Trender CatchTheEye

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Foredrag "hostet" av Nordea i regi av NORDMA 5. mai 2010

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Trender CatchTheEye

  1. 1. Trender CatchTheEye (c) 2010 NORDMA 5. mai 2010 Wednesday, May 5, 2010
  2. 2. Trender Trender (c) CatchTheEye 2010 Wednesday, May 5, 2010
  3. 3. Trender (c) CatchTheEye 2010 Wednesday, May 5, 2010
  4. 4. Nye medier er ikke en markedsstrategi Hvordan du planlegger å plassere meg inn i din historie og ditt brand er... Trender (c) CatchTheEye 2010 Wednesday, May 5, 2010
  5. 5. Forbrukerdrevet Viral Markedsføring Trender (c) CatchTheEye 2010 Wednesday, May 5, 2010
  6. 6. Trender (c) CatchTheEye 2010 Wednesday, May 5, 2010
  7. 7. Selger Communitiet - ikke produktet Trender (c) CatchTheEye 2010 Wednesday, May 5, 2010
  8. 8. Trender (c) CatchTheEye 2010 Wednesday, May 5, 2010
  9. 9. Trender (c) CatchTheEye 2010 Wednesday, May 5, 2010
  10. 10. Trender (c) CatchTheEye 2010 Wednesday, May 5, 2010
  11. 11. Merverdi og crossbranding Trender (c) CatchTheEye 2010 Wednesday, May 5, 2010
  12. 12. Wednesday, May 5, 2010
  13. 13. Innsyn hele veien Trender (c) CatchTheEye 2010 Wednesday, May 5, 2010
  14. 14. Wednesday, May 5, 2010
  15. 15. Forbrukerutviklet og forbukerprodusert markedsføring Trender (c) CatchTheEye 2010 Wednesday, May 5, 2010
  16. 16. Wednesday, May 5, 2010
  17. 17. Wednesday, May 5, 2010
  18. 18. Ikke massekom, men 1-1 Wednesday, May 5, 2010
  19. 19. Skjermer i retail og mobil Alle med mobil kan delta ved å sende “2222” og motta kupong Wednesday, May 5, 2010
  20. 20. GUL L CatchTheEye.no Retailprisen 2009 © 2010 CatchTheEye. All rights reserved Wednesday, May 5, 2010
  21. 21. GUL L CatchTheEye.no Retailprisen 2009 © 2010 CatchTheEye. All rights reserved Wednesday, May 5, 2010
  22. 22. GUL L CatchTheEye.no Retailprisen 2009 © 2010 CatchTheEye. All rights reserved Wednesday, May 5, 2010
  23. 23. GUL L CatchTheEye.no Retailprisen 2009 © 2010 CatchTheEye. All rights reserved Wednesday, May 5, 2010
  24. 24. GUL L CatchTheEye.no Retailprisen 2009 © 2010 CatchTheEye. All rights reserved Wednesday, May 5, 2010
  25. 25. GUL L CatchTheEye.no Retailprisen 2009 © 2010 CatchTheEye. All rights reserved Wednesday, May 5, 2010
  26. 26. GUL L CatchTheEye.no Retailprisen 2009 © 2010 CatchTheEye. All rights reserved Wednesday, May 5, 2010
  27. 27. GUL L CatchTheEye.no Retailprisen 2009 © 2010 CatchTheEye. All rights reserved Wednesday, May 5, 2010
  28. 28. GUL L CatchTheEye.no Retailprisen 2009 © 2010 CatchTheEye. All rights reserved Wednesday, May 5, 2010
  29. 29. GUL L CatchTheEye.no Retailprisen 2009 © 2010 CatchTheEye. All rights reserved Wednesday, May 5, 2010
  30. 30. GUL L CatchTheEye.no Retailprisen 2009 © 2010 CatchTheEye. All rights reserved Wednesday, May 5, 2010
  31. 31. GUL L CatchTheEye.no Retailprisen 2009 © 2010 CatchTheEye. All rights reserved Wednesday, May 5, 2010
  32. 32. GUL L CatchTheEye.no Retailprisen 2009 © 2010 CatchTheEye. All rights reserved Wednesday, May 5, 2010
  33. 33. GUL L CatchTheEye.no Retailprisen 2009 © 2010 CatchTheEye. All rights reserved Wednesday, May 5, 2010
  34. 34. GUL L CatchTheEye.no Retailprisen 2009 © 2010 CatchTheEye. All rights reserved Wednesday, May 5, 2010
  35. 35. GUL L CatchTheEye.no Retailprisen 2009 © 2010 CatchTheEye. All rights reserved Wednesday, May 5, 2010
  36. 36. GUL L CatchTheEye.no Retailprisen 2009 © 2010 CatchTheEye. All rights reserved Wednesday, May 5, 2010
  37. 37. GUL L CatchTheEye.no Retailprisen 2009 1-1 © 2010 CatchTheEye. All rights reserved Wednesday, May 5, 2010
  38. 38. GUL L CatchTheEye.no Retailprisen 2009 © 2010 CatchTheEye. All rights reserved Wednesday, May 5, 2010
  39. 39. GUL L CatchTheEye.no Retailprisen 2009 7 % © 2010 CatchTheEye. All rights reserved Wednesday, May 5, 2010
  40. 40. GUL L CatchTheEye.no Retailprisen 2009 10% © 2010 CatchTheEye. All rights reserved Wednesday, May 5, 2010
  41. 41. GUL L CatchTheEye.no Retailprisen 2009 30 % © 2010 CatchTheEye. All rights reserved Wednesday, May 5, 2010
  42. 42. GUL L CatchTheEye.no Retailprisen 2009 120,000 © 2010 CatchTheEye. All rights reserved Wednesday, May 5, 2010
  43. 43. Enkelhet Wednesday, May 5, 2010
  44. 44. Hvordan påvirker dette din historie til din kunde? Hva er deres plan? Trender (c) CatchTheEye 2010 Wednesday, May 5, 2010
  45. 45. #1 Digital og mobil kundeklubb Trender (c) CatchTheEye 2010 Wednesday, May 5, 2010
  46. 46. #2 Opplevelse, engasjement og to-veis kommunikasjon Trender (c) CatchTheEye 2010 Wednesday, May 5, 2010
  47. 47. #3 Apps, Apps, Apps og iPad Trender (c) CatchTheEye 2010 Wednesday, May 5, 2010
  48. 48. Fra massekommunikasjon til viral digital 1-1 kommunikasjon • Relevans (hvorfor og hva) • Sted (hvor) • Tid (hvordan) Trender (c) CatchTheEye 2010 Wednesday, May 5, 2010
  49. 49. “I am at seat 2A...” Trender (c) CatchTheEye 2010 Wednesday, May 5, 2010
  50. 50. "If we don´t create the product that kills us, someone else will" @GuyKawasaki Trender (c) CatchTheEye 2010 Wednesday, May 5, 2010
  51. 51. twitter.com/CatchTorOlav facebook.com/CatchTorOlav gowalla.com/CatchTorOlav no.linkedin.com/in/torolav flickr.com/people/CatchTorOlav/ CatchTorOlav.wordpress.com/ formspring.me/CatchTorOlav/ slideshare.net/CatchTorOlav digg.com/users/catchtorolav +47 99 22 92 90 Wednesday, May 5, 2010

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