Upgrade Your Department: Tools for 2010 (Parks and Recreation)


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This presentation was given by Ryan Hegreness at the Northern New England Conference on Recreation in January, 2010. The session covers the following topics: Improving Routine Department Functions (surveys, job applications, forms), Improving Business Communication and Collaboration (networking, project management, communication tools, etc.), and Marketing and Customer Service (Social Media, Website Design).

Visit http://RecWebsites.com and http://RecSurveys.com to learn more about some of these services. To learn more about the presenter, visit http://ryan.hegreness.net.

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  • Efficiency and effectiveness NEXT: Math Example
  • 5 th Grade Math Test: CALCULATOR WINS over fingers and pencil/paper Flash Cards, Making Change, Simple Math: FINGERS/MIND WINS over calculator **Technology usually makes us more effiecient/effective, but not always NEXT: Why technology? 2. Our customers EXPECT it, 3. Future professionals EXPECT it NEXT: Generation CHART
  • Boomers – LARGE group, industrious, conservative, resistant to change, slow on adopting new technology Generation X – Small group, decline in birth rate Generation Y – LARGE group, tech savvy, does not remember life without computers Stats on Computers and Gen Y
  • UL (40-60) - Mostly Boomers, More 40-60 year olds now than there will be for a couple decades TM – Mostly Generation X, Fewer 30-40 year old parents than there will be in the foreseeable future
  • Move on…
  • Target market – is mostly comprised of Gen Y – what do we know about gen Y? Management – There is a significant drop in the number of 40-60 year olds. As the Baby Boomers retire, there may not be enough Gen X to fill the voids, meaning that Gen Yers will move into these positions at a younger age.
  • Move on…
  • Target Market – entirely Generation Y
  • Baby Boomers almost all out of the picture. The void in the 40-60 year old range grows. Target Market has grown considerably in the last 10 years.
  • 2025 – target market peaks, 40-60 cohort hits bottom.
  • Gen Y occupies most of the UL Management positions.
  • Routine Functions: Registration Forms, Surveys, Waivers, Program Evaluations, Job Applications
  • Talk about Program Evaluations Survey Monkey & Survey Gizmo
  • Open files and discuss advanced analysis/comparison of the data Next – talk about job applications, member surveys, and advanced logic.
  • Rewards  - expected gain Costs  - what is spent or given-up Trust  - expectation that the rewards will be received and the costs are realistic Talk about Job Applications, Member Surveys, and Survey Logic
  • RecSurveys also give you instant stats and graphs as well as the ability to export to excel, spss, etc.
  • Other types of forms – website forms
  • We will talk about a variety of online tools that help you collaborate with others in the office, across town, or across the globe.
  • Google Docs – share and collaborate on documents in real time over the internet.
  • Google Calendar – Manage and share multiple calendars (public and private) others can subscribe to your calendar. Calendars can be embedded on websites. NEXT: Agenda View
  • Project Collaboration – set goals and deadlines for projects, assign tasks, share files, etc Basebamp
  • Other Project Collaboration Tools
  • Log me in, also “go to my pc”
  • Closely related to collaboration…many of these overlap
  • #1 for BUSINESS NETWORKING Big growth, LinkedIn has grown to 50 million users as “As of early this morning, LinkedIn has 50 million users worldwide and we’re growing that figure at roughly one new member per second.  When LinkedIn launched in 2003, it took 477 days — almost a year and four months — to reach our first million members. This last million took only 12 days”   They report in Oct 14th ,
  • Great for quick conversations, sharing ideas, real-time information
  • More of a community feel…more personal
  • Specific to Parks and Recreation Professionals
  • NRPA is working on their own social network…coming slowly and is frustrating at this point.
  • Interview Story
  • Transcription…demo?
  • The future???
  • This topic will focus on social media. TWO QUOTES
  • Go where the people are: Facebook, Myspace, Twitter
  • Figures More than 350 million active users 50% of our active users log on to Facebook in any given day More than 35 million users update their status each day More than 55 million status updates posted each day More than 2.5 billion photos uploaded to the site each month More than 3.5 billion pieces of content (web links, news stories, blog posts, notes, photo albums, etc.) shared each week More than 3.5 million events created each month More than 1.6 million active Pages on Facebook More than 700,000 local businesses have active Pages on Facebook Pages have created more than 5.3 billion fans Average user has 130 friends on the site Average user sends 8 friend requests per month Average user spends more than 55 minutes per day on Facebook Average user clicks the Like button on 9 pieces of content each month Average user writes 25 comments on Facebook content each month Average user becomes a fan of 2 Pages each month Average user is invited to 3 events per month Average user is a member of 12 groups
  • 6 million unique monthly visitors and 55 million monthly visits The site attracts a more educated, slightly more female than male, young adult audience.  Quantcast, March
  • 6 million unique monthly visitors and 55 million monthly visits The site attracts a more educated, slightly more female than male, young adult audience.  Quantcast, March
  • Youtube Channel – embed on your website, others can share
  • Upgrade Your Department: Tools for 2010 (Parks and Recreation)

    1. 1. Upgrade Your Department: Tools for 2010 Ryan Hegreness, CPRP Founder / Lead Developer Catamount Web Solutions, LLC www.catamountwebsolutions.com www.recwebsites.com www.recsurveys.com www.rec20.com Assistant Director Essex Junction Recreation and Parks Essex Junction, VT
    2. 2. Why talk about utilizing technology in Parks & Recreation?
    3. 13. TOPICS <ul><li>Improving Routine Department Functions </li></ul><ul><li>Improving Business Communication / Collaboration </li></ul><ul><li>Improving Customer Service & Marketing </li></ul>
    4. 14. Routine Department Functions
    6. 29. Business Communication, Collaboration & Networking
    7. 30. Business Collaboration
    8. 38. Networking
    9. 45. Business Communication
    10. 49. Customer Service & Marketing
    11. 50. Social media is more about customer service than it is marketing… Customer service is the new marketing.
    12. 59. <ul><li>Old site – blog example </li></ul><ul><li>-subscribe </li></ul>
    13. 60. <ul><li>Editing articles </li></ul>
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