DATA PROTECTION IN A
BIG DATA WORLD
Understanding privacy as a quality
characteristic of information, and how to
deliver i...
Some Numbers
80%
Users can be identified by when
and how movies are rated.
(Narayaan & Shmatikov, 2008)
Some Numbers
Analysis of anonymous Facebook Likes…
Discriminated between homosexual and heterosexual men88%
Distinguished ...
Some Numbers
72
http://dlapiperdataprotection.com/#handbook/world-map-section
Number of countries currently with a general...
Some Numbers
$100 million
The amount of seed funding given by Bill & Melinda
Gates Foundation to inBloom, which is shuttin...
Some Numbers
$0.85 Billion
Potential cost to Google of a single breach of forthcoming
EU Data Protection Regulation (5% of...
Three ways organisations innovate
Internally Driven
This is what we do and
we’re great!
We can do this and it will be
AWES...
A Value Delivery System Strategy
..We have a crack team of Big
Data analysts looking at it right
now..
Privacy as a Key Resulting Experience
The “Surprised Customer” Test
A Value Delivery System Strategy
Choose a Value
Proposition
Provide it Communicate it
Analyse the
market
Pick Key
Resultin...
Linking DP, IQ, and IG
Data
Protection
Information
Governance
Information
Quality
A Value Delivery System Strategy
Choose a Value
Proposition
Provide it Communicate it
Analyse the
market
Pick Key
Resultin...
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EDW Lightning Talk 2014

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Lightning talk delivered to EDW14 on Data Privacy as an outcome to be achieved through effective data management. Proposed concept of "Value Proposition" as originally defined to be applied to Privacy, with Data Governance and other disciplines being part of the "Value Delivery System" to achieve balanced Key Resulting Experiences.

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EDW Lightning Talk 2014

  1. 1. DATA PROTECTION IN A BIG DATA WORLD Understanding privacy as a quality characteristic of information, and how to deliver it as a value proposition
  2. 2. Some Numbers 80% Users can be identified by when and how movies are rated. (Narayaan & Shmatikov, 2008)
  3. 3. Some Numbers Analysis of anonymous Facebook Likes… Discriminated between homosexual and heterosexual men88% Distinguished between African Americans and Caucasian Americans95% 85% Identified Republican vs Democrat All categories of “Sensitive Personal Data” under EU law and Privacy laws of other regions… (Research by Cambridge University & Microsoft) http://dx.doi.org/10.1073/pnas.1218772110
  4. 4. Some Numbers 72 http://dlapiperdataprotection.com/#handbook/world-map-section Number of countries currently with a general Data Privacy/Data Protection law mapped to EU or OECD standards Note: EU Data Protection Regulation will require non EU organisations processing data about EU Citizens to comply with EU rules.
  5. 5. Some Numbers $100 million The amount of seed funding given by Bill & Melinda Gates Foundation to inBloom, which is shutting down over privacy concerns http://bits.blogs.nytimes.com/2014/04/21/inbloom- student-data-repository-to-close
  6. 6. Some Numbers $0.85 Billion Potential cost to Google of a single breach of forthcoming EU Data Protection Regulation (5% of Global turnover)
  7. 7. Three ways organisations innovate Internally Driven This is what we do and we’re great! We can do this and it will be AWESOME! Focus on finding/countering objections to product Customer Compelled Ask the customer what will make them happy Ask what features they want and what price they’ll pay Exploring Experiences Develop deep understanding of what they do (or can’t) and why Creatively infer what experiences/outcomes would be most valuable “OK, we’ll tweak it a bit”“If we build it they will come” Consistently meeting expectations
  8. 8. A Value Delivery System Strategy ..We have a crack team of Big Data analysts looking at it right now..
  9. 9. Privacy as a Key Resulting Experience The “Surprised Customer” Test
  10. 10. A Value Delivery System Strategy Choose a Value Proposition Provide it Communicate it Analyse the market Pick Key Resulting Outcomes (a complete Value Proposition) For each Resulting Outcome how will we, with others, cause customers to: Actually experience it Understand it & why to believe it Capabilities that will therefore be needed Total Revenue and Cost  Profit, Business Case Indirect Impacts (Other businesses, departments, project timeframes etc.) Privacy versus what? How will privacy be ensured in the processing? Data Governance, information quality, data masking, training, “human factors”, infosec Communication, transparency, user education, demonstrating value Business case for organisation: cost and risk of getting it wrong (brand damage/penalties)
  11. 11. Linking DP, IQ, and IG Data Protection Information Governance Information Quality
  12. 12. A Value Delivery System Strategy Choose a Value Proposition Provide it Communicate it Analyse the market Pick Key Resulting Outcomes (a complete Value Proposition) For each Resulting Outcome how will we, with others, cause customers to: Actually experience it Understand it & why to believe it Capabilities that will therefore be needed Total Revenue and Cost  Profit, Business Case Indirect Impacts (Other businesses, departments, project timeframes etc.)

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