HOW NATIVE ADS AND MOBILE ARE GAINING
GROUND
!
Bruce Daisley, Twitter UK
REVOLUTIONARY ADS
Looks and feels
like the content
around it
Looks and feels
like the content
around it
Looks and feels
like the content
around it
@TwitterAdsUK
EE @EE
Promoted by EE
Being unable to turn and walk in
the opposite direction without
first taking out your phone and
frown...
EE @EE
Promoted by EE
Being unable to turn and walk in
the opposite direction without
first taking out your phone and
frown...
X80% 

USE IS MOBILE



source: Twitter Internal Jan 2014: EMEA user deep dive, Nielsen Q4 2014
THE ‘STREAM’
4M+

#BRITS
78K+ TPM
VOTES ON TWITTER
1.9M 

TWEETS ON

TRANSFER
DEADLINE DAY
source: Twitter Internal 2014
Manchester United
@ManUtd
CONFIRMED: #mufc has reached
agreement with Chelsea for the
transfer of Juan Mata for a club-
re...
@TwitterAdsUK | Confidential
Real Madrid, have you really thought this
through? pic.twitter.com/gWGUv4VzBk
Innocent drinks
...
!
2/3 

USERS SEARCH FOR 

THINGS ON TWITTER 

AT LEAST ONCE A DAY
source: EMEA user deep dive Nielsen Q4 2013
VOLUME OF CONVERSATION
WED SATFRITUE THU SUNMON
RUN
source: Twitter Internal Jan 2014
Nke Running
@NikeRunning
Outrun 2013. #justdoit gonike.me/
jdiforum pic.twitter.com/
8xoU0mp3Eo
Reply Retweet Favorite More
ADIDAS
OVER 50% 
OF OUR USERS SAY
TWITTER GIVES THEM THE
LATEST NEWS FASTER THAN
ANY OTHER SOURCES
source: EMEA user deep dive Ni...
#ADNANDOS
BREAKING NEWS: Details of Adnan
Januzaj’s second date leaked....

#LADnan pic.twitter.com/bhvZCMzObi
Pot Noodle
@Pot_Noodl...
NATIVE VIDEO
@TwitterAdsUK
NatWest Help@NatWest_Help

Cold in your student flat? DIY winter warmer #uniproof
vine.co/v/hMFZhBnZ3Qa
Tweets
@TwitterAdsUK
HOW NATIVE ADS AND MOBILE ARE GAINING
GROUND
!
Bruce Daisley, Twitter UK
REVOLUTIONARY ADS
Revolutionary advertising, Why native and mobile are the marketing future. Bruce Daisley - MD Twitter UK
Revolutionary advertising, Why native and mobile are the marketing future. Bruce Daisley - MD Twitter UK
Revolutionary advertising, Why native and mobile are the marketing future. Bruce Daisley - MD Twitter UK
Revolutionary advertising, Why native and mobile are the marketing future. Bruce Daisley - MD Twitter UK
Revolutionary advertising, Why native and mobile are the marketing future. Bruce Daisley - MD Twitter UK
Revolutionary advertising, Why native and mobile are the marketing future. Bruce Daisley - MD Twitter UK
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Revolutionary advertising, Why native and mobile are the marketing future. Bruce Daisley - MD Twitter UK

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Full video here: http://www.catchtalk.tv/events/digitalmediastrategies?video=revolutionary-advertising-why-native-and-mobile-are-the-marketing-future-bruce-daisley-md-twitter

Bruce is the Managing Director of Twitter UK. He joined Twitter in 2012 having previously ran Google's display business. At Google, Bruce had responsibility for YouTube and the Google Display Network. He has also worked at Emap/Bauer and Capital Radio. In 2010 New Media Age recognised Bruce as having made the Greatest Individual Contribution to new media in the UK.

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Revolutionary advertising, Why native and mobile are the marketing future. Bruce Daisley - MD Twitter UK

  1. 1. HOW NATIVE ADS AND MOBILE ARE GAINING GROUND ! Bruce Daisley, Twitter UK REVOLUTIONARY ADS
  2. 2. Looks and feels like the content around it
  3. 3. Looks and feels like the content around it
  4. 4. Looks and feels like the content around it
  5. 5. @TwitterAdsUK
  6. 6. EE @EE Promoted by EE Being unable to turn and walk in the opposite direction without first taking out your phone and frowning at it Very British Problems @SoVeryBritish It’s good that Benedict Cumberbatch is flexible on when photographers should and should not be ‘showing the world something important’ Popjustice @popjustice The #SamsungGalaxyS4 - even better on superfast, 4G, only on EE. Pre-order and get an accessory pack worth £54.99: ee4g.me/9pwswS
  7. 7. EE @EE Promoted by EE Being unable to turn and walk in the opposite direction without first taking out your phone and frowning at it Very British Problems @SoVeryBritish It’s good that Benedict Cumberbatch is flexible on when photographers should and should not be ‘showing the world something important’ Popjustice @popjustice The #SamsungGalaxyS4 - even better on superfast, 4G, only on EE. Pre-order and get an accessory pack worth £54.99: ee4g.me/9pwswS “Having a Tweet from a brand in your Twitter feed does not feel intrusive - it feels informative... it just feel right.” Campaign Magazine
  8. 8. X80% 
 USE IS MOBILE
 
 source: Twitter Internal Jan 2014: EMEA user deep dive, Nielsen Q4 2014
  9. 9. THE ‘STREAM’
  10. 10. 4M+
 #BRITS
  11. 11. 78K+ TPM
VOTES ON TWITTER
  12. 12. 1.9M 
 TWEETS ON
 TRANSFER DEADLINE DAY source: Twitter Internal 2014
  13. 13. Manchester United @ManUtd CONFIRMED: #mufc has reached agreement with Chelsea for the transfer of Juan Mata for a club- record fee. #mufcmata pic.twitter.com/tNRGRhUdPS Reply Retweet Favorite More
  14. 14. @TwitterAdsUK | Confidential Real Madrid, have you really thought this through? pic.twitter.com/gWGUv4VzBk Innocent drinks @innocentdrinks Reply Retweet Favorite More
  15. 15. ! 2/3 
 USERS SEARCH FOR 
 THINGS ON TWITTER 
 AT LEAST ONCE A DAY source: EMEA user deep dive Nielsen Q4 2013
  16. 16. VOLUME OF CONVERSATION WED SATFRITUE THU SUNMON RUN source: Twitter Internal Jan 2014
  17. 17. Nke Running @NikeRunning Outrun 2013. #justdoit gonike.me/ jdiforum pic.twitter.com/ 8xoU0mp3Eo Reply Retweet Favorite More
  18. 18. ADIDAS
  19. 19. OVER 50% 
OF OUR USERS SAY TWITTER GIVES THEM THE LATEST NEWS FASTER THAN ANY OTHER SOURCES source: EMEA user deep dive Nielsen Q4 2013
  20. 20. #ADNANDOS
  21. 21. BREAKING NEWS: Details of Adnan Januzaj’s second date leaked....
 #LADnan pic.twitter.com/bhvZCMzObi Pot Noodle @Pot_Noodle Reply Retweet Favorite More Nando’s @NandosUK Hey Adnan, the second date’s on us. (P.S. Maybe ditch the trackies?) #AdNandos pic.twitter.com/ 6P7MIdOnl7 Reply Retweet Favorite More
  22. 22. NATIVE VIDEO
  23. 23. @TwitterAdsUK NatWest Help@NatWest_Help Cold in your student flat? DIY winter warmer #uniproof vine.co/v/hMFZhBnZ3Qa Tweets
  24. 24. @TwitterAdsUK
  25. 25. HOW NATIVE ADS AND MOBILE ARE GAINING GROUND ! Bruce Daisley, Twitter UK REVOLUTIONARY ADS

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