Social media - Recon, Strategy, Engage and Defend

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  • 2nd largest search engine (Google is No1)5 years old2billion videos watched every dayEvery minute 24 hours of content is uploadedDemographic is 15-55 with an even 50/50 split in gender
  • Social media - Recon, Strategy, Engage and Defend

    1. 1. What is Social Media According to Wikipedia its: “Social media are media designed to be disseminated through social interaction, created using highly accessible and scalable publishing techniques. Social media supports the human need for social interaction, using Internet- and web-based technologies to transform broadcast media monologues (one to many) into social media dialogues (many to many). It supports the democratization of knowledge and information, transforming people from content consumers into content producers. Businesses also refer to social media as user-generated content (UGC) or consumer-generated media (CGM).” My Summary… Using the tools we have closest to us to talk and share, whilst further flattening the corporate structure of business.© 2010 Catalyst90.com © 2010
    2. 2. © 2010
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    8. 8. How they co-exist…
    9. 9. Recon...
    10. 10. Strategy...
    11. 11. Engage…
    12. 12. Defend…
    13. 13. Do’s and Don’ts… DO: Post quality content Engage – talk to your community Keep your client at the centre of your brand Commit – there are no half-assed efforts Be timely with responses DON’T: Broadcast Hide, ignore or delete SPAM – no more than 2 posts per day
    14. 14. In real life…
    15. 15. Palmolive
    16. 16. Colgate
    17. 17. Audi
    18. 18. Questions?
    19. 19. www.catalyst90.com

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