Google's Removal of Authorship Photos

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How will Google's removal of authorship photos affect your site's click through rates? Find out in this presentation which explains the reasoning behind Google's decision, the impact on your website's authority, and the value it offers.

Sources:

Slide 3: Screenshots
http://searchengineland.com/google-plays-authorship-search-results-dropping-profile-image-google-circle-count-195163

Slide 4:
Picture “Why Google Why”: http://www.iacquire.com/blog
John Mueller Screenshot: https://plus.google.com/+JohnMueller/posts
Rand Fishkin screenshot: http://moz.com/blog/author-photos-are-gone-does-google-authorship-still-have-value-29334

Slide 6:
Screenshot: http://moz.com/ugc/how-to-get-more-clicks-with-low-rankings

Slide 7:
Screenshot: https://plus.google.com/+MarkTraphagen/posts/C9C9G2GPWdj

Slide 9:
Content: Source: http://moz.com/blog/author-photos-are-gone-does-google-authorship-still-have-value-29334

Slide 10:
Content partially from http://moz.com/blog/author-photos-are-gone-does-google-authorship-still-have-value-29334

Slide 11:
Screenshot: http://moz.com/blog/bye-bye-author-pics

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Google's Removal of Authorship Photos

  1. 1. Google’s Removal of Authorship Photos
  2. 2. Overview 1. Authorship: New Vs. Old 2. Reasoning 3. Impact 4. Value 5. Next Steps COPYRIGHT 2012 CATALYST. ALL RIGHTS RESERVED. JULY 17, 2014 | PAGE 2
  3. 3. Authorship: New Vs. Old Announcement: June 25, 2014 COPYRIGHT 2012 CATALYST. ALL RIGHTS RESERVED. JULY 17, 2014 | PAGE 3 Old Authorship Format: New Authorship Format: New Format for Google News Results:
  4. 4. COPYRIGHT 2012 CATALYST. ALL RIGHTS RESERVED. JULY 17, 2014 | PAGE 4 Reasoning
  5. 5. Impact 1. Click-Through Rates 2. Good News for Personalized Search 3. Focus on Authority COPYRIGHT 2012 CATALYST. ALL RIGHTS RESERVED. JULY 17, 2014 | PAGE 5
  6. 6. Click-Through Rates COPYRIGHT 2012 CATALYST. ALL RIGHTS RESERVED. JULY 17, 2014 | PAGE 6 • Eye tracking studies point to additional attention for the enhanced results, since Google+ authorship and rich snippets with photos in search results were implemented. • Research supports the notion that results with authorship photos have higher click-through rates than their plain text counterparts. This suggests that removing Authorship photos might reduce click-through rates.
  7. 7. Good News for Personalized Search • Author photos may still show for Google+ posts by people you have in your Google+ circles when logged in. Move towards a more personalized search experience? COPYRIGHT 2012 CATALYST. ALL RIGHTS RESERVED. JULY 17, 2014 | PAGE 7
  8. 8. A Theory by Mark Traphagen COPYRIGHT 2012 CATALYST. ALL RIGHTS RESERVED. JULY 17, 2014 | PAGE 8
  9. 9. Increased Focus on Authority Head of the Authorship project Othar Hannson states in the introductory rel=author video: The eventual goal of Authorship might be to identify the top authors in a given topic to give them a boost in search. • The beginning: Google Authorship is for everybody • December 2013: Narrowing of Authorship rich snippets in search to improve quality • Author photos send wrong signal of implied quality and trustworthiness to searchers • After removal of Authorship photos: Google is trying to evaluate how to display authority and trustworthiness • Impact: Further changes to Authorship ahead COPYRIGHT 2012 CATALYST. ALL RIGHTS RESERVED. JULY 17, 2014 | PAGE 9
  10. 10. Value • Authors' names still appear in search results: Chance of receiving click- throughs to Google+ page • Rankings don't change: Changes to Authorship markup do not influence rankings • Author images still available in personalized search: Leads to a more personalized search experience • Authorship still builds your author rank database with Google: Good way to let Google see what you create and how people respond • Google remains committed to author authority as a search factor: Finding out how to evaluate quality & trust within Authorship concept remains strong goal at Google. (Matt Cutts) COPYRIGHT 2012 CATALYST. ALL RIGHTS RESERVED. JULY 17, 2014 | PAGE 10
  11. 11. Next Steps • For clients with Authorship enabled: Check Webmaster Tools to see if click-through rates have decreased since Google has removed Authorship photos in search. • No Webmaster Tools access? Check page views for individual articles in Google Analytics, Webtrends, etc. COPYRIGHT 2012 CATALYST. ALL RIGHTS RESERVED. JULY 17, 2014 | PAGE 11
  12. 12. Questions? Comments? COPYRIGHT 2012 CATALYST. ALL RIGHTS RESERVED. JULY 17, 2014 | PAGE 12
  13. 13. Thank You! COPYRIGHT 2012 CATALYST. ALL RIGHTS RESERVED. JULY 17, 2014 | PAGE 13
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