SMS and VoIP Enterprise Applications Clarence N W Tan, PhD, FACS, F Fin Founder and CEO Bond Wireless Adjunct Professor, Faculty of Business, Technology & Sustainable Development Bond University Faculty of Engineering & Information Technology Griffith University
About Bond Wireless
Founded in 2002 with a business presence in Australia, Singapore, Malaysia, Thailand, Kenya, UAE and USA.
Developer of Patented IP and award winning innovative SMS application solutions
Microsoft Gold C ertified, IBM Advanced Level and Sun Microsystems iForce partners
Listed in Top 30 ICT companies in Australia 2003/2004 and in the Q400 2005 – Top 400 Companies in Queensland
Finalist in AIIA 2006 Communications Applications Award
Winner of the Asia Pacific ICT Awards 2002 in Best Communication Applications Award.
Winner Gold Coast Business Excellence Award 2006 in IT.
VoIP make up an estimated 16% of international voice traffic in 2005 and is forecasted to grow to 75% in 2007. (Source: Telegeography, Frost & Sullivan)
A natural progression in communication with the advent of the Internet and growth in broadband usage.
Surprisingly, unlike the Internet, major growth for VoIP are coming from developing countries. For example, the top three countries for VoIP growth in 2004 were Brazil , Nigeria and Bangladesh. This is because VoIP can be made available to non-Internet users such as cell phone users.
SMS SecureTrans TM SMS Information Messenger (SIM)
SMS Information Messenger (SIM)
SIM enables an enterprise to provide superior mobile marketing opportunity and low cost customer acquisition by enhancing existing promotional campaigns.
The enterprise creates a unique code or keyword for a particular product and incorporates that into its catalog and other promotional items.
When a potential interested customer comes across the product, he/she can SMS the code/keyword to a supplied dedicated virtual mobile phone number.
The information of the product is immediately sent to the interested customer, while the enterprise is notified that an interest has been registered for the product together with the person’s mobile phone number.
Utilizing Bond Wireless global 2-way SMS network, VoIP providers are able to target cell phone users.
By sending an SMS to a regional cell phone number, a long distance call via the VoIP network provider can be utilized.
Example: If you are roaming on an Australian carrier’s SIM in UK and wish to make a call to the USA using the VoIP provider, all that is required is for you to text/SMS”
C or Call +12131234567 to Bond Wireless UK SMS Reply number.
You must of course be registered with Bond Wireless or the VoIP provider to use this service, saving you money on roaming charges. Bond Wireless is able to use the Greeting.2Fone prepaid SMS cards as payment for the service.
SMS Loyalty Web Service is a purpose built web service that provides theme parks, large retail, FMCG and consumer service organi z ations with the ability to offer SMS as a reward for long-term of high value loyalty.
The Web Service is offered as a pre-built product that is skinned to match the clients branding and plugs into the clients existing web-site.
Non-repudiation and verification of message reception.
The patented SecureTrans product is designed for enterprise applications requiring additional security with SMS messages, without expensive modifications to SIM cards, customized phones, or phone-based applications.
The SecureTrans process ensures the identity of the message recipient before any sensitive data is delivered. In addition to ensuring only the intended recipient reads the message, the sender is also given proof that the recipient received the message.
SMS SecureTransTM uses SMS AV (Authentication & Verification) a patent pending server-based technology that permits the sending of secure SMS without modification to SIM cards or devices.
In addition, the encrypted messages may be sent inside multi-media messaging service (MMS) pictures, using steganography techniques. An image of a person can be used to verify an identity, while at the same time embedded content in the image can be used to transmit information.
Once a request for transaction request is initiated, as security measure, there will be an automatic timed logout if user does not respond within a set time.
The entire process can be shortened by the user by using the appropriate shortcuts and correct fields without the server prompting after Log in. For example: BI 1 <Password> FT <A/C to txf from> to <A/C to txf to> <Password>
Steps 6, 7 and 8 can be reduced to just IVR verification. However, the security and audit trail requirements may require the additional steps as voice calls can be forwarded without knowledge of the caller while SMS can never be forwarded with original sender’s CLI from a handset.
In addition, the encrypted SMS sent back to the bank provides the customer with a ‘copy’ of the transaction done, thus providing an audit trail or receipt of the transaction while IVR alone will not provide a journal of the transaction from the customer’s perspective.
Tan, C, Teo, T. W., and Goldschmied, J., “An Authenticated SMS (Short Message Service) System for M-Commerce Transactions: Practical Issues and Legal Perspectives”, Hong Kong Mobility Roundtable Conference 2005, Hong Kong, June1-3 2005.
Clarence N.W. Tan, Bond University, Australia; Tiok-Woo Teo, Bond University, Australia, “Mobile Telecommunications and M-Commerce Applications”, Encyclopedia of Information Science and Technology I-V (Mobile Technologies) , January 2005, Idea Group Inc., USA, ISBN 1-59140-553-X.
C. N. W. Tan and T. W. Teo, “An Authenticated Short Message Service (SMS)-Based Transactions System Without SIM Modification”, Proceeding of the 2003 International Conference on Wireless Networks , 23–26 June, 2003, Las Vegas, Nevada, USA.
C. N. W. Tan and T. W. Teo, “A Short Message Service (SMS) Enabled Job Dispatch System”, Proceeding of the 2002 International Conference on Wireless Networks , 24–27 June, 2002, Las Vegas, Nevada, USA, ISBN 1-892512-30-0.
Tan C & Teo T-W, From e-commerce to m-commerce: The Power of the Mobile Internet”, chapter in Internet Management Issues: A Global Perspective by J Haynes (Editor), Idea Group Publishing, Chapter 2 pp. 27-53, ISBN: 1930708211, USA, 2002.