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Carrier Ethernet Enabled Applications.ppt
Carrier Ethernet Enabled Applications.ppt
Carrier Ethernet Enabled Applications.ppt
Carrier Ethernet Enabled Applications.ppt
Carrier Ethernet Enabled Applications.ppt
Carrier Ethernet Enabled Applications.ppt
Carrier Ethernet Enabled Applications.ppt
Carrier Ethernet Enabled Applications.ppt
Carrier Ethernet Enabled Applications.ppt
Carrier Ethernet Enabled Applications.ppt
Carrier Ethernet Enabled Applications.ppt
Carrier Ethernet Enabled Applications.ppt
Carrier Ethernet Enabled Applications.ppt
Carrier Ethernet Enabled Applications.ppt
Carrier Ethernet Enabled Applications.ppt
Carrier Ethernet Enabled Applications.ppt
Carrier Ethernet Enabled Applications.ppt
Carrier Ethernet Enabled Applications.ppt
Carrier Ethernet Enabled Applications.ppt
Carrier Ethernet Enabled Applications.ppt
Carrier Ethernet Enabled Applications.ppt
Carrier Ethernet Enabled Applications.ppt
Carrier Ethernet Enabled Applications.ppt
Carrier Ethernet Enabled Applications.ppt
Carrier Ethernet Enabled Applications.ppt
Carrier Ethernet Enabled Applications.ppt
Carrier Ethernet Enabled Applications.ppt
Carrier Ethernet Enabled Applications.ppt
Carrier Ethernet Enabled Applications.ppt
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Carrier Ethernet Enabled Applications.ppt

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  • Sam speak
  • Retail
    Linksys has been the number one manufacturer of networking hardware in North American for the past five years (Netgear is second, DLink is third).
    For the CY Q1 2004, retail Wireless LAN sales market share: Linksys 52.2%, Netgear 15.3%, D-Link 12.9%. (NPD Techworld Group) For the CY Q1 2004, retail Home Networking total sales market share: Linksys 50.7%, ahead of Netgear s 16.5%, D-Link 13.2%, Belkin 7.3%, Microsoft 5.1%.  (NPD Techworld Group)
    Broadband
    In May 2003, Linksys announced the release of its new cable gateway device (Linksys router, cable modem and wireless G access point all in one device).
    Comcast is the first broadband provider to ship Linksys' gateway device. Customers can receive the gateway by signing up for Comcast's Home Netoworking service, available in most cities
    The product includes CableHome software (developed by Cable Labs --the industry standard for cable modems) which allows Comcast to provision the line to offer services to consumers--an industry first
    Linksys is the first company to deploy CableHome and sat on the development committee
    The broadband industry has been waiting for CableHome so they can sell services like video on demand, music, gaming, etc
    Small/Medium Enterprises
    Launched the first worldwide VAR program that targets the SME market in the U.S. HOW IS THIS UNIQUE IN THE INDUSTRY? HOW IS THIS SIGNIFICANT TO LINKSYS?
    Residential VoIP
    At the end of August (exact date TBD), Linksys, the consumer division of Cisco Systems, will announce its new VOIP products-an analog telephone adapter and a line of wireless routers that provide consumers with the ability to make phone calls over the Internet.
    These new VOIP products utilize Cisco R&D and are part of Linksys' strategy to bring new IP-based communications and entertainment services and applications into the home.
    As more and more homes deploy broadband, Linksys, is expanding its focus, introducing new products in the areas of home entertainment, communications (VOIP) and home monitoring.
    Linksys is teaming with service providers to help bring VOIP phone services to consumers  The first service provider to make the new Linksys VOIP products available is Vonage. Linksys plans to announce similar agreements and partnerships with other service providers.
    As more service providers adopt VOIP technology, the basis for charging subscribers will transform from the current models, which are based on time and distance, to Internet age models based on bandwidth and services.
    International
    HOW ARE WE EXPANDING INTO EMEA? PENDING FROM ROBERT AUCI (rauci@cisco.com)
  • Similarly, an IP NGN gives the customers a better experience by providing them a much broader range of service opportunities, on-demand, and personalized or tailored to their respective needs. At the same time, it simplifies the service provider’s operational responsibilities while providing them the means to earn more revenue and effectively move up the value chain in their customers’ minds—that’s brand awareness and loyalty.
    Cisco’s IP Next-Generation Network vision and architecture addresses a broad sweeping transformation of a service provider’s network and business. It is intended to deliver a sustainable competitive advantage, and profits for Service Providers by helping them develop and plan their organizations, their specific network architectures, and business models for the future.
    The Cisco IP NGN architecture translates the three layers of convergence mentioned earlier to provide rich, personalized, value-add multimedia services. To do this, service providers need an application layer that interfaces with the customer, a secure network layer that creates and delivers the services, and in between them both, a service control and virtualization layer that orchestrates the delivery, operations, features, and billing of the service itself. Connecting all layers and making their communications as efficient and productive as possible is Intelligent Networking which simplifies the complexity of operating such a network by making it more resilient, integrated, and adaptive. Together, the three layers and Intelligent Networking are able to create a whole greater than the sum of its parts – an IP Next Generation Network.
    Let’s go through each layer in more detail….
  • AAA – Authentication, Authorization, Accounting
  • Transcript

    • 1. 23th Oct 2006 Carrier Ethernet - Enabled Applications presented at
    • 2. 2 Overview • Ethernet transport is a key enabler for Ethernet (& IP) services – Uniquely meets most stringent service requirements – Improve service coverage and time to market – Accommodates today’s transport infrastructure and enables for future migration • Key applications in – Residential triple play backbones – Wireless access/backhaul – Data center networking – Resilient access to switched/routed data services networks
    • 3. Architectures for Ethernet Services
    • 4. 4 VideoData Voice “Many Services to Many Screens” AT WORK, AT HOME, ON THE ROAD Video Conferencing Digital TV / VOD VoIP High-Speed Internet /VPN PDA / Email Text / Instant Messaging Custom Ring Tones / MP3 Player Push-to-Talk / Intercom
    • 5. 5 5 – 10 years5 – 10 years2- 4 years2- 4 years Application & Services Evolution 1 year1 year Any service, any screen Fully personalized Integrated applications Multimedia FMC Enhanced IPTV Network PVR Internet to TV/Video ASP Targeted Ads Place shifting P2P video distribution Foundation IPTV Broadcast VOD PVR/Time shifting P2P Web Streaming TDM Packet voice starts Over the top VoIP Basic voice EVDO, streaming Partner P2P Ubiquitous wireless access WiFi/Cellular FMC Packet/SIP Voice, S/BC Video conferencing Presence Single number Multimedia on Demand 3G L2/L3 MPLS VPN E-LINE E-LAN App Aware VPN BW on Demand Customer self monitor IPTVHSIVoiceMobileBiz Driving App
    • 6. 6 Layered Architecture = Flexibility Video & Gaming Data Center Presence- Based Telephony Web Services Mobile Apps IP Contact Center Intelligent Edge Customer Element Multiservice Core Access/ Aggregation Application Layer Service Layer Network Layer Transport Service Exchange Open Framework for Enabling ‘Triple Play on the Move’ (Data, Voice, Video, Mobility) Identity Policy Billing Mobility Self Service Intelligent Edge Customer Element Multiservice Core Access / Aggregation Transport SECURE NETWORK LAYER Carrier Ethernet IP/MPLS OperationalLayer
    • 7. 7 Service-Optimized IP/MPLS/Ethernet Infrastructure Video BroadcastVoIPVoDiFrame Cache Application Layer Managed Business Services (Storage, VoIP, Security) Portal Authentication And Billing Broadband Policy Manager Policy / Service Layer EMS and Provisioning Subscriber and Service Database Access Residential STB Ethernet U-PE Aggregation Mobile Corporate DSL Cable PON Business Corporate ETTx Subscriber Edge Distributed: L2 PW, L3VPN IP Multicast Centralized: H-VPLS, L3VPN IP Multicast Ethernet N-PE Distribution MSE PE IP / MPLS Edge BRAS IP / MPLS Core CoreDPI IP / MPLS Ethernet Aggregation
    • 8. 8 Service Optimized Application Flows Core MPLS PE BRAS L2 VPNL2 VPN L3 VPNL3 VPN Aggregation IP/MPLS Ethernet VCAC BSC •Intelligent Service-Optimized Ethernet Aggregation – Native IP & Multicast for efficient video distribution – EoMPLS backhaul of HSI, Business VPN Services – Circuit Emulation for 3G RAN Aggregation – Service Aware Intelligence, e.g. Video CAC EoMPLS L3 CES VoD Servers WiFi / WiMax Access Points 3G Off Air B’cast BRAS InternetInternet Policy Manger VCAC I-Frame Cache
    • 9. Architectures for Ethernet Services
    • 10. 10 Carrier Ethernet Applications Demand • Service-Optimized Aggregation Network – Optimal transport of services – L1, L2, L3 – Flexibility for future services types and injection points • Integrated Video Connection Admission Control (CAC) – Aware of all congestion points in the network – Only way to guarantee video Quality of Experience (QoE) • Highly Available and Resilient – Dual Homing, PWE Redundancy, MPLS Fast-Reroute • Secure Services Delivery – Source Specific Multicast – 802.1x Authentication, DPI
    • 11. 11 Ethernet in NG Carrier Infrastructure OSS including Policy Management for IMS, IPTV, Web Apps, etc. Data Core Ethernet Core Wireline Mobility 3G EV-DO/ IPBH/IPSHO / Base Stations Ethernet Optimized Multiservice Edge Routing Optical Core IMS VoIPEthernet (IP) DSLAMs / MSPP Ethernet Access and Aggregation Optical Ethernet FTTN EoF EoS Copper EoWDM
    • 12. 12 WiMax Direct Fiber Ethernet as a Foundation for Carriers MPLS/VPLS/HVPLS Wired Wireless Copper SONET / SDH Cellular WiFi Voice Video Corporate VPNs High Speed Internet Storage Carrier Ethernet:Foundation for Blended Voice, Video & Data • Scale: millions of subscribers and video streams, high bandwidth • High Performance - line-rate forwarding and multicast • H-QoS: per-user, per-service • Resiliency: MPLS fast re-route, HPS, modular SW • Service flexibility: access to any network • Converged infrastructure: business and residential, wireline and wireless, VoIP, IMS • Cost Efficient • Proven: 500,000 IPTV subscribers in PCCW, 200,000+ triple play subscribers at Telefonica SERVICES IMS, VoIP Business, Residential MPLS/VPLS/HVPLS/IP Scale, Reliability, Hierarchical QoS, multicast, Service Management ETHERNET High Bandwidth, Cost Effective, Open Architecture
    • 13. 13 Ethernet/VPLS Carrier-Class Availability No Service Interruptions – Meet User Quality Expectations Hardware • Hardware redundancy • Hotswap capability • Separation of control and forwarding plane • Distributed HW architecture • NEBS Compliance Software • MPLS/VPLS/HVPLS • HPS (hitless failover/upgrade) • Graceful Restart • Modular OS • VRRP • Hardened against denial of service attacks • MAC withdrawal and MAC move detection Network • MPLS Fast Re-route • 802.1ad LAGs, ECMP, Rapid STP • LSP load balancing • No STP in provider network • 50ms switch-over for a single LSP • Smarttrunks
    • 14. Applications: Business Ethernet, IPTV & Scaling Services
    • 15. 15 IP/MPLS National Connections GigE Access Rings 10G Regional EAPS Ring IP/MPLS National Connections Business Ethernet Service Delivery Resilience •E-Line Services replacing TDM leased lines •E-LAN Services replacing Frame Relay
    • 16. 16 Residential Ethernet Service Delivery ADSL2+ Triple Play Low Density CO High Density CO Ethernet Aggregation POP/Head-End Video Servers IP DSLAMs Service Router Ethernet Access
    • 17. 17 Ethernet Services Cross-Connect For Service Flexibility • Carry business and residential subscribers on the same network • Cross connect by traffic type to various service networks • Cross connect functionality done at Layer 2 for superior economics Skype Skype
    • 18. 18 Customer Edge (VLAN) Customer Edge (VLAN) Q in Q Encapsulation Q in Q Encapsulation Provider Backbone Bridge (MAC in MAC) MAC in MAC Extend Ethernet Business Services With 802.1ah (MAC in MAC) • Extend Business Services without the expense of MPLS • Simple solution for E-LAN services • Solves MAC table size and address space issues • Works in conjunction with Q in Q technology
    • 19. Application: Wireless Backhaul Brian Hollister
    • 20. 20 Increased Bandwidth Demand at Cell Sites • Leased backhaul lines account for as much as 25 percent of some mobile operators’ operating expenses • New architectures and applications will require double the bandwidth in the near term and the demand for more reliability is skyrocketing – Wireless Data: CDMA, HSDPA, & EVDO – Applications: IM, Video, gaming, etc • ILECs faced with meeting this rapid demand cost-effectively in order to stem competitive encroachment
    • 21. 21 Hurdles Associated with Fiber Based Ethernet • Ethernet posed to be best alternative for mobile operators… problem is ILECs have limited fiber deployments to cell sites – <10% of the 140,000 cell sites in the US have direct fiber connectivity • ILECs struggle with marginal increase in incremental revenue and high cost of fiber deployment for optical based Ethernet • Average fiber build out (e.g. trenching) can cost $50 – 200K, depending on the terrain and distance involved and right-of- way issues • Solution: ILECs will need to leverage their existing copper assets and utilize broadband over copper technology
    • 22. 22 Broadband over Copper (BBoCu) Backhaul • Aktino & customer win Globalcomm award for innovative cellular backhaul solution • Case Study: – Site fed by 7 DS1s with no additional available copper and required an significant bandwidth upgrade – Fiber build out was to costly to ILEC and the build out wouldn’t meet customer timeframe – Aktino’s MIMO on DMT technology was installed in hours on the same 14 pairs that the previous 7 T1s used and provided capacity for a full DS3 (28 T1s and/or 50Mbps Ethernet on 14 pairs) Central Office or Remote Terminal Cable cross connect HDSL / T1 cards HDSL / T1 cards On a U shape mount 14 Pairs @ 12Kft Feet 7 T1s 28 T1s or 50 Mbps Ethernet Aktino Aktino
    • 23. 23 Ethernet Broadband over Copper: Summary • Carrier class Ethernet posed to be best alternative for cell site backhaul • Limited deployment of fiber and high cost of new deployment will limited Ethernet availability for years • ILECs will need to leverage existing copper infrastructure in order to stem competitive losses • BBoCu solutions provide ILECs with a tool that provides significant increases in bandwidth and reliability at a fraction of the cost of fiber
    • 24. Applications: Wireless Backhaul, Business Ethernet, IPTV
    • 25. 25 Wireless Backhaul of Ethernet with Pseudowires WiFi Base Station Case Study KDDI: 5 Million Customers on 10G RPR P-ADMP-ADM P-ADMP-ADM nxFE nxGE WiMax Base Stations RNC/BSC ATM PW Ethernet PW Ethernet PW TDM PW 3G BTS P-ADMP-ADM nxDS1/ATM/FE P-ADMP-ADM • Interface from the base station is transport as standard ATM PW (pseudowire), Ethernet PW or TDM PW. • Ethernet QoS and Resilience is guaranteed through L2 traffic management (802.17) • Interface from the base station is transport as standard ATM PW (pseudowire), Ethernet PW or TDM PW. • Ethernet QoS and Resilience is guaranteed through L2 traffic management (802.17)
    • 26. 26 Residential Services: IPTV NHO : National Hub Office ER : Edge Router (Layer-3) Enet : Ethernet Switch (Layer-2) Fiber Copper Customer Premises P-ADMP-ADM Packet Transport Switch Local Content Insertion Metro Node Digital Video Server ER DSLAM PA P-ADMP-ADM P-ADMP-ADM P-ADMP-ADM P-ADMP-ADM 10G RPR Metro Node Digital Video Server ER P-ADMP-ADM 10G RPR Shared Media Enet P-ADMP-ADM Enet P-ADMP-ADM Single packet stream sent to the ring KEY
    • 27. 27 Business Services: E-Line and E-LAN KEY Ethernet (virtual) Private Line Multi-point Ethernet (VPLS) VPLS Connection Termination Point (CTP) P-ADMP-ADM Packet Transport Switch P-ADMP-ADM P-ADMP-ADM P-ADMP-ADM P-ADMP-ADM P-ADMP-ADM P-ADMP-ADM P-ADMP-ADM P-ADMP-ADM P-ADMP-ADM P-ADMP-ADM P-ADMP-ADM P-ADMP-ADMVPLS 1 VPLS 2 Ethernet Customers Ethernet Customers Ethernet Customers Ethernet Customers Ethernet / ADSL Access L2 Network VPLS 3
    • 28. 28 MEF Specifications: Enable Ethernet Services • Ethernet • SONET/SDH • C/DWDM • RPR • xSTP • MPLS fast reroute • PWE3 • Provider Bridging • MAC Encapsulations Physical layers Encapsulation Options Protection Options • Business Ethernet • Wireless Backhaul • IPTV • Internet Access • VOIP • Multimedia • Scalability • Protection • Quality of Service • Service Management • TDM Support Technology MEF Attributes Applications
    • 29. Accelerating Worldwide Adoption of Carrier-class Ethernet Networks and Services

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