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Social Media Specialist

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Social media is one of those incredibly amorphous things right now that many people are trying to explain. I myself have struggled with the best way to represent what I do and how I do it, without ...

Social media is one of those incredibly amorphous things right now that many people are trying to explain. I myself have struggled with the best way to represent what I do and how I do it, without getting to heavy into the details. I like to analogize it in this way, "People know that they need to change their oil every 3,000 miles, they don't necessarily need to know why or how it is done."

Social media is something that companies know they need to do, they just might not know why or how it it all works. I hope this slideshow helps to clarify quickly why social media is important and how I do it.

Please let me know what you think by leaving me comments below.

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Social Media Specialist Presentation Transcript

  • 1. Darcy Villere
    Social Media Specialistwww.DarcyVillere.com415-722-2049
  • 2. Why Social Media?
    Social media allows large companies to recreate the feeling of a small business where the customers know the owners.
  • 3. Process
  • 4. Audit
    Current media efforts
    Content
    Channels
    Current/Future Involvement of staff
    Single person
    Multi Person effort
    Communication Structure
    Currently used analytics/KPI
    Competitive Research
  • 5. Strategize
    Select Target Audience
    Create Content
    Select Channels
    Conversation Structure
    Metrics
    Editorial Calendar
  • 6. Strategize
    Select Content Type
    Video
    Audio
    Photo
    Written (Long Form)
    Written (Short Form)
    Interaction
    • Select Channels
    Blogs
    Video/Audio Networks
    Interest Networks
    Social Networks
    Company Logo
    Website
  • 7. Strategize
    Conversation Structure
    Basic
    Participant:
    Initial point of contact in company
    Content
    Video, Audio, Photo, Written, Interaction
    Channel
    Blogs, Video/Audio Networks, Interest Networks, Social Networks, Website
    Target Audience
    Consumer/Business that participant will be having conversation with
  • 8. Strategize
    Conversation Structure
    Expanded
  • 9. Strategize
    Metrics
  • 10. Strategize
    • Metrics (what):
    Source: Radian 6
  • 11. Strategize
    Metrics (how):
    Employee Search
    Platform
    Individual Experience
    Online Chat
    Survey of Employees
  • 12. Create/Share
  • 13. Measure
  • 14. Audit
    Change Content?
    Add/subtract
    Change channel?
    Current/Future Involvement of staff
    Eliminate/Add staff?
    Change Communication Structure?
    Adjust Analytics?
  • 15. The Cycle Continues
  • 16. Darcy Villere
    Social Media Specialistwww.DarcyVillere.com415-722-2049
  • 17. Appendix(available upon interview)
    Social Media Overview