!   "   #   $   %   #   &




Gro Larsson, Linnea Lindström, Ludwig Holm, Mariana Moura Santos,
          Xavier Cusó Grau...
Research
• Banks are chosen by comfort or family tradition,
  not by evaluation and consideration
• ICA Banken = service of ICA Sup...
Main Goal
ICA bank is your personal
bank, trustable and ahead
 of other banks in terms
 of innovation and online
        reputation.
Guidelines
#1
Educate all staff
#2
#2
Adopt new technology early
#3
#2
Reinvent the bank´s brand
#4
#2
ink, communicate &
expand globally
#5
#2
Make everyone a VIP
#5
#2
Make everyone a VIP
                              !"##$%&'
                              !"#$%&''(#$)*$+,$-+%%$.,-/#...
#5
#2
Make everyone a VIP
Ideas
#1
#2
Your bank at your
 ngertips
#2
#2
Get your personal
shopping coach:
#2
#2
Get your personal
shopping coach:
#2
#2
Get your personal
shopping coach:
#2
#2
Get your personal
shopping coach:
#3
#2
Get the right information
at the right time at the
right place
Contact:
group2hyperisland@gmail.com
Q&A
ank
you!
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Presentation Ica Banken

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  • Any staff member is an marketeer. Bright and clear information evokes trust and reliability. Since ICA Banken does not have any bank offices, the ICA Supermarket is the closest alternative of getting in human contact with the bank.
  • To address a younger audience, it is of great importance to keep an eye on the developments in technology and make sure you adopt the ones you find interesting and worthwhile. Being innovative is being cutting edge and always one step ahead of the rest.
  • Being an innovative and yet trustable bank requires a new identity. This identity should stay in close connection with the ICA Brand, but more separate and independent than today.
  • Distances are becoming insignificant, travel becomes more common, and companies are more global. Being able to expand your business network and provide global services is of the greatest importance for banks.
  • Building trust relies on building a strong relationship with your clients. Develop your customer support and improve your personal service by using all available opportunities.
  • Building trust relies on building a strong relationship with your clients. Develop your customer support and improve your personal service by using all available opportunities.
  • Building trust relies on building a strong relationship with your clients. Develop your customer support and improve your personal service by using all available opportunities.
  • We want users to have ICA Banken with them at all times, where ever they go. People should be able to overlook their financial information via any type of device they have (mobile devices, computers, future devices, ...). By building a cloud application, clients are able to use the bank services in a fast, reliable, safe and up-to-date way.
  • - Recommendation
    By keeping track of everyone’s expenses, ICA Bank will be able to build a vast amount of user data which can generate statistics. Combining this information with certain goals the user has defined, with their expense history and with ICA Supermarket promotions, clients will be able to receive recommendations on what to buy and what not to buy.
    - Filter shopping list
    We are dealing with an information overload. This is resembled in our fast way of living and consuming information but even so on the vast amount of products we find in the stores today. People are eager for finding and developing filters that bring structure in this chaos. By using ICA Supermarket’s product catalogue, we are able to filter the client’s shopping list thanks to store promotions, mashups with cooking websites, stocks in nearby stores and personal profile information.
  • - Recommendation
    By keeping track of everyone’s expenses, ICA Bank will be able to build a vast amount of user data which can generate statistics. Combining this information with certain goals the user has defined, with their expense history and with ICA Supermarket promotions, clients will be able to receive recommendations on what to buy and what not to buy.
    - Filter shopping list
    We are dealing with an information overload. This is resembled in our fast way of living and consuming information but even so on the vast amount of products we find in the stores today. People are eager for finding and developing filters that bring structure in this chaos. By using ICA Supermarket’s product catalogue, we are able to filter the client’s shopping list thanks to store promotions, mashups with cooking websites, stocks in nearby stores and personal profile information.
  • - Recommendation
    By keeping track of everyone’s expenses, ICA Bank will be able to build a vast amount of user data which can generate statistics. Combining this information with certain goals the user has defined, with their expense history and with ICA Supermarket promotions, clients will be able to receive recommendations on what to buy and what not to buy.
    - Filter shopping list
    We are dealing with an information overload. This is resembled in our fast way of living and consuming information but even so on the vast amount of products we find in the stores today. People are eager for finding and developing filters that bring structure in this chaos. By using ICA Supermarket’s product catalogue, we are able to filter the client’s shopping list thanks to store promotions, mashups with cooking websites, stocks in nearby stores and personal profile information.
  • Clear communication and information improves reliability and trust. By offering your clients accurate information on the situation they’re in, ICA Banken tries to be more an assistant than a financial service.
  • Presentation Ica Banken

    1. 1. ! " # $ % # & Gro Larsson, Linnea Lindström, Ludwig Holm, Mariana Moura Santos, Xavier Cusó Grau, Cas Lemmens, Katja Feldéus
    2. 2. Research
    3. 3. • Banks are chosen by comfort or family tradition, not by evaluation and consideration • ICA Banken = service of ICA Supermarket • Good reputation • Current ICA Banken clients = ICA Supermarket customers • No image of it's own • Need for simple bank with a fast service.
    4. 4. Main Goal
    5. 5. ICA bank is your personal bank, trustable and ahead of other banks in terms of innovation and online reputation.
    6. 6. Guidelines
    7. 7. #1 Educate all staff
    8. 8. #2 #2 Adopt new technology early
    9. 9. #3 #2 Reinvent the bank´s brand
    10. 10. #4 #2 ink, communicate & expand globally
    11. 11. #5 #2 Make everyone a VIP
    12. 12. #5 #2 Make everyone a VIP !"##$%&' !"#$%&''(#$)*$+,$-+%%$.,-/#,/-0(,1/, 2/#3&,,*44/#$567$3+88#&#9 Logga in Search Where can I access my invoices? Costumer Service Transferences $%&'"()* Credit Cards /,-0 !""# Paying Invoices Live chat with ICA support 1"))2#(3 +,-(., ICA Hello may I help you? Mr Lemmens Where can I access my invoices? ICA In the Home page you’ll nd the link to acess your invoices and you can also pay them online. Mr Lemmens Ok! I found it, thanks!
    13. 13. #5 #2 Make everyone a VIP
    14. 14. Ideas
    15. 15. #1 #2 Your bank at your ngertips
    16. 16. #2 #2 Get your personal shopping coach:
    17. 17. #2 #2 Get your personal shopping coach:
    18. 18. #2 #2 Get your personal shopping coach:
    19. 19. #2 #2 Get your personal shopping coach:
    20. 20. #3 #2 Get the right information at the right time at the right place
    21. 21. Contact: group2hyperisland@gmail.com
    22. 22. Q&A
    23. 23. ank you!

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