KCM Divided into
Three Sections
“Unless you are experienced at selling
homes, it usually makes financial sense to
get professional help - homes sold by
ag...
EXISTING
Home Sales
NAR 4/2014
100 = Historically Healthy Level
NAR 5/2014
PENDING
Home Sales
50.6 51.2
50 50.6
47.8
27.7
19.3
26.2
43.9
46.1
0
10
20
30
40
50
July 2013 August
2013
September
2013
October
2013
Novembe...
NEW HOME
Construction
~1M
~500K
1.2M
2000-2007 2008-Today 2015-2025 Projected
Annual Household
Formations
Freddie Mac
realtor.org 5/2014 *projected
Type of Home Buyers Prefer
Note: respondents asked to choose the up to three best reasons from the above list, as well as “other,” “none,” and “not a...
Note: respondents asked to choose the up to three best reasons from the above list, as well as “other,” “none,” and “not a...
Properties that are no longer desirable because
their characteristics do not match what buyers are
looking for in a home.
...
PRICES
Median Home
PRICE
realtor.org 5/2014 *projected
FHFA 2014 1Q
Price Changes by Region (year-over-year)
Price Changes by State (year-over-year)
FHFA 2014 1Q
Months Inventory of
HOMES FOR SALE
NAR 5/2014
S&P Case Shiller 5/2014
Year-Over-Year
PRICE
CHANGES
Case
Shiller
realtor.com 5/2014
Percentage Change
HOUSING
INVENTORY
Home Price
Expectation
Survey
A nationwide panel
of over one hundred
economists, real
estate experts and
investment & mark...
Home Price Expectation Survey 2014 2Q
Average Annual %
APPRECIATION
Pre-Bubble
Bubble
Bust
Recovery
To Date
Home Price Expectation Survey 2014 2Q
PROJECTED
Mean Percentage Appreciation
Home Price Expectation Survey 2014 2Q
Cumulative House Appreciation by 2018
19.5%
30.8%
19.5%
9.4%
Pre-Bubble
Trend
Bulls ...
Freddie Mac 6/2014
Freddie Mac
Actual Rates
January 2013 – June 2014
30 Year Fixed Rate Mortgages
October 2013
Mortgage Rate
Projections
Analyst Projected Rate
2015 2Q
Fannie Mae 4.7%
Freddie Mac 5.0%
Mortgage Bankers Assoc 5.2%
Nati...
RETURN ON INVESTMENT
January 2000 – May 2014
Yahhoo Case Shiller
Year-over-Year Inventory Levels
NAR 5/2014
NAR 5/2014
Months Inventory of
HOMES FOR SALE
Months Inventory of
HOMES FOR SALE
NAR 5/2014
Percentage of
Distressed
Property
Sales
35%
15%
18%
NAR 5/2014
S&P Case-Shiller Home Price Indices
S&P Case Shiller 5/2014
Resources
Slide Slide Title Link
5 Fannie Mae Quote http://knowyouroptions.com/news/selling-your-home?sf2824381=1
6, 7, 20...
Resources
Slide Slide Title Link
29 Mortgage Rate Projections
http://www.fanniemae.com/resources/file/research/emma/pdf/Ho...
"Salespeople who suffer from
call reluctance don’t believe in
what they are selling or don’t
believe in their ability to s...
Craft is what we are
expected to do;
art is the unexpected
use of our craft.
Ed Catmull
President of Walt Disney Animation...
Naea 06-14
Naea 06-14
Naea 06-14
Naea 06-14
Naea 06-14
Naea 06-14
Naea 06-14
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Naea 06-14

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  • http://knowyouroptions.com/news/selling-your-home?sf2824381=1
  • www.realtor.org/
  • http://www.realtor.org/
  • http://www.housingwire.com/articles/30026-trulias-traffic-spikes-in-april
    http://economistsoutlook.blogs.realtor.org/
    Every month SentriLock, LLC. provides NAR Research with data on the number of properties shown by a REALTOR®. Lockboxes made by SentriLock, LLC. are used in roughly a third of home showings across the nation. Foot traffic has a strong correlation with future contracts and home sales, so it can be viewed as a peek ahead at sales trends two to three months into the future.
  • http://www.freddiemac.com/finance/pdf/May_2014_public_outlook.pdf
  • http://www.realtor.org/presentations/presentation-housing-market-and-economic-outlook#sf2995410
  • http://info.trulia.com/new-vs-existing-homes-survey-may-2014
  • http://info.trulia.com/new-vs-existing-homes-survey-may-2014
  • http://info.trulia.com/new-vs-existing-homes-survey-may-2014
  • http://www.corelogic.com/blog/authors/mark-fleming/2014/04/the-rise-of-housing-obsolescence-and-shadow-demand.aspx?WT.mc_id=crlg_140407_O8BaD&elq=04394db44d5e46ac863e1df8b6911042#.U4pVjmcU-cw
  • http://www.realtor.org/presentations/presentation-housing-market-and-economic-outlook#sf2995410
  • http://www.fhfa.gov/Media/PublicAffairs/Pages/FHFA-House-Price-Index-Rises-for-Eleventh-Consecutive-Quarter.aspx
  • http://www.fhfa.gov/Media/PublicAffairs/Pages/FHFA-House-Price-Index-Rises-for-Eleventh-Consecutive-Quarter.aspx
  • http://www.realtor.org/
  • http://www.housingviews.com/wp-content/uploads/2014/05/CSHomePrice_Release_March2014-results.pdf
  • http://www.realtor.com/news/april-housing-report-reveals-healthier-national-market/
  • https://pulsenomics.com/Q2_2013_HPE_Survey.php
  • https://pulsenomics.com/Q2_2014_HPE_Survey.php
  • https://pulsenomics.com/Q2_2014_HPE_Survey.php
  • https://pulsenomics.com/Q2_2014_HPE_Survey.php
  • http://www.freddiemac.com/pmms
  • http://www.fanniemae.com/resources/file/research/emma/pdf/Housing_Forecast_052114.pdfhttp://www.freddiemac.com/finance/pdf/May_2014_public_outlook.pdf
    http://www.mortgagebankers.org/files/Bulletin/InternalResource/88271_.pdf
    http://www.realtor.org/sites/default/files/reports/2014/embargoes/phs-05-29/forecast-06-2014-us-economic-outlook-05-29-2014.pdf
  • http://us.spindices.com/index-family/real-estate/sp-case-shiller
    http://finance.yahoo.com/
  • www.realtor.org
  • http://www.realtor.org/
  • http://www.realtor.org/
  • http://www.realtor.org/
  • http://www.housingviews.com/wp-content/uploads/2014/05/CSHomePrice_Release_March2014-results.pdf
  • http://knowyouroptions.com/news/selling-your-home?sf2824381=1
  • Naea 06-14

    1. 1. KCM Divided into Three Sections
    2. 2. “Unless you are experienced at selling homes, it usually makes financial sense to get professional help - homes sold by agents typically sell at a higher price and spend less time on the market.” FannieMae
    3. 3. EXISTING Home Sales NAR 4/2014
    4. 4. 100 = Historically Healthy Level NAR 5/2014 PENDING Home Sales
    5. 5. 50.6 51.2 50 50.6 47.8 27.7 19.3 26.2 43.9 46.1 0 10 20 30 40 50 July 2013 August 2013 September 2013 October 2013 November 2013 December 2013 January 2014 February 2014 March 2014 April 2014 realtor.org Foot Traffic (indicator of future sales)
    6. 6. NEW HOME Construction
    7. 7. ~1M ~500K 1.2M 2000-2007 2008-Today 2015-2025 Projected Annual Household Formations Freddie Mac
    8. 8. realtor.org 5/2014 *projected
    9. 9. Type of Home Buyers Prefer
    10. 10. Note: respondents asked to choose the up to three best reasons from the above list, as well as “other,” “none,” and “not at all sure.” Reasons Buyers Prefer a NEW HOME
    11. 11. Note: respondents asked to choose the up to three best reasons from the above list, as well as “other,” “none,” and “not at all sure.” Reasons Buyers Prefer an EXISTING HOME
    12. 12. Properties that are no longer desirable because their characteristics do not match what buyers are looking for in a home. • Homes that are located in once, but no longer, popular locations • Homes that are lacking the amenities sought by today’s buyers HOUSING OBSOLESCENCE CoreLogic
    13. 13. PRICES
    14. 14. Median Home PRICE realtor.org 5/2014 *projected
    15. 15. FHFA 2014 1Q Price Changes by Region (year-over-year)
    16. 16. Price Changes by State (year-over-year) FHFA 2014 1Q
    17. 17. Months Inventory of HOMES FOR SALE NAR 5/2014
    18. 18. S&P Case Shiller 5/2014 Year-Over-Year PRICE CHANGES Case Shiller
    19. 19. realtor.com 5/2014 Percentage Change HOUSING INVENTORY
    20. 20. Home Price Expectation Survey A nationwide panel of over one hundred economists, real estate experts and investment & market strategists.
    21. 21. Home Price Expectation Survey 2014 2Q Average Annual % APPRECIATION Pre-Bubble Bubble Bust Recovery To Date
    22. 22. Home Price Expectation Survey 2014 2Q PROJECTED Mean Percentage Appreciation
    23. 23. Home Price Expectation Survey 2014 2Q Cumulative House Appreciation by 2018 19.5% 30.8% 19.5% 9.4% Pre-Bubble Trend Bulls All Projections Bears
    24. 24. Freddie Mac 6/2014 Freddie Mac Actual Rates January 2013 – June 2014 30 Year Fixed Rate Mortgages October 2013
    25. 25. Mortgage Rate Projections Analyst Projected Rate 2015 2Q Fannie Mae 4.7% Freddie Mac 5.0% Mortgage Bankers Assoc 5.2% National Assoc of Realtors 5.4% 5/2014
    26. 26. RETURN ON INVESTMENT January 2000 – May 2014 Yahhoo Case Shiller
    27. 27. Year-over-Year Inventory Levels NAR 5/2014
    28. 28. NAR 5/2014 Months Inventory of HOMES FOR SALE
    29. 29. Months Inventory of HOMES FOR SALE NAR 5/2014
    30. 30. Percentage of Distressed Property Sales 35% 15% 18% NAR 5/2014
    31. 31. S&P Case-Shiller Home Price Indices S&P Case Shiller 5/2014
    32. 32. Resources Slide Slide Title Link 5 Fannie Mae Quote http://knowyouroptions.com/news/selling-your-home?sf2824381=1 6, 7, 20, 31, 32, 33, 34 Existing Home Sales, Pending Home Sales, Months Inventory Homes for Sale, Year-over-Year Inventory Levels, Months Inventory, % Distressed Properties http://www.realtor.org/ 8 Foot Traffic http://www.housingwire.com/articles/30026-trulias-traffic-spikes-in-april http://economistsoutlook.blogs.realtor.org/ 10 Annual Household Formations http://www.freddiemac.com/finance/pdf/May_2014_public_outlook.pdf 11, 17 Housing Starts & Sales, Median Home Price, http://www.realtor.org/presentations/presentation-housing-market-and-economic-outlook#sf2995410 12,13,14 Type of Home Buyers Prefer, Reasons for New Home, Reasons for Existing Home http://info.trulia.com/new-vs-existing-homes-survey-may-2014 15 Housing Obsolescence http://www.corelogic.com/blog/authors/mark-fleming/2014/04/the-rise-of-housing-obsolescence- and-shadow- demand.aspx?WT.mc_id=crlg_140407_O8BaD&elq=04394db44d5e46ac863e1df8b6911042#. U4pVjmcU-cw 18, 19 Price Changes by Region, Price Changes by State http://www.fhfa.gov/Media/PublicAffairs/Pages/FHFA-House-Price-Index-Rises-for-Eleventh- Consecutive-Quarter.aspx 21 Case Shiller Year-over-Year Price Changes http://www.housingviews.com/wp-content/uploads/2014/05/CSHomePrice_Release_March2014-results.pdf 22 Percentage Change Housing Inventory http://www.realtor.com/news/april-housing-report-reveals-healthier-national-market/ 23-26 Home Price Expectation Survey, Annual Appreciation, Projected Mean % Appreciation, Cumulative House Appreciation https://pulsenomics.com/Q2_2014_HPE_Survey.php 28 30 Year Fixed Rate Mortgage http://www.freddiemac.com/pmms KEEPINGCURRENTMATTERS.COM
    33. 33. Resources Slide Slide Title Link 29 Mortgage Rate Projections http://www.fanniemae.com/resources/file/research/emma/pdf/Housing_Forecast_052114.pdfhttp://www.fr eddiemac.com/finance/pdf/May_2014_public_outlook.pdf http://www.mortgagebankers.org/files/Bulletin/InternalResource/88271_.pdf http://www.realtor.org/sites/default/files/reports/2014/embargoes/phs-05-29/forecast-06-2014-us- economic-outlook-05-29-2014.pdf 30 Return on Investment http://us.spindices.com/index-family/real-estate/sp-case-shiller http://finance.yahoo.com/ 35 S&P Case-Shiller HPI http://www.housingviews.com/wp- content/uploads/2014/05/CSHomePrice_Release_March2014-results.pdf 40 Todd Duncan Quote http://www.toddduncan.com/blog/killing-the-sale-six-signs-that-youre-a-sales-poser 43 Ed Catmull Quote Creativity, Inc: Overcoming the Unseen Forces That Stand in the Way of True Inspiration KEEPINGCURRENTMATTERS.COM
    34. 34. "Salespeople who suffer from call reluctance don’t believe in what they are selling or don’t believe in their ability to sell." Todd Duncan
    35. 35. Craft is what we are expected to do; art is the unexpected use of our craft. Ed Catmull President of Walt Disney Animation Studios
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