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Extending User Service Access Using Broadband VoIP
 

Extending User Service Access Using Broadband VoIP

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    Extending User Service Access Using Broadband VoIP Extending User Service Access Using Broadband VoIP Presentation Transcript

    • Extending User Service Access Using Broadband VoIP Justin Aborn CDG VoIP Summit 8 February 2005
    • Agenda • What is MobileVoIP? • What is Convergence? • VoIP Today • Service Bundling • Mobile and VoIP Working Together • MobileVoIP Solutions for Today and Tomorrow CDG VoIP Summit, 8 Feb. 2005 1
    • Agenda • What is MobileVoIP? • What is Convergence? • VoIP Today • Service Bundling • Mobile and VoIP Working Together • MobileVoIP Solutions for Today and Tomorrow CDG VoIP Summit, 8 Feb. 2005 2
    • What is MobileVoIP? CDG VoIP Summit, 8 Feb. 2005 3
    • Agenda • What is MobileVoIP? • What is Convergence? • VoIP Today • Service Bundling • Mobile and VoIP Working Together • MobileVoIP Solutions for Today and Tomorrow CDG VoIP Summit, 8 Feb. 2005 4
    • Service Provider Market Segmentation Attack the Wireline Grow Data Defend the Wireline Grow DSL Mobile Attack the Wireline Defend Video Carriers Expand the Brand Cable PSTN/DSL Operators Providers MVNOs CDG VoIP Summit, 8 Feb. 2005 5
    • Convergence: Operator Motivations Attack the Wireline Defend the Wireline Mobile Attack the Wireline Carrier Defend VoIP & Video Expand the Brand Market Migration Cable MSO PSTN/ DSL MVNO CDG VoIP Summit, 8 Feb. 2005 6
    • Agenda • What is MobileVoIP? • What is Convergence? • VoIP Today • Service Bundling • Mobile and VoIP Working Together • MobileVoIP Solutions for Today and Tomorrow CDG VoIP Summit, 8 Feb. 2005 7
    • VoIP Today: VoIP is Maturing • Consumer Penetration – 4.46B Skype minutes used, 58M downloads – > 1.3M paying VoIP subscribers (Vonage, Skype, CableVision) • Enterprise penetration (IP Centrex/PBX). – Incumbents upgrading their solutions to support IP (SIP) • Cisco, Nortel, Avaya all moving towards IP PBX support • 2004 IP PBX new lines surpassed PBX new lines – Broadsoft, Sylantro, Vocal Data, Centile emerging for IP Centrex. – Recent major announcements from large enterprises (e.g. Bank of America, Ford) • Carrier Penetration – Class 4 trunking solutions very mature • Pros: – Cost (cheaper than cellular), coverage (leverage existing broadband infrastructure so no new towers, BTS, BSC, etc. required), usage (~40% of calls made could be done using broadband) • Cons: – Internet (unaffiliated networks), WiFi QoS CDG VoIP Summit, 8 Feb. 2005 8
    • VoIP Today: Trends US broadband connections (M) • Broadband is up to 27M in 2003 or ct Fa – 46% Year over Year IP Vo ile – Europe and APAC lead US in ob M broadband reach • VoIP is growing fast – 1 million in 2004; up from 131K in 2003 Source: Deutsche Bank estimates and company data, 2004 Drive for Immediate VoIP Adoption – MobileVoIP is a sector event – Interest across all major service provider groups Enterprises in Asia are mandating Skype – Competitive threats exist Consumers are • It’s happening. Now interested in a fixed cost subscription Source: IDC, 2004 CDG VoIP Summit, 8 Feb. 2005 9
    • VoIP Today: Opportunities • Broadband / Mobile penetration – Broadband and Mobile penetration high – Broadband passes the majority of residences and businesses • Bundling – Mobile voice is the lead application – Subscribers shop for the best bundle – Bundles want a VoIP offer • Client/Device alternatives – It’s about the identity, not the device – It’s about anywhere, anyplace communication, not the device – It’s about using best device at the moment Source: Wall Street Research, CTIA and TNS Telecom (2004) CDG VoIP Summit, 8 Feb. 2005 10
    • Agenda • What is MobileVoIP? • What is Convergence? • VoIP Today • Service Bundling • Mobile and VoIP Working Together • MobileVoIP Solutions for Today and Tomorrow CDG VoIP Summit, 8 Feb. 2005 11
    • Service Bundling: Customer Share Video Voice Carrier Program: Broadband Mobile One-to-One Marketing CDG VoIP Summit, 8 Feb. 2005 12
    • Service Bundling: Inevitable Scenarios Phase 1 Phase 2 Phase 3 Simple Bundling Advanced Bundling Integrated Bundling • Aggregate subscriber • Optimize service • Tailored services at communications spend delivery the right place and across services time • Reduce delivery costs • Defend against new and recover margins • Ubiquitous services entrants no matter the • Combine services – location – • Pricing led single number, voice mail, SMS, MMS. ü Home • Margin challenged ü Office • Bucket plans ü On the go Goal: Greater customer “wallet-share” and improved profitability CDG VoIP Summit, 8 Feb. 2005 13
    • Service Bundling: PSTN Replacement • Cable VoIP? • DSL VoIP? • WiFi? • Cellular carrier CDG VoIP Summit, 8 Feb. 2005 14
    • Service Bundling: Enterprise Integration PBX/On-Premise Carrier Centric Centric BridgePort Networks NCG VLR to SIP bridge Mobile SIP to SIP communication Number NCG to Primary IP PBX HLR/HSS Wireline SIP to SIP communication SIP to SIP communication Number IP PBX IP Centrex to Primary NCG to NCG CDG VoIP Summit, 8 Feb. 2005 15
    • Agenda • What is MobileVoIP? • What is Convergence? • VoIP Today • Service Bundling • Mobile and VoIP Working Together • MobileVoIP Solutions for Today and Tomorrow CDG VoIP Summit, 8 Feb. 2005 16
    • Mobile and VoIP Working Together: What • Standardize basic functionality between networks – Interwork non-mobile devices – Automatic network selection – Seamless roaming – Active call handover • Broadband VoIP <-> CDMA CS • Broadband VoIP <-> CDMA VoIP • Identify network impacts on applications – Broadband is faster, but QoS can vary – Applications may need awareness of network switch-over • Example: Defer handover if it would disrupt an application? • Work towards “voice is a data application” paradigm – Much better service interaction when voice is no different from other data applications CDG VoIP Summit, 8 Feb. 2005 17
    • Mobile and VoIP Working Together: How • Intelligent Devices - Specify Standards – Service providers can specify devices – Network selection, roaming, handover, authentication, etc. • Intelligent Networks - Specify Standards – Authentication, billing, enforcement, provisioning, security – Access independent services – Seamless roaming and handover between access networks – MMD/IMS services for today and tomorrow • Intelligent Services – Interconnect Service Providers – Operator owned – Enterprise owned – ASP owned • MobileIGNITE - Industry Collaboration – IOT and service definition/refinement – Open standards, robust and varied service interconnection – Develop approach for emergency calling – particularly robust location detection CDG VoIP Summit, 8 Feb. 2005 18
    • Agenda • What is MobileVoIP? • What is Convergence? • VoIP Today • Service Bundling • Mobile and VoIP Working Together • MobileVoIP Solutions for Today and Tomorrow CDG VoIP Summit, 8 Feb. 2005 19
    • Today: Network Convergence Gateway Media IMT Gateway PLMN, ISUP MGCP PSTN Soft RTP Switch SS7 SIP HLR VLR AuC IS-41 or MAP over SS7 and/or SIGTRAN Cellular to Broadband Private Subscriber Interworking IP Network Database SQL SIP Server SIP Proxy NAT Traversal Broadband RTP SIP IP Wireline PacketCable Wi-Fi Phone IP Phone ATA IP PBX Centrex Softswitch MultiMedia CDG VoIP Summit, 8 Feb. 2005 20
    • Standard MMD/IMS Architecture Charging CAP Billing Domain Event MMD/IMS Services Charging CAMEL OSA App Server Function Si IM Service Selection Function (IM-SSF) Charging Gateway Charging OSA Service Capability Server (OSA-SCS) OSA API Function Data Function 11/Sh SIP Application Server IS-41/MAP AAA (HSS, Home Other MMD/IMS HLR) MMD/IMS CS Interworking 5/Mk 12/ISC BGCF 16/Cx 9/Mi S-CSCF BGCF 49/Mj 17/Mg ISUP/SS7 SCTP/IP dd/Mw MGCF SS7 SGW Other I-CSCF 46/Mb 30/Mc MRFC IMT, etc. MMD/IMS 24/Mr 25/Mp CS-MGW S-CSCF PSTN dd/Mw I-CSCF MRFP Access GW/P-CSCF hh/Gm CDMA2000 Access Network/GPRS CDG VoIP Summit, 8 Feb. 2005 21
    • Tomorrow: MobileVoIP Application Server IM-SSF OSA-SCS MMD/IMS Charging IS-41/MAP/D Data SIP AS - IM Services Function AAA SIP AS – Push to talk (HSS, Rf SIP AS – Presence HLR) SIP AS – Video Streaming 11/Sh IS-41/MAP/D 16/Cx SIP AS – MobileVoIP Home Rf VLR Presence Other MMD/IMS MMD/IMS S-CSCF Interworking S-CSCF 11/Sh SIP I-CSCF 12/ISC Call Control AS SIP to SIP 12/ISC VoIP dd/Mw RTP SIP IS-41/MAP/ISUP/SS7 I-CSCF SIP Soft SS7 dd/Mw MobileVoIP Access (w/PDF) Access GW/P-CSCF Switch 46/Mb NAT Traversal hh/Gm MGCP RTP Media PSTN Gateway Access Broadband IMT Network IETF-SIP Media Equipment CDG VoIP Summit, 8 Feb. 2005 22
    • Tomorrow: MobileVoIP Application Server IM-SSF MMD/IMS OSA-SCS Charging Data Services IS-41/MAP/D Function AAA SIP AS - IM to CS Interworking (HSS, Equipment: SIP AS – Push to talk Rf BGCF, MGCF, MRFC HLR) SIP AS – Presence 11/Sh IS-41/MAP/D SIP AS – Video Streaming 16/Cx SIP AS – MobileVoIP Home Rf VLR Presence Other MMD/IMS MMD/IMS 12/ISC 11/Sh Interworking S-CSCF S-CSCF SIP I-CSCF Call Control AS 12/ISC SIP to SIP VoIP RTP SIP I-CSCF IS-41MAP/ISUP/SS7 CS Interworking Other dd/Mw MobileVoIP Access P-CSCF 5/Mk MMD/IMS SS7 9/Mi BGCF 46/Mb NAT Traversal BGCF hh/Gm 49/Mj SCTP/IP 17/Mg MGCF SGW MRFC Access Broadband 24/Mr 46/Mb 30/Mc IMT Network 25/Mp CS-MGW 46/Mb PSTN MRFP MMD/IMS Media Equipment CDG VoIP Summit, 8 Feb. 2005 23
    • MMD/IMS Business Case Alternatives Forklift MMD/IMS proposition Quicker to Revenue • big cost to start $ Smaller CapEx • platform for everything • killer app uncertain • mass adoption who knows when? • services & revenues “futuristic” x CapE BridgePort MMD/IMS proposition e • start small on existing networks enu • grid architecture lowers cost to scale rev • basic voice extended over IP access networks is the killer app CapEx • mass adoption rapidly e revenu • services familiar, revenues reliable • platform expansion based on user service revenue traction time CDG VoIP Summit, 8 Feb. 2005 24
    • MobileVoIP = Service Provider Options • Multiple channels to end users – Mobile carriers, cable MSOs, DSL providers, ISPs, WISPs, independent VoIP carriers, Verisign • Architecture applies to GSM as well as CDMA • Dual device scenarios – volume market sooner than dual mode phones • MMD/IMS alignment enables migration from legacy MSC – IP to IP calls, and IP to PSTN calls do not require MSC – Backhaul efficiency using IP not A-interface – Results in cost advantage enabling price competition head to head with PSTN • SIP based – Enterprise IP PBX interworking – IP Centrex compatible – Wireline IP telephony compatible • Centrally host-able for roaming & clearing (e.g. Verisign) • Nomadicity: leveraging better QoS for applications • Leverage existing media gateway/softswitch investments CDG VoIP Summit, 8 Feb. 2005 25
    • Summary Single Phone Number Identity – Wireless or Wireline SIP Centric – Supports SIP based devices Open Systems Architecture Multiple Networks – Mobile, DSL, Cable, WiFi Dual Mode and Dual Device Leverages Internet Economics Deploys in Current Networks Smooth Migration to MMD/IMS CDG VoIP Summit, 8 Feb. 2005 26
    • Thank You! CDG VoIP Summit, 8 Feb. 2005 27