Experience Mgt System Application Infrastructure Mgt System Business Processes Service Adapters
  • 28.
    • Enhanced services
    • Marketing
    • Billing
    • Customer service
    • hp Internet Usage Manager
    • hp dynamic network analyer
    • hp billing solutions
    Detail service usage
  • 29. HP IUM – Convergent Mediation CORBA (SSL) host D admin. agent admin. agent host B host A admin. agent application interfaces admin. agent host C Config store IUM Config Server Encap DDS IUM Rule Engine data sources business applications Other Operations OVO/NNM Encap DDS IUM Rule Engine API Encap DDS IUM Rule Engine Encap DDS IUM Rule Engine Other sources Services VOIP admin. agent host E Network Access e.g., CMTS, Cable Modem Rating and Billing Business Intelligence Encap DDS IUM Rule Engine Encap IDR IUM Rule Engine Reporting OVPI, SIP Encap Archive DNA Usage Intelligence Encap DDS IUM Rule Engine Subscriber ID AAA Server
    • Real-time
    • Incrementally scalable
    • Robust (recovery, auditing)
    • Extensible (plug-ins)
    • Highly configurable
    • Manageable
    • Fast development iterations
    • Developer SDK
  • 30. HP DNA – Business Intelligence
    • Price evaluation
      • test-drive new pricing structures and price points for services
        • charge by usage
        • charge by service value
        • charge by service delivery cost
    • Revenue generation
      • identify new revenue opportunities
        • understand how subscribers use services
        • influence subscriber behavior
    • Profit maximization
      • pricing plan-service optimization
      • loyalty/churn reduction
      • lifecycle management
      • resource re-allocation
    modeling and analysis tools
  • 31.
    • Application and infrastructure integration and expertise
    • IP billing applications
    • Industry leading IP usage management platform
    • World beating, high availability SP infrastructure
    • HP’s solution is integrated with best-in-breed IP billing applications from industry partners.
    • HP’s Internet Usage Manager is pre-integrated with several of our partners IP billing applications and NEP solutions
    • HP provides the complete end-to-end, mission critical, massively scalable, highly manageable infrastructure specifically required by IP billing solutions.
    Next generation billing solution components
  • 32. Benefits
    • offer new services to your customers and generate new revenue from your existing network
        • new revenue streams
        • faster time to market
    • Rapidly and reliably provision customers with voice over IP services using automated solutions
    • through service level agreements, SLA, manage the customer experience
        • faster time to market
    • Manage the full life cycle with improved efficiency
  • 33. ROI the attached business case shows an example ROI where investments, expenses and revenue are shown for a 3 year period in this case, cash flow is negative the first year, but quickly turns positive in year 2, as services and the base
  • 34. Telephony business case
  • 35. ISM VoIP Services Solution Summary
    • With HP’s pre-packaged Integrated Service Management (ISM) solution service providers get:
        • Market leading software
        • Global support
        • Focused business consulting and system integration
        • Mission critical hardware implementation
    • in a solution that has all the components needed to provide a complete VoIP solution at every level – from service delivery, to assurance, to usage.
  • 36. HP’s OSS success
    • 10 of 10 largest US-based ISPs managed (20 of 25 international)
    • 8 of 10 largest long distance international carriers
    • #1 IP usage mediation solution
    • 67% of US-based internet service providers managed
    • 70% of internet devices managed
    • 1,000 installations in wireline and wireless networks in over 50 countries
    • 60 million customer wireless network managed
    • 25 million on-line customer accounts managed
  • 37. HP providing OSS solutions Americas Albura Spain Amena Spain AOL Time Warner AT&T BCE Emergis Bestel Brasil Telecom C&W Inc. C&W Jamaica C&W Panama CFE Cingular Wireless Con Edison Concert Consonus CPQD TIM Cellular EMBRATEL Entel General Dynamics Global One Global Village ICE Metro Net S.A. NASDAQ NEXTEL Argentina Pegaso Qwest Telcel Telecelular Sul Telecom Argentina Telecom Brasil Telecom Colombia Telefonica Telefonica Argentina Telepar Telesp Celular US Postal Svc. Verio Westel Wells Fargo Bank Worldcom XO com
  • 38. HP providing OSS solutions Europe, Middle-east, Africa Etisaalat Eurotel Finnet Group Fortis Bank FTK-Centertel Gazprom GDC IEC Interoute KPN Letsbuyit.com Libertel Macedonia Telekom MATAV Metoffice Mobistar MOL Northsea COM NTL Group One2One ONI Oniway Optimus Panafon Portugal Telecom Primus PTT Holand Q-Tel Radio Marconi SA Radiolinja RAI S.p.A. Retevision RSI.com Slovenia Telekom Sonofon Storm Swisscom T.P. S.A. Tele2 Telecel Telecom Italia Telecom Italia Mobile 5TC Airtel Albacom Banverket Baud Telecom Belgacom Bouygues Telecom BT Cable & Wireless Cableuropa Carrier1 Colt D2 Deutsche Telecom DFS Eurotel EMT Estonia Enitel AS E-Plus Mobilfunk ERICELL Esprit Telecom Namibia TeleDanmark Telefonica Telefonica Moviles Telekabel Wien Telenor Telia Telia Finland T-Mobile Austria T-Motion Transtel Turk Telecom Turkcell UPC Viag Interkom Vodacom Vodafone Westel 900 Westel Mobile Wind
  • 39. HP providing OSS solutions Asia, Australia Air Services Australia Celcom China Mobile 1 China Mobile 2 China Mobile 3 China Railcom China Telecom China Unicom 1 China Unicom 2 China Unicom 3 China Unicom 4 Daehan DDI Hong Kong Tel Hutchinson Australia J-Phone KDD Korea Telecom KT Freetel KTRC LG Telecom LIAONING MOBILE Malaysia Telecom MGTI Mobikom NEC NTT Optus Quanzhou Satelindo Shanghai Bell Singtel SK Telecom Tata Teleservices Limited Telecom New Zealand Telekom Malaysia Telkomsel Telstra TEPCO Tepco Tibet PTT Tokyo Digital Phone Tu-KA Cellular Vodafone (NZ) Yan Tai PTT
  • 40.