How Google Remarketing Works & Intermediate Remarketing List Strategies
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Learn how Google Remarketing works and see some intermediate list building strategies for Google Remarketing.
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How Google Remarketing Works & Intermediate Remarketing List Strategies
- 1. GDN Remarketing How It Works + Intermediate List Strategies
- 4. Creating a Remarketing List Step 1 Step 2
- 5. Creating a Remarketing List Step 3
- 6. Two Steps to Remarketing Success Step 1 Step 2 Capture close prospects & valuable visitors Find new visitors similar to your existing customers
- 7. Low Remarketing List Value High Conversion Rate Similar Audiences & In-Market Segments Remarketing: Search Landing Page Remarketing: Abandoned Cart Better Remarketing: Homepage Remarketing: Product Page Cost Per Conversion (CPA) Worse
- 8. Step 1 CAPTURE CLOSE PROSPECTS AND VALUABLE VISITORS
- 9. Smarter Segmentation Homepage T-Shirt My Cart Payment Confirmation “Come Back” “See Latest” “Today Only” “30% Off” “Refer a Friend” $2.00 $3.00 $5.00 $8.00 $5.00 By tagging your entire site, you can reach very specific groups of users with highly targeted creative and bids
- 10. Step 2 FIND NEW VISITORS SIMILAR TO YOUR EXISTING CUSTOMERS
- 11. Grow Your List Intelligently Seed Remarketing List Similar Audience Based on Segmented Converter List
- 12. Ongoing OPTIMIZING REMARKETING LISTS FOR SUCCESS
- 13. Your Lists Are Your Filters (So don’t limit them)
- 14. Reach 100% Share Of Users 0% Share of Users 100%
- 15. Unleash Your List’s Potential Accelerated Serving Frequency Cap: Big or Off All Ad Sizes + Text Ads Country & Language Restrictions 100% Share of Users
- 16. Leverage Your Google Reps VFS Report • Shows quality of similar audience lists • The better the score, the more viable the similar audience list Share of Users Report • Identify where you are losing users • Helps to maximize SOU
- 17. Advanced List Strategy Cart Abandoners 1 day 3 days Product Viewers 14 days 30 days Stage 2 High Value Products Multiple Products Viewed Last 24h Stage 3 Converters Contextual Targeting Similar Audiences Stage 1 7 days 12h 6h In-Market Segment 4h
- 18. Dynamic Remarketing Save 30% on KENNETH COLE Shop See Dynamic Ad Requires Merchant Centre Visit Product Page
- 19. FIN
Editor's Notes
- Analytics remarketing vs. pixel
- Live demo
- URL visited = xReferred url = xMembership Duration = xCustom Combos