0
100%Open 2013
Welcome to Union Suisse
Deux!
11 October 2013 1
Welcome
© 100%Open 2010
The Union Suisse
October 10, 2013 2
© Catalyx. The material in this document is owned by Catalyx
100%Open 2013
David Simoes-Brown
100%Open 2013
Innovating with partners
by sharing the risks
and the rewards.
11 October 2013 5
Open Innovation
100%Open 2013
Insight and Innovation
joined at the hip
11 October 2013 6
Catalyx& 100%Open
© Catalyx. The material in this document is owned by Catalyx
We help businesses unlock the innovation potential of crowds,...
© Catalyx. The material in this document is owned by Catalyx
Creating customer validated innovation in less than a month.
...
100%Open 2013
Partnership
100%Open 2013
Lionel Bodin
Accenture – Development
Partnership
October 10, 2013 10
Union Suisse
Creating Value Together
Accenture Development
Partnerships
August 2011
Union Open Innovation Forum
Geneva - October 10th, 2013
Accenture Developme...
Copyright © 2013 Accenture All rights reserved.
Accenture Development Partnerships is an hybrid
business…
12
Copyright © 2013 Accenture All rights reserved.
Sample project : Improving access of medicines and
vaccines leveraging pri...
Find out more at:
www.accenture.com/adp
100%Open 2013October 10, 2013 15
Union Suisse
Creating Value Together
Geoff Linsell
Moving Brands
Connecting people
to brands and
brands to people
Moving Brands introduction
16
Stories, systems
and people
We focus on articulating the story at
the heart of the business and designing
customer touchpo...
We have the capabilities to help
businesses innovate, design and
transform to thrive in the moving world
Client name – Doc...
We work in partnership with leading
global and regional brands and
innovative start-ups
Client name – Document title
19
Template note
To embed video in Power point
– Double click media icon to insert
a video. Ensure the video is set
to „Click...
100%Open 2013
Union Suisse
Creating Value Together
October 10, 2013 21
Barbara Juhasz
Feldschlosschen/Carlsberg
Int. business, languages & teaching
Looking for…
Importance of ‘Swissness’
How to successfully imbed
an international brand
into Swiss market & psyche?
100%Open 2013
ArnyKapshitzer
HyetisSarl
October 10, 2013 26
Union Suisse
Creating Value Together
To create leading innovative devices and bringing them to
customers.
© Copyright KAPSHITZER Arny 2013 all rightsreservedCo...
© Copyright KAPSHITZER Arny 2013 all rightsreservedConfidential
Smart
Not smart
Computer Watch
CROSSBOW
Today
4000$
130$
1...
© Copyright KAPSHITZER Arny 2013 all rightsreservedConfidential
Smartwatches
Worldwide
2012
350’000 Smartwatches
2013
500’...
© Copyright KAPSHITZER Arny 2013 all rightsreservedConfidential
Thank you
Let’s Imagine what we can do with
CROSSBOW?
100%Open 2013
Leila Ojjeh&Sanna Fowler
EPFL
October 10, 2013 32
Union Suisse
Creating Value Together
Ideation platform | 11.03.2013 33
EPFL Ideation Platform
June2013
EPFL Ideation Platform
Sept 2013
• A leading state-of-the-art academic institution
• A vibrant community of ~31‟000 «brains»
• 9‟300 Students of over 125 n...
Using the crowd – open and ‘open’ innovation
Corporate B2B & B2C Social & Development
Academic &
Research
Institutions
???
Why Ideation at EPFL?
• Mindset
• Cross disciplines
• People
• Tools
• …….thenext Google
1. Vote/like
(brings best ideas to the
top)
2. Comment
(finetune and develop
ideas, create expert
groups)
3. Feedback
(fro...
1st Challenge: 14th October 2013 and more to come…
Réinventons ensemble l‟intérieur de la voiture du futur !
Good Ideas….so then what?
A research project? Internship? Industrial R&D? Prototype?
Transferrable skills, networking, pro...
Key Challenges – Best Practice Sharing
• Managing IP
 Collaborative vs Competition?
 Types of Challenges?
• Which Incent...
100%Open 2013
Matthias Kuhn
Université de Genève /
UnitecTTO
October 10, 2013 41
Union Suisse
Creating Value Together
Global Entrepreneurship
VIP Engagement Global movement
131
countries
7’906
partners
19’649
activities
7’491’695
participan...
GEW Geneva - Nov. 18-
22, 2013
25
events
28
Local partners
1000
Visitorsexpected
A rich program open to
everybody
Opening
Monday Nov. 18
Into Action !
Thursday Nov. 21
Testimonies
Friday Nov. 22
Design a...
WHAT’S IN IT FOR ME ?
Join the sessions
Become a sponsor nextyear
Discover local innovations
Make contacts
withresearchers
100%Open 2013
Patrick Genoud
Observatoiretechnologique /
State of Geneva
October 10, 2013 47
Union Suisse
Creating Value T...
MobiLab
A citizensplatform to improveyourmobility
Patrick Genoud
Observatoire technologique – State of Geneva
www.ot-lab.ch
• Understand people needs in the context of the
« Mobilités 2030 » strategy
• Go beyondthe engineerview of mobility
• Imag...
• Citizen centric
• Employees inclusive
• In co-creation
• Experimental
• Ethnographicstudy
Approach
The platform
MobiLab
• 85 positive and open-mindedcontributors
• 8 thematicstreatedduring 8 weeks
• More than 300 posts and 900 comments
• Disc...
100%Open 2013October 10, 2013 53
Union Suisse
Creating Value Together
NirOfek
BuyClub.ch / Glocals.com
Exclusive for UBS employees
nir@BuyClub.ch
Private Rehearsal, closed to the public
This Tuesday, Victoria Hall
100%Open 2013October 10, 2013 59
Union Suisse
Creating Value Together
Mick O’Conchuir
Salomon
Mick Ó‟Conchúir
Salomon, Head of Consumer Experience
Head of Consumer Experience
Head of Consumer Experience
Path to purchase
“Before, the biggest
audience Nike had on any
given day was when 200
million ...
BUSINESS CHALLENGE
“ Experience is the new innovation”
“What’s key for us is how we
build the holistic digital
relationshi...
OFFER & NEED – HOW TO BE MORE ACTIONABLE?
THANKS
Mick Ó‟Conchúir
mick.oconchuir@salomon.com
100%Open 2013
Welcome to Union Suisse
Deux!
11 October 2013 68
Welcome
Union Suisse :: Creating Value Together_#UnionGVA_002
Union Suisse :: Creating Value Together_#UnionGVA_002
Union Suisse :: Creating Value Together_#UnionGVA_002
Union Suisse :: Creating Value Together_#UnionGVA_002
Union Suisse :: Creating Value Together_#UnionGVA_002
Union Suisse :: Creating Value Together_#UnionGVA_002
Union Suisse :: Creating Value Together_#UnionGVA_002
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Union Suisse :: Creating Value Together_#UnionGVA_002

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Geneva 10.10.13 hosted by Accenture

Union is a network of innovators and marketing professionals from large enterprises who believe that collaboration and partnerships are key to the development of future products and services.

With 1,000 members in the network, Union is come to Switzerland for the second time this October!

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  • Now this is a chart that I have been using for quite some time and it is regularly in need of updating…the world in which we do business or offer our services or our opinions is getting more and more complex. Any of the ideas for services/products developments that come from meetings like this will need to come to life across many if not all of these. And they need something at their heart.
  • Our idea of brand goes a long way beyond a logo or a name…although both play their part. It is about getting to a story at the heart of the business or the product and then making that story work across the amazing array of touchpoints we have just seen.
  • These are the ways in which we engage with our clients – one or more or all of these.
  • This is just a snapshot of some of the people we work for…Thank you for listening and if I can explain anything in more depth please come and find me I would love to talk about it.
  • Who am IAccountants: Trail running, footwear brandConumsers: A ski brand
  • 2.) What do I do?
  • Over used under understood ... Just like “strategy”There is a reason I’ve talked as much about NIKE as Salomon – they completely dominate the sporting goods industry.
  • How to be more actionable? Like insights in a consumer segmentation
  • Transcript of "Union Suisse :: Creating Value Together_#UnionGVA_002"

    1. 1. 100%Open 2013 Welcome to Union Suisse Deux! 11 October 2013 1 Welcome
    2. 2. © 100%Open 2010 The Union Suisse October 10, 2013 2
    3. 3. © Catalyx. The material in this document is owned by Catalyx
    4. 4. 100%Open 2013 David Simoes-Brown
    5. 5. 100%Open 2013 Innovating with partners by sharing the risks and the rewards. 11 October 2013 5 Open Innovation
    6. 6. 100%Open 2013 Insight and Innovation joined at the hip 11 October 2013 6 Catalyx& 100%Open
    7. 7. © Catalyx. The material in this document is owned by Catalyx We help businesses unlock the innovation potential of crowds, communities and conversation
    8. 8. © Catalyx. The material in this document is owned by Catalyx Creating customer validated innovation in less than a month. In partnership with 100% Open and a popup community of 100 consumers, we delivered a 12 month marketing communication plan for the brand. A time saving of 6 months, a cash saving of $60,000. SHORTLISTED FOR DISRUPTIVE INNOVATION AWARD – next generation market research
    9. 9. 100%Open 2013 Partnership
    10. 10. 100%Open 2013 Lionel Bodin Accenture – Development Partnership October 10, 2013 10 Union Suisse Creating Value Together
    11. 11. Accenture Development Partnerships August 2011 Union Open Innovation Forum Geneva - October 10th, 2013 Accenture Development Partnerships : Catalyst for the Convergence Economy
    12. 12. Copyright © 2013 Accenture All rights reserved. Accenture Development Partnerships is an hybrid business… 12
    13. 13. Copyright © 2013 Accenture All rights reserved. Sample project : Improving access of medicines and vaccines leveraging private sector expertise from Coca-Cola 13 In the Last Mile Partnership, Accenture Development Partnerships is playing a central role in managing the partnership and executing a wide range of projects on the ground in Africa to improve access to medicines Funding Partners The Last Mile Partnership is an ongoing partnership between The Coca-Cola Company (TCCC), The Gates Foundation, USAID and The Global Fund to look at ways of improving access to critical medicines and vaccines by leveraging insights from The Coca-Cola Companies supply chain capabilities. Country Programmes Other Stakeholders
    14. 14. Find out more at: www.accenture.com/adp
    15. 15. 100%Open 2013October 10, 2013 15 Union Suisse Creating Value Together Geoff Linsell Moving Brands
    16. 16. Connecting people to brands and brands to people Moving Brands introduction 16
    17. 17. Stories, systems and people We focus on articulating the story at the heart of the business and designing customer touchpoints. Tying these two together with rigorous systems is what creates iconic brands for our clients and powerful experiences for people. Client name – Document title 17 Stories Systems People
    18. 18. We have the capabilities to help businesses innovate, design and transform to thrive in the moving world Client name – Document title 18 Strategy &transformation Defining and delivering on tomorrow‟s brand, customer experience and digital opportunities fuelled by creativity, innovation and design thinking. Storytelling & engagement Defining the purpose of the business. Communicating with, engaging and mobilising stakeholders. Living IdentityTM Creating, designing and producing brand identity systems for a moving world context. Experience design Defining, designing and producing powerful experiences that connect people to brands, products and businesses. Digital product & service design Designing world-class digital products and services that are ownable and born out of the brand. Innovation consulting Research, ideation and prototyping to create new business opportunities.
    19. 19. We work in partnership with leading global and regional brands and innovative start-ups Client name – Document title 19
    20. 20. Template note To embed video in Power point – Double click media icon to insert a video. Ensure the video is set to „Click to play.‟ – Remember to keep linked file with PPT when moving files To create a hyperlink to Vimeo – PDF the presentation. – Open in Acrobat, ensure it is cropped correctly. – Go to Tools > Advanced editing > Link tool – Use the cursor to click and drag to select the link area. – In the dialogue box under „Link type‟ select „Invisible rectangle‟ and ensure „Highlight style‟ is set to „None‟ – Click „Next‟ and enter the Vimeo URL, confirm by clicking “OK‟ Click to play film Moving Brands introduction 20
    21. 21. 100%Open 2013 Union Suisse Creating Value Together October 10, 2013 21 Barbara Juhasz Feldschlosschen/Carlsberg
    22. 22. Int. business, languages & teaching
    23. 23. Looking for…
    24. 24. Importance of ‘Swissness’
    25. 25. How to successfully imbed an international brand into Swiss market & psyche?
    26. 26. 100%Open 2013 ArnyKapshitzer HyetisSarl October 10, 2013 26 Union Suisse Creating Value Together
    27. 27. To create leading innovative devices and bringing them to customers. © Copyright KAPSHITZER Arny 2013 all rightsreservedConfidential Mission:
    28. 28. © Copyright KAPSHITZER Arny 2013 all rightsreservedConfidential Smart Not smart Computer Watch CROSSBOW Today 4000$ 130$ 150$ 150$ 1200$ 450$ 3000$ - over 100’000$ 495$
    29. 29. © Copyright KAPSHITZER Arny 2013 all rightsreservedConfidential Smartwatches Worldwide 2012 350’000 Smartwatches 2013 500’000 Smartwatches 2014 5 Million Smartwatches +900% 1% share 50’000 CROSSBOW
    30. 30. © Copyright KAPSHITZER Arny 2013 all rightsreservedConfidential Thank you Let’s Imagine what we can do with CROSSBOW?
    31. 31. 100%Open 2013 Leila Ojjeh&Sanna Fowler EPFL October 10, 2013 32 Union Suisse Creating Value Together
    32. 32. Ideation platform | 11.03.2013 33 EPFL Ideation Platform June2013 EPFL Ideation Platform Sept 2013
    33. 33. • A leading state-of-the-art academic institution • A vibrant community of ~31‟000 «brains» • 9‟300 Students of over 125 nationalities (Bachelor, Masters, PhD) • 3‟400 Staff (scientific, administrative & technical) • 320 Faculty • 18‟000 Alumni Database • Recognized for & driven by «Innovation»… • Record VC funding in 2012: 98 Million CHF • 156 start-ups established from 2000 – 2012 • Innovation Park with Vice-Presidency for Innovation and Tech Transfer (innogrants, Inspiration grants, TTO, Alliance etc), Scientific park, La Forge co-working space  Back-end innovation • How could we strengthen further EPFL‟s innovation culture & capabilities? • Foster a user-driven innovation approach through up-stream idea generation • Reward creativity and collaborative cross-disciplinary approach to generate disruptive ideas • Build a stronger innovation community & spirit, federating campus and partners EPFL & Innovation
    34. 34. Using the crowd – open and ‘open’ innovation Corporate B2B & B2C Social & Development Academic & Research Institutions ???
    35. 35. Why Ideation at EPFL? • Mindset • Cross disciplines • People • Tools • …….thenext Google
    36. 36. 1. Vote/like (brings best ideas to the top) 2. Comment (finetune and develop ideas, create expert groups) 3. Feedback (from challenger and other users, further defining the solution) Challenge Ideas How it works
    37. 37. 1st Challenge: 14th October 2013 and more to come… Réinventons ensemble l‟intérieur de la voiture du futur !
    38. 38. Good Ideas….so then what? A research project? Internship? Industrial R&D? Prototype? Transferrable skills, networking, profile-building
    39. 39. Key Challenges – Best Practice Sharing • Managing IP  Collaborative vs Competition?  Types of Challenges? • Which Incentives? Gamification, visibility, career… • Interests & Benefits for Partners?
    40. 40. 100%Open 2013 Matthias Kuhn Université de Genève / UnitecTTO October 10, 2013 41 Union Suisse Creating Value Together
    41. 41. Global Entrepreneurship VIP Engagement Global movement 131 countries 7’906 partners 19’649 activities 7’491’695 participants
    42. 42. GEW Geneva - Nov. 18- 22, 2013 25 events 28 Local partners 1000 Visitorsexpected
    43. 43. A rich program open to everybody Opening Monday Nov. 18 Into Action ! Thursday Nov. 21 Testimonies Friday Nov. 22 Design and creativity Tuesday Nov. 19 Startup Exhibition Wednesday Nov. 20 Social Entrepreneurs Wednesday Nov. 20 Startup Weekend Saturday - Sunday Nov. 16-17 www.liberezvosidee Facebook: «UNIDEE» – Twitter: «UNID Contact: unidee@unige.ch
    44. 44. WHAT’S IN IT FOR ME ? Join the sessions Become a sponsor nextyear Discover local innovations Make contacts withresearchers
    45. 45. 100%Open 2013 Patrick Genoud Observatoiretechnologique / State of Geneva October 10, 2013 47 Union Suisse Creating Value Together
    46. 46. MobiLab A citizensplatform to improveyourmobility Patrick Genoud Observatoire technologique – State of Geneva www.ot-lab.ch
    47. 47. • Understand people needs in the context of the « Mobilités 2030 » strategy • Go beyondthe engineerview of mobility • Imagine new services linked to ourmobility • Makeour first steps in these new modes of interaction with the users Goals
    48. 48. • Citizen centric • Employees inclusive • In co-creation • Experimental • Ethnographicstudy Approach
    49. 49. The platform MobiLab
    50. 50. • 85 positive and open-mindedcontributors • 8 thematicstreatedduring 8 weeks • More than 300 posts and 900 comments • Discussion, exchange, creativity, fun ! • 100 ideas 10 to beimplemented Results Community Testimonies Conversation Ideas Action Transformation Scaling up ?
    51. 51. 100%Open 2013October 10, 2013 53 Union Suisse Creating Value Together NirOfek BuyClub.ch / Glocals.com
    52. 52. Exclusive for UBS employees nir@BuyClub.ch
    53. 53. Private Rehearsal, closed to the public This Tuesday, Victoria Hall
    54. 54. 100%Open 2013October 10, 2013 59 Union Suisse Creating Value Together Mick O’Conchuir Salomon
    55. 55. Mick Ó‟Conchúir Salomon, Head of Consumer Experience
    56. 56. Head of Consumer Experience
    57. 57. Head of Consumer Experience Path to purchase “Before, the biggest audience Nike had on any given day was when 200 million tuned in to the Super Bowl. Now, across all its sites and social media communities, it can hit that figure any day.” - FORTUNE
    58. 58. BUSINESS CHALLENGE “ Experience is the new innovation” “What’s key for us is how we build the holistic digital relationship” – NIKE CFO “Innovation is key ........ experience is everything .... blah blah ... buy our stock.” “Consumer experience (CX), is the perception a patron has after engaging with a brand.” – 1st hit on Google
    59. 59. OFFER & NEED – HOW TO BE MORE ACTIONABLE?
    60. 60. THANKS Mick Ó‟Conchúir mick.oconchuir@salomon.com
    61. 61. 100%Open 2013 Welcome to Union Suisse Deux! 11 October 2013 68 Welcome
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