Super Pizza Campaign

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Goodby Silverstein & Partners asked us to come up with a campaign that would include all 5 senses. We came up with this campaign for Pizza Hut.

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Super Pizza Campaign

  1. 1. Alexander Strand Kristensen Helin Kotan Karolina Brantås alexander.kristensen@hyperisland.se hello@helinkotan.com karolina.brantas@gmail.com Cas Lemmens Gabriella Britth Fatih Okan cas.lemmens@hyperisland.se gabriella.britth@hyperisland.se  fatih.okan@hyperisland.se
  2. 2. • The brief • Our focus • Solution • Execution • Buzz • Q&A
  3. 3. The brief
  4. 4. Our focus
  5. 5. An interactive campaign to launch
  6. 6. An interactive campaign to launch Pizza Hut’s new pizza
  7. 7. Pizza Hut needs your help!
  8. 8. You’re a detective
  9. 9. You’re a You have detective 10 suspects
  10. 10. You’re a You have You collect detective 10 suspects evidence
  11. 11. You’re a You have You collect The best detective 10 suspects evidence detectives win
  12. 12. The clues
  13. 13. Clue 3
  14. 14. High score + wrong suspect =
  15. 15. High score + wrong suspect = Low score + right suspect =
  16. 16. High score + wrong suspect = Low score + right suspect = Highest score + right suspect =
  17. 17. The buzz
  18. 18. • Recipe gets stolen
  19. 19. • Recipe gets stolen • You become the detective
  20. 20. • Recipe gets stolen • You become the detective • You solve the case
  21. 21. • Recipe gets stolen • You become the detective • You solve the case • The best detectives win
  22. 22. Thank you! Q&A

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