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Email tips - catalyst90

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Some simple tips on email marketing

Some simple tips on email marketing

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  • 1. © 2010 Email Marketing kept simple
  • 2. © 2010 Email marketing
    • Email marketing is broken into 3 main types of communication to your database.
      • Invitation – event requests
      • Promotion – Focused on selling or promoting
      • Information – traditional email newsletter
    • The structure of each should always follow the same basic principle, which is:
    • Get the customer on to your website
  • 3. © 2010 Email newsletter = Magazine front page The plan is to get the recipient to click to your site. People don’t buy from emails they buy from websites.
  • 4. © 2010 Increase your channels Provide the ability for people to share your newsletters. Through Social Media Channels or forward to a friend tools.
  • 5. © 2010 Simple as... Email marketing does not need to be complicated or scary. Use the content you already have and grow from there.
  • 6. © 2010 Simple design is key
  • 7. © 2010
    • 1 Picture is worth 1000 words
    • Simple, clean and straight to the point. Small-targeted campaigns have on average 40% more open rate than big mail outs
    • Sell the click through and let the website do the talking. Newsletters should be like the front page of a magazine.
    • Legal - Opt out link, disclaimer, and sent from address on all emails.
    • Relevant – don’t send just because you can
    • Track everything
    • Subject lines that are relevant to the content of the email
    The seven secrets
  • 8. © 2010 Reports provide visibility
  • 9. © 2010 What you need
    • A computer
    • Internet access
  • 10. © 2010 Which tool to use DIY vs Agency…
  • 11. © 2010 Putting it altogether
  • 12. © 2010 [email_address] @TomReidy Tom Reidy Keeping technology marketing simple