Digital media strategies patrick keane

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Full video here: http://www.catchtalk.tv/events/digitalmediastrategies?video=spotlight-patrick-keane-sharethrough-president

Patrick is an investor, advisor and executive with nearly 20 years of experience in digital media, marketing, and technology. Patrick most recently was on the board of Bleacher Report (sold to Turner Broadcasting in 2012) and now sits on the board of Onswipe, a New York based tablet publishing platform. Previously, Patrick was Chief Executive Officer of Associated Content, Inc. The the company was sold to Yahoo! in June 2010 for a reported $100 million. Prior to Associated Content, Patrick was EVP and Chief Marketing Officer at CBS Interactive. Patrick spent more than four years at Google, Inc. where he served as Director of Advertising sales strategy. He was the founder and programmer of Zeitgeist, Google's annual thought leadership forum. Patrick was Vice President and Senior Analyst at Jupiter Research. He was featured in Ad Age's "40 Under 40" section in 2007. In 2009 & 2010 he was selected to Business Insider's Silicon Alley 100. Patrick graduated from Trinity College in Hartford, Conn.

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Digital media strategies patrick keane

  1. 1. The Native Advertising Company Copyright © 2013 Sharethrough, Inc. All rights reserved.
  2. 2. Copyright © 2013 Sharethrough, Inc. All rights reserved. Sharethrough Distributes Branded Content through In-Feed, Native Placements
  3. 3. 227 / 122 MM Total / Mobile US Monthly Uniques 94% / 81% Total / Mobile US Reach
  4. 4. So, What is Native Advertising? Enables brands to deliver content in the natural form & function of the user experience in which it is placed Sharethrough Native ads behave consistently with the native user experience, and function just like editorial content. Function Copyright © 2013 Sharethrough, Inc. All rights reserved. Form Sharethrough Native ads match the visual design of the experience they live within, and look & feel like editorial content.
  5. 5. Reco Widgets Native Formats are Diversifying The IAB has identified six distinct native ad types Paid Search Promoted Listings Custom In-Feed IAB “Native”
  6. 6. In-Feed Ads Are Continually Evolving EditorialSearch 2003 Social 2010 2012 In-Feed
  7. 7. of web users scan headlines rather than read articles* 79% Headline Hunting Evolution of the Feed Driven by Consumption Behavior... *Jakob Nielsen Usability Research
  8. 8. ... And Rapidly Growing Mobile Usage * Adobe US Digital Video Benchmarks, 2012 http://success.adobe.com/assets/en/downloads/briefs/13926_di_mobile_video_v15.pdf Facebook Data, TechCrunch http://techcrunch.com/2013/08/13/facebook-mobile-user-count/ * 2013 eMarketer http://www.emarketer.com/Article/US-Time-Spent-on-Mobile-Overtake-Desktop/1010095 Mobile Video Views Are Up 300% From 2011 80% Of US Daily Facebook Users Log on Via a Mobile Device 2013 Time Spent On Mobile Devices (Non-Voice) has Surpassed Desktop
  9. 9. And Mobile Growth Shows No Signs of Stopping Mobile Web Usage Growing Forward Projection: Mobile Web Browsing vs Desktop Web Browsing (2007 - 2015)
  10. 10. Mobile Consumption Trends Have Led to Wide Feed Adoption
  11. 11. All Publishers are Embracing the Feed of the top Nielsen-ranked news sites deliver content with a feed
  12. 12. Copyright © 2013 Sharethrough, Inc. All rights reserved. New Design Standard for the Modern Internet For the first time ever, mobile now dictates desktop design
  13. 13. Copyright © 2013 Sharethrough, Inc. All rights reserved. New Design Standard for the Modern Internet For the first time ever, mobile now dictates desktop design
  14. 14. Copyright © 2013 Sharethrough, Inc. All rights reserved. New Design Standard for the Modern Internet For the first time ever, mobile now dictates desktop design
  15. 15. Copyright © 2013 Sharethrough, Inc. All rights reserved. New Design Standard for the Modern Internet For the first time ever, mobile now dictates desktop design
  16. 16. Copyright © 2013 Sharethrough, Inc. All rights reserved. New Design Standard for the Modern Internet For the first time ever, mobile now dictates desktop design
  17. 17. Tech matching the look and feel enables content distribution in the feed Copyright © 2013 Sharethrough, Inc. All rights reserved. Key to the Feed: Real-Time Templating™
  18. 18. Launch of Vine Launch of Instagram Video Pinterest Promoted Pins Spotify Playlists Sponsored Songza Concierge Growth of Medium Subplot of 2013: Explosion of New Content Types
  19. 19. Publishers are embracing new formats onon
  20. 20. Marketers Are Now Using a Massive Content Toolkit Photos Custom Content Videos Short-Form Videos Articles Music All Brands Will Have Unique Content Mixes
  21. 21. Real-Time Templating™ Content Cards Publishers Need to Support All Content Capturing Brand Dollars Will Require Content Versatility
  22. 22. Patrick Keane President Sharethrough pkeane@sharethrough.com Thank You

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