Best Practices: Goals Visual aid to support speaker’s message Consistent “voice” of Extension Ready-made design = faster workflow
Best Practices: Text 3-7 lines per slide / 5-7 words per line Consistent font usage: “Trebuchet” Use statements or lists, not sentences Use space – provide breathing room
Best Practices: Text Don’t crowd the information Avoid flashy or curvy fonts ALL CAPS = YELLING! Avoid obscure abbreviations
Best Practices: Color Limit to 2-4 shades High contrast: white over dark background Colors to highlight important concepts Don’t overdo it
Best Practices: Photos & Graphics Avoid low-resolution images Images & graphics should compliment the slide concept Just say “no” to cartoons & clip-art
Best Practices: Example #1
The problem with this slide is…
The text is too small and hard to read, especially with this font, which is Times New Roman
There are too, many words per line: it needs to be more succinct
Too many colors , and the colored text is hard to read against the dark background
Elements are too “bunched up” i.e. there are few places for the viewer’s eye to rest
Poor image quality: “pixelated” and grainy
Best Practices: Example #2
A better solution…
Larger text / san serif font
Fewer words per line
Use of white space
County Template: Cover
County Template: Inside
Questions? Contact: Erik Simmons [email_address]
5 Tips to Increase Your Media Coverage
5 Tips to Increase Your Media Coverage Find contact information for local journalists
5 Tips to Increase Your Media Coverage Find contact information for local journalists Know when to e-mail a full-fledged press release versus a brief news tip
What’s the difference between a news tip and press release? News tips announce an event on a specific day. Send them as a short e-mail. Press releases are often about people, broader topics and areas of human interest. They must be newsworthy.
Involves a prominent person or topic
Has an impact on people’s lives
Examples of press releases
OSU Extension in Coos County offers new class on sustainable landscaping
OSU Extension in Lake County hires new staff chair
Forestry agent marks 30 years with OSU Extension in Clackamas County
Sweet Home girl places first in 4-H livestock judging at nationals
Forestry program improves environment and self-esteem of at-risk youth
Master Gardeners in Linn County teach kids to garden
Examples of news tips
Registration opens for … (workshops like the forestry short course, pruning classes and pesticide use trainings)
Lane County 4-H sewing clubs to hold fashion show for public April 18
Master Gardeners in Benton County to hold plant sale May 2
OSU Extension agents to teach classes at Albany ag expo June 3
OSU Extension to collect old pesticides in Linn County Feb. 11
4-H in Wasco County to hold pet food drive March 14
OSU Extension names Lake County agent ‘Educator of the Year’
E-mail with news tip Subject: OSU seminars at Better Living Show to focus on sustainability Dear Ms. Anderson, I thought the following event might interest you. Oregon State University will sponsor 37 free seminars at the Better Living Show from March 27-29 at the Portland Expo Center. Topics will include how to grow vegetables year-round, raise chickens in a city and weatherize a home. For a schedule, go to http://betterlivingshow.org . I would be happy to provide contact information for the OSU speakers if you would like to interview any of them beforehand. Best regards,
Example of a Capital Press calendar listing ( Don’t send 4-H, Master Gardener or nutrition ed events!) Subject: OSU Extension to host IPM workshop Feb. 13 in Eugene Dear Editor, I thought the Capital Press might be interested in the following event: Feb. 13 – Grasshopper Integrated Pest Management workshop, OSU Extension office, Eugene. 8 a.m.-5 p.m. Information: 541-523-6418 or [email_address] . Best regards, June Johnson Office manager Oregon State University Extension Service Lane County
E-mail with press release Subject: OSU Extension teaches kids to be entrepreneurs Dear Ms. Williams, I thought the following press release from the Oregon State University Extension Service in Clatsop County might interest your readers. Best regards, Gretchen Fisk Office manager Oregon State University Extension Service Clatsop County 541-330-7226 [email_address]
5 Tips to Increase Your Media Coverage Find contact information for local journalists Know when to e-mail a full-fledged press release versus a brief news tip Write an irresistible press release
5 Tips to Increase Your Media Coverage Find contact information for local journalists Know when to e-mail a full-fledged press release versus a brief news tip Write an irresistible press release Include photos
5 Tips to Increase Your Media Coverage Find contact information for local journalists Know when to e-mail a full-fledged press release versus a brief news tip Write an irresistible press release Include photos Identify alternative opportunities for media coverage
Alternative opportunities for media coverage
Letter to the editor
Op-ed opinion essay
Local radio or cable access TV
The Extension Web site in your county
Questions? Contact: Tiffany Woods [email_address]
High Mileage Photography Making the most of a photo opportunity…
Shoot for multiple use. Most assignments have that potential.
Come early and leave late.
Look for images that say something.
And take lots of them.
Don’t forget the verticals.
What else can I shoot?
Images that illustrate a process and tell a story.