Extension Marketing Toolbox
Upcoming SlideShare
Loading in...5
×
 

Extension Marketing Toolbox

on

  • 619 views

 

Statistics

Views

Total Views
619
Views on SlideShare
617
Embed Views
2

Actions

Likes
0
Downloads
6
Comments
0

1 Embed 2

http://www.slideshare.net 2

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

Extension Marketing Toolbox Extension Marketing Toolbox Presentation Transcript

  • Off-the-Shelf Templates http://extension.oregonstate.edu/eesc/shelf-templates
  • PowerPoint Themes Four Options: your choice
  • Best Practices: Goals Visual aid to support speaker’s message Consistent “voice” of Extension Ready-made design = faster workflow
  • Best Practices: Text 3-7 lines per slide / 5-7 words per line Consistent font usage: “Trebuchet” Use statements or lists, not sentences Use space – provide breathing room
  • Best Practices: Text Don’t crowd the information Avoid flashy or curvy fonts ALL CAPS = YELLING! Avoid obscure abbreviations
  • Best Practices: Color Limit to 2-4 shades High contrast: white over dark background Colors to highlight important concepts Don’t overdo it
  • Best Practices: Photos & Graphics Avoid low-resolution images Images & graphics should compliment the slide concept Just say “no” to cartoons & clip-art
  • Best Practices: Example #1
    • The problem with this slide is…
      • The text is too small and hard to read, especially with this font, which is Times New Roman
      • There are too, many words per line: it needs to be more succinct
      • Too many colors , and the colored text is hard to read against the dark background
      • Elements are too “bunched up” i.e. there are few places for the viewer’s eye to rest
      • Poor image quality: “pixelated” and grainy
  • Best Practices: Example #2
    • A better solution…
      • Larger text / san serif font
      • Fewer words per line
      • Limited colors.
      • Use of white space
      • High-quality photo
  • County Template: Cover
  • County Template: Inside
  • Questions? Contact: Erik Simmons [email_address]
  • 5 Tips to Increase Your Media Coverage
  • 5 Tips to Increase Your Media Coverage Find contact information for local journalists
  • 5 Tips to Increase Your Media Coverage Find contact information for local journalists Know when to e-mail a full-fledged press release versus a brief news tip
  • What’s the difference between a news tip and press release? News tips announce an event on a specific day. Send them as a short e-mail. Press releases are often about people, broader topics and areas of human interest. They must be newsworthy.
  • What’s newsworthy?
    • Unusual
    • Local
    • Timely
    • Involves a prominent person or topic
    • Has an impact on people’s lives
  • Examples of press releases
    • OSU Extension in Coos County offers new class on sustainable landscaping
    • OSU Extension in Lake County hires new staff chair
    • Forestry agent marks 30 years with OSU Extension in Clackamas County
    • Sweet Home girl places first in 4-H livestock judging at nationals
    • Forestry program improves environment and self-esteem of at-risk youth
    • Master Gardeners in Linn County teach kids to garden
  • Examples of news tips
    • Registration opens for … (workshops like the forestry short course, pruning classes and pesticide use trainings)
    • Lane County 4-H sewing clubs to hold fashion show for public April 18
    • Master Gardeners in Benton County to hold plant sale May 2
    • OSU Extension agents to teach classes at Albany ag expo June 3
    • OSU Extension to collect old pesticides in Linn County Feb. 11
    • 4-H in Wasco County to hold pet food drive March 14
    • OSU Extension names Lake County agent ‘Educator of the Year’
  • E-mail with news tip Subject: OSU seminars at Better Living Show to focus on sustainability Dear Ms. Anderson, I thought the following event might interest you. Oregon State University will sponsor 37 free seminars at the Better Living Show from March 27-29 at the Portland Expo Center. Topics will include how to grow vegetables year-round, raise chickens in a city and weatherize a home. For a schedule, go to http://betterlivingshow.org . I would be happy to provide contact information for the OSU speakers if you would like to interview any of them beforehand. Best regards,
  • Example of a Capital Press calendar listing ( Don’t send 4-H, Master Gardener or nutrition ed events!) Subject: OSU Extension to host IPM workshop Feb. 13 in Eugene Dear Editor, I thought the Capital Press might be interested in the following event: Feb. 13 – Grasshopper Integrated Pest Management workshop, OSU Extension office, Eugene. 8 a.m.-5 p.m. Information: 541-523-6418 or [email_address] . Best regards, June Johnson Office manager Oregon State University Extension Service Lane County
  • E-mail with press release Subject: OSU Extension teaches kids to be entrepreneurs Dear Ms. Williams, I thought the following press release from the Oregon State University Extension Service in Clatsop County might interest your readers. Best regards, Gretchen Fisk Office manager Oregon State University Extension Service Clatsop County 541-330-7226 [email_address]
  • 5 Tips to Increase Your Media Coverage Find contact information for local journalists Know when to e-mail a full-fledged press release versus a brief news tip Write an irresistible press release
  • 5 Tips to Increase Your Media Coverage Find contact information for local journalists Know when to e-mail a full-fledged press release versus a brief news tip Write an irresistible press release Include photos
  • 5 Tips to Increase Your Media Coverage Find contact information for local journalists Know when to e-mail a full-fledged press release versus a brief news tip Write an irresistible press release Include photos Identify alternative opportunities for media coverage
  • Alternative opportunities for media coverage
    • Letter to the editor
    • Op-ed opinion essay
    • Newspaper column
    • Blog
    • Local radio or cable access TV
    • The Extension Web site in your county
  • Questions? Contact: Tiffany Woods [email_address]
  • High Mileage Photography Making the most of a photo opportunity…
  • Shoot for multiple use. Most assignments have that potential.
  • Come early and leave late.
  •  
  • Look for images that say something.
  •  
  • And take lots of them.
  •  
  •  
  •  
  •  
  • Don’t forget the verticals.
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  • What else can I shoot?
  • Environmental portraits.
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  • Images that illustrate a process and tell a story.
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  • Questions? [email_address] 541-737-0802