ClickZ Live: How to become a Super Bogger by Dan Cristo, Director of SEO Innovation
Upcoming SlideShare
Loading in...5
×
 

Like this? Share it with your network

Share

ClickZ Live: How to become a Super Bogger by Dan Cristo, Director of SEO Innovation

on

  • 212 views

Dan Cristo, Catalyst's Director of SEO Innovation, presented at ClickZ Live New York on how to become a Super Blogger. At this session, Dan provided attendees with a behind- the-scenes look at some of ...

Dan Cristo, Catalyst's Director of SEO Innovation, presented at ClickZ Live New York on how to become a Super Blogger. At this session, Dan provided attendees with a behind- the-scenes look at some of today’s top blogs, such as The Huffington Post. He explained why these superstars are different from regular blogs, how they rose to power, and what’s unique about their branding, content, and distribution. Dan also dove into the specific tactics used, and helped marketers understand how they can leverage them to create a highly successful blog of their own.

Statistics

Views

Total Views
212
Views on SlideShare
199
Embed Views
13

Actions

Likes
0
Downloads
0
Comments
0

3 Embeds 13

https://twitter.com 10
https://www.linkedin.com 2
http://www.slideee.com 1

Accessibility

Categories

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

ClickZ Live: How to become a Super Bogger by Dan Cristo, Director of SEO Innovation Presentation Transcript

  • 1. How  to  Become  a   Super  Blogger   ! Dan  Cristo
 Director  of  SEO  Innovation
  • 2. SUPER BLOGGERS noun: su·per blog·ger 
 ˈso͞opər blägər informal
 a blog owner who’s site receives an unusually large amount of traffic
 "Julie is a super blogger"
  • 3. things3 just separate ! from   GREAT good
  • 4. 1. Branding! 2. Attention! 3. Distribution
  • 5. Do  you  recognize  any  of  these  blogs?
  • 6. a  great  brand  is consistent
  • 7. Hacks  for  blogging  consistency 1.  Create  a  style  guide   2.  Create  a  tagline   3.  Monitor  what  people  are  saying
  • 8. Create  a  style  guide  with  stylifme.com
  • 9. “Today, Apple is going to reinvent the phone, and here it is.” ! “So, we’re gonna reinvent the phone.” ! “We wanna reinvent the phone.” ! “…You’ll agree, we have reinvented the phone.” ! “ Today Apple is reinventing the phone.”
  • 10. Monitor  with  SocialMention
  • 11. a  great  brand  is persistent
  • 12. Hacks  for  blogging  persistence 1.  Guest  blog   2.  Schedule  sharing   3.  Join  communities  
  • 13. Schedule  Sharing  with  Buffer
  • 14. Google+  Communities
  • 15. 1. Branding! 2. Attention! 3. Distribution
  • 16. Why  do  super  heroes  look  like THIS
  • 17. and  not THIS
  • 18. we  focus  on  things  that  are   fascinating
  • 19. Hacks  for  blog  fascination 1.  Use  emotional  triggers  in  headlines   2.  Use  images  and  video  whenever  possible   3.  Lead  the  user  to  the  next  post  
  • 20. Test  the  emotional  impact  of  a  headline
  • 21. Forbes  loads  the  next  post  as  you  scroll
  • 22. Bane  -­‐  man  of  few  words
  • 23. ! are   NOT Super Bloggers
  • 24. ! the  number  of  stories  published  on  Huffington  Post  daily   1000+
  • 25. The  3  “ations”  of  content  scalability 1.  Collaboration   2.  Curation   3.  Syndication  
  • 26. contributors  to  Forbes 340 Collaboration
  • 27. has  the  answer QUORA Curation
  • 28. Curation
  • 29. Curation
  • 30. Syndication
  • 31. Syndication
  • 32. 1. Branding! 2. Attention! 3. Distribution
  • 33. Hacks  for  distribution 1.  Tribe  Marketing   2.  Syndication  Networks   3.  Use  Conduits  
  • 34. Extend  Your  Reach  with  Triberr
  • 35. Get  Syndicated  by  B2C
  • 36. Get  Syndicated  by  B2C
  • 37. Tap  into  traditional  distribution   systems  with  HARO
  • 38. YOU ARE READY