© 2000, Cisco Systems, Inc. ATA_overview0101

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© 2000, Cisco Systems, Inc. ATA_overview0101

  1. 1. <ul><li>Analog Telephone Adaptor </li></ul><ul><li>Overview </li></ul><ul><li>Product Introduction </li></ul>
  2. 2. Analog Telephone Adaptors (ATA’s) <ul><li>Products enable Cisco to offer </li></ul><ul><li>immediate, cost-effective, </li></ul><ul><li>end-to-end solution to the </li></ul><ul><li>service provider market </li></ul><ul><li>Adaptors turn regular phones into IP Phones </li></ul><ul><li>Delivers very low per-port cost as compared to other distributed gateways or terminals </li></ul><ul><li>Products are interoperable with multiple standards including H.323, SIP, Net2Phone, and MGCP </li></ul>From Komodo Technology, Inc. Acquisition
  3. 3. Cisco ATA 181 Analog Telephone Adaptor <ul><li>ATA 181 turns a regular phone into an IP phone </li></ul><ul><ul><li>Makes V.90 modem calls to connect to an ISP </li></ul></ul><ul><ul><li>Ideal for outbound IP calls </li></ul></ul><ul><li>Users place VoIP calls without a PC </li></ul><ul><ul><li>Calls can be placed to another H.323 device </li></ul></ul><ul><ul><li>Calls to any phone on the PSTN can be placed through an Internet Telephony Service Provider (ITSP) </li></ul></ul><ul><li>Easy to use </li></ul><ul><ul><li>One-touch operation </li></ul></ul><ul><ul><li>Voice menus </li></ul></ul><ul><ul><li>Programmable with phone key pad </li></ul></ul>
  4. 4. <ul><li>Best-of-Class Clarity and Voice Quality </li></ul><ul><ul><li>Dynamic network monitoring to reduce jitter artifacts </li></ul></ul><ul><ul><li>Full duplex voice compression </li></ul></ul><ul><ul><li>Line echo-cancellation </li></ul></ul><ul><ul><li>Integrated V.90 modem </li></ul></ul><ul><li>Standards and Protocols </li></ul><ul><ul><li>H.323 or N2P </li></ul></ul><ul><ul><li>PPP, TCP/IP, RTP </li></ul></ul><ul><ul><li>G.723.1, VAD/CNG </li></ul></ul><ul><ul><li>DTMF detection and generation </li></ul></ul>Cisco ATA 181 Adaptor Overview
  5. 5. <ul><li>VoIP calls are possible without a PC or broadband connections </li></ul><ul><li>Allows service providers to… </li></ul><ul><ul><li>Initiate new services and rapidly deploy IP telephony </li></ul></ul><ul><ul><li>Add new revenue opportunities </li></ul></ul><ul><ul><li>Maintain competitiveness (very low marginal cost per call) </li></ul></ul><ul><ul><li>Move to converged network architectures </li></ul></ul><ul><ul><li>Utilize existing networks and facilities (Internet service already provisioned as part of service offering) </li></ul></ul><ul><li>Protects legacy phone investments </li></ul><ul><li>Enables cost-effective, entry-level IP phones </li></ul>Cisco ATA 181 Advantages
  6. 6. Cisco ATA 182 Analog Telephone Adaptor <ul><li>ATA 182 turns a regular phone into an IP phone </li></ul><ul><ul><li>Instant IP connection (RJ-45 connection) </li></ul></ul><ul><ul><li>Ideal for outbound IP calls (ATA rings for incoming calls) </li></ul></ul><ul><ul><li>PSTN call option for 911/lifeline support (RJ-11 connection) </li></ul></ul><ul><ul><li>Enables cost-effective, entry-level IP phones </li></ul></ul><ul><li>Takes advantage of broadband deployments </li></ul><ul><ul><li>DSL, cable modem, fixed wireless, other Ethernet connections </li></ul></ul>
  7. 7. <ul><li>Easy to Use </li></ul><ul><ul><li>Auto setup via DHCP </li></ul></ul><ul><ul><li>Built-in web server </li></ul></ul><ul><ul><li>Voice menus and programmable with phone key pad </li></ul></ul><ul><ul><li>Auto-provisioning (available soon) </li></ul></ul><ul><li>Standards and Protocols </li></ul><ul><ul><li>H.323 and SIP (MGCP 1H’01) </li></ul></ul><ul><ul><li>TCP/IP, RTP </li></ul></ul><ul><ul><li>G.723.1, G.729A, or G.711 </li></ul></ul><ul><ul><li>VAD/CNG, DTMF Tone Detection and Generation </li></ul></ul>Cisco ATA 182 Adaptor Overview
  8. 8. <ul><li>VoIP calls are made with regular telephones, protecting legacy phone investments </li></ul><ul><li>Delivers very low per-port cost as compared to other distributed gateways or terminals </li></ul><ul><li>Allows service providers to… </li></ul><ul><ul><li>Initiate new services and rapidly deploy IP telephony </li></ul></ul><ul><ul><li>Add new revenue opportunities </li></ul></ul><ul><ul><li>Maintain competitiveness (very low marginal cost per call) </li></ul></ul><ul><ul><li>Move to converged network architectures </li></ul></ul><ul><ul><li>Utilize existing networks and facilities (Internet service already provisioned as part of service offering) </li></ul></ul><ul><ul><li>Move away from Central Office limitations and costs </li></ul></ul><ul><li>Interoperable with multiple standards including H.323 and SIP </li></ul>Cisco ATA 182 Advantages
  9. 9. <ul><li>Internet Telephony’s Editor’s Choice Award </li></ul><ul><ul><li>Komodo Fone 300 (Cisco ATA 182) </li></ul></ul><ul><ul><li>September 2000 </li></ul></ul><ul><ul><li>Ratings (0-5) </li></ul></ul><ul><ul><ul><li>Installation: 5 </li></ul></ul></ul><ul><ul><ul><li>Documentation: 5 </li></ul></ul></ul><ul><ul><ul><li>Features: 4.75 </li></ul></ul></ul><ul><ul><ul><li>TUI: 5 </li></ul></ul></ul><ul><ul><ul><li>Overall A </li></ul></ul></ul>Cisco ATA 182 Adaptor Award
  10. 10. Cisco ATA 186 Analog Telephone Adaptor <ul><li>ATA 186 turns regular phones into an IP phones </li></ul><ul><ul><li>Supports two voice ports, each with independent phone numbers (two RJ-11 connections) </li></ul></ul><ul><ul><li>RJ-45 connection to 10Base-T Ethernet </li></ul></ul><ul><ul><li>Electronic dual ringing for tip/ring interfaces </li></ul></ul><ul><ul><li>Enables cost-effective, entry-level IP phones </li></ul></ul><ul><li>Takes advantage of broadband deployments </li></ul><ul><ul><li>DSL, cable modem, fixed wireless, other Ethernet connections </li></ul></ul>
  11. 11. <ul><li>Easy to use </li></ul><ul><ul><li>Auto setup via DHCP </li></ul></ul><ul><ul><li>Built-in web server </li></ul></ul><ul><ul><li>Programmable with phone key pad </li></ul></ul><ul><ul><li>Auto-provisioning (available soon) </li></ul></ul><ul><li>Standards and Protocols </li></ul><ul><ul><li>H.323 and SIP (MGCP 1H’01) </li></ul></ul><ul><ul><li>TCP/IP, RTP </li></ul></ul><ul><ul><li>G.723.1, G.729A (single port), or G.711 </li></ul></ul><ul><ul><li>VAD/CNG, DTMF Tone Detection and Generation </li></ul></ul>Cisco ATA 186 Adaptor Overview
  12. 12. <ul><li>VoIP calls are made with regular telephones, protecting legacy phone investments </li></ul><ul><li>Delivers very low per-port cost as compared to other distributed gateways or terminals </li></ul><ul><li>Allows service providers to… </li></ul><ul><ul><li>Initiate new services and rapidly deploy IP telephony </li></ul></ul><ul><ul><li>Add new revenue opportunities </li></ul></ul><ul><ul><li>Maintain competitiveness (very low marginal cost per call) </li></ul></ul><ul><ul><li>Move to converged network architectures </li></ul></ul><ul><ul><li>Utilize existing networks and facilities (Internet service already provisioned as part of service offering) </li></ul></ul><ul><ul><li>Move away from Central Office limitations and costs </li></ul></ul><ul><li>Interoperable with multiple standards including H.323 and SIP </li></ul>Cisco ATA 186 Advantages
  13. 13. <ul><li>Interfaces Legacy Phones to IP-Based Networks </li></ul><ul><ul><li>RJ-11 connections to legacy phones </li></ul></ul><ul><ul><li>RJ-45 connection to 10Base-T Ethernet or PSTN dial-up connection </li></ul></ul><ul><li>AC/DC Power Adaptor powers the ATA </li></ul>System Requirements
  14. 14. Ethernet-Based ATA Provisioning <ul><li>Current provisioning capabilities </li></ul><ul><ul><li>Auto setup via DHCP </li></ul></ul><ul><ul><li>Built-in web server </li></ul></ul><ul><ul><li>Remote upgrades </li></ul></ul><ul><ul><li>User configured using voice menus and phone key pad </li></ul></ul><ul><li>Future products to include auto-provisioning for large ATA deployments </li></ul><ul><ul><li>Phase I: Open source API for customers’ TFTP servers (late Q2C’01) </li></ul></ul><ul><ul><li>Phase II: Cisco ATA-Server solution planned </li></ul></ul>
  15. 15. Architecture of VoIP Service Offerings Infrastructure Zone PSTN interface, Directory GK Application Zone Residential, SMB Services Access Zone Analog-IP RAS functions Voice Apps Billing Management (ASP) GK Retail Service Provider Wholesale Service Providers PSTN GW Regional GK’s Small/Medium Business V Residence The ATA Zone
  16. 16. End-to-End Solutions PSTN PSTN Broadband ATA 181 (V.90 modem) ATA 182 / ATA 186 (Ethernet) IP Infrastructure ATA products interface traditional phones to VoIP networks through broadband or PSTN connections Voice Gateway (Cisco 5300 GW) Dial Access Server (Cisco) Broadband CPE (DSL, Cable, Fixed-wireless) Ethernet Dial V V Gatekeeper (Cisco 3660 GK)
  17. 17. Public Internet Telephone Service ITSP Example City “A” PSTN City “B” PSTN ISP Service “ Anywhere” ITSP Cisco 3660 Gatekeeper (authentication) Public Internet Cisco 2600 Gateway Cisco RAS Cisco 2600 Gateway VoIP Clients ATA 181 (Dial-Up) ATA 182 (Ethernet)
  18. 18. Local Loop VoIP Telecom Architecture Local PSTN Service PSTN Managed IP Network Control Center <ul><li>Provisioning </li></ul><ul><li>Billing </li></ul><ul><li>Customer care </li></ul>WAN Residential Media Offerings <ul><li>Portal services </li></ul><ul><li>Internet </li></ul>Recreational Service e.g. Teen Phone!
  19. 19. Customer Service <ul><ul><li>Purchase order support… </li></ul></ul><ul><ul><ul><li>Supporting the Americas is Sienna Bayan, [email_address] </li></ul></ul></ul><ul><ul><ul><li>Supporting EMEA is Jennie Dawbarn, [email_address] </li></ul></ul></ul>

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