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Changing the VoIP Paradigm: Creating Value From Convergence
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Changing the VoIP Paradigm: Creating Value From Convergence

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  • 1. Changing the VoIP Paradigm Creating Value From Convergence Stef van Aarle, Vice President of Marketing & Strategy Lucent Technologies
  • 2. Competition Technology Regulation End-User Dynamics Convergence of Market and End-User Forces Pros umer
  • 3. Market Trends For the Enterprise - Seamless Communications!
    • Users want access to their communications and entertainment services from many places…
      • Home, office, on-the-go
    • … using several different devices…
      • PC, telephone, mobile phone
    • … without having separate accounts
      • Single sign-on, common contacts, information/content delivery
    • New family of intelligent, interactive, location-based broadband services
      • Anytime, anywhere access to messages, contact lists, calendars and conferencing
      • Live video to handheld devices
      • Mobile access to speech-enabled web services
    The seamless blending of services and applications will grow the “telecom wallet”
  • 4. Bringing Together the Best of Yesterday’s and Tomorrow’s Technology
          • DATA
          • Price efficient
          • High speed
          • Application development
          • Bandwidth
          • Leverage IP network
          • Rapid innovation
    • VOICE
    • 99.999% Reliability
    • Feature rich
    • Application rich
    • Scalable
    • Easy to Manage
    • Ease of use
    Enterprise Needs Have Changed
    • Best of Both Worlds
    • Business-driven
    • Scalable
    • Flexible & open
    • Multi service
    • Multi location
    • Low TCO
    • Reliable & Secure
    • Easy to manage
  • 5. Convergence Market Trends for the Service Provider Value Over IP™ Is the Ultimate Differentiator for Service Providers
    • Complete network and organizational convergence
    • End User Controls seamless network experience
      • Bringing the Network to You !
      • Blended Lifestyle
    • New revenue and service stickiness
    VALUE EXISTING NETWORKS NEXT GEN CONVERGENCE
    • Convergence of network elements
    • Cap-ex and op-ex control
    • MPLS enabled network
    • Leverage existing networks
    • End user demand for one stop shop
    • Top-line growth via brand extension
    • B/Office Integration
    • Dependent on access, network, and device
    Virtual Bundling Network “IP” Value over IP ™
  • 6. Next Gen Convergence Model Seamlessly Bringing the Network to You
    • Access Independent
    • Device Independent
    • “ Always-On”
    • Profile-Aware
  • 7. Making It Relevant – Interactive Services
    • Watching Bloomberg TV news items via high-speed data access
    • Conference on a colleague via VoIP or IM to see the news
    • Discuss investment opportunities linked to news while researching segment companies
    • Send video clip with an email or voice message to colleagues who couldn’t conference on
    • Later, click to set up and dial conference call with colleagues, researchers, et. al.
  • 8. Susan (HQ VP) Mark (Branch Office staffer) answers Susan’s IM/voice call Tim & Linda (Branch Office staffers) are unavailable Making it Relevant – “presence-Powered” Instant Person-to-Workgroup Communications Interaction In a Nationwide Retail Store
  • 9. The Business Case is Changing “ The increased availability of both (IP-PBX and Hosted IP PBX) will cause Enterprise customers to take a hard look at their needs and requirements to evaluate when and how they should make the transition to VoIP” IDC, Study #28803 “ the decision is not whether to implement IP telephony, but how --whether to pursue a premises convergence or a services convergence strategy” Yankee Group, Enterprise Computing and Networking The New CIO Mandate S ource: The Yankee Group, 2003 Large Initial Capital Outlay Greater Control Minimal Capital Outlay Outsourced Customer Owned – IP PBX owned, operated and maintained by enterprise. Hosted IP PBX – Hosting partner owns and manages the IP PBX at its facility. Managed IP PBX – IP PBX owned, operated and maintained by the service provider at enterprise site Large Initial Capital Outlay Reduced Operational Cost Evaluate the features and future you are expecting from your investment
  • 10. VoIP 2.0 Challenges – Beyond the Business Case
    • User & Network Migration
      • Streamlined User Migrations From Legacy to Next Gen VoIP (Bulk Migrations)
      • Minimize Downtime During Network Cutover
    • Network Security
      • Traditional Threats + New Vulnerabilities
      • Must Address Each Security Layer as Part of an Overarching Security Design
        • Confidentiality, Authentication, Access Control, Availability, Non-repudiation, Privacy, Integrity
    • Service Quality
      • Packet Loss, Latency, Jitter, Delay All Need to Be Measured BEFORE and AFTER Deployment
      • Use Multiple Benchmarks to Measure VoIP Quality For an Enhanced End-User Experience
    • Evolution Strategy
    • Maintaining High Quality in ALL Data and Voice Applications
    • Ensuring Traffic Prioritization for Business Critical Applications
    • Network Resiliency, Reliability & Availability
    • VoWiFi Implementations
    • E911/CALEA
    • Power Requirements
    … and many more
  • 11. Multivendor Integration Expertise: One Consistent, Comprehensive Approach IP/MPLS Core Internet IP Network Media Resource Server Application Servers Softswitch MiLife™ ISG Media Gateway SDHLR Cable Program Management Knowledge Management Single point for coordination and accountability Understanding of total project lifecycle IP Network 2G/3G Packet Mobile Network 802.xx Access Circuit Mobile Network Business Strategy Solution Architecture Solution Implementation Operate & Maintain Innovations Complete NGN Eco-System Demand Generation Trusted Advisor
  • 12. Summary
      • End User Demand Is in the Drivers Seat and Its Changing
      • VoIP = Low Cost Voice
      • Next-Generation Convergence based on:
    “ Value over IP” For the Enterprise and the Industry
        • Always-On
        • Access & Device Independent
        • Presence-Aware
  • 13. Stop By To Learn More Booth # 203 VoIP Readiness Convergence Security Mobilizing IP