Winning the war mobile meet up
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Winning the war mobile meet up

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Presentation to mobile apps developers on how to create and build a social mobile game company.

Presentation to mobile apps developers on how to create and build a social mobile game company.

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Winning the war mobile meet up Winning the war mobile meet up Presentation Transcript

  • WINNING THE WAR:HOW TO BUILD A GREATMOBILE GAMECOMPANYLloyd Melnick
  • AgendaBackgroundSuccess in mobile and social gamingHow to succeedThe Melnick ConundrumSummary and QA
  • BACKGROUND
  • Lloyd Melnick
  • fiveonenine games
  • More stars than the Miami Heat★ Ex-Studio Head of ★ Gardens of Time EA’s North Carolina ★ Asheron’s Call 1 & 2 office★ Member founding ★ Shutter Island management team at ★ City of Wonder Motricity and Appia ★ Dungeons & Dragons★ Team lead at RIM’s NC Online studio ★ Madden 3DS★ 20 year veteran of ★ Nascar Kart Racing IBM/Microsoft/Citrix Wii★ GM Europe and ★ Woodland Heroes LATAM at Disney/Playdom ★ Lord of the Rings Online
  • Publishing and Developing Launched publishing program in July Campaign Story hard launch in September
  • SUCCESS IN SOCIAL ANDMOBILE GAMES
  • The odds 25 % of games succeed 9
  • Success is Exit Profitability Survival 10
  • Investors see success as Exit ROI 11
  • Investors criteria How Scalable quickly you can grow What is Unique Why you different Potential Valuation return 12
  • If institutional investors pass Organic Friends IP holders and family Strategics 13
  • HOW TO SUCCEED 14
  • LTV Monetization Retention Engagement Virality 15
  • Monetization Free-to- play Support Part of the high-value design customers 16
  • Retention and engagement 17
  • Virality Hooks Reasons Collaborative or PvP 18
  • THE MELNICK CONUNDRUM 19
  • Diversification versus Focus Focus Diversification 20
  • Portfolio theory Asset Regular Diversification RebalancingAllocation Investing Multiple titles Reducing beta 21
  • Platform diversification Facebook iOS Android Win 8 22
  • Focus Competitive landscape Free-to-play 23
  • Odds against youImprove oddsMake great productsFocus and diversifySUMMARY 24
  • Feel free to contact anytime Lloyd.melnick@fiveoneninegames.com http://lloydmelnick.com/ @LloydMelnick 25