0
Lotus знает, как построить портал и управлять веб-
     контентом на качественно новом уровне

      Василий Демин, ведущи...
Тенденции рынка,
  определяющие
стратегию развития
линейки WebSphere
       Portal
Использование Web стремительно
растет, смещая акцент на доступ

Отовсюду, в любое время, любым
способом...




           ...
Темы для обсуждения
    Типичные переговоры (в 2009 году)
Темы для обсуждения
 Типичные переговоры (2010 год и дальше)




                                           Typical Audien...
Приоритет для генеральных
директоров (CEO's)

2010 IBM Global CEO Study
Высокопроизводительные компании превращают в
капит...
Представляем...
   Проект IBM «Северная звезда»
   IBM Project Northstar




   The information on the new product is inte...
Search
                                                                                             Commerce
             ...
Исключительное Web-мастерство:
Результаты, которые невозможно не заметить*


• на 400% выше коэффициент «визит-потенциальн...
История и развитие Web мастерства
Готовы к следующим двум пятилеткам!


                                                  ...
Наши заказчики,
 получившие
 награды
HSBC Bank Brazil – Employee Portal                          City of Gothenburg – Citi...
Стратегия WebSphere® Portal




                                              Наборы инструментов для
   IBM              ...
Широчайший выбор возможностей для
    Исключительного Web мастерства...


             IBM
          WebSphere®
          ...
Широчайший выбор возможностей для
Исключительного Web мастерства...
Стал еще больше!

              Теперь доступны!


   ...
IBM WebSphere Portal и Lotus Web Content Management
         v7.0
         Платформа для Исключительного Web-мастерства
• ...
Лучше один раз увидеть… Демо1 (соц.функции)!




                                       Аналогичные
                      ...
Лучше один раз увидеть… Демо2 (Аналитика)!




                                       Аналогичные
                        ...
Лучше один раз увидеть… Демо3 (WCM)!




                                       Аналогичные
                              ...
Спасибо за внимание!

•   Вопросы?




•   Vasily Demin
•   Specialty Software Sales Representative
    (Lotus)
•   IBM So...
Backup
WebSphere Portal V7.0...New Social Web Features

    Socially-infused Web Experiences
    contribute to CEO objectives
■ N...
WebSphere Portal V7.0...Expanded Web Experience
Development Support
Derive incremental value from existing development
res...
WebSphere Portal V7.0...Unified Web Experience Delivery
Seamlessly compose and deliver Web Experiences from varied
sources...
WebSphere Portal V7.0...Cost-of-Ownership Improvements
      Cost control & reduction is a perennial IT
      business pri...
WebSphere Portlet Factory V7.0
           Supercharges Delivery of Exceptional Web Experience Applications
■   Richer Appl...
Version 7.0 Licensing/Pricing: What's New

Licensing Update
■ Version numbers of bundled components removed from license
■...
Lotus Web Content Management V7.0
        Deliver Rich, Social Web Experiences Faster, Simpler and More Cost Effectively
■...
Deliver Immersive Web Experiences by Easily Ingesting Rich Media Assets
■   Create engaging, interactive sites that levera...
“You cannot manage what you do not measure.”
                                                                             ...
Unleash the Power of Communities with New Social Features
■   Improve content relevancy by enabling users to naturally
   ...
Accelerate Content Creation with Simplified Authoring Experience
■   Create and edit content in-line for a
    seamless au...
Create a Professional Web Presence Now with Pre-Built Templates
■   Jumpstart content production with pre-built assets tha...
■   Serviceabilty enhancements for reduced total cost of ownership


         Manage and Troubleshoot Sites More Cost Effe...
Significant trends
influencing future
     strategy
Web Use Growing, Shifting

Anywhere, Anytime, Any Way...



                                Source: Pew Internet & America...
Scope of Discussions
    Typical conversation (through 2009)
Scope of Discussions
    Typical conversation (2010 & beyond)




                                           Typical Audie...
Focus of CEO's

2010 IBM Global CEO Study
High-performing companies capitalize on complexity in three ways...




        ...
Introducing...
     IBM Project Northstar




  The information on the new product is intended to outline our general prod...
Search
                                                                                                                   ...
IBM Project Northstar is targeted to most strongly appeal to the roles
   within an organization that sponsor and/or opera...
Strengths IBM brings to address the opportunity:
           Critical differentiators for Exceptional Web Experience,
     ...
IBM Project Northstar




The information on the new product is intended to outline our general product direction and it s...
What does this mean to existing
                                                            WebSphere Portal Customers?

I...
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Vasily's Demin Presentation from Lotus Forum 2010 WebSphere Portal & WCM 7.0 Final

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This is my presentation about WSP & WCM 7.0 with Prospero Video. Russian language!!!

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Transcript of "Vasily's Demin Presentation from Lotus Forum 2010 WebSphere Portal & WCM 7.0 Final"

  1. 1. Lotus знает, как построить портал и управлять веб- контентом на качественно новом уровне Василий Демин, ведущий специалист по решениям Lotus, IBM EE/A
  2. 2. Тенденции рынка, определяющие стратегию развития линейки WebSphere Portal
  3. 3. Использование Web стремительно растет, смещая акцент на доступ Отовсюду, в любое время, любым способом... Source: Pew Internet & American Life Project Tracking surveys (March 2000 – September 2009)
  4. 4. Темы для обсуждения Типичные переговоры (в 2009 году)
  5. 5. Темы для обсуждения Типичные переговоры (2010 год и дальше) Typical Audience
  6. 6. Приоритет для генеральных директоров (CEO's) 2010 IBM Global CEO Study Высокопроизводительные компании превращают в капитал сложность тремя способами - “Стать ближе к Заказчикам” – единственная наиболее важная тема. Привлекать заказчиков новыми сопособами, которые повышают интерес и лояльность, для создания спроса и источников дохода Лучше понимать нужды заказчиков и вовлекать их более эффективно и непосредственно в процесс разработки продуктов и услуг Использовать «Информационный Взрыв» для того, чтобы лучше слышать голос Вашего заказчика в огромном потоке данных, понять его и действовать
  7. 7. Представляем... Проект IBM «Северная звезда» IBM Project Northstar The information on the new product is intended to outline our general product direction and it should not be relied on in making a purchasing decision. The information on the new product is for informational purposes only and may not be incorporated into any contract. The information on the new product is not a commitment, promise, or legal obligation to deliver any material, code or functionality. The development, release, and timing of any features or functionality described for our products remains at our sole discretion.
  8. 8. Search Commerce Analytics Exceptional Web Mobile Experience Social Проект IBM «Северная звезда» & 2010 Концепция IBM's в области Исключительного UC Web Мастерства 2011 Portal ■ 2012 Стратегия на несколько ближайших лет стать Web Web 2015 Content/ 2013 2014 стандартом в области Web-решений для Rich Platform обслуживания заказчиков Media ■ Стандартизация и упрощение линейки продуктов The information on the new product is intended to outline our general product direction and it should not be relied on in making a purchasing decision. The information on the new product is for informational purposes only and may not be incorporated into any contract. The information on the new product is not a ■ Руководство по инвестициям commitment, promise, or legal obligation to deliver any material, code or functionality. The development, release, and timing of any features or functionality described for our products remains at our sole discretion. ■ Быстро реагировать на технологические изменения и инновации
  9. 9. Исключительное Web-мастерство: Результаты, которые невозможно не заметить* • на 400% выше коэффициент «визит-потенциальный покупатель» • на 200% выше коэффициент «визит-заказ» • на 41% ниже коэффициент покидания страниц • на 16.6% больше рекомендаций покупателями продуктов и сервисов • на 15.8% меньше заказчиков, уходящих к конкурентам • 14.1% закачиков, интересующихся повторными заказами • на 30% выше рэйтинг** самообслуживания через web, чем через Help Desk • на 75% быстрее** время выпуска нового приложения для заказчиков **IBM customer results. “Best Practices In User Experience (UX) Design”, Forrester Research, Inc., September 2009
  10. 10. История и развитие Web мастерства Готовы к следующим двум пятилеткам! Более 100 Технологических патентов по всему миру by IBM Portal Development ’01 ’02 ’03 ’04 ’05 ’06 ’07 ’08 ’09 ’10 V5.1 V6.0 V6.1 Portal V1.1 V4.2 NOW Virtual Drag Web 2.0 & V2.1 V4.1 & V5.0 Portals & Drop Mashups Support Rapid Portal Deployment XML Forms IBM's Portal Introduced Deployment, Platform family of Scale, Composite offerings Maintainability V6.1.5 Model Personalization End-user & Portal Collaboration Optimization Portlet Factory Accelerators Industry Web Content Mobile Content Management Dashboards Bus Process Toolboxes Learning Collaboration Government Insurance Industrial Banking Healthcare Retail Travel and Transport Insurance Banking Telco Telecom
  11. 11. Наши заказчики, получившие награды HSBC Bank Brazil – Employee Portal City of Gothenburg – Citizen Portal 2009 Intranet Design Award, Nelson Norman Group 2009 GT Newspaper Achievement Award (Recognized) (Recipient) Saudi Shoura Council – eGovernance Portal Duke University Health System – Patient Portal 2009 Best Website for Parliaments (Winner) 2008 Healthcare Informatics Innovator (Finalist) US Army Publishing Directorate – Army Action State of Missouri – Emergency Response Tracking System Information System Portal 2008 Computerworld Honors (Laureate) 2009 Army Knowledge Management Award (Winner) Bharti Airtel – Mobile Portal Los Angeles County – Municipal Portal 2008 Strategy Analytics Wireless Media Lab (Best 2009 National Association of Counties Achievement Portal) Award (Winner) Miami-Dade County – Housing Central Portal U.S. Nuclear Regulatory Commission – Electronic 2007 Digital Government Achievement Award (Winner) Information Exchange 2009 Excellence.Gov Award (Finalist) City of Helsinki – Citizen Portal 2007 UN Report: Digital Governance in Municipalities (#1 in Europe)
  12. 12. Стратегия WebSphere® Portal Наборы инструментов для IBM различных индустрий WebSphere® (Industry Toolboxes) Шаблоны, средства и лучшие Portal практики для различных IBM Accelerators индустрий, позволяющие Расширение функционала максимально быстро для соответствия достичь необходимого требованиям заказчиков результата WebSphere Portal Интеграционная Платформа Увеличивая полноту решения
  13. 13. Широчайший выбор возможностей для Исключительного Web мастерства... IBM WebSphere® Portal ■ WebSphere Portal V6.1.5 ■ IBM Content Accelerator V6.1.5 ■ Toolboxes ■ WebSphere Portal Enable for zOS ■ IBM Collaboration Accelerator ■ Travel and Transportation V6.1.5 V6.1.5 ■ Industrial Sector ■ Lotus® Web Content Management ■ IBM Mobile Portal Accelerator V6.1 ■ Software Templates V6.1.5 Government Self Service IBM Business Process Accelerator ■ ■ ■ WebSphere Portlet Factory V6.1.5 V6.1.5 ■ Online Banking ■ Retail Vendor On-boarding ■ IBM Portal NOW V2 ■ IBM Dashboard Accelerator V6.1.5 ■ Preview: Mobile Banking ■ Amazon Cloud: WebSphere Portal, ■ IBM Mashup Center Lotus Forms, Mashups Увеличивая полноту решения
  14. 14. Широчайший выбор возможностей для Исключительного Web мастерства... Стал еще больше! Теперь доступны! WebSphere Portal v7.0 и Lotus Web Content Management v7.0
  15. 15. IBM WebSphere Portal и Lotus Web Content Management v7.0 Платформа для Исключительного Web-мастерства • Бесшовная интеграция WebSphere Portal и Web Content management • Готовые компоненты интерфейсов социальных сетей Блоги и Wiki, Тэги (Tagging) • Определяемая пользователями полезность контента Рэйтинги (Ratings) • Универсальное средство для разработки композитных интерфейсов с помощью нового модуля IBM Universal Hub Integration • Поточное управление контентом для бизнес- пользователя с помощью улучшений в Rich Editor и интеграции с Lotus® Symphony™ • Улучшенная поддержка Web-аналитики для понимания чаяний пользователей • Поддержка виртуализации упрощает развертывание, уменьшает общую стоимость владения • Быстрая разработка с помощью новой версии WebSphere Portlet Factory v7.0
  16. 16. Лучше один раз увидеть… Демо1 (соц.функции)! Аналогичные ролики можно посмотреть тут: http://www.youtube.c om/IBMWebSphereP ortal
  17. 17. Лучше один раз увидеть… Демо2 (Аналитика)! Аналогичные ролики можно посмотреть тут: http://www.youtube.c om/IBMWebSphereP ortal
  18. 18. Лучше один раз увидеть… Демо3 (WCM)! Аналогичные ролики можно посмотреть тут: http://www.youtube.c om/IBMWebSphereP ortal
  19. 19. Спасибо за внимание! • Вопросы? • Vasily Demin • Specialty Software Sales Representative (Lotus) • IBM Software Group • IBM East Europe / Asia • 123317, Russian Federation, Moscow • 10, Presnenskaya Naberezhnaya • Phone Office: +7(495)775-8800 • E-mail: Vasily_Demin@ru.ibm.com • Web: http://www.ibm.com/software/ru/lotus/
  20. 20. Backup
  21. 21. WebSphere Portal V7.0...New Social Web Features Socially-infused Web Experiences contribute to CEO objectives ■ New out-of-box templates* for popular Blog & Wiki capabilities foster greater user participation & collaboration ■ New Tagging & Rating capabilities invite users to organization, evaluate and promote content *Available for Portal Enable, Portal Extend, Portal Express
  22. 22. WebSphere Portal V7.0...Expanded Web Experience Development Support Derive incremental value from existing development resources/investments & expand community of Web Experience developers Employ popular Employ popular Web/HTML tools to Web/HTML tools to create Web Experience create Web Experience look &&feel look feel
  23. 23. WebSphere Portal V7.0...Unified Web Experience Delivery Seamlessly compose and deliver Web Experiences from varied sources New Universal New Universal Integration Hub page Integration Hub page presentation service presentation service enables the unified enables the unified rendering of rendering of components developed components developed with different tools and with different tools and frameworks, such as frameworks, such as portlets, iWidgets, portlets, iWidgets, feeds, HTML pages feeds, HTML pages and more. and more.
  24. 24. WebSphere Portal V7.0...Cost-of-Ownership Improvements Cost control & reduction is a perennial IT business priority ■ In-place “Upgrade” from V6.1.x to V7.0 eliminates lengthy migration processes ■ Full VMware® support can reduce setup/deployment time, decrease hardware investment and slash energy costs ■ Multiple Profile support, enabled by virtualization, simplifies and speeds the ability to create Portal clusters and farms ■ Improved/updated Error Reporting and Messages can help speed resolution of configuration/operational issues ■ Configuration Wizard improvement makes it easier/faster to setup Portal security ■ Impersonation allows access to a user's Portal experience to view/troubleshoot issues in context for faster resolution
  25. 25. WebSphere Portlet Factory V7.0 Supercharges Delivery of Exceptional Web Experience Applications ■ Richer Applications with expanded Dojo toolkit User Interface widgets, control and animation support ■ Advanced Interactive Applications via skinning capabilities minimizing or eliminating page flicker ■ Visually Compelling Applications with sophisticated User Interface capabilities ■ Absolute Application Automation enabling creation of complete applications in seconds ■ New and Improved Visual Application Development for faster, simpler application construction ■ Cloud Optimized with automatic hot deploy support for remote runtimes enabling more rapid and cost effective solution delivery ■ New Support for WebSphere Portal 7 and better integration with Portal themes ■ Advanced Data Visualization capabilities powered by IBM ILOG JViews* graphical charting components * WebSphere Portlet Factory entitles IBM ILOG JViews for development use only, JViews license purchase required for production deployment
  26. 26. Version 7.0 Licensing/Pricing: What's New Licensing Update ■ Version numbers of bundled components removed from license ■ Greater flexibility for customers to have access to supported newer versions of entitled components
  27. 27. Lotus Web Content Management V7.0 Deliver Rich, Social Web Experiences Faster, Simpler and More Cost Effectively ■ Immersive, engaging and interactive Web experiences leveraging rich media assets ■ Insightful views into user behavior and content production with analytics ■ Social Web experiences with community driven tagging and rating ■ Simplified and faster content creation with Web 2.0 user authoring experience enhancements ■ Pre-built site templates for fast and simple delivery of professional Web experiences ■ Serviceabilty enhancements for reduced total cost of ownership
  28. 28. Deliver Immersive Web Experiences by Easily Ingesting Rich Media Assets ■ Create engaging, interactive sites that leverage rich media Genus Technologies Media Upshot assets (i.e. video, audio, images et. al.) managed by leading digital asset vendors: ■ Genus Technologies ■ MediaBeacon ■ Simply ingest rich media managed by: ■ MediaBeacon R3volution Digital Asset Management (DAM) solution ■ Genus Technologies Media Upshot that leverages IBM ECM technologies for rich media storage ■ Manage and edit rich media assets in Media Upshot and/or MediaBeacon to leverage best of breed digital asset editing capabilities including: ■ Video transcoding and streaming MediaBeacon R3volution ■ Rich content editing ■ Meta-data based search......and many other rich media editing functions
  29. 29. “You cannot manage what you do not measure.” - Peter Drucker Gauge Content Effectiveness and Efficiency for Site and Authoring Optimization Web Analytics Powered by IBM Coremetrics ■ Alter site content to drive desired behavior by gaining rich, insights into user behavior with built-in support for IBM Coremetrics and leading analytics vendors including: ■ WebTrends ■ Omniture ■ Unica ■ Google Analytics Content Production Analytics Powered by Ephox WebRadar ■ Quantitatively manage and optimize the authoring process to maximize authoring capabilities and accelerate content production with Ephox WebRadar integration ■ Ephox WebRadar provides best of breed web content production analytics
  30. 30. Unleash the Power of Communities with New Social Features ■ Improve content relevancy by enabling users to naturally describe products and services with tags for micro-targeted up-sell and cross-sell offerings • Maximize probability of inclusion in search engine results by incorporating tags into page meta-data ■ Speed relevant content access with user categorized tag cloud navigation and search ■ Increase brand visibility by harnessing word-of-mouth marketing with user generated ratings and comments • Boost credibility of product and service benefits by leveraging user reviews ■ Maximize content effectiveness by combining personalization, tags and ratings ■ Ensure compliance in heavily regulated environments by using workflow to manage ratings and comments
  31. 31. Accelerate Content Creation with Simplified Authoring Experience ■ Create and edit content in-line for a seamless authoring experience with built-in Web 2.0 features that simplify task flows, reduce page loads and minimize clicks required for task completion ■ Create content faster and more intuitively with customizable library views, filters and bread crumbs providing quick access to content, elements and components ■ Modify multiple content items iteratively and simultaneously with easy navigation to open, recently opened and favorite content, elements and components ■ Work smarter with linked content item insight providing mouse-over details including author and latest modification timestamp
  32. 32. Create a Professional Web Presence Now with Pre-Built Templates ■ Jumpstart content production with pre-built assets that provide professional Web site capabilities out-of-the-box including: ■ Articles and Article Summaries ■ Events and Training Announcements ■ Landing Pages ■ Biographies ■ Dynamic Navigation ■ Flexible Teasers ■ Updated blogs and wikis https://greenhouse.lotus.com/plugins/plugincatalog.nsf/assetDetails.xsp?action=editDocument&documentId=F83B831223ABB1108525771C004993D8
  33. 33. ■ Serviceabilty enhancements for reduced total cost of ownership Manage and Troubleshoot Sites More Cost Effectively with Simplified Administration ■ Setup syndication simply and successfully for data replication with an intuitive system guided wizard that tests for common configuration issues ■ Identify and resolve syndication issues easily with pending and failed item reports in the administration console ■ Configure system properties rapidly via the WebSphere Application Server administration console ■ Log issues to aid in accelerated problem resolution using First Failure Data Capture and Message Catalog codes
  34. 34. Significant trends influencing future strategy
  35. 35. Web Use Growing, Shifting Anywhere, Anytime, Any Way... Source: Pew Internet & American Life Project Tracking surveys (March 2000 – September 2009)
  36. 36. Scope of Discussions Typical conversation (through 2009)
  37. 37. Scope of Discussions Typical conversation (2010 & beyond) Typical Audience
  38. 38. Focus of CEO's 2010 IBM Global CEO Study High-performing companies capitalize on complexity in three ways... “Getting closer to Customers” is the single most important theme. Engage customers in new ways that increase interest and loyalty to generate demand and revenue sources Better understand customer needs and involve customers more effectively and directly in product and service development Exploit the information explosion to hear the voice of your customer through the vast amounts of data, understand it , and act.
  39. 39. Introducing... IBM Project Northstar The information on the new product is intended to outline our general product direction and it should not be relied on in making a purchasing decision. The information on the new product is for informational purposes only and may not be incorporated into any contract. The information on the new product is not a commitment, promise, or legal obligation to deliver any material, code or functionality. The development, release, and timing of any features or functionality described for our products remains at our sole discretion.
  40. 40. Search Commerce Analytics Exceptional Web Mobile Experience Social IBM Project Northstar 2010 & IBM's vision for exceptional Web experiences UC 2011 Portal 2012 Web Web Multi-year strategy to be2013 2014 2015 Content/ Platform ■ the standard for Rich customer-facing Web experiences Media ■ Portfolio alignment for simplicity and ease ■ Guide for organic and inorganic investments ■ Responsive to technology convergence and advances The information on the new product is intended to outline our general product direction and it should not be relied on in making a purchasing decision. The information on the new product is for informational purposes only and may not be incorporated into any contract. The information on the new product is not a commitment, promise, or legal obligation to deliver any material, code or functionality. The development, release, and timing of any features or functionality described for our products remains at our sole discretion.
  41. 41. IBM Project Northstar is targeted to most strongly appeal to the roles within an organization that sponsor and/or operate customer-facing Web properties CSO CCO CMO Business Unit Office of ... Executive Customer Channel Company Customer Citizen ...etc Support sites for web presence, Services Communications Agents Demand Generation, (Business Owner) and transactions On-line Sales Optimizing Growing Brand, $, and On-line Banking, Ease tax filings Self Service channel share single view of Patient Portal Emergency readiness and loyalty Customer etc. Education advancement Food safety The information on the new product is intended to outline our general product direction and it should not be relied on in making a purchasing decision. The information on the new product is for informational purposes only and may not be incorporated into any contract. The information on the new product is not a commitment, promise, or legal obligation to deliver any material, code or functionality. The development, release, and timing of any features or functionality described for our products remains at our sole discretion.
  42. 42. Strengths IBM brings to address the opportunity: Critical differentiators for Exceptional Web Experience, especially external-facing experiences  Unbreakable, proven, and highly scalable  Openness and integration with existing data and app sources  Greatest breadth of capabilities from digital services through richness of product function through services and support  Industry-leading capabilities – commerce, portal, social, mashups, etc  Industry-leading analytics capabilities -- historical, real time, & predictive  Specific expertise, best practices, and templates to speed ROI
  43. 43. IBM Project Northstar The information on the new product is intended to outline our general product direction and it should not be relied on in making a purchasing decision. The information on the new product is for informational purposes only and may not be incorporated into any contract. The information on the new product is not a commitment, promise, or legal obligation to deliver any material, code or functionality. The development, release, and timing of any features or functionality described for our products remains at our sole discretion.
  44. 44. What does this mean to existing WebSphere Portal Customers? IBM Project Northstar ■ Portal Family of offerings are strategic components of IBM Project Northstar ■ Completely leverages existing customer Portal investments ■ Stays in sync into the future with customers expanding Portal investments ■ Brings together the scope of technology, services, industry specific needs expected to dominate extranets over next 3-5 year into a cohesive and consumable extension if and when desired. ■ New incremental packaged offerings to allowing accelerated deployment of differentiated, best of breed, customer facing experiences ■ Represents IBM's commitment to lead and outpace any alternative challengers pursuing the Exceptional Web Experience opportunity The information on the new product is intended to outline our general product direction and it should not be relied on in making a purchasing decision. The information on the new product is for informational purposes only and may not be incorporated into any contract. The information on the new product is not a commitment, promise, or legal obligation to deliver any material, code or functionality. The development, release, and timing of any features or functionality described for our products remains at our sole discretion.
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