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Social Media for Actuaries, by Claude Penland of Ezra Penland Actuarial Recruitment
Social Media for Actuaries, by Claude Penland of Ezra Penland Actuarial Recruitment
Social Media for Actuaries, by Claude Penland of Ezra Penland Actuarial Recruitment
Social Media for Actuaries, by Claude Penland of Ezra Penland Actuarial Recruitment
Social Media for Actuaries, by Claude Penland of Ezra Penland Actuarial Recruitment
Social Media for Actuaries, by Claude Penland of Ezra Penland Actuarial Recruitment
Social Media for Actuaries, by Claude Penland of Ezra Penland Actuarial Recruitment
Social Media for Actuaries, by Claude Penland of Ezra Penland Actuarial Recruitment
Social Media for Actuaries, by Claude Penland of Ezra Penland Actuarial Recruitment
Social Media for Actuaries, by Claude Penland of Ezra Penland Actuarial Recruitment
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Social Media for Actuaries, by Claude Penland of Ezra Penland Actuarial Recruitment

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Claude Penland presents on Social Media for Actuaries, specifically LinkedIn. The Actuary and Actuarial Analysts should find this information useful. Free to download and share.

Claude Penland presents on Social Media for Actuaries, specifically LinkedIn. The Actuary and Actuarial Analysts should find this information useful. Free to download and share.

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  • 1. Being Social: It’s a Game Changer Claude Penland, ACAS, MAAA Ezra Penland Actuarial Recruitment www.EzraPenland.com
  • 2. Advice on Getting Started on LinkedIn <ul><li>1) Write a Good Summary of your Experience </li></ul><ul><li>2) Use Descriptive Keywords so that you are Findable </li></ul><ul><li>3) Join LinkedIn special interest groups and be Active </li></ul><ul><li>4) Click “Edit Public Profile” and change the URL of your LinkedIn profile </li></ul><ul><li>5) Write Recommendations and Request Recommendations </li></ul>
  • 3. LinkedIn Can Promote Your Personal/Professional Brand <ul><li>1) Give Something Away. If you Write an Article or Presentation, Give it Away. </li></ul><ul><li>2) You might get an Opportunity to Speak, Write, Consult or Recruit </li></ul><ul><li>3) Be Real and be the same person on Social Networks as in Real Life </li></ul><ul><li>4) LinkedIn is a great way to not Fall Out of Contact with People </li></ul><ul><li>5) Status Updates </li></ul>
  • 4. What do Recruiters Look For? <ul><li>1) Recruiters look for some of the same things as on a Resume </li></ul><ul><li>2) We look through the eyes of our Clients </li></ul><ul><li>3) If you have Career Goals, Spell them Out </li></ul><ul><li>4) Describe your Specialized Skills </li></ul><ul><li>5) Include a Picture </li></ul>
  • 5. What do you talk about on LinkedIn? <ul><li>5 of my most recent postings: </li></ul><ul><li>1) Arbitrage Magazine listed Actuarial Profession as a Recession Proof job </li></ul><ul><li>2) Link to an article that I wrote about Catastrophe Risk Trends for Contingencies </li></ul><ul><li>3) Incorrect Earthquake Predictions result in Manslaughter Charges in Italy </li></ul><ul><li>4) Link to an article that I wrote about Solvency II for the CAS’s Actuarial Review </li></ul><ul><li>5) Actuarial Scholarships offered in Asia </li></ul>
  • 6. How do you know that you’re Successful on Social Media? <ul><li>1) Set Goals for what you want to get out </li></ul><ul><li>2) Take Incremental Steps to get there </li></ul><ul><li>3) LinkedIn is a great way to Organize information </li></ul><ul><li>4) I’ve often been serendipitous by matching my Real Life Contacts to my Online Contacts </li></ul><ul><li>5) Information travels Fast on Social Media </li></ul>
  • 7. Advice for those on the Fence about the Risks Involved? <ul><li>1) Arguing on the Internet often makes both of you look Foolish </li></ul><ul><li>2) Avoid Troublemakers </li></ul><ul><li>3) Be Polite, it never hurts to address people formally </li></ul><ul><li>4) Don’t Overshare personal details </li></ul><ul><li>5) “It takes many good deeds to make a good reputation and only one bad deed to ruin it.” – Benjamin Franklin </li></ul>
  • 8. Advice to those Already on Social Media <ul><li>1) Give more than you Receive </li></ul><ul><li>2) Don’t try to Control the Conversation </li></ul><ul><li>3) It’s Conversation, not Broadcasting </li></ul><ul><li>4) Be Real </li></ul><ul><li>5) Always be Learning </li></ul>
  • 9. Links to Additional Resources <ul><li>www.EzraPenland.com/publications has links to some PowerPoint presentations. These include “LinkedIn for Insurance Professionals” and “111 Twitter Feeds for Insurance Professionals” </li></ul><ul><li>www.Twitter.com/EzraPenland/news is a news feed from 100+ Twitter accounts focused on insurance and actuarial news </li></ul><ul><li>www.SlideShare.net has dozens of good How-To presentations on LinkedIn and Twitter </li></ul>
  • 10. My biography <ul><li>Claude Penland, ACAS, MAAA is Partner and Co-Founder (with Sally Ezra) at Ezra Penland Actuarial Recruitment. Previously, he managed the web properties, advertising and overall internet strategy for a competitor. </li></ul><ul><li>Claude has spent over twenty years as an actuary and in actuarial recruitment. As a casualty actuary with Milliman, AIG and CIGNA Property & Casualty (now ACE), he worked on pricing and reserving of commercial lines, alternative risk solutions and financial modeling. </li></ul>

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