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  • 1. Successful Online Global Communication Export Excellence Seminar Series Belfast City Council World Trade Centre 20 March 2008 @ NISP Norbert Sagnard Managing Consultant (E) norbert@sagnard.biz (W) www.sagnard.biz www.sagnard.biz
  • 2. Agenda 1. Online Communication 2. Email 2.0 3. VoIP telephony 4. Online Conferencing & Collaboration 5. Networking tools 6. Rich Media Web Content (video) 7. Web & Mobile convergence 8. Q&A www.sagnard.biz
  • 3. Top sources of quality leads for businesses Source: GlobalSpec Inc. Industrial Marketing Trends Survey, February 2007 GlobalSpec is an engineering search engine www.sagnard.biz
  • 4. Online marketing budget: 2007 vs. 2006 Source: GlobalSpec Inc. Industrial Marketing Trends Survey, February 2007 GlobalSpec is an engineering search engine www.sagnard.biz
  • 5. Online communication = speed => + www.sagnard.biz
  • 6. Web site: build on viral effect www.sagnard.biz
  • 7. Online events: no travel, pure productivity Use webinars instead: e.g. www.webex.com www.sagnard.biz
  • 8. Online survey: cut in-field cost Online surveys are much cheaper than face-to-face but work better with short or closed questions (yes/no, always/never ....) A few examples: www.apenneyearned.co.uk http://free-online-surveys.co.uk/ http://www.sysurvey.com/ http://www.snapsurveys.com/ http://www.surveygalaxy.com/ Source: Geoffrey Moore, TCG Advisors, “Dealing with Darwin” www.sagnard.biz
  • 9. Promote your business online Podcasts Vidcast Video sites: YouTube, MonkeySee.com, Howcast.com Polls RSS feeds Wikipedia http://wikipedia.org www.monkeysee.com www.howcast.com www.sagnard.biz
  • 10. Online & Mobile collaboration Refer to http://home.swarmteams.com/ (made in NI !!) www.sagnard.biz
  • 11. SMS IP generation Discover: http://trutap.com/ www.textmagic.com http://www.tmcsms.com/index.aspx and evaluate the one you prefer. More in my presentation on Web 2.0 & Telecom 2.0 www.sagnard.biz
  • 12. Telephone: from global communication device to productivity tool The most downloaded VoIP FREE software: www.skype.com www.sagnard.biz
  • 13. Online selling worldwide to professionals There is a dedicated Business & Industrial section on eBay, reputable companies like HP, Dell use it! http://business.ebay.com/ www.sagnard.biz
  • 14. Online fire-sale worldwide Another alternative on eBay, to get rid of unsold stock http://reseller.ebay.com/ns/rmstart.html www.sagnard.biz
  • 15. Online selling worldwide to consumers You can also set-up your own shop on eBay more appropriate if you target the Consumer or Home Office market. http://stores.ebay.com/ www.sagnard.biz
  • 16. Successful Online Global Communication VoIP phone: calling for free? Export Excellence Seminar Series Belfast City Council World Trade Centre 20 March 2008 @ NISP Norbert Sagnard Managing Consultant (E) norbert@sagnard.biz (W) www.sagnard.biz www.sagnard.biz
  • 17. VoIP facts • VoIP software lets PC users talk to each other for free and make cut-price calls to mobiles and landlines communication • Technology used by vendors converts phone conversations into packets of data and transmits them down the same wires used to surf the internet • Scale is critical success factor: most IM services let you call only people who use the same tool as you do. www.sagnard.biz
  • 18. VoIP by Google http://www.google.com/talk/index.html# www.sagnard.biz
  • 19. VoIP by Microsoft http://get.live.com/messenger/features www.sagnard.biz
  • 20. VoIP by Yahoo http://voice.yahoo.com/ www.sagnard.biz
  • 21. VoIP by AOL www.aim.com/get_aim/win/latest_win.adp?ncid=AOLAOF0002000000091 0 www.sagnard.biz
  • 22. VoIP vs. IM AIM (AOL), MSN Messenger, Yahoo Messenger with Voice and Google Talk are all IM programs first and VoIP services second; Skype is a VoIP program first (now owned by eBay). Skype has been downloaded more than half a billion times and over 246 million people from almost every corner of the globe have registered www.sagnard.biz
  • 23. Successful Online Global Communication Networking: working the net! Export Excellence Seminar Series Belfast City Council World Trade Centre 20 March 2008 @ NISP Norbert Sagnard Managing Consultant (E) norbert@sagnard.biz (W) www.sagnard.biz www.sagnard.biz
  • 24. Online Networks for professionals • 65% of business professionals are connecting via personal & professional social networking websites (Survey on online social networking by Institute for Corporate Productivity Q2- 07) (source: marketingvox.com); • The most popular site used for professional networking was LinkedIn, followed by Yahoo 360 and MySpace; • 52% of respondents whose organizations use social networking sites do so to keep internal staff and remote employees connected, while 47% use the networks to connect with potential clients and showcase their skills; • 35% say they use networks to assist them in finding a job. www.sagnard.biz
  • 25. Online social networks for professionals Doostang www.doostang.com Ecademy www.ecademy.com LinkedIn www.linkedin.com Plaxo www.plaxo.com Salespider www.salespider.com Xanga www.xanga.com Xing www.xing.com Zoodango www.zoodango.com HGTV Pro www.hgtvpro.com www.sagnard.biz
  • 26. Online social network LinkedIn 20+ million professionals in 150 countries 500 of Fortune 500 companies represented The largest online network for professionals! www.linkedin.com www.sagnard.biz
  • 27. Successful Online Global Communication Web & Mobile convergence Export Excellence Seminar Series Belfast City Council World Trade Centre 20 March 2008 @ NISP Norbert Sagnard Managing Consultant (E) norbert@sagnard.biz (W) www.sagnard.biz www.sagnard.biz
  • 28. Web 2.0 • It's about Interactivity and openness • Everybody wants to have their say about nearly everything • Should your company allow this? • www.ideastorm.com • The other side of the coin that companies must accept in all fairness: • www.ihatedell.net www.sagnard.biz
  • 29. Telecom 2.0 It's about Interactivity and openness www.sagnard.biz
  • 30. Merger of services Mobile & Internet communication services are starting to merge: for instance Mobile network THREE offers a Skype phone! They don't mind if you make free calls through it, as long as you remain their customer, which is a more important factor for them: they will find ways to make money out of you. www.three.co.uk/personal/products_services_/skype_phone.omp www.sagnard.biz
  • 31. Mobile costs are falling Truphone is a free piece of software that lets the user make free or low cost mobile calls via the internet. No roaming charges (need a compatible phone and connection to Wi-Fi) Prices simple and low from anywhere on the planet. Send SMS via the web, not a mobile: cost savings abroad and to other countries, ideal to communicate to many colleagues at once Mobile Web www.mobileweb.be/en/send-sms.asp Textmagic www.textmagic.com TMC www.tmcsms.com/index.aspx Trutap http://trutap.com/ Vodafone Text Centre (if you are a Vodafone customer) http://online.vodafone.co.uk/dispatch/Portal/appmanager/vodafone/wrp?_nfpb=true&_pageLabel=template10&pageID=BS_0011 www.sagnard.biz
  • 32. Mobiles morph into Internet devices www.sagnard.biz
  • 33. Conclusions of the seminar 1. Wide choice of technologies & channels for your online communication 2. Focus on a few, learn and develop competitive advantage 3. Differentiate between cost-saving & sales-boosting technologies 4. Email is the main online marketing media, it works! 5. VoIP is the new phone and can do much more at much lower cost 6. Online conferencing & collaborating is here to stay, this is gen 2.0 7. Networking with thousands of professionals worldwide from your desk 8. The web goes video, adopt this new medium in your marketing -mix 9. Web or Mobile, all online services are on the same device. www.sagnard.biz