How Google Remarketing Works & Intermediate Remarketing List Strategies

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Learn how Google Remarketing works and see some intermediate list building strategies for Google Remarketing.

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  • Analytics remarketing vs. pixel
  • Live demo
  • URL visited = xReferred url = xMembership Duration = xCustom Combos
  • How Google Remarketing Works & Intermediate Remarketing List Strategies

    1. 1. GDN Remarketing How It Works + Intermediate List Strategies
    2. 2. How Remarketing Works
    3. 3. Google Remarketing Website YouTube Google+
    4. 4. Creating a Remarketing List Step 1 Step 2
    5. 5. Creating a Remarketing List Step 3
    6. 6. Two Steps to Remarketing Success Step 1 Step 2 Capture close prospects & valuable visitors Find new visitors similar to your existing customers
    7. 7. Low Remarketing List Value High Conversion Rate Similar Audiences & In-Market Segments Remarketing: Search Landing Page Remarketing: Abandoned Cart Better Remarketing: Homepage Remarketing: Product Page Cost Per Conversion (CPA) Worse
    8. 8. Step 1 CAPTURE CLOSE PROSPECTS AND VALUABLE VISITORS
    9. 9. Smarter Segmentation Homepage T-Shirt My Cart Payment Confirmation “Come Back” “See Latest” “Today Only” “30% Off” “Refer a Friend” $2.00 $3.00 $5.00 $8.00 $5.00 By tagging your entire site, you can reach very specific groups of users with highly targeted creative and bids
    10. 10. Step 2 FIND NEW VISITORS SIMILAR TO YOUR EXISTING CUSTOMERS
    11. 11. Grow Your List Intelligently Seed Remarketing List Similar Audience Based on Segmented Converter List
    12. 12. Ongoing OPTIMIZING REMARKETING LISTS FOR SUCCESS
    13. 13. Your Lists Are Your Filters (So don’t limit them)
    14. 14. Reach 100% Share Of Users 0% Share of Users 100%
    15. 15. Unleash Your List’s Potential Accelerated Serving Frequency Cap: Big or Off All Ad Sizes + Text Ads Country & Language Restrictions 100% Share of Users
    16. 16. Leverage Your Google Reps VFS Report • Shows quality of similar audience lists • The better the score, the more viable the similar audience list Share of Users Report • Identify where you are losing users • Helps to maximize SOU
    17. 17. Advanced List Strategy Cart Abandoners 1 day 3 days Product Viewers 14 days 30 days Stage 2 High Value Products Multiple Products Viewed Last 24h Stage 3 Converters Contextual Targeting Similar Audiences Stage 1 7 days 12h 6h In-Market Segment 4h
    18. 18. Dynamic Remarketing Save 30% on KENNETH COLE Shop See Dynamic Ad Requires Merchant Centre Visit Product Page
    19. 19. FIN

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