We've all said it. "Content is king". It rolls off the tongue. But what does it actually mean? Content is a Facebook post, a tweet, an email, a radio jingle, a buy now button, a newspaper, a song, a video, an instruction manual. So when we say Content Is King - what are we saying? Content is obviously a critical element in all traditional and new media marketing and communications - so let's stop justifying content and start getting better at planning, creating and marketing content.
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