Casual connect kyiv 2011

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A presentation I gave at Casual Connect in Kyiv on the challenges east European and Russian developers face when entering the Facebook game space.

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Casual connect kyiv 2011

  1. 1. AGENDABackgroundCurrent SituationWhy?What to DoSummary
  2. 2. LLOYD MELNICK
  3. 3. fiveonenine games
  4. 4. STRONG LOCALLY
  5. 5. BUT ALSO STRONG ON OTHER NETWORKS Germany Brazil Netherlands Spain
  6. 6. NOT ON FACEBOOK No App in top-75 Top East European/Russian publisher is 64 Multiple Asian, Turkish and westEuropean publishers ranked higher
  7. 7. EXTENSIVE MARKETING DEMANDS No equivalent of Big Fish Need to attract users yourself Major players spend over $4 million/month on a hit game
  8. 8. BIG PLAYERS HAVE HUGE USER BASE 261 102 29 Million Million Million MAU MAU MAU
  9. 9. DEV COSTS ORDER OF MAGNITUDE GREATER$1 million to $2 million for top-10 game$100k-$250k monthly maintenanceCost differential does not compensate
  10. 10. ANALYTICS FOCUSED Games built Designer has around secondary analytics role
  11. 11. DIFFICULT TRANSITION FOR WESTERNCOMPANIES AS WELL Playfish Big Fish FAIL Ubi Soft EA initially
  12. 12. FACEBOOK
  13. 13. CO-PRODUCTION MODEL IS A PROVEN WINNER EE Team Hit Game US Partner
  14. 14. LICENSE A STRONG BRAND • Over 4 million MAU and 1 million Smurfs DAU with no advertising • Top-5 Fastest Growing EveryDirty Dancing week since launchIndiana Jones • Most recent Zynga gameThe Big Bang • Just launched by CBS Theory
  15. 15. LICENSE YOUR IP
  16. 16. REPLICATE WOOGA’S SUCCESS Bet it all on Facebook Raise money
  17. 17. REPLICATE MERSCOM’S SUCCESS Leverage strong IP Media partners Co- help with production promotion
  18. 18. Pick The RightPartner
  19. 19. THANK YOULloyd.melnick@fiveoneninegames.comTwitter: Lloyd Melnickhttp://lloydmelnick.com/

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