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The Road Map to a Successful E-Pub Career Shift by Cate Rowan
The Road Map to a Successful E-Pub Career Shift by Cate Rowan
The Road Map to a Successful E-Pub Career Shift by Cate Rowan
The Road Map to a Successful E-Pub Career Shift by Cate Rowan
The Road Map to a Successful E-Pub Career Shift by Cate Rowan
The Road Map to a Successful E-Pub Career Shift by Cate Rowan
The Road Map to a Successful E-Pub Career Shift by Cate Rowan
The Road Map to a Successful E-Pub Career Shift by Cate Rowan
The Road Map to a Successful E-Pub Career Shift by Cate Rowan
The Road Map to a Successful E-Pub Career Shift by Cate Rowan
The Road Map to a Successful E-Pub Career Shift by Cate Rowan
The Road Map to a Successful E-Pub Career Shift by Cate Rowan
The Road Map to a Successful E-Pub Career Shift by Cate Rowan
The Road Map to a Successful E-Pub Career Shift by Cate Rowan
The Road Map to a Successful E-Pub Career Shift by Cate Rowan
The Road Map to a Successful E-Pub Career Shift by Cate Rowan
The Road Map to a Successful E-Pub Career Shift by Cate Rowan
The Road Map to a Successful E-Pub Career Shift by Cate Rowan
The Road Map to a Successful E-Pub Career Shift by Cate Rowan
The Road Map to a Successful E-Pub Career Shift by Cate Rowan
The Road Map to a Successful E-Pub Career Shift by Cate Rowan
The Road Map to a Successful E-Pub Career Shift by Cate Rowan
The Road Map to a Successful E-Pub Career Shift by Cate Rowan
The Road Map to a Successful E-Pub Career Shift by Cate Rowan
The Road Map to a Successful E-Pub Career Shift by Cate Rowan
The Road Map to a Successful E-Pub Career Shift by Cate Rowan
The Road Map to a Successful E-Pub Career Shift by Cate Rowan
The Road Map to a Successful E-Pub Career Shift by Cate Rowan
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The Road Map to a Successful E-Pub Career Shift by Cate Rowan

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Slide presentation on self-publishing / indie publishing for "The Road Map to a Successful E-Pub Career Shift", a workshop for published authors and experienced writers. Given by Cate Rowan at the …

Slide presentation on self-publishing / indie publishing for "The Road Map to a Successful E-Pub Career Shift", a workshop for published authors and experienced writers. Given by Cate Rowan at the Rocky Mountain Fiction Writers' Colorado Gold Conference 2013.

Published in: Education, Business, Technology
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  • 1. © 2013 by Cate Rowan
  • 2. NOTE: There is a PDF handout of “Additional Resources and Helpful Stuff” available at http://caterowan.com/rmfw-2013/ © 2013 by Cate Rowan
  • 3. 2010: Ebooks accounted for 2% of all dollars spent on books 2011: 7% of $ spent; 14% of units sold 2012: 11% of $ spent; 22% of units sold Source: Carl Kulo, U.S. Director of Bowker Market Research Quoted in Publishers Weekly, 5/11/13 © 2013 by Cate Rowan
  • 4. 5 years ago, negligible ebook unit sales 2012: 706 million ebook sales (trad + indie) Indie ~30% of total (~211 million ebook sales!) Source: http://www.futurebook.net/content/search-happy-ending © 2013 by Cate Rowan
  • 5. My award-winning fantasy romance Kismet’s Kiss was a romance-rule-bending, genre-blending, NY-marketing-box misfit. © 2013 by Cate Rowan
  • 6. © 2013 by Cate Rowan
  • 7. © 2013 by Cate Rowan
  • 8. The Modern Self-Publishing Journey Indie authors have: • • Control over marketing • • Immediate sales feedback • • The chance to experiment • • Fun! © 2013 by Cate Rowan
  • 9. © 2013 by Cate Rowan
  • 10. Have fun and experiment. Don’t be afraid to make mistakes. You can always change things. © 2013 by Cate Rowan
  • 11. Indies have the opportunity to fix mistakes! Although Christina Dodd did a marvelous job of working this cover to her advantage.  Christina’s story and cover art source: http://christinadodd.com/christina-dodd-and-the- infamous-three-armed-cover/
  • 12. Getting your ebooks up for sale © 2013 by Cate Rowan
  • 13. © 2013 by Cate Rowan
  • 14. © 2013 by Cate Rowan
  • 15. Cost: 0 to thousands. (But…don’t pay thousands.) Free: Get it read by multiple people who’ll tell you the truth. Paid: Ask for recommendations, check reputations, get a sample. © 2013 by Cate Rowan
  • 16. Again, time vs. money. DIY: Use the right software tools. Paid: ~$30 to 120 for ebook © 2013 by Cate Rowan
  • 17. Yeah, still not your father’s Oldsmobile © 2013 by Cate Rowan
  • 18. © 2013 by Cate Rowan Look how small the “also bought” images are! Your cover should be uncluttered & should “pop” even at ~58x87 pixels.
  • 19. © 2013 by Cate Rowan
  • 20. © 2013 by Cate Rowan
  • 21. Major Vendors: Amazon Apple B&N Kobo Distributors: Draft2Digital (D2D) Smashwords (also a minor vendor) © 2013 by Cate Rowan
  • 22. Print (POD) & Audiobooks © 2013 by Cate Rowan
  • 23. Genre norm? Part of a series? Story length? How many books do you have out? Consider your products and your overall goal (most exposure? Most income?) © 2013 by Cate Rowan
  • 24. 3 major price categories: $2.99-9.99 (65-70% royalties) $0.99-2.98 (35-40% royalties) Free (temp/perm) Experiment. (Sick of that word yet? ) © 2013 by Cate Rowan
  • 25. Add excerpts (yours or swap w/other authors) “Price pulsing”—change prices to goose sales Advertise sales in BookBub, Pixel of Ink, etc. KEY: Write & publish the next book Bundle books (single- or multi-author) © 2013 by Cate Rowan
  • 26. Sales can vary by book, time of year, marketing push & luck, so… …patience is a virtue. Prepare to experiment! © 2013 by Cate Rowan
  • 27. Success as an indie author is a marathon, not a sprint. Enjoy your journey. © 2013 by Cate Rowan
  • 28. Presentation for RMFW Colorado Gold 2013 by Cate Rowan Award-winning author of fantasy romance in magical worlds http://CateRowan.com © 2013 Cate Rowan

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