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Casual connect kyiv 2011

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A presentation I gave at Casual Connect in Kyiv on the challenges east European and Russian developers face when entering the Facebook game space.

A presentation I gave at Casual Connect in Kyiv on the challenges east European and Russian developers face when entering the Facebook game space.


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Transcript

  • 1. AGENDABackgroundCurrent SituationWhy?What to DoSummary
  • 2. LLOYD MELNICK
  • 3. fiveonenine games
  • 4. STRONG LOCALLY
  • 5. BUT ALSO STRONG ON OTHER NETWORKS Germany Brazil Netherlands Spain
  • 6. NOT ON FACEBOOK No App in top-75 Top East European/Russian publisher is 64 Multiple Asian, Turkish and westEuropean publishers ranked higher
  • 7. EXTENSIVE MARKETING DEMANDS No equivalent of Big Fish Need to attract users yourself Major players spend over $4 million/month on a hit game
  • 8. BIG PLAYERS HAVE HUGE USER BASE 261 102 29 Million Million Million MAU MAU MAU
  • 9. DEV COSTS ORDER OF MAGNITUDE GREATER$1 million to $2 million for top-10 game$100k-$250k monthly maintenanceCost differential does not compensate
  • 10. ANALYTICS FOCUSED Games built Designer has around secondary analytics role
  • 11. DIFFICULT TRANSITION FOR WESTERNCOMPANIES AS WELL Playfish Big Fish FAIL Ubi Soft EA initially
  • 12. FACEBOOK
  • 13. CO-PRODUCTION MODEL IS A PROVEN WINNER EE Team Hit Game US Partner
  • 14. LICENSE A STRONG BRAND • Over 4 million MAU and 1 million Smurfs DAU with no advertising • Top-5 Fastest Growing EveryDirty Dancing week since launchIndiana Jones • Most recent Zynga gameThe Big Bang • Just launched by CBS Theory
  • 15. LICENSE YOUR IP
  • 16. REPLICATE WOOGA’S SUCCESS Bet it all on Facebook Raise money
  • 17. REPLICATE MERSCOM’S SUCCESS Leverage strong IP Media partners Co- help with production promotion
  • 18. Pick The RightPartner
  • 19. THANK YOULloyd.melnick@fiveoneninegames.comTwitter: Lloyd Melnickhttp://lloydmelnick.com/

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