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Developing a Stategic VoIP Plan 2
 

Developing a Stategic VoIP Plan 2

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  • How does VoIP differ from IP Telephony? IP Telephony, you’ll also hear it called, convergence, brings previously separate networks and applications together – both from a physical and process perspective - with the goal of impacting businesses through applications – particularly those centered around mobility – previously not considered. How many of you use cell phones during the workday? Just think how the cell phone – basically unheard of 10 years ago – is now a real business tool! Who could have imaged? The point of any technology - particularly IP Telephony – is to enable companies to achieve business results and impact business processes. Fork in the road – can view IP Telephony as a new telephone system or A network-based business model designed to drive change and improvement in your business processes. As the saying goes . . . “A fork in the road is not the end of the road, unless you fail to make the turn.”
  • A great IP Telephony implementation begins at the top, with an understanding of key business initiatives and key business processes that are impacted. So, HOW DO YOU accomplish this?

Developing a Stategic VoIP Plan 2 Developing a Stategic VoIP Plan 2 Presentation Transcript

  • Developing a Strategic VoIP Plan Dan La Perriere – The Lattitude Group Sharon Solomon – Convergent Technologies October 19, 2005
  • Today’s Discussion Points
    • Why Strategic Business Planning is important to your VoIP implementation
    • Building Your Strategic Business Plan
    • Technology as an Enabler of Your Strategic Plan
    Developing a Strategic VoIP Plan
    • LOYAL EXTERNAL CUSTOMERS
    Alignment Model MOMENTS OF TRUTH ALIGNED RESOURCES PEOPLE TECHNOLOGY, SYSTEMS, PROCESSES STRATEGY Developing a Strategic VoIP Plan
  • The Business Planning Process Developing a Strategic VoIP Plan
  • Vision and Values
    • Vision
      • What I/we can be best in the world at!
      • What I/we will be best in the world at!
    • Values
      • What’s important
      • What I feel best being
      • What I like to do best
    Developing a Strategic VoIP Plan
  • Internal and External Assessments
    • Internal Assessment
      • What does it cost me/my business to do different types of business in different markets?
      • What am I/are we equipped to do?
      • What will it take and cost to support the intersection of excellence, passion and profitability?
    • External Assessment
      • What will it take and cost to establish my and my company’s unique brand/image of excellence in the marketplace?
      • How will competitors and other external forces impact our ability to sustain excellence and profitability?
    Developing a Strategic VoIP Plan
  • How do I ensure that my business works the Best?
    • Set the Direction
      • Market Plan
      • Sales Plan
      • Technology Plan
      • Budget
    • Turn the Business Plan into Reality
      • Execute the Plan
      • Adjust the Plan
      • Execute the Adjusted Plan
    Developing a Strategic VoIP Plan
  • Characteristics of a Good Strategic Business Plan
    • Unique and appropriate to your business
    • Right level of detail for your business
    • Easy to deploy throughout organization
    • Roadmap to align resources
    • Roadmap for decision-making and culture
    • Easy to use
    • Results-focused
    Developing a Strategic VoIP Plan
  • VISION STATEMENT Our Company is dedicated to serving the community by providing client-focused, superior quality, and comprehensive services. VALUES Integrity Act with integrity, honesty and ethics in all that we do Respect Treat every individual with respect and dignity Customer Focus Create premium value for our clients Opportunity Help people achieve their full potential
    • BUSINESS PLAN OBJECTIVES (By End-of-Year 2006)
    • Achieve sales of at least $8M annually
    • Double number of major clients ($500k+) to at least six
    • Enter at least two new market segments
    • Have integrated business/marketing plan in place
    • Expand staff to meet needs
    • Implement Process and Organization improvements
    • Improve operations in key areas
    • Develop customer service strategy
    • Restructure sales organization & compensation plan
    • Expand facilities
    Strategic Plan Recap Developing a Strategic VoIP Plan
  • Strategic Plan Recap CRITICAL SUCCESS FACTORS
    • Best-in-Class Business Development   V. Infrastructure/Business Processes
    • Improved Operations VI. Technology
    • New Product Development VII. Marketing and Sales
    • Customer Relationship Management VIII. Facilities and Equipment
    GOALS
    • DDevelop and execute marketing plan Prioritize target markets & industries and specific potential major clients Generate at least $1M incremental revenue from current clients in 2006 Develop specific new-business development goals and timeline Develop relationship building plan with current clients Leverage relationships with current vendors Define optimal process flow to drive improved efficiency in the business Create new organization structure and clarify roles & responsibilities Investigate use of technology to improve productivity throughout the business
    • DDefine and implement training/development plan for all employees Identify key metrics and setup visible tracking system Create staffing plan to address increased business volume Create succession plan to ensure business continuity Create new sales organization aligned by key customers and sales territories Define and deploy new compensation plan for sales team Evaluate current facilities and develop five year plan for facility expansion Reduce time-to-market for new products by 50% Establish Monthly Business Review for Execution of Strategic Plan
    Developing a Strategic VoIP Plan
    • How will deploying IP Telephony bring about change in the way I do business?
    • How will deploying IP Telephony enable me to better _________________ in my organization? (ties back to your business goals)
        • Attract & retain customers ( It really IS all about the customer!)
        • Generate revenue
        • Control costs
        • Hire employees & and enable them to be more productive
        • Differentiate my business from competitors
    • How will deploying IP Telephony enable me to more easily achieve the business goals my company has in place?
    Businesses need to ask key questions Developing a Strategic VoIP Plan IP Telephony enables new ways of doing business!
  • Developing a Strategic VoIP Plan Key to success is twofold Follow a high-level strategic approach that considers all the potential benefits and pitfalls Plus Set realistic, objective metrics to measure the success of the projects i.e. Measurements for Success
  • Developing a Strategic VoIP Plan Five Steps to Success
    • Step 1: Identify business goals that can be impacted using IP Telephony & set metrics for measuring success (i.e. return on investment (ROI), increased revenue, etc.)
    • Step 2: Choose wisely – partner with a trusted, experienced technology provider
    • Step 3: Assess, assess, assess!!! (ex. Voice, Network, Mobility & Security)
        • Understand and document your current state
        • Define the obstacles to success & risk (i.e. gap between current state & goals)
    • Step 4: Develop actionable, implementation plans that eliminate obstacles, manage risks & deliver business value as defined by your metrics from Stage 1
    • Step 5: Monitor and optimize to maximize impact. Inspect what you expect!
    “ Deploying technology is not a destination, but rather a journey . . .
  • Developing a Strategic VoIP Plan “ Collaboration is the single most important organizational principle behind convergence success.” The Converged IT Organization: Best Practiced Approach for Ensuring Success with IP Telephony. Dated May 2005 InfoTech